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S7E85: Caleb Wilkins / Renaissance Ag - Revolutionizing Livestock Feed for a Secure Food Future with Cutting-Edge Technology and Animal Husbandry
Episode 85 • 17th February 2023 • Vertical Farming Podcast: CEOs & Founders in AgTech and CEA • iGrowNews
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Episode Summary

Caleb Wilkins, co-founder of the innovative vertical farming startup Renaissance AG, sits down with Harry Duran, to discuss their revolutionary approach to creating safe and sustainable livestock feed. Listen in to learn how Renaissance AG is creating a consistent, reliable, and on-farm premium feed for livestock producers, as well as tackling the challenges of food independence and security.

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Key Takeaways

  • Utah-based vertical farming startup, Renaissance AG, is leading the way in innovative agricultural practices
  • Co-founder Caleb Wilkins and his partners, aim to address the challenges of food, water, and electricity access
  • Their focus on forages as a solution to inconsistent and unpredictable livestock feed costs
  • Created an on-farm forage production system to automate the process of sprouting grains for animal feed
  • Overcame challenges such as inefficiency and unpredictability in their initial product design
  • Working on innovations to improve delivery and quality of seed used in fodder, and creating targeted feeds for different animals

Tweetable Quotes

“That's something that we care immensely about, we think the AG producer deserves a very meaningful place in the global conversations and that the AG producer is close to the ground, they're close to the production of life, and they have a unique view in this world.”

“We think there's room for a lot of other seed types to be included to target feed certain types of animals.”

“We have come quite a way since then, even though it's only been 2 years and 9 months. We have a machine that will produce 16,000 pounds of feed in a day."

Resources Mentioned

Caleb's Linkedin - https://www.linkedin.com/in/calebwilkins/

Caleb's Website - https://renaissanceag.com/

Caleb's Twitter - https://twitter.com/AgRenaissance

Caleb's Instagram - https://www.instagram.com/renaissanceagriculture/

Caleb's Facebook - https://www.facebook.com/renaissanceagriculture

Caleb's Email - [email protected]

Caleb's Youtube -https://www.youtube.com/channel/UCJREMQ6YTBVzKqY5pcBLAUg

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Mentioned in this episode:

2025 Precision Ag Report by iGrowNews

2025 Precision Ag Report

2025 Precision Ag Report by iGrowNews

2025 Precision Ag Report

Transcripts

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or click the link in the show notes. Our ideology is not

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that ag needs to be disrupted in this massive way and that no one knows

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what they're doing and the future is in technology that disconnects

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well-understood, well-established programs.

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Welcome to the Vertical Farming Podcast, weekly conversations

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with fascinating CEOs, founders, and agtech visionaries.

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Join us every week as we dive deep into the world of vertical

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farming with your host, Harry Duran.

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Vertical Farming Podcast, Season 7. Regular listeners, welcome back. So

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happy to have you back each and every week to listen to the show. I

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truly appreciate the folks that have been there from the beginning, the folks that just

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discovered it 1 or 2 seasons in, or folks that have recently

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discovered it, and this is maybe your 2nd or 3rd or 5th episode. If you

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are new, if this is the first time in this episode, got into

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your hands and into your earbuds, then I'm so happy that you're here, and I

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hope you'll keep coming back as we share some of the

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most fascinating interviews from CEOs and founders of the leading

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vertical farming companies from around the world. I'm your host, Harry Duran.

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In case you missed last week's episode, we had a great round 2 visit from

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Tobias Peggs, who's the CEO and co-founder of Square Roots.

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If you're not familiar with them, they're taking an innovative approach to creating

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not only a sustainable but a resilient business And something that Tobias talked about was

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the company's focus on reducing carbon emissions and environmentally friendly

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packaging, which is something that doesn't get discussed a lot, and I'm seeing more

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and more folks talking about it now. We also talked about the importance of staying

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strong and focused on delivering products that customers actually want.

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So I really love the fact that Tobias came back, and we had a brief

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meetup in person at AgTech NYC last year,

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and it was nice to see his face again, and hopefully I'll see him at

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a future conference as well. This week, speaking of conferences, I was at AgriMe

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conference in Dubai in October of 2022,

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and courtesy of the Cultivated team, I met up with Caleb Wilkins,

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who's the co-founder of Renaissance Ag. In this conversation,

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we discussed their revolutionary approach to creating safe and sustainable livestock

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feed, which is a first for this show. Caleb talks about their commitment to

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creating a consistent, reliable, and on-farm premium feed for livestock producers,

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as well as tackling the challenges of food independence and security, which as you

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might hear in these conversations is a common theme. It was great because we had

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a brief chat and a brief connection in Dubai, and I knew I wanted

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to have him on the show. So I'm glad we were able to make the

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timing work. I say it all the time, if you're loving the show, leave us

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a rating and review. And I'm grateful to Marcos Enriquez from Spain who

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left us a 5-star review. He says, I highly recommend this podcast.

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Living in a country where vertical farming is still in its infancy, I have to

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say that I've been motivated and inspired by most of the interviews I hear week

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after week. One thing that clearly stands out is Harry's ability to bring together

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experts and leaders from different parts of the world, but all with a passion for

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vertical farming. Muchísimas gracias, Marcos, for that

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review. And again, if you want to have yours read out, by all means,

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leave us a rating and a review at ratethispodcast.com/vfp.

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Nothing brings a smile to my face like reading those out on the air.

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Excited for several conferences on the docket this year.

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So I'll be excited to connect with you, my fellow listeners,

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or past guests at Indoor AgCon, Indoor

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I'll be at the VertiFarm conference in

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Dortmund, and whatever else might come up this year,

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we'll see what happens. But hopefully, if we do get an opportunity to meet in

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person, please by all means come up and say hi. Okay, before we get into

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this uninterrupted conversation with Caleb, here's a few

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words from the amazing folks that support this show. This episode is brought to you

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by Indoor AgCon 2023. I'm so happy to have

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been working with the team last year. Indoor AgCon

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2022 was my very first indoor farming conference,

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so it was really eye-opening. Opening for me, so I'll always be grateful to the

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Their international platform is set to showcase the latest developments in

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vertifarm.de. That's

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V-E-R-T-I-F-A-R-M dot D-E. All

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right, Caleb Wilkins, CEO of Renaissance Ag, thank you

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so much for joining me on the Vertical Farming Podcast. Yeah,

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pleasure to be here, Harry. So we're getting really in the

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weeds with our pre-interview chat. And I realized we weren't

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recording, so I wanted to make sure we got some of the good stuff on.

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So you have a co-founder as well. You want to talk a little bit about

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that relationship as well? Yeah, happy to talk about that relationship. We've known each

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other for about 12 years. We grew up professionally

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together, so to speak, in the software space. We both entered

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software knowing nothing about software, and we left knowing nothing about

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software. That's the joke because I can't write any code. I mean, a little bit.

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A very small amount of C++ and HTML, but it usually requires

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a lot of Google searching and using some of the online

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resources to copy and paste. So I wouldn't call it any coding. But

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through that interaction in that early-stage software company,

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we learned that we both have like a similar approach to

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why we do things and what we care about. And eventually, you know, we

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got far enough along in our career that we decided why don't we

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try to do some of the things that we care about? And from our

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perspective, you know, we thought it'd be really interesting

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if we spent our time working on people's access to food, water,

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and electricity. So we started a little holding company and then we

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spent, you know, nights and weekends working on, mostly nights,

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working on our different concepts and our different ideas. And we ended

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up with Food First. And initially we thought, let's tackle

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Or try to tackle, you know, not to be who can tackle anything, but we

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want to try to tackle the last mile, you know, from the grocery store

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to the table, not to like your pantry or to your

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fridge, but all the way through to consumption. And there's a

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lot that goes on there and there's a lot of, there's a tremendous amount of

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waste that happens. Like I always say about my fridge, food goes

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to die in my refrigerator. It doesn't get eaten, it goes to die,

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and then I throw it away and I buy more food and put it in

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there and let that die. And it turns out that's pretty common. And

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so, you know, we were focusing on that. And then we, as we got deeper

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and deeper into things, we realized that it would be probably

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more meaningful for us to really focus on the beginning of the food supply chain,

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on livestock producers and assisting

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livestock producers from a foundational production perspective.

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But no real, you know, what the world would call expertise in this

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area. You know, our degrees are not in agriculture. Our degrees are not in animal

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science or plant biology or horticulture or anything like

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that. I think I have a degree in psychology. I'm not exactly sure.

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I never got my diploma. I did walk. I'm not sure if I got my

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diploma. So I don't know. But my business

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partner, I don't know if he even got a grade for 9th grade.

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Maybe he got a grade for 10th grade. I don't know. Something like that. So,

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you know, we don't leverage our own backgrounds in

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agriculture to be interested in agriculture. What we leverage is our interest

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in freedom and our interest in domestic food

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production to drive our efforts in this

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space. And that's, you know, as I mentioned, access to food, water, and electricity,

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we think are incredibly important for everyone anywhere they're at.

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And so we wanted to focus on trying to make an impact there.

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And, you know, if we do, awesome. And if we don't, You know, we

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died trying, I guess, Harry. Yeah, we'll get in,

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probably dig into a couple of aspects of what you shared there. So where's home

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for you now? Right now, home is Vineyard,

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Utah. Have you been to Utah? I have in a previous

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job experience. I've been to Provo. I think it's Provo.

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I'm trying to remember where I went. Yeah, Provo is right next door. So there's

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Provo and it goes up against the foothills and the benches of the

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Wasatch Mountain range. And then if you go west from

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Provo, and I'm not talking very far west, I'm like throw a baseball west

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from Provo, there's Vineyard and then there's Utah Lake. So

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Utah Lake kind of squeezes this part of the valley fairly

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tightly. And there's a golf course on

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Utah Lake that has nice business offices. And so

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we have our business office here in Utah, in Vineyard, Utah specifically. So

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very close to where you were. Is that where there's the, like a bowl

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effect and you get like dust bowls? And I think that's vaguely what I

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remember. You get a couple of things. You get lake effect snow and some

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lake effect weather. You know, the water maintains its temperature better than

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land does. And so you get the dynamics of that impacting

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snowfall and humidity levels, that type of thing. But you also,

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because we're in a valley, in a high mountain valley, you get what

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locally is called inversion. Where you get a warm air layer

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that traps a cold air layer below, and that cold air layer gets

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really dirty and it gets filled up with pollution. And in

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California, we would call it smog, but here it's— we refer to

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the meteorological phenomenon of inversion.

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But it's weird because you could be down in the valley and then drive up

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40 minutes into Park City and it's blue skies. It's

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a little bit warmer. And it's clear. And then you drive back into the

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valley and it's like you went into industrial production zone or something.

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Yeah, that's what I remember. Did you grow up there? No, I grew up in

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Southern California. I was born in Palm Springs and then I lived in a

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little town in the high desert called Yucca Valley. And I lived

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there until I was 14. Then I moved to Atlanta, Georgia. My parents

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moved us there for my father's job. And then I

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came to Brigham Young University. In Utah,

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and then I've stayed. I've lived in both states. I've lived in Atlanta

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for a couple of stretches, so familiar with that town. And then I lived in,

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uh, prior to home now, which is Minneapolis, I've lived in LA, but

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my heart home is New York. So that's where I grew up. Yeah. I was

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going to ask what you actually want to call home. So New York is where

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you'd actually call home. Where in New York? Just outside the city, Yonkers, New

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York is where I grew up. Technically, I was born in El Salvador, but I,

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my parents brought me over here when I was a year old. As soon as

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I was eligible to drive, I made my way to New York City and

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didn't look back. After college, went there, lived in

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various spots in the city— Upper East Side, East Village, Brooklyn.

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Yeah, love the energy. Try to get back as often as I can. My folks

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still live there. Still live there. Yeah. So now the real important question:

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Mets or Yankees? Yankees,

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1,000%. The Mets have a terrible uniform.

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I like the Yankees a lot. I think they make baseball more exciting. I just

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wish they could win in the postseason a little bit more. I would appreciate that.

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It's interesting because we got our folks into it. So my mom is like

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diehard now. She screams at the TV

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when they're playing. But in '96, when they

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clinched— the game that they clinched the World Series, we were in

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Yonkers watching the game. And we got in our cars. We drove

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down to Yankee Stadium immediately. And we got online because it's still—

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there was none of that lottery stuff. You just literally get online and you wait

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for tickets. And so I think we ended up being like 24

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hours or 26 hours or something like that. So overnight, we had lawn chairs. We

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lost the lawn chairs during like a midnight like stampede when someone

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thought like the gates were opening. So it was pretty hectic for a while because

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it was almost scary because you thought you were gonna get crushed by this sea

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of people. And our lawn chairs literally got sucked out of our hands. I was

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like, okay, just keep going. And then when we got to the

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gate— so this is the next morning, we finally got to the gate, and they're

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selling out games 1, 2, 3, 4, 5. We get to the

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window and he's like, we only have games 6 and 7. And we're like, all

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right, we'll take game 6. And as a true Yankee fan, I'm

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thinking, well, they're going to sweep it, so I'm probably not even going to get

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to see a World Series game. So for anyone that remembers, they

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were playing Atlanta, of all people. And Atlanta had a really

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solid team at that point, so Atlanta won the first 2 games. And we're like,

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oh, they're gonna get swept. And then the Yankees won

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3, they won 4, they won 5. So Game 6 is

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in Yankee Stadium. And so we had, you know, tickets

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for what could possibly be like the clincher, and they clinched it, and they won

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the World Series in the old Yankee Stadium. 60,000-plus people

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like losing their mind. You think it's a solid concrete,

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you know, stadium and bleachers, but, you know, that starts vibrating. and shaking

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when you got that many people like going crazy. So that was the pinnacle as

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a sports and Yankee fan. And I haven't been following as much since,

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but I feel like I checked off the box in terms of like sports

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moments for myself. Yeah, I love that. That's a great story, especially when

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you add in the chaos of losing the lawn chairs. That's a great

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thing to remember. Do you keep your tickets, your stubs at least? Yeah, I like

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to think that I did and they're somewhere, but I couldn't I've moved so

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much, I don't even know where they would be at this time. But it's nice.

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I have made it to the new stadium as well. So I follow them from

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afar. And obviously while I'm there with my folks, we get into the games as

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well. So it's nice. It's just I don't have time to watch any sports. I

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watched— I think the only sports I watched this year was a couple of in-person

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games here in Minneapolis. And then I think I watched the US-England

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soccer game in the World Cup. That's about it.

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Oh, that wasn't that bad of a game. No, it was a good showing.

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Unfortunately, they really have a challenge making it far in that thing. And so I

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always end up rooting for some of the other teams like Brazil and some

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of Colombia as well. Brazil had a pretty rough knockout.

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It'll be interesting to see how— I think today, isn't it France and

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Morocco today? Yeah, my brother-in-law's French, so he's probably

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glued to the TV right now. So I think they're playing. I think it was

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like a noon game. I don't know. I feel like it's going on right now,

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probably. Yeah. So thanks for that background. And obviously

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we're all over the map with this kicking off this conversation. So

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Just circling back to, you know, how you got started in this, you know, there's

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obviously a couple of different paths you can go down. And like a lot of

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the CEOs I've interviewed and founders on this show, you know, they've made their

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move into crops, leafy greens, and other— a wide

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variety of crops which we've covered on this show. But you decided to go

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into livestock feed. And I think this may be the first company

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that's focused on that that I've spoken to, if memory serves me correctly.

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And I know my listeners will Keep me honest here, but how do you make

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that decision? What data points did you have in place?

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Obviously, like you said, you didn't come from this background. And because it's such a

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new industry, vertical farming as well, folks are still learning, getting their feet wet,

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figuring out what makes sense for them. So I'm curious how you ended up here.

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Yeah. I'm not sure the best way to tell the story, but

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based on our experiences in software, we realized that

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a lot of people will pick up the phone and answer. If you call enough

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people. And I know that probably intuitively makes sense, but a lot of

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people forget that when they're looking at starting a business. And so we

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called about 300 livestock producers

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and just talked to them about their initial issues, their

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primary issues, their operating issues, what's most

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important to them on a day-to-day basis, what has the biggest impact on their

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production capacity, what changes the value of their product in the

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market. What hurts them, what helps them, that type of thing.

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And through those interactions, just over the phone mostly, we did go to a

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couple on-farm visits as well. But through

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speaking to all of these producers, we learned that,

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you know, there's a pretty high cost from an operating

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perspective on livestock feed. Forages being the

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highest in volume, not necessarily the highest in cost per pound, but the highest in

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volume. And protein and micronutrients and mineral

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packages probably being the highest per pound, lower in volume though.

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And they would describe often that let's say

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70 to 80% of their operating daily operating

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costs were tied up in forages and feed costs. And

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so it was pretty high. And then, you know, me not being,

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I was fairly naive about, you know, the economics of ag production and

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livestock production in particular. I asked a whole bunch of questions and my business

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partner did the same that probably sounded really dumb to the

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livestock producer. They're like, man, these guys have no idea what they're doing

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and what they're getting into. But we'd ask questions like, okay, what if you

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had more land? What would you do with it? And they would

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describe that several different things that people fall into different categories with more land.

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They might have more animals, increase the volume of their production,

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or with more land, they might create a cash crop so they can cover

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and mitigate their risk on their animal production or their meat, milk, and egg

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production or a different crop. Like I said, they're growing alfalfa, but they had another

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crop. They'd grow corn or something that's high in volume that season

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and use that as a cash crop. Others would look to

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diversify their farm and have more types of animals on the farm. And

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so we went through all these different groups and we learned that there was a

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lot of commonality in between, but they're all paying a high price from their

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perspective for forages and for protein and for

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minerals and other micronutrients. And yet,

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despite them paying a high price, they had no control over it by and large.

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So, you know, if you and I look at our cell phones, what type of

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cell phone do you use, Harry? iPhone. iPhone.

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It's a premium phone. You pay a tremendous amount of money for it. And now

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imagine that that phone was inconsistent and every

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day was a different type of phone, but you paid a lot. You pay $1,000

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for the iPhone 13 or whatever it is. But tomorrow it's suddenly like a Google

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Pixel phone or it's a Microsoft phone or it's a Nokia phone or

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it's a Samsung phone. And all those are fine phones, but

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you wanted an iPhone. And so there's that gap in what you

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expect and what you get. And then let's say that when it is

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an iPhone, it crashes all the time and it doesn't work. You

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have bugs and you can't get down all of your apps and you have problems

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with connectivity and keeping a phone call, not dropping a phone call, et cetera, et

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cetera. You'd be really frustrated and you wouldn't buy that premium product anymore.

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You wouldn't spend all that money on it, and you would navigate over to the

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product that shows up consistently. It's always there, gives you the experience that

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you wanted, and it's predictable. But with livestock

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producers, the thing they're paying the most for on a daily operating

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basis is the least consistent and the least predictable. And you know,

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I would never would have imagined that being true. And it's not because the

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livestock producer is not smart or they don't know better; it's because the

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market economics around them and market conditions around. around them make it

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so. You know, they can only buy so much feed at a time. Feed comes

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from the land. It has to be produced. Therefore, it's susceptible

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to drought and to insects and to other market dynamics. Like

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maybe I was growing alfalfa last year and

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had a terrible drought. It decimated my alfalfa fields. I had to replant. And as

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I'm going to replant, I get an offer from someone else to sell my land

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for a really nice high-end housing development.

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And so I think, oh, do I start over from an alfalfa perspective, or just

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get rid of it and make, you know, as much as I could make in

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50 years of farming all at once? And so you have these conditions that

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change availability of product, that impact

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the nutritional value of the product, and how it performs for your animal.

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And that we learned by talking to all these livestock producers

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is a true thing. And so what we found is that these guys, and men

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and women, Both are always on the hook for their

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animal feed. Animals have to eat every day, multiple times a day.

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And then when their feed changes, you know, the animal's performance goes up or down,

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shifts a little bit as they go through like a naturalization process where they

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adjust to the new feed. Then there's quality of the feed changing based

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on when it was harvested, where it was harvested, how it's been stored, how it

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was shipped to you. And there's all these logistics that go into it.

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And so out of that, we thought, you know, maybe there's a real opportunity.

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to be a foundational partner of production for these livestock producers by

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focusing first on forage? And is there a way to make

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forage consistent, readily available, and on

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farm so that they're not dealing with all of these other, you know,

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conditional environments that they have no control over and they're at the mercy of,

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so they can focus on their animal husbandry, what they're really, really good at? I

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mean, you know, these individuals know how to take care of animals.

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and are examples, you know, to the rest of us of how we can, you

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know, look at our own lives, but they're not in control

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of the forage market. They're not in control of the protein market. They're not in

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control of the micronutrient market. So we thought was, hey, maybe we could start with

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forages. And does vertical farming offer a

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solution for livestock forage production on farm

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and to do it in a way that makes a premium forage that is worth

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a premium price, meaning it's consistent. It gives you all

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the value you're looking for, the impact on the animal that you're looking for, and

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it has a real place in livestock feed. That's the short, you know,

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30,000-foot view of how we ended up making

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this decision to put our time and money into vertical farming for

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livestock feed. Because you're right, everybody's in leafy greens and,

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you know, stemmed vegetables and tomatoes, and it, you know, rightly so. There's

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market demand for it. People consume those things. But part of

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our philosophy is, can we make an impact on

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items that are required for sustenance? You know, things you must have in

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order to maintain a population and to maintain

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health in that population. And, you know, leafy greens and

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stemmed vegetables and tomatoes are very important for that, but they're not

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sufficient. I could eat those and still die. But if I have

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access to meat, milk, and eggs and they're produced properly, I can eat

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those primarily and still live and then add in my vegetables and

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leafy greens as is available. So that was our thought

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process. We didn't do an MBA project on it and do a macroeconomic

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evaluation. We didn't do any of those things. We just talked to the producers.

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Yeah, that makes the most sense. Coming from the startup world as an entrepreneur myself,

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there's a book, I think it's called The Mom Test, and it's something that SaaS

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companies and SaaS founders, it's sort of like one of their go-to

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books, but it's one of those things where you're, you know, a lot of entrepreneurs,

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they develop things in a silo without getting feedback

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from the people who might actually purchase or use their service, and that's the

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mistake most entrepreneurs make. So The Mom Test, I think, speaks to this

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idea of, you know, showing your product, I think it's your mom, and just

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having her explain what it is and what it does, and if it passes that

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test, then you're like, you know, you're on to something. But if you have to

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like hold their hand and explain like, this does this, and you have to click

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here, and you have to go here, and you have to do that. So I

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think just alluding to a little bit to what you were speaking to, you know,

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you don't know if you have a valid idea until you actually

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test it, and you test it with the people that you would ideally want to

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be your customers. And I think probably that you can, you know, speak to this

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a little bit, but what was that initial feedback when you had something that you

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wanted to validate? And maybe talk a little bit about the offerings and maybe what

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crops you were growing, you mentioned Alfalfa, if there's anything

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else you had an idea to start with and sort of paint the

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picture going back, what if it's a couple years to kind of

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talk through that thought process? Because you mentioned you do come from a software background.

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There may be some advantages to that because you're coming at it from a different

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perspective and how you think about solving problems is something I'd be interested to

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hear about. Yeah. Okay. By the way, you said Mom Test, right, is the

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name of that book? Yes. It made me chuckle because

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I did call my mother and tell her what we're doing. It turns out she

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has an animal science degree. Oh, great. Animal

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husbandry. And as a child, I used to tease her about— she took a course

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called Swine Science, which I thought was the funniest named course.

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It's a good course, a very relevant course for us now, of course. But

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as a child, I'd like to— I harassed her quite a bit. So I did

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call her and she had excellent feedback. And has really

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enjoyed watching us get into this space. So it is funny

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that that is also relevant for Renaissance Ag. We did do the

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mom test. We passed, barely passed the mom test, but we did pass.

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So if we look back on how we started

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getting these, you know, like I said, we first called producers before we had anything.

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We just called them and said, what are your problems? Where do you think there's

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an opportunity for changing those problems and mitigating those

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problems and those types of things. And we decided, let's start with forage. It's

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not where we want to end, but it's where we want to start with premium

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livestock forage production through on-farm vertical farms.

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So our first iteration was, you know, what are the issues with

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on-farm forage production? And you can call those microgreens, some people

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call them fodder, but what you're doing is you're sprouting a grain

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in typical on-farm forage production. environments, you're sprouting a

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grain and using the value of the sprouting process

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to enhance the value of the grain for the animal. So grain

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itself is phenomenal. It holds a tremendous amount of energy and it's

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poised and ready to go to express that energy the moment it

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hits the right conditions. So, you know, barley grain, for example, it begins

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germination when it's absorbed 35 to 45% of its weight as

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water and has experienced a 35-degree Celsius day. And

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then, you know, you've got germination. So these grains are

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packed with energy and they have protein and they have different types of

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fiber and they've got vitamins and other things. But when you

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sprout them, there's a lot of change that happens. You know, starch gets

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converted to sugar, which is great for animal feed, especially for

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ruminant animals. Enzymes get expressed that otherwise wouldn't be

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there that help in digestion and help in other aspects

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of the animal's stomach, intestine, and those types of rumen and those types

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of things. You get a vitamin expression. In some cases, the vitamin

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levels go through the roof. In other cases, the minimal expression,

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you know, increase in expression, but in most cases it is. And then you get

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things like phytonutrients and metabolites that show up

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that otherwise wouldn't show up in the feed at a level that makes

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any sense for, you know, nutritional quality. So you

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have all these things happening. So the first thing that we knew about was,

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okay, if we want to do livestock forage, what's already been done? So let's go

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do this research and let's see what's been done. And there has been on-farm production,

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mostly at a hobbyist level, meaning there's not a real market. There's no

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industrial players. It's not industrialized. And all the knowledge sits in

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the mind of the different farmers that are hobbyists in this on-farm

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production space. And the words that they would use for it were on-farm

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fodder production. And it was manual and they were taking grains and

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putting in a tray, applying water and temperature controls and some

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light to turn it green. And then they were feeding it to their animals 6,

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7 to 10 days later. And they would talk about all these upsides

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and all these benefits. However, as we got deeper into it, we learned there were

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some real negatives that caused it from getting outside of being a hobbyist

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market, as I described it. And that was primarily manual

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labor. A lot of work. The farmer already has a lot of work. The

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livestock producer already has a lot of work. Now we're putting more work on their

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plate. Now they have to outsource and hire more hands to work, which cuts into

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their, you know, top-line revenue and has all these other downstream

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effects. So labor was a really big issue and a big barrier.

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That was number one. The second thing we found was mold and inconsistency.

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Because it was a hobbyist market and most of the knowledge was in the minds

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of the farmers that were doing it, There wasn't an established practice and

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protocol for how do you really get the grain to express itself

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properly? And what's the upper limit on that? What's the lower limit on it? Where

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is it good? Where is it bad? Where does fodder fit? Or microgreens, where do

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they fit? Where do they not fit? And so you'd hear all these crazy stories.

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I mean, we would hear people when we first got into this that would tell

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us that the grain was creating dry matter through the sprouting

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process. And then others would say, no, it's impossible to do that. It's going to

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consume dry matter during the process, or proteins are going to be

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expressed, you know, 10 times times higher than what the grain itself has.

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And then the next person would say, no, that's not possible. Just, that's not science.

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It does less. It does more. It was all over the place. So our

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first thing that we did was look at

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how do we solve for a couple of these problems? One, how do we solve

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for the labor problem? Is there an automation path there?

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And that's appealing, especially coming from software where maybe we could apply

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some software learning to this space. Number 2, How do

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we create a consistent product that doesn't have mold

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problems or, you know, growth problems and it consistently

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delivers the output? And then number 3, how do we shore up the science on

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it so that people know what it actually is and how it fits into

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a ration and where it doesn't fit? Because that's just as important as where it

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does fit, you know, knowing the limits of it. So those are the 3 areas

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that we tried to focus on first. And, you know, the challenge in all of

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those areas is it takes time and money to solve for each one of those

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things. So, you know, our first machine that we built was

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very efficient. It could do a harvest, it could harvest

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almost 2,000 pounds, probably 1,800 pounds in

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24 minutes. It would also, during that harvest process, wash the

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trays, reseed them, and then begin again. And so

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we built it with a 6-day grow in mind, or a 6-day sprout. And

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so you put seeds in, 6 days later you get your fodder, your microgreens

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out. And after your first 6 days, every single day you're getting

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1,800 to 2,000 pounds depending on your multiple out of the machine

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to feed your animals. And you're putting new seed in every single day. And we

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figured out how to automate that process, but it was our first try

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and we made a lot of mistakes. We made the machine too

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efficient and not resilient. And

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so there were a lot of fail points and we started discovering those fail

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points and We learned very quickly that when you interact

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with an animal and you begin to give it a feed that the

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animal adjusts to and begins to perform with, and you take that feed away,

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it's actually bad for the animal and it's not good for the livestock producer either.

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And so when you're in the livestock space rather than just the software space, if

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you make a mistake, it's a big deal because the downstream effects are

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significant. It's a living animal that you're impacting. It's not, you know,

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can I log into my Google account? Or, you know, is my

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Spotify not streaming properly? Although I think they always stream properly over

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Spotify. But, you know, it doesn't have that, oh, it's

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okay, we'll figure it out. It's inconvenient, it's painful, but in the end, no one

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died. In this case, you know, if you screw up animal feed,

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you can make a real impact that hurts, and it hurts the farmer.

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And so with our very first product, we learned that

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the experimenting needs to be in the lab and

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we need to take something that's already been experimented on

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into the market more readily than experiment

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in the market, right? Software is like, hey, just throw it out there. I don't

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know if you used Google in its early days, but Gmail in its early days,

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rough product. And even got those ads in the Gmail interface that were

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reading your emails and adjusting ads based on it. I think they only

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removed the beta label from it, I think last year. Yeah,

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something like that, right? They're very smart. They know what they're doing. Yeah. And so,

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you know, what we've tried to do is bring a software approach to a physical

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world, but there are upper limits to that. It is an animal

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and that you're impacting, and then it's the producer that's living on

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the production of that animal. And so there's a whole nuanced

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approach that needs to be taken, and we had to discover that. It's probably already

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been discovered by others, but we had to discover it for ourselves because we didn't

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know. So that first product that we brought into the market Gave us

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tremendous amount of learning. We're very grateful for it. It's like a love-hate

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relationship where it was very painful to learn those lessons, but

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very meaningful to learn those lessons. And fortunately, we had a

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phenomenal first client that is really more of a partner than a

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client. And he and his—they're a

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natural goat dairy, and it's a raw goat dairy. Their products are amazing.

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But his approach could. Tolerate this

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because he wanted the upside and he's a really

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thoughtful individual. So he allowed us to be on farm

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every single day and to learn these things and to produce. And he gave us

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really strong feedback and he was into details. And so because we

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had the right partnership with our client, we were able to

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survive that, take the learnings and put it back into,

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you know, the next version, the next iteration. And that has been

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something that, you know, we feel emotionally indebted to this individual for the rest of

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our lives because it was through that experience that

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we gained a tremendous amount of knowledge that otherwise we just couldn't have gained.

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I don't think I really— I think I answered a different question, but forgive me

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for that, Harry. No, no, no. I think that's helpful because I think, you know,

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there's so many different paths to figuring out whether you have a

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viable product, whether you have something that the market needs, the market

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wants. And even when you think that you have met those

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criteria, if you're not delivering something that's useful to them or

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that makes their job harder or makes their job less

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predictable— it's, you know, speaking to the importance of having

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consistency when you're talking about live animals. I mean, that's something to

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be really conscious of. And, and having a partner that can be patient

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with you as you're working through the kinks, as you're figuring out what works, what

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doesn't, you know, that's valuable. Like, again, with the software analogy, like those

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first customers, like I remember like my first customer, like I

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bent over backwards to just make sure I do everything that he said. He's like,

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can you do that? I'm like, yeah, we can do that. We can do that.

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Right. We'll figure it out. And you iterate. And so, you know, those early

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first clients have a special place in my heart. And I'm sure it's, you know,

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as you've mentioned, the same thing for you. So now fast forward to

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present day, what's the current offerings and, you know, what are the markets that you're

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serving? Yeah. So we have come quite a ways since then,

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even though it's only been, you know, 2 years and 9 months. But we have

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a machine, for example, we have a machine about 45 minutes

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south of us in an area called Nephi, Utah, that

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will produce 16,000 pounds a day. So as I talked to you

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about, the first machine was, if I remember right, it was about 1,800 pounds

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a day. We were targeting 2,000. We never quite got there.

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With that first machine. Our current ideology

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around machine development and growth is completely different than our first one.

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And I can take you through that in just a moment, but this machine will

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do 16,000 pounds a day. It's 16 feet tall,

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104 feet long, 8 feet wide, and

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it's being used in ways we hadn't conceived of. And we just let the

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customer and the market kind of educate us as we went, you know, in our

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ideology. is that we don't know anything about anything

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and we know nothing about everything. And some people will really go too

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far on that. They'll be like, yeah, I accept that, you're out. I don't want

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to even talk to you. You know? Yeah. But others, what we're really saying, which

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is we're curious, we're open to, you know, the

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data coming back and educating us. We're not coming in and trying to

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impose an ideology. Our ideology is to come in and

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learn and then adjust based on what's happening. So these types of

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ideologies need movement. I can't sit in a room and figure this out. I need

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to go out into the space and start to navigate that space to figure out

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my path. And that's expensive. There's pain that comes along with it, but that

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is our ideology. Our ideology is the only way forward is to

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begin moving and then to learn how to interpret which way

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we should go at what time. And so, you know, one of the things we've

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ended up with is a much larger machine that

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does a tremendous amount more per day and is not

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an efficient machine the way that our first machine was. We would do, you know,

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1,800 pounds in 24 minutes and that was done. And then it

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sat idle the rest of the day and, you know, we applied water and temperature

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controls, but the machine didn't move except for once a day. The machine now,

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it moves continuously as it moves things around and adjusts the

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climate and adjusts the watering and the temperature and the humidity

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and other things. So it's not efficient in the same way. What it is

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really efficient at is being resilient. This machine, to

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break it would be very difficult to do. So it can be

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consistent for the farmer. It can show up every single day. And if there is

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an issue, it's not catastrophic. It's a small, you know, contained issue that can

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be handled in a very short amount of time. With our

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previous, you know, our first version, any issue we had

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was basically catastrophic. And sometimes we were there till 3 in the morning working to

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fix it. and there till late at night. And that's not good, you know,

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for your family. You know, my poor wife had to deal with all sorts

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of uncertainty when I'd be home, what shape I'd show up when I was at

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home, you know, how many times I cut my hand or smashed a finger or

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did something stupid. And, you know, this

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new evolution gives us the opportunity to be far more consistent, far

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less catastrophic in our errors and our mistakes, and then to

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give the farmer what they need every single day, which is that premium feed

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that's consistent, reliable, and on farm. Yeah, and I think what's

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important is what you alluded to earlier. They've got

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so much else on their plate, you know, they've got a full day, they're

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probably working, you know, 16, 20-hour days sometimes, you

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know. There's no such thing as vacation in this space. Yeah, and having

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something that they don't have to worry about, that's easy to maintain,

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that doesn't require a lot of support, and it— like, to your point, if it

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does break, it's something that they could be trained on to fix pretty quickly.

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To get back up and running, I think, is what was really critical in terms

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of designing something like that. And so, now that these are out in

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the field, what's been the feedback from the farmers themselves

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in terms of how this has changed their day-to-day and

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what life was like before working with you guys? Yeah. I would say

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that the feedback, and this is why I love many things about the

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livestock producers of the world, but one of the things I love most is that

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The feedback is always centered around, did it improve my life or

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did it hurt my life? And that's really it.

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It's not a lot of, oh, you know, it was a really cool idea and,

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you know, I wish you guys the best. It was like, hey, this thing helped

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me and I want more of it, or this thing is not helpful at all.

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Get away from me and quit wasting my time. And so, you know, the feedback

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we've had thus far is that on-farm premium forage

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production is very, very

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sticky. If you can do it, our clients

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want it to be done over and over and over again, and they want to

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stay in the game, and they want this foundational feed because,

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you know, from their perspective, all these variables and all these changing

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conditions are usually hurtful to their

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economics and to their animals. And so if you can show up with a machine

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that performs consistently 365 days a year, whether it's cold

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outside or hot outside or icy or snowy or whatever,

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it becomes something that they really care about. So the feedback thus far has

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been very emotional, backed by a very

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logical outcome. And we are so appreciative of that

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because, like I said, our goal is to be a foundational partner of production. We're

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starting with forage, but what we're really chasing is freedom

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and domestic food production at a local level. is

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one of the most important factors for freedom. And these guys and men

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and women are telling us where we're helping them be free in

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their day and be free to focus on their animal and where we're not. And

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thus far, the feedback has been very strong that, you know,

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this type of on-farm forage production could be very

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valuable for them. But, you know, can we consistently do it? How long does the

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machine last for? You know, we're still in the early stages of that.

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You know, is this a really great program for 12 months? And then, you know,

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the 13th month everything breaks and falls apart and we don't know. You know, that's

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the part that we're still working towards. No one has used any of

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our machines for that long yet. Like I said, we're 2 years, 9 months old

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and our new machines are very new and our old machines,

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obviously we switched them out. So I don't know what

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the feedback will be in 12 months from now, or even what it'll be in

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6 months from now. But right now, the feedback is full of hope and promise

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because they're getting something that they want, and they're now able to do

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things they couldn't do before. For example, we have a group dairy farm in Canada

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that is reusing their land. So because it's called land sparing,

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so to speak, that because of the forage production

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capacity of our machines, they'll be able to put more animals on

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their pasture without overburdening their pasture. And then another part of their

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land they can sell for, you know, corn production. or something else. And so

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those types of data points are really valuable for us in feedback as well.

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So we're really encouraged by the feedback. But again, I mean, there's a real burden

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that comes with that because the further we go and the

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more animals we impact, the more the responsibility is on us

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to deliver every single day, not once a quarter updates or whatever,

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but every single day the machine needs to perform and produce that

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livestock forage. Because it becomes foundational, meaning— and

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let me just describe that real quick, Harry. What foundational means in this case, their

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ration planning is based around the fodder production

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being consistent every day. So, hey, I need 16,000 pounds a day of

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fodder, and that's going to equate to 40% of my ration. And the

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rest of the ration I can make adjustments on because of the premium nature of

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the nutrition in the fodder and the starch conversion to sugar and the vitamin

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expression, the phytonutrients and Detergent, non-detergent fibers, those types

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of things. Because of that consistent production,

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I can now be more flexible in what other feed I bring into the

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animal's diet. If we then take that away, man, we've really

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hurt them because now we're out of balance and we've taken away their

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foundational feed. So that's where that pressure comes in of we have to

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deliver. Otherwise, you know, all this feedback is for

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naught. And so Since this is— the concept of fodder is

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new to me and maybe to some of the listeners, is there a specific crop

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when you talk about fodder, when you talk about forage, are you referring to a

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specific crop? Most of the time right now, it's

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barley seed or wheat seed being sprouted as a microgreen.

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However, that's just based on, like I said, the hobbyist market and the

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traditions in the space. But we think there's room for a lot

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of other seed types to be included to target feed certain

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types of animals. For example, we tested 14 different seed types

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from day 0 to day 10 in their sprouting process—

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timeline to sprout, energy consumption to sprout, you know, water consumption to

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sprout— but then what you get in return for that from a nutrient

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perspective and all of those aspects and how to blend a ration.

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So what we want to do is create targeted feeds for chicken or horses or

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pigs or cows or beef cows versus dairy cows. Targeted feeds when

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an animal's transitioning, when they're weaning, when they're backgrounding,

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when they're milking, you know, all of these different milestones in the animal's

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life often require different feed programs and different rations.

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And so we think that nature has already done her

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job and created all the feed that is required for these

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animals. We just want to make sure that we're leveraging what nature has done and

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bringing it to the animal at the right time. Yeah. I mean, when you mention

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all the different phases of the animal's

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growth and all the different variations of livestock

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that you can support, it seems like you definitely, if you think about it from

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a, again, software analogy roadmap perspective, you've got a

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lot of different paths you can go down. So when you think about

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where is the best use of the team's time from

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R&D perspective and figuring out You know, where's the best use for you

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to put in development time? How do you make those decisions?

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Yeah, great question. So the first way we looked at it was,

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where's the market today? Can we just meet the market where it's at? Oh, it's

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a hobbyist market. Okay, in the hobby market world,

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what type of livestock producers have primarily grown their own fodder

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and fed it to their animals? Dairy, both goat and beef

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dairy, and then Chickens and poultry has

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had quite a bit. And then there's been, you know, some

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hobby stuff around meat rabbits and camels

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and horses. So we said, okay, we have to make a

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business decision, which is when we begin to enter this

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market, where do we want to focus? And our first 2 areas of

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focus are dairy farms and beef farms. And then it

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was, okay, what's already well understood? as much as possible in

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this space. And that was barley grains and wheat grains

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typically are the foundational grains for creating the

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microgreens. So we said, okay, that's fine, we'll start there. But we want to know,

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like, I'm not interested in guessing. I will guess if I have

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to, but my real goal and my business partner's goal is

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to turn a guess into a question and then ask as many people as we

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can gather as much feedback as we can, and then make a decision based on

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that feedback. We're not saying, you tell us the answer. We're saying, you tell us

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what you think is the answer, and then we'll use our discernment to decide if

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we agree or disagree. And if we disagree, we need to keep finding more

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information until we have been taught that actually our disagreement

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was wrong. And if we do agree, we also go out and find more information

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until we find that our agreement was wrong. So we're always trying to prove the

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counterargument in our data research programs. So

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we took barley and wheat, we first studied those, had them

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analyzed chemically from day 0 as a seed

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all the way to day 10 as a sprout, and said, what's the optimal sprout

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time? 6 days. What's the nutrition path during that time?

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Protein expression, vitamins, nutrients, phytonutrients, enzymes,

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fibers, etc., for barley and wheat. And then we said, okay,

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what if barley and wheat are not the best? What if that's just what people

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are used to using and grandpa did it, so I do it, or grandma did

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it, so I do it? What if there's other grains that are valuable? So we

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picked the 14 most common grains and went and studied those the same way. It

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was pretty expensive and it took a long time, but we did it.

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And then we said, okay, now how do we balance rations based on that? Because

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we're focused on the beef industry and the dairy industry initially,

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and the dairy is both goat dairy camel dairy, or I shouldn't say

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both. There's 3 primarily, you know, cow dairy, goat

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dairy, and then camel dairy. And then beef is, you know,

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what it is. But there's all different stages in beef, which I did not know,

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right? The average consumer— Yeah. Myself thinks, you know, I like ribeyes, I

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like New York strip. I didn't really know all the stages of the animal

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life, you know, from cow-calf operations to backgrounding to

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feedlots and other stages. So we're focused on

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first cow-calf within the beef industry. And then how do we

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support the entire lifecycle of the beef cow over time?

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But with that in mind, we looked at barley and wheat first and said, let's

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solve for that. Then let's look and say, maybe our solve is wrong

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and that we need to have more data to understand if we did the right

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thing or not. So then we studied those data points. Then we formed some

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partnerships in the academic space to give us more rigor around our scientific

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approach. We have a partnership with Utah State University, Cornell,

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and the University of Florida to really shore up the science and

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to make it so that we can do an on-farm translation. You know, often what

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you read about in a book sounds great, but it's very hard to implement in

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real life. And so we set up a business unit inside of our

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company to be focused on that, because your question is really good about how do

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you make these decisions and then how do you align the company appropriately. So we

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created the Microgreen Institute, inside of our company to

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focus on these issues of what's the value of

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sprouts or microgreens or fodder or whatever name is

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used, you know, regionally to represent a sprouted grain as animal

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feed. What's the nutritional value? Where does it do really well?

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Where is it weak? Is there anything we can do about its weaknesses? Is there

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anything that could happen to eliminate its strengths? And then forming

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these academic partnerships and these studies And then on-farm

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handholding. So our Microgreen Institute will do ration planning for our

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customers. So if you have a cow-calf operation

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and you have, you know, X amount of hay and X amount of alfalfa and

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X amount of corn and silage and micronutrients, and these are your

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targets and you're in the Upper Midwest or you're in the Sierra Nevadas or

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wherever you are, our team can build the ration for you and

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guide you, you know, on that path of how do you feed your animals to

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get the targeted outcome. So that's the Microgreen

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Institute. The leader of the Microgreen Institute is a veterinarian that's also a

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nutritionist. He's been practicing for 35+ years, and then he's

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got some PhDs in animal science and plant science behind him, as well

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as master's in plant science and so on. So it's a very academic group

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that's focused on nutritional value of

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microgreens, upper, lower limits, ration planning,

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and how to actually get the desired outcomes through your animal production. By

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including this as a livestock feed. They also focus on how to grow it and,

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you know, the optimal grow times and all that. Then we have an engineering

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unit that is focused on how do I bring that to an on-farm

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production environment? How do I create a local

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vertical farm that's economically viable, that's

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consistent, and has a long lifespan? So our engineering team is

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focused on practical implementation of what the Microgreen Institute discovers.

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Then we have a client team that's focused on, okay, we have a

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machine, we have the knowledge and the know-how, we can marry those together,

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but then how do we allow the client to get the value

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into their production? Because everybody's production is different. There's no such thing as a standard

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livestock production facility. So maybe one is centralized,

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one's decentralized. Maybe they have big mixers or small mixers, or they have a

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lot of automation or no automation. That team just helps bridge

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the gap between the reality of fodder production and the

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reality of their feed programs and their facility

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management. And that's allowed us to do a lot with a little team

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because everyone is not trying to solve the same problem. We have the Microbe Institute

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that's solving the science and the nutritional value and the know-how.

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Then we have an engineering team that's focused on bringing it to life

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and doing all the work in an automated environment. So that we add no additional

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burden to the producer. And we're not all the way there yet. There's still some

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burdens that the producer has to handle, but we're getting closer and closer

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to a no additional burden

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implementation. And then there's the ongoing lifecycle

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of getting that value into your animals day after day after day with our

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implementation team. And we think with those 3 groups really

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tied together and client-centric, we're going

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to eventually solve these problems for our clients. And that's what we care about. We

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don't care about our problems. We care about the problems of our clients. And we

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know if we can eliminate those, our clients will never want to leave us because

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we're a true partner in production. That is actually the exact way I would answer

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your question. Yeah, I appreciate that in-depth, detailed

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answer because I think, you know, a lot of people wonder how to

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tackle all the different problems that you're trying to solve for. And I think your

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approach to breaking it up into teams and so that people are

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laser-focused on the outcome for what they're trying to achieve,

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I think it should help to make sure that

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everyone's, you know, got their marching orders. And then when you bring the teams together,

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you know, they're all enhancing each other and their findings. I'm curious, you know,

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how big the team is and, you know, how that's growing and

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what, if any, challenges you may foresee going forward. Oh yeah,

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sure. So I don't know in exactly what order I want to answer that question

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in, but the team has 19 people on it. So Renaissance Ag

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is comprised of 19 individuals. that work inside this company across the

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Microgreen Institute, the engineering, and there's multiple aspects within

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engineering. There's physical engineering, there's the automation, electrical engineering and

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automation, and then implementation. And then we have a background

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group like marketing and fabrication

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that support engineering, implementation, and the Microgreen Institute.

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But they're all client-facing, meaning each one of them interacts with clients, each

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one of them is focused on solving client problems. problems so that we're not looking

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at each other thinking, hey, look how good we're doing, but the rest of the

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world could care less what we're doing. You know, that's an easy trap to fall

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into. So that's number one, 19 individuals focused in each one of their

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areas, but bound together by the client-facing

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approach that we have. So that's number one. What was the second part of your

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question, Harry? And I'm curious what, if any, challenges you might

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foresee in terms of figuring out where you want to grow the team.

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Yeah. So there's quite a few challenges. That we foresee

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impacting growth on the team. Let me give you an example. Our

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product needs to be automated. So

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right now our machines are automated. That's great. We can

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produce fodder every single day without the client touching anything.

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However, once that fodder is produced, it then has to be touched

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and delivered to the animal. And so we're— part of our focus

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is how do we improve that process? and take any friction out of it. Like,

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how do animals actually eat? We produce 85-pound

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biscuits of fodder. Well, most animals aren't eating

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85 pounds of fodder all at once. And when they

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are, let's say a large ruminant animal like a cow, they don't have upper

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teeth. So they've got to work their way through the fodder. So they toss their

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head, kind of rip it as they go. And so how do we

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improve the animal's access to that nutrition? So

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there's some innovations that we're working on right now to do that, so that the

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fodder gets to the animal without the farmer having to intervene,

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in the right condition for that animal to eat it without extra

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work or extra waste. So that's one area to innovate in that

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is a problem that we need to solve, but it's a good problem. Then there's

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another area that's a hard problem. It's a good problem, it's very hard,

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and it's not readily solvable, which is— and I'm sure you've already

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recognize this. Our machine is heavily dependent upon

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seed because we're taking seed and sprouting it. And

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so where do we get the seed from, and what quality of

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seed is best? And what we've learned

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is that in the commodity market, like the seed market, there's

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not a lot of depth on understanding the value

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of the seed. Now, I'm going to offend some people by saying that, so let

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me just explain what I mean by not a lot of depth. There's all sorts

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of seed types, even within a grain vertical. So let's say

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barley. Within barley, there's all sorts of barley types—

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GoldenEye barley, for example, and other types. They're called certified

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seed. And somebody that was very smart put a lot of

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work into breeding that seed to hit certain genetic

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markers and certain performance markers in when it's sprouted or when

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it's grown as a grain. For example, you know, how one grain

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planted, how many grains does it produce when it grows up into a harvestable

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plant? You know, these types of markers are very important.

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So there's this, all this knowledge around that. But GoldenEye,

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for example, produced in one farmer's field does not have the same

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nutritional value as GoldenEye produced in another farmer's field because each

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field is different. And as it turns out, again, it's intuitive, but you don't think

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about it until you have to get into the business. Grain is heavily dependent

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upon the ground for its actual value. It's not the name. It's not that it's

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genetically goldeneye and good enough. It was goldeneye and it was

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grown in a mineral-rich soil that was regeneratively managed.

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And so it was rich in phytonutrients and rich in vitamins, and it held its

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water really well. And so even though there was a drought, it still

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produced grains that were big and full of energy

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and full of starch that could be converted and full of the active enzymes. But

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more importantly, full of minerals. That's in Field A. In Field B,

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it's pretty bare ground. It's a rough go. The farmer's amazing,

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but, you know, they're given the earth they're given. And so they had to do

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a lot of mitigating techniques to get the grain to express itself. But

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there weren't minerals in that ground. And so unless the farmer could afford to

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apply minerals to that ground, those grains, still GoldenEye,

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still nice grains, don't have the same mineral profile as the grains from

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Field A. And so that we don't have a depth

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of understanding because it's expensive to test grains. And so people don't want to pay

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for that, rightly so, because it cuts into their bottom line. And so they say

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it's GoldenEye, good enough. Well, when you're leveraging that

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as a sprout, there's a weakness there, which is if I don't

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control the production quality and value of that

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seed, I am not really in control of the production quality

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of our machines. Because they're expressing that seed and they're bound by the

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seed. No machine on this earth can get a seed to perform better

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than it can. It can hurt it. It can provide bad environmental

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conditions, bad water, bad temperatures, bad humidity,

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mold, you know, things that hurt the expression of the seed, but it cannot

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outperform the seed. One machine cannot get the seed to do

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better than another machine as far as exceeding the value of the seed

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itself. It can only hurt it. And so really the big hurdle in front of

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us then is how do we produce the grains from the beginning?

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And so we have a resolution path for that. We're building a division in our

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business to manage that and to bring better and better grains

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into our livestock producers' environments.

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But until that's done, that is a weakness that has to be overcome

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or mitigated, you know? And so now what we do is we do a lot

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of testing. We test those grains and we figured out an algorithm on our machine

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that can tell you by the weight and how much water we put into it

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and the initial test if it's hitting certain markers or not. You

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know, some things that we can do, but that is a forward-thinking problem

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that we're facing and that we want to address and we think we have a

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pathway to address, but we're not there yet. That's an example. So I didn't answer

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the whole part. Yeah, that's helpful because I think it helps the listener

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understand, you know, your thought process as you try to tackle these problems. And again,

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to your point, you're not going to have the solution figured out now, and you

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don't know what the different variables are that are going to be in the future

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that might challenge some of those assumptions that you might have about where

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you want to go with this. But I think the approach you're taking makes a

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lot of sense, and I think it puts you in a great position to succeed.

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Thank you. For the benefit of the listener, we actually connected in Dubai, of

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all places. So I'm curious, you know, you've had experience

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with the livestock here in the West. And I'm wondering if that was your

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first time there or what that experience has been like, because you did mention camels.

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So I thought I'd bring that up and see if there's any specific challenges you're

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having as you work your way into that market. Yeah, there are. So it wasn't

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my first time there. I've been before for software and then I've been

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before for ag, but this time specifically

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we were there to do a couple of things. We have some meaningful partnerships formed

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in Middle East and GCC that we've been working

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on for a while. So there were some important meetings, and then we did a

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presentation in one of the panels for Cultivated regarding

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livestock feed as a target for vertical farming. You know, my whole

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approach on that is if you want to be food independent, which is what vertical

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farming often talks about, you know, controlled environment ag is

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indelibly tied to food sustainability and food independence.

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And that is fantastic. But everyone always thinks of that in terms of leafy greens,

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stem vegetables, tomatoes, that type of thing. But that does not give you food

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independence because you cannot sustain a population on those things

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alone. You need milk and eggs at some volume, even if you're

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consuming it in a very low volume. You still need them for their protein and

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mineral and fatty acid profiles and protein energies and

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other things. And then there's the positive impact of animals on land that's

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properly managed. So there's all these ecosystem benefits as well, if done

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right. And I'm not saying everybody does it right. I'm just saying if done right,

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it's very positive. And so there's this

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growing demand in the Middle East for

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food independence and food security, and rightly so. I think every nation

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deserves to be able to produce all of these

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sustenance for their population without anyone else's

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intervention or, you know, needing another partner in that. And,

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you know, the world is largely economically entwined with each other,

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and we have all sorts of great things that we can do, like we ship

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grain from Ukraine to one country and from the US to another country, and

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we can trade all these things, and that's all fine and wonderful. But when it

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comes to sustenance and being able to provide the bare

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necessities for your population, I think every country should be able to do that on

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their own, and I think they all want to. But the Middle East is phenomenal

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because they want to and they have the money to do it. And then,

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you know, they have this really arid environment that gets in the way

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of mass production of food. And so, you know, our interactions

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in the Middle East are very promising because we bring a companion

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to controlled environment agriculture of leafy greens, tomatoes, and vegetables

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of, hey, the right companion to that is indoor

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vertical farming for livestock feed. And then, you know,

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increase that over time with a few other measures that we're bringing to bear. So

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the trips to Dubai and other countries in the Middle East are

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around those initiatives. They're state-level initiatives. They're very

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important, and they have the money and the

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expertise to pull it off. What we provide is a

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specialty within that area of livestock feed. So that's what's

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really interesting to me about the Middle East and is that they want this.

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They want food independence and food security, which I think is wonderful, and

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they're willing to pay for it, and they have the drive to pull it off.

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Like, not every country is in that same position. Like, if you look in the

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United States, you know, we were very worried about drought, but we're not always interested

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in really solving the drought or the problems downstream. We want to

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use it for political advantage or other things, but we're not always trying to solve

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it. What I love about what's happening in Dubai is they're genuinely

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interested in solving this problem. So it makes sense for us to show up and

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to work with our partners there. Yeah, it was really eye-opening for me from all

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aspects and just to see some of the challenges they're facing there. And, you know,

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shout out to Cultivated. You know, they actually flew me out there, got to meet

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a lot of the partners there. So I imagine that's been a pretty

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helpful partnership as well in terms of getting you introduced to

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folks in the space and people you should be talking to. Yeah, I agree with

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you. In fact, I'd never heard of or understood the concept of ag broker

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before I met Cultivated, and we've fallen in love with Cultivated. They're

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fantastic, and I think we have a really meaningful partnership with them, and

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we certainly appreciate what they're trying to do in the space of finding the people

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that have problems, finding the people with solutions, and connecting them. I think that's great.

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Well, we've had a really, really insightful conversation. I want to thank you

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for taking the time to jump on here and educating, you know, my listeners

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about, you know, specifically the challenges in terms of raising

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fodder for livestock in a vertical farming environment. So it's been really eye-opening

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for me, and I think for people that are interested in the topic, I imagine

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they'll have some more questions or be digging around on your site for more information.

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So as we wrap up, I'm curious, you know, because of the audience that we

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have here, we're speaking to a lot of your colleagues, a lot of your peers

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in the vertical farming space. Granted, you know, a lot of the folks that I've

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spoken to are doing crops, traditional crops for human consumption, and, you know, you're doing

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something a little bit different, but I always like to leave some space here for

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you if you have thoughts about, you know, what you're seeing, or if you have

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a message to, you know, anyone that might be listening, you know, based on

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the experiences you've had so far in the space. Yeah. Well, first I would say,

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Hari, if you need to cut this all the way down to 5 minutes— No,

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it's okay. That's why you have people that can listen to

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podcasts at 1.5x, and so they can get through it faster if they want to.

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Yeah. But also, you know, if there are only like 3 meaningful parts, that's

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fine by me. You know, I won't judge. I do have, you know, something that,

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that we care about immensely here that I would like to say, which is we

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think very highly of ag producers, not just in the

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US, but around the world. And of course, we're right here in Utah and we're

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in the US and we love this country and we love the ag producers of

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this country. And we think they're the backbone of what this country is.

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We also think that's true in every country. We think the ag producers of each

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country are truly the backbone of that country. And they produce

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something that's very important. And I think they're not often

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represented that way. And that's something that we care immensely

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about is that we think the ag producer deserves a very

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meaningful place in, you know, the global

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conversations and that the ag producer is close to the

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ground. They're close to the production of life. And they have a unique

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view in this world that you don't get serving the software industry. And the

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software industry is full of wonderful people. But it's a completely different

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ethos, I think, in livestock production

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and agriculture in general. And so we're extremely grateful that this

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population is doing this hard work, even though they're not always

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celebrated for it, right? We look at economically, on-farm economics in the

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United States are down over the last 8 years, 45%. And

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yet they're still in the game and they're sticking with it and they're still producing

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and we're still consuming at an all-time high rate, but You know, the money is

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not making it and the economics aren't making it back to the producers. They're making

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it quite a bit goes into the middle of that. And, you know, the big

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industrialized ag, which, you know, I think has its place in society, but I

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think there's a lot of room to celebrate these ag producers. And that's

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something that we care about. And I think I'm so grateful

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for how open they are to letting, you know, individuals like my business partner and

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I into this world, because if they wanted to, they could shut

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us out. And they can say, hey, we've survived this long. We can survive another

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this long without you. And I think that's true. So that's number

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one. I want to say thank you for letting us into this world and thank

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you for being in it. The second one, in the world of agriculture and livestock

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production, the second thing I'd like to say is that our

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ideology is not that ag needs to be disrupted in this

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massive way and that no one knows what they're doing and the future is in

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technology that disconnects animals from the program,

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that disconnects the consumer from a knowledge of where their products come

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from. We don't think that's where the future is really

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strong. Where we think the future is really strong is looking backwards to

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these animal husbandry practices that are well-worn, well-established,

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and leveraging technology to assist in

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those well-understood, well-established programs.

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You know, some of the people we've met are so good with their animals, and

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they have real meaningful relationships with those animals, and they love their animals, and their

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animals love them, and they get the most out of the animal, and the animal

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gets the most out of their lifetime as well. And I think it's a wonderful

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thing to see. What we want to do is support that with technology so we

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can alleviate the burdens on the shoulders of these producers as

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much as possible, not replace them and not disrupt it and say, hey, you were

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wrong, you don't know what you're doing, and the future is over here. Look how

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cool, you know, we took 400 ingredients and made a hamburger patty out of it.

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You know, that's fine. People will always do that,

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and there's always someone that will consume that product. But I don't think that's the

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future of agriculture. I think the future of agriculture is

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supporting the ag producer at a foundational level

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and allowing those ag producers to perpetuate over time. You know, we've gone

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since 1935, we've lost over 5 million ag producers in the United States alone. So

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it went from over 7 million to just over 2 million. And yet

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consumption of ag products has gone through the roof, higher than it's ever been.

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And what we want to do is say, let's allow those 2.1

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or 2.2 million ag producers to grow to 3 million. And then let's

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allow the economics to get back to those producers in a way that their next

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generation wants to stay in the game. You know, some of these guys are— men

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and women are 5, 6 generations in. Let's make it 8. Let's make it 10.

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Let's keep that going. And that's something that we care immensely about.

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We can't solve that whole problem. You know, we're not geniuses or anything like that.

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What we want to do is first solve on-farm premium forage production and

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then let the farmers and the producers tell us, hey, do we actually solve it

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or not? And then are we allowed to play on the next game, which

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maybe is protein production, livestock feed, or maybe it's water,

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or maybe it's something else? I don't know. Sounds like you're keeping yourselves

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busy for a long time to come. Lots to learn here

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in terms of what you shared. And so I really appreciate it. you coming on.

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And again, we're gonna have all the links that you mentioned here in the

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show notes, renaissanceag.com. Anywhere else you want to send

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folks or to let them connect with you? No, I think that's great. And we

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appreciate you, Harry. We appreciate you letting us come on and talk to, you know,

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your audience and expand ours. And, you know, hopefully you can find at least 6

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minutes of content. Yeah, we'll let the listener

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decide what's valuable, what's not, and they can pick and choose. So Thanks again for

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your time, Caleb. Really appreciate it. Thanks, sir. Thanks again to Caleb for coming

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on the show and sharing his inspiring story and all the

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great work that they're doing at Renaissance Ag. As a podcaster, it's always great to

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meet people in person and then have that follow-up conversation on the show, and we

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just had a great vibe from the moment we turned the mic on, so it

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was really fun. Special thanks to our Season 7 title sponsor, Cultivated. If you're

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looking into a vertical farm and don't know where to start, which technology would

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suit your needs, reach out to them today. Best of all, their service is free

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because they work on behalf of their partners. Learn more at

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cultivated.com, and that's spelled C-U-L-T-I-V-A-T-E-D.com.

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Just leave out that last E. Podcast production and marketing provided by Fullcast. Learn

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more at fullcast.co. As a reminder, if you're enjoying this show

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or any past episodes, leave us a rating and a review like Marcos did

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at ratethispodcast.com/vfp. We'll be sure to read those out on

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future episodes. Tune in next week for a conversation with a fellow podcaster.

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It's Trevor Williams from the Farm Traveler podcast, and that is

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indeed a fun perspective where we talk about each other's shows

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and our overlapping conversations with folks in the vertical farming space. I think

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you'll really, really enjoy that. It's a fun conversation. Until we meet again,

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here's to your health. Thanks for listening. To read the full show

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notes for this episode, which includes any links mentioned in the

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episode, as well as a full show transcription, visit

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verticalfarmingpodcast.com. There you can sign

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up for our email list to be notified when new episodes are published.

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