Wanna make £100k from your podcast in one hit? While the idea sounds alluring, this episode analyses a Forbes article from Kristen Bousquet that suggests various monetisation strategies, some of which might leave you 'lolling' hard. I know we were!
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Transcripts
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Wanna make 100k from your podcast in one hit?
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Well, we're about to share some insights that we read in an article that claims you can do that.
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This is the Podmaster, the podcast with insights and tips.
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The podcasters everywhere, whether doing this for a brand or as an indie pro or newbie.
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And in this quick episode, we're talking about a Forbes article on podcast monetization that's got both Podnose Neil and myself slightly nodding in agreement and hugely laughing into our cups of builder's tea.
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So first off, the article isn't all that bad.
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It has got some solid advice.
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It covers sponsorships, big podcasting's bread and butter.
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It covers paid subscriptions, which can be a boon if you got a loyal crowd who love what you do to sell to.
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And it does actually mention our favorite revenue generation model here at podnos, selling your own products, whether it's courses, merch, or your unique expertise as a service.
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Some really practical ways to turn your podcast into a business in this article, which we will link to in the description.
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So far, so good, Forbes, but knowing you, you're probably going to disappoint us.
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Yet sure enough, it all goes a bit off the rails.
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Now here's our favorite laughable nugget.
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The claim that live events could bring in a casual £100,000 to your revenue stream.
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Look, unless you're Joe Rogan or somehow pulling Oprah out of retirement to co host with you, you're not making that kind of money at your very first event.
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For most podcasters, even breaking even on live events is a win.
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And here's another clue that Podnose Neil thinks means it was a ChatGPT generated article that Forbes have just published here.
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They reckon eight ads per episode is ideal.
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Really?
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Eight ads in one episode?
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Are we podcasting or recreating 90s cable television here?
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Most listeners would throw their phone out the window after that third ad.
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I think we all agree on that, right?
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They're also suggesting licensing your podcast into a TV show.
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Sure, if your name's Piers Morgan or you've stumbled into the next true crime blockbuster that some network or streaming giant wants to buy from you.
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Perhaps for the rest of us mere podcasting mortals, maybe focus on getting consistent downloads before you start pitching Netflix.
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Here's the thing.
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Pod Mastery Student podcast monetization isn't about dreaming big right off the bat.
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It's about starting small and building sustainable revenue streams.
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Sponsorships, affiliate marketing, memberships, and selling yourself is a longer game, but it's definitely more sustainable don't let overblown promises from generic publishers distract you from the graft.
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That's all for today's episode of the Podmaster.
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If you've got a laughable podcast myth or tip that you've fallen for in the past, drop us a message through the website.
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Go to Podmastery Co, contact.
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We'll all have a giggle about it and and maybe feature it in a future episode.
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Thanks for listening.
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Don't forget to visit Podmastery Co for more podcasting tips.
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And look out for the next fun episode in your library really soon.
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The Podmaster is a Podnos podcasting production.
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Find out more about us@podnos.co.uk that's P O-kn O-W-S.co.uk podnos.
