Thinking about planning your content marketing strategy for 2019? If you want to build your personal brand and business, you’ve got to set yourself up for success by learning the value of planning, marketing and publishing content on a consistent basis.
I’ve invited Janet Murray onto this episode of the show to talk about how you can implement a content marketing strategy that will spread your message as far and wide as it can go. Janet is a member of our Round Table Mastermind group and well-known for audience building and content marketing.
She’s a self-proclaimed “unorganized entrepreneur,” which makes her that much more fascinating. After all, how can someone who has always struggled to stay organized managed to turn it around and provide consistent, high-quality content? And what’s more, how has she managed to impact hundreds of people’s lives?
We explore all of this and more on the podcast. So, if you want to know how to maximize the reach of your content in 2019 and attract the right type of people into your ecosystem, grab your headphones and tune in!
Essential Learning Points From This Episode:
Planning your content helps to increase productivity
When planning your content calendar, start annually and then break it down into a quarterly, weekly and daily plan
As a business owner, you need to know the key things that will be happening in the upcoming months in order to effectively plan your content strategy
It’s better to create one high-quality piece of content per week and repurpose it than to create lots of new mediocre content
Think about the questions your clients ask you the most and come up with content ideas that answer those questions
Repurposing is about using what you’ve got to get more of what you want
Create one piece of cornerstone content each week and get the most out of it by repurposing it into a variety of different formats
Get a buzz going about your content on social media by asking your audience simple questions
It’s not just about sharing your content. It’s about thinking about how to get people to engage with your content
The future of small business marketing is thinking like a media company and not just like a small company
Much, much more!
[bctt tweet="It’s better to create one high-quality piece of content per week and repurpose it than to create lots of new mediocre content. #Youpreneur" via="no"]