This episode features Lilian Raji, a luxury brand specialist and president of the Lilian Raji Agency. She discusses the importance of emotional connections in luxury branding, emphasizing that true luxury is about quality and heritage, not just price.

Lillian outlines her approach to refining brand messaging and executing strategies, highlighting the balance luxury brands must strike between exclusivity and accessibility. She provides valuable insights on overcoming resistance to change and the necessity of listening to customer feedback to enhance client experiences. Tune in for expert advice on elevating your branding efforts in the luxury market.

HIGHLIGHTS:

16:27 Meeting Clients Where They Are

28:42 Overcoming Resistance in Business

33:01 Final Thoughts on Passion and Purpose

CONNECT WITH LILIAN:

Connect on Linkedin

SPONSOR:

Cellev8

Discount code: THEALISONK2024

PODCAST WEBSITE & LINKS:

Website | Facebook | Twitter | Instagram

GET MY FREE 4 part Pop-up Podcast Series

JOIN Borderless Hybrid Innovators FB Group

INNOVATION AVENUE: Fitness and Self-Care Revolution