On this solo episode, Stacey explains that when a prospect says “it’s too expensive,” the real objection is usually an unresolved issue involving value, confidence, cash flow, and trust.

Key takeaways:

-It's too expensive almost never means it's too expensive.

-Trust is not built with testimonials.

-Never discount before you diagnose.

Tweetable Quotes:

"They're not doubting your price. They're doubting their own outcome." -Stacey O'Byrne

"The price objection is not the end of the conversation, it's the beginning of the real one." -Stacey O'Byrne

"When someone says it's too expensive, what they're actually saying is, I don't yet see why this is worth that much to me specifically." -Stacey O'Byrne

Resources:

Instagram: @pivotpointadvantage

Schedule a 15 minute call with Stacey: http://pivotpointadvantage.com/talktostacey

If you’re ready to take yourself and your business to the next level and are interested in a coaching program that will get you there check out: http://pivotpointadvantage.com/iwantsuccess

Join an interactive environment to help you build the success you’ve always wanted with other like-minded, success-driven entrepreneurs, business owners, and sales professionals: https://facebook.com/groups/sellwithoutselling