Shownotes
If you’re anything like me and my family, you may already be familiar (and appreciative!) of the innovative and delicious food brand we’re spotlighting today, Siete Family Foods, a company dedicated to sharing Mexican-American cuisine with those who want or need grain-free options.
Today's guests are sister and brother – Veronica Garza, Siete’s Co-Founder, President, and Chief Innovation Officer, and Miguel Garza, Co-Founder and CEO. They’re here to talk about their first cookbook, The Siete Table, which features over a hundred gluten free Mexican-American dishes that span every course and occasion.
Of course, we cover the brand’s backstory – after Veronica Garza had many autoimmune issues show up, including lupus, she started to do CrossFit with her family in her parents' backyard. After switching to a grain-free diet, she noticed her joints weren't bothering her anymore, which was the catalyst to starting this company.
Miguel and Veronica discuss the recipes they can't wait to share, why sharing these recipes is so special to them, and the inspiring story of how Veronica (as well as other family members) took a huge risk in order to get Siete off the ground.
You will learn about...
- The start of it all: the almond flour tortilla
- Veronica’s struggles with autoimmune issues
- How her diet restrictions clashed with her culture
- Coming together as a family: support is everything
- Pushing through the pain of lupus
- Six to nine months of diet and lifestyle changes to resolve her symptoms
- Risking Veronica’s insurance coverage to get started
- The Garza family captures an entrepreneurial spark
- Expanding the product (chips, seasonings, crunchy shells, etc.)
- Ethos and mission of Siete Family Foods
- Family first, family second, business third
- An admittedly bad first company name revealed
- Seven members of the family: “Siete”
- Building a soul-aligned company
- The Siete Table: writing a cookbook
- Favorite recipes from the book
- Inspirations for The Siete Table
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Be Well By Kelly is produced by Crate Media.
Mentioned in this episode:
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