Anna Crowe from Search Engine Journal on SEO that gets ecommerce shops onto page one
Anna Crowe is an SEO expert and Assistant Editor at Search Engine Journal. She’s also Head of Content and SEO at Leadfeeder and has worked with brands including Dollar Thrifty Rental, Marriott, Kissmetrics and Moz.
We cover how to choose keywords, Google’s EAT framework (Expertise, Authoritativeness, Trust), search volume, link building (good and bad!), URL’s, page structure, canonical tags and schemas.
We also discussed the regular algorithm changes and Anna suggested following John Mueller and Danny Sullivan on Twitter who both work for Google and provide semi-official advice on changes.