If your “video strategy” is just telling yourself to post more, this episode is your wake-up call. In “Stop Posting, Start Selling: A Simple Video Strategy for Women Entrepreneurs,” Dr. Ana Castilla breaks down how to move from random reels and talking-head content to a focused, story-driven video strategy that actually leads to sales.

Ana shares why your degrees and credentials are not a marketing strategy, why video is no longer optional for women entrepreneurs, and how to use simple, intentional videos to attract dream clients, build trust, and convert views into revenue—without burning yourself out trying to do everything alone.

In this episode, you’ll learn:

• The top 8 reasons women entrepreneurs struggle with video (and why none of them mean you’re “bad at it”)
• How to stop being the operator of your video machine and step fully into your CEO role
• A simple framework for mapping video content to the buyer’s journey: awareness, consideration, decision, and post-purchase
• Practical video tips using just your smartphone, better audio, and authentic storytelling
• How to create video content that feels aligned with your brand—not cringey, fake, or performative

This episode is for the woman who’s tired of posting just to stay “visible” and is ready to use video as a strategic tool for growth.

✨ If this episode helped you, follow QueenMode, leave a review, and share it with another woman entrepreneur who’s ready to stop posting and start selling. Tag @dranacastilla and @queenmodepodcast so Ana can cheer you on.

If your video strategy is just post more, that's not a strategy.

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That's a cry for help.

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You don't need more random reels, more lip syncs, or more talking head rants that

disappear into the feed.

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You need videos that tell a story so clearly that your ideal customer thinks, she's

talking to me.

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And then she actually buys.

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In this episode, I'm breaking down how to stop chasing views and start building a video

ecosystem that attracts the right people, nurtures real trust, and leads to sales on

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repeat.

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Because Queen, your face doesn't just belong on camera.

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Your story belongs in the spotlight.

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And if you're thinking,

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I'm already doing a million things or I hate how I look on camera or I tried video and it

didn't work or even I'm not big enough yet for all this.

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Stay with me.

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This episode isn't about shaming you into doing more.

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It's about giving you a simple way to use video with intention so you can do less random

content and get more of the right people saying, that's my girl and taking action.

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What's up queen?

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I'm Dr.

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Ana Castilla, orthodontist, author, speaker, unapologetic dream chaser and yes, I took my

business from flatlining

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to an eight figure exit in just eight years.

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But spoiler alert, I didn't get there by playing it safe.

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I broke rules, I made bold moves, and I became the woman my younger self was waiting for.

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Queen Mode is your weekly dose of fear strategy, unfiltered truth, and mindset shifts that

will have you leading, growing, and living like the powerhouse you are without burning

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out.

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or selling out.

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So if you're done playing small and ready to rise, welcome home.

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When I became an orthodontist, the last thing I expected was to have to be in front of a

camera all the time.

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I thought of myself as a doctor.

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I was there to do serious doctor stuff.

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I signed up for a really intense CE course as soon as I graduated and studied to become

board certified as well.

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I truly believed that if I could just show my patients how smart and super qualified I

was, they would come running.

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Because of course, they'd want the best orthodontist, right?

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In fact, I remember that after becoming a board certified orthodontist, I would wear my

board certification pin on my white coat lapel.

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For those of you outside of the orthodontic world, the American Board of Orthodontics

gives you a little gold pin when you become board certified.

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The idea is that you proudly wear it on your white coat to let everyone know you're a

board certified orthodontist.

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You know, in case they didn't already know how smart and amazing you are.

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But here's what I found out.

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Nobody cares.

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Yes, I said it.

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I thought this was going to impress my patients so much, but they could not care less.

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Now don't get me wrong.

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Board certification is important.

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The certifications, the training, the degrees, the serious stuff, it all matters, of

course.

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As a doctor, it is absolutely your duty to provide the very best care for your patients.

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But your certifications and degrees are not a marketing strategy.

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Like any other customer, my patients only cared about what they needed, about their goals,

about their kids' miles.

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Me wearing my board certified pin or hanging up my fancy diploma on the wall was not going

to attract new patients to my practice.

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I needed marketing.

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And any serious modern marketing plan was going to include video.

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Now I'm old enough to remember when using video was seen as an extra step that only a few

people bothered with.

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And in case you somehow missed a memo, you no longer have the luxury of treating video

like an optional bonus.

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Recent video marketing data shows that almost 9 out of 10 businesses are using video as a

marketing tool, and nearly all of them see it as a critical part of their strategy.

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But honestly, I don't need to cite fancy reports to convince you that video is essential.

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Just look around you.

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Videos are everywhere, and they're not there by accident.

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When done correctly, video can increase lead and customer engagement, boost conversion

rates, improve your SEO, strengthen brand awareness and trust, and most importantly, it

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gives your customers

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what they actually want.

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There's a reason Google, Facebook, and Instagram have all prioritized video content over

time.

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Customers prefer video.

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You may not love being on camera or making videos, but there's a very high chance your

customer loves consuming them.

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Video isn't going anywhere.

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So the real question is,

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Do you really want to be in that minority who's still not using it intentionally?

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Beyond that, video gives you incredible versatility.

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A single high quality long form video can be repurposed into dozens of shorter clips,

audio snippets, social media reels and shorts, blog post embeds, email content.

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Talk about ROI.

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And here's another reason I love video.

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It's measurable.

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You can track views, watch time, engagement, click-through rates, and conversions.

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I don't love spreadsheets either, but I love making smart decisions.

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The data you get from video allows you to continuously refine your marketing instead of

guessing.

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Okay, so we all know we should be doing more video, but why do so many of us struggle with

it?

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And I say us very intentionally here, because it took me a long time to realize you can't

just do video and expect magic.

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Your video needs a strategy.

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But before we dive into the list of why you may be struggling with video,

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I want to say this out loud.

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If video stresses you out, makes you feel exposed, or brings up all kinds of who do I

think I am thoughts, you're not alone.

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Visibility is not neutral for women.

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We're used to being judged on our appearance, our voice, and even our success.

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So as you listen, I don't want you to use this list as a weapon against yourself.

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Use it.

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as a mirror.

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Notice what lands, release the rest, and remember, you're allowed to start where you are

with what you have at the pace that feels sustainable for you.

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Here are the top 8 reasons you may be struggling with your video strategy.

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1.

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Inconsistent Content

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The pressure to be present on every platform often leads to a scatter gun approach.

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You're posting randomly with no clear plan and it leads straight to burnout.

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Number two, lack of training.

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Guilty here.

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Most of us did not go to social media school.

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It can feel intimidating to create videos that look even somewhat professional.

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What does decreasing the shadows even mean?

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What's beat syncing?

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I just recently learned about that.

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A lack of training and mentorship in digital marketing and content creation can keep you

from ever getting truly excited about video.

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Number three, you haven't defined your target audience.

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Not knowing who your target audience or ideal client is creates a thousand other problems,

but that's another episode.

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Just know this.

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If you don't know who your message is for, you have no idea what kind of message to create

or where to put it.

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Number four, you're trying to look too professional.

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Yes, your videos should reflect your brand, but don't let perfectionism hide behind

professionalism.

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It's great to look polished, but authenticity is king.

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Or in this case, queen.

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Number five, you're still the operator in the business.

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This might be one of the biggest obstacles to building a real video strategy.

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And I have a little story to tell you.

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In the fall of 2022, that wasn't even that long ago, I realized I hadn't posted on my

practice of social media accounts in a while.

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Not only that, I was still the one responsible for filming our videos.

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and I hadn't done a single one in a long time.

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One Saturday, I panicked.

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I drove 40 to 45 minutes into the office on my day off to film two fun Instagram videos.

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They turned out great.

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To this day, there's still some of our most viewed and most liked videos on Instagram and

TikTok.

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And I just want to be clear.

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There is nothing wrong with fun, silly, high energy videos.

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In fact, they're part of our brand and still very much part of our social media strategy.

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The problem was how they were getting done.

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Because I didn't have a system or support, it took my entire Saturday.

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The amount of time and energy it took to pull myself out of entrepreneur and strategist

mode and into social media, personality, director and editor mode was enormous.

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By the end of the day, I was exhausted and frustrated.

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I remember telling my husband, why am I still doing this?

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I should be working on strategy, not running my one woman media department.

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And the worst part for all that effort.

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Those two videos were basically dead after a few days.

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They created a fun vibe and our audience loved them, but they didn't bring in a single new

patient.

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The ROI on my time was terrible.

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A few months later, I promoted one of my team members to marketing coordinator and part of

her job was to own video and social.

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My life changed.

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I still do fun videos.

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I'm still the face of the brand.

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The difference is, I just show up, do my thing, and leave.

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Someone else is responsible for planning, recording, editing, and posting.

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And you know what?

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Bonus time.

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The person doing this is now acquiring a new skillset she never had before.

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That's the shift from being the operator to being the CEO.

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You're still visible, but you're no longer the one holding the entire content machine

together with your weekends and willpower.

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Number six, fear of visibility and self-promotion.

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It can be scary to put your face and your name out there for the internet to comment on.

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For women entrepreneurs, that visibility can feel especially vulnerable.

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There's also the fear that if we own our success too loudly, people will think we're

arrogant.

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Number seven, gender bias.

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As professional women, many of us live with the concern of being stereotyped or not taking

seriously.

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That can pressure us into being overly proper on camera and toning down our real

personality.

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But like I said, authenticity is queen.

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And number eight, low confidence on camera.

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We're business owners, not Maria Menounos.

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Many of us worry about not knowing what to say or how to act.

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Trust me, it takes a lot of practice before you feel comfortable and safe, but you'll get

there.

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Everyone is different.

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Not everyone is shy.

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But if any of these resonate with you, hear me on this.

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Every single one of these challenges.

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is solvable.

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You can choose authenticity over polish.

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You can practice and get better.

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You can hire help.

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And depending on your business model, you don't even have to be the one on camera.

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And you definitely don't have to be the one editing and producing everything.

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So what do do once you're ready, or at least ready-ish, to bring video into your marketing

strategy?

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Maybe you don't even want to, but your digital marketing company keeps telling you, we

need more video.

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We need more video.

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And deep down, you know they're right.

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Here's what you need to do.

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Go back to the basics and create a strategy first.

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Because whatever you do, you cannot just do video.

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Video for video's sake will only take you to one place, tired and frustrated town.

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And when I say basics, I mean the basics of marketing.

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Creating a video strategy that leads to sales means aligning your video content with each

stage of the buyer's journey.

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Awareness, consideration.

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decision, post-purchase experience.

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This ensures you're reaching the right audience with the right message at the right time

and nurturing leads until they convert into customers and beyond.

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Remember episode three?

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Not everyone is ready to buy right now.

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And if you want repeat buyers, you must keep marketing to the customers you already have.

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Here are the 6 things every entrepreneur needs to do to create a video strategy that

actually leads to sales.

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Number one, define your audience and your goals.

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Before you pick up that iPhone, get crystal clear on who you're trying to reach and what

you want them to do.

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You cannot have a real video strategy or a real business without a clear understanding of

your ideal customer.

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Know your ideal customer profile inside and out.

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Their pain points, preferred platforms,

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and how they like to consume information.

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Set specific, measurable goals.

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Instead of saying, get more sales, try, increase sales by $100,000 in Q2.

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Or, increase conversions by 10 % in 2025.

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See the difference?

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Number two, create video content for each stage of the consumer decision journey.

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including post-purchase.

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In the awareness stage, the customer is just realizing they have a problem.

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So think educational content, brand storytelling, or thought leadership videos.

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In the consideration stage, people are researching solutions, use product tutorials,

how-to guides, expert interviews, and FAQs.

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shoppers.

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Use customer testimonials, product demos, behind-the-scenes tours, and personalized sales

videos with a clear CTA.

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And don't forget about post-purchase.

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Don't stop once they buy.

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Create onboarding videos,

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how-to content, check-in messages, and surprising-the-light moments that turn buyers into

raving fans.

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Number three, make the quality high and the story about them.

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The quality of your video reflects on the quality of your brand and helps build trust.

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But don't polish so hard that you sand off your personality.

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Your videos must tell a story.

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And your customer has to be the hero of that story.

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Your company is the guide.

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Number four, use strategic distribution and promotion.

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You can have the best video in the world, but if no one sees it, it's useless.

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Choose the right platforms.

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Don't obsess over TikTok if your ideal customer is 45 and lives on Facebook.

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Ask yourself.

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Where does my ideal client actually hang out?

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YouTube, LinkedIn, Instagram.

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Also, don't ignore SEO.

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Use relevant commonly searched keywords in your titles, descriptions, and tags so your

ideal customer can find you when they're actively searching for a solution.

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Promote across channels.

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Share your videos via email, social media, and paid ads to maximize reach.

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Don't just post once and pray.

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Number five, incorporate clear calls to action or CTAs.

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You're not making content for art class.

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You're making it for impact.

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What do you want them to do next?

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Every video should have a purpose and a CTA that matches that purpose.

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Subscribe for more tips.

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Download your free guide.

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Book your consultation.

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Send this to a friend.

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Put your CTAs in the video and in the description.

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In my office, we often use end screens to drive action.

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And for Facebook video ads, we add buttons to make it easy.

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And number six, measure, analyze, and refine.

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What gets measured gets respected.

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And your video strategy deserves some RESPECT.

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Track your key performance indicators.

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whatever they are for you, views, watch time, engagement rate, click through rate, cost

per lead.

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You can't refine what you never track.

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If you start a health plan, for example, you're going to measure your weight, your blood

pressure, your A1C.

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Otherwise, how do you know if your new habits are working?

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It's the same thing with your videos.

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And it's not just about refinement.

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It's about

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experimentation.

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Use your metrics to A-B test hooks, thumbnails, CTAs, and topics.

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Not only will you be more successful, you'll also learn a ton about your customer.

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I've been completely surprised more than once by the results of an A-B test.

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Before we wrap, I want to give you some simple practical tips from what I've learned in my

own business, especially if you're just getting started with your video strategy.

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Number one, don't fool yourself into thinking you're the exception.

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Unless you're doing highly classified B2B government work, you need video in your

marketing.

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Number two, one type of video is not a strategy.

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Only doing fun TikToks is not a strategy.

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Only doing tutorials is not a strategy.

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You need a mix of content that maps to the different stages of your buyer's journey.

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Number three, never stop taking B-roll.

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I mean, never.

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You'd be shocked how often you reuse it.

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Little clips of your office, your process, your team, they're gold.

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Number four,

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Start strong or they're gone.

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You have seconds to earn attention.

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Open with a hook, not a five minute backstory.

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Number five, hire help as soon as you can.

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Even part-time.

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You are the CEO, not the full-time videographer.

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Your time is better spent leading the business.

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And spoiler, the person you hire

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is probably better at editing than you are.

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Number six, stay organized.

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Keep your video files labeled and easy to find.

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The future you will thank you when you're repurposing your content.

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Number seven, prioritize audio.

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Audio is the biggest difference between amateur and professional.

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Viewers will forgive slight imperfect visuals.

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They will not forgive terrible sounds.

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Number eight, your smartphone is enough to start.

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A good phone plus a basic online course on how to use it well is all you need in the

beginning.

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Number nine, being human beats being perfect.

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People buy from people.

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Let them see your face, your quirks, your personality.

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And number 10, respect the lighting.

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Lighting is everything after sound.

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And whatever you do, know your lights.

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Don't mix harsh daylight with warm artificial light in the same shot.

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Or you will find out really quick why I'm saying this.

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Queen, here's what I want you to take from this episode.

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Your videos are not about vanity.

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They're about visibility.

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They're about service.

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When you show up on camera with intention, with strategy, and with heart, you're not just

making content.

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You're building trust at scale.

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You're shortening the distance between your brilliance and the people who need it.

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So this week, I want to challenge you.

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Don't just tell yourself, you should do more video.

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Create one intentional video that maps to your buyer's journey.

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Maybe it's a simple FAQ, a quick story about why you started your business, or a 30 second

client win.

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Done beats perfect.

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Published beats saved in drafts.

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And progress beats pretending.

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You are not behind.

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You are right on time.

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And the version of you who confidently shows up on camera, tells powerful stories, and

sells with integrity?

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She's already inside you.

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You're just practicing being her.

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Thanks for tuning in Queen.

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I hope today's episode gave you the clarity, courage or confidence boost you needed

because building a powerful business starts with believing in you.

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If you loved what you heard, don't forget to hit follow so you never miss an episode.

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And if this podcast moved you, inspired you or made you think, share it with another

powerhouse woman who needs to hear it.

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Your reviews and shares

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help more queens rise.

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And if you want more tools, resources, or just want to connect, head to drannacastilla.com

or find me on Instagram at Queen Mode Podcast.

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Keep showing up, keep leading boldly, and remember, you were born to rain.