In this Monday Evening Building Small Business livestream, Conrad High of Crisco Property Maintenance talks about his journey from being a paramedic to starting his own property maintenance business. Conrad shares about the challenges he faced in the paramedic field, including burnout due to long hours and meeting people on their worst days. He explains his transition to entrepreneurship after losing his job and the initial services he offered, such as snow plowing, landscaping, and painting.

Conrad discusses the importance of reliability and how showing up as promised sets him apart in the industry. He mentions using platforms like Facebook, Thumbtack, Nextdoor, and Craigslist for marketing and finding clients. The conversation delves into potential growth opportunities, such as networking events, joining a real estate investors group, and establishing an online presence through Google My Business. Conrad also contemplates participating in masterminds to gain insights and support from like-minded individuals.

The discussion highlights Conrad's introspective nature as an introvert and his strategies for overcoming social challenges in networking. He reflects on what he would have done differently a year ago, emphasizing the importance of early marketing efforts for long-term success. The livestream ends with plans to check back with Conrad in the future to track his business growth and learn from his experiences.