Blackwire Designs is a special type of distributor in the CI channel, in that they have a team that's intimately aware of the challenges faced by a custom integrator—because they're all former installers in their own right. At CEDIA Expo 2025, we sat down with Cody Crossland, Vice President, Sales and Customer Service at Blackwire Designs, to explore how they leverage that collective experience both internally and in how they work with integrators and manufacturers. In addition, Cody shares some business updates, and we talk trends in the channel. https://www.youtube.com/watch?v=gsWYWTT_-Jk