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People don't like being sold to. They prefer to get training. So how do you sell or get inbound leads with training? Where do you get ideas for your training topics? In this episode, Sharran walks you through the process of developing the perfect solutions to known problems and why you should create them through training.
There are three things required to sell with training, but you don't have to worry about it because you will get the step-by-step process right here. So let's dive in!
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“Training solves a particular problem or gives people a particular piece of insight to get their next result, and when they get there, they become a much better client for you.”
- Sharran Srivatsaa
Timestamps:
00:00 How to create perfect solutions to known problems
01:37 The difference between training and content
02:04 3 BIG ideas inside this episode
02:33 Here's the story that inspired Sharran to create this episode
04:28 #1: Value Chain Mastery
07:02 An example of how Value Chain Mastery is applied
10:14 #2: Operationalize Kaizen
10:40 What does Kaizen have to do with training?
12:06 The difference between a $100 Million CEO and a $1B CEO
15:25 Why build internal training for your team
16:19 #3: The Perfect Solution to a Known Problem
17:22 Here's a quick tip for you
17:40 Where to find known problems in your industry
18:39 What happens when you start creating training?
19:35 Articulating the problem better than your prospect
21:19 Quick recap of today's episode
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