This week's episode features the first-ever enterprise level conversation. Join Lindsay as she discusses marketing, tech, and breaking barriers with Catherine Valiquette, Go-to-Market Manager and Marketing Strategy and Daniella Guio, AMS Marketing Manager, for PageWide Web Presses for a little known company, HP. Catherine and Daniella share their passions for using tech in marketing, building a more equitable world, and how advertising fits into the whole puzzle.

Episode Resources:

https://www.hp.com/us-en/industrial-printers/indigo-digital-presses.html - HP Indigo

https://www.hp.com/us-en/commercial-industrial-printing/pagewide-web-press.html?jumpid=ps_9ce7964152&gclid=CjwKCAjw_tWRBhAwEiwALxFPobaErB9UQBixcNqMqpGseO97W6Hsin3zjVfVoelHDnebvcPwPx4KfRoC-mgQAvD_BwE&gclsrc=aw.ds – HP PageWide

https://h20195.www2.hp.com/V2/GetPDF.aspx/4AA6-4597EEW.pdf- Personalization and Brand Experiences

Welcome to the meadow woman podcast. We address the

issues, opportunities and challenges facing women in the

development of the metaverse the biggest revolution since the

internet itself. Every week we bring you conversations with top

female talent and business executives operating in the

gaming and crypto industries. Here's your host Lindsey, the

boss POS, the meta woman podcast starts now.

Hello, and welcome to the meta woman podcast part of the

holodeck media Podcast Network. longtime listeners will know I

consistently struggle with losing my voice. And this is

another one of those times where I sound terrible, but I feel

great and I'm very excited about today. Um, I should have started

with this. But I'm your host, Lindsey, the Boss Boss. My voice

typically sounds a lot smoother than this. But you know, we work

with what we've got. From struggle to success and today's

more of a struggle. We cover it all other returning listeners,

thank you so much for bearing with me through all the ins and

outs of every week and all the new listeners. I certainly hope

you come back next week when I hopefully have a much nicer

sounding voice. And part of the reason why I wanted to continue

on is because I'm so excited to introduce our guest this week. I

love having double guests. It's so much fun. It also means

you'll hear less of me. So that worked out quite well. I have

two wonderful women from a very small tech firm you may have

heard of just the little HP. Today on the show is Catherine

Valiquette go to market manager and marketing strategy. And

Daniela Gieux, AMS Marketing Manager for PageWide presses.

Welcome to the show. To start, I would love for you both to give

the audience a little bit of your background, what you do at

HP, why you love it and what your titles mean?

Sure, I'll start Katherine Valiquette here. So go to market

manager, I do the marketing strategy, go to market, MPI

launches. So new product introduction launches for our

and our commercial and industrial presses. So if you're

kind of thinking about that, on terms of what that means it's

our HP Indigo and PageWide Technology line, our portfolio,

we have a lot to provide to our print service providers. We have

a lot of wonderful new emerging tech and solutions that we offer

a print service for providers, and that also trickles down to

our brands and customers that they serve. So it's really

wonderful for me to be here. I'm glad to be here. And I will turn

it over to my colleague.

Thank you. Good. Hi, VNC.

Thank you so much for having us

today. This is really exciting. As you said, I'm gonna give the

page wide web presence Marketing Manager for the Americas, from

Colombia, and I'm based in Bogota. So what do we do in

PageWide, as Kat said, we are part of the huge presses from

HP. Normally, everyone recognized HP, because of our

computers or home printers that we are one of the coolest

business units that HP owns an eyelid that page wide web

presses the ingots I huge presses. So Catherine explained

it before. That's our target audience, print service

providers, and they work for brands and different kinds of

companies. So that's very, very exciting. And you will hear

later, what do we do, also, and let's jump in.

But I want to start out with orienting why you're on the meta

woman podcast. One of the goals of the podcast is to discuss and

analyze the direction tech is moving, and to speak to people

on the ground about how it's impacting different

underrepresented populations. To that end, you all are my first

enterprise level guests, which is super exciting. So I want to

discuss what digital print is why it is important in the

technology field, and how digital print plays a role in

consumer products and brand campaigns. So we'll get a little

bit of tech, a little bit of marketing. And we will talk

about at all. One of the products I've gotten to explore

a little bit based on what you all do is the HP SmartStream

designer, which I will totally let you explain otherwise, I'm

gonna sound terrible trying to talk about what it is the cool

part and the reason why this particular product stuck out is

is how you've combined technology with the ability to

create marketing campaigns. So can you go into the link between

those two things and how graphic arts fits into all of

that? Sure, yeah. So

I think overall, it's best to start with digital prints too

because this is something that is is new, but it's also had,

you know, a legacy with our print service providers to So,

and with hp, indigo and PageWide Technology, it's really taking

Brandt to the next level. And as we move forward, it's really

showing new ways new capabilities of how we can go

and create faster, more print abilities for print service

providers on a larger scale. So when you're talking about we're

looking at, you know, large posters, we're looking at

publishing companies, you're reading, you know, textbooks and

magazines, and we're looking at specialty printing, I think we

kind of take it for granted what type of technology is involved

and how complex it is, but how it makes it so simplified for

print service providers so that we can distribute on a mass

level. And so that is what our technology allows us to do. And

that, in turn, allows us to go and have even more solutions for

software solutions like HP SmartStream designer, that

allows us to go and diversify and make things more beautiful,

improved, more complex, when we're talking about marketing

campaigns. So it's kind of like, you know, what has begun first,

and that does start with print. And then we're moving into

digital, which allows more complex campaigns that work

together in a kind of, you know, across organization. So you can

actually go and create campaigns with prints, with digital

tactics, and with kind of grassroots, you know, types of

tactics and strategy. So, when we're talking about HP

SmartStream designer, this gets a little bit more in depth as to

what consumers and print service providers can do. And then in

turn, what brands can do so HP SmartStream designer is part of

our solutions product line at HP, indigo, and PageWide. And it

is a basic plugin in Illustrator and InDesign that designers can

use within print service providers. And they can go and

create different types of personalized customized

campaigns and packaging and different types of designs. They

can implement variable data printing techniques, which means

when you're looking at some of these products on shelves,

you'll see that sometimes you'll have personalized campaigns,

you're thinking about personalized beverage campaigns.

You know, we're talking about names on bottles and names on

packaging. And we're talking about different words or

different affirmations of different types of packaging. HP

SmartStream Designer allows Prince service providers to

create this type of packaging or create and create these types of

products for brands that want to have a more personal intimate

level with their consumer base. And so that's how we kind of go

and classify this and a general high level overview of what HP

SmartStream designer can do. I'll turn this over to to Danny,

I'm sure she has a lot to add with her technology. Yeah, yeah,

actually, cat just gave us a pretty good info about this

tool, because there are different angles that you need

to see is how He is building this kind of solutions, but only

for this kind of approaches to the customer base, but also how

we are doing

like a mindset in terms of short brands, right? Because, for

example, there is a brand that wants to launch a company. And

normally, the old days are like you have to run 1 million paper

sheets, for example, for this company. And with these kinds of

solutions. Combined with our technology, the brands are now

allowed to produce the X amount of units that they need. So it's

faster time to market that reduce contamination. And the

paper that normally they could spend in the past waste, reduce

pretty much the waste. So that's one angle. And the other angle

is the generation that we're leaving right now. Everyone

wants personalized things, and you and we have trends that

support the fact that you will pay more if you have something

that says minty, right. And there are several campaigns

because of course the point of you will be able to pay more if

you are going to get your personal Coca Cola bottle, but

at the same time is how the solutions that HP failed for the

print service providers are enabling great campaigns that

are creating meaningful impact. For example, Amarula I don't

know if you know this leak or a brand. It's a leak work that

connected the label of the bottle comes with an elephant.

And they connect it with an organization from Africa, who

wants to save the elephants. And that is started with someone

heal this beautiful line of cscl long time ago, a few years back.

And they were like, We need to save them. So I my Doula created

a campaign called naming and saving. So there is a software,

a website where all the cuts, you could do it in that time.

You could name a nail the fan, you could design the elephant,

color it with different patterns. And for each label

that a customer design doula was donating $1 to that organization

in Africa, so all the elephants were named. Right. So they

created a whole project around and as you can see, they use HP

tool to create a huge impact. Also in Mexico, Nescafe. Nescafe

is very known for all the campaigns that they do with this

software, for example. I remember one that is they put

all the faces of the coffee farmers in all of the labels

from the coffee jars. So they were recognizing all this

beautiful people that it's putting their coffee on the

third table, they're responsible for that. So we have ton of

examples Harish G for example, recently, we had, we launched

the video from the story behind HP and this project occurred

when they were talking about a woman. So Eric, she changed the

label of their chocolate bar to her sheet. And they were putting

faces and this started at noon Brasi with important woman's

that were influencers, music, writers, different kind of women

leaders down there. And this was a huge, huge project that was

transferred also to India, you know, India, those kinds of

countries where the woman is still in a lower position. So

it's beautiful, to see how these kind of tools and our technology

enables different kinds of campaigns. 360 If you want to

create a greater awareness and COVID, with the doctors, then

you know, to elevate the woman save animals. So it's up to you,

at the end of the day, we are here. So we connect brands, we

can PSPs agencies, and they just need to let their imagination to

fly right to build amazing campaigns, and transfer that to

a digital perspective to a digital environment as well.

Right?

Can you all and I know Kevin, you mentioned this a little bit,

but I want to talk about the link between the technology and

and the actual product a little more, as in? I know that you

mentioned there's there's a plugin for Adobe products.

That's that's kind of one way. But can you talk about some of

the other, you know, software solutions or things kind of

like, we started to get into it a lot. And I am so glad that you

gave me so many examples. But I want to go back to how you're

thinking about at HP, the technology you're creating the

software you're creating, to actually be able to go further

with these campaigns. So what was kind of the I was struggling

to formulate exactly what I'm looking for here, but I just

want to know more about that underlying tech that you're able

to then give out to link to these kinds of campaigns and

what how you're thinking about how that might change in the

next couple of years or what, what you're excited about as

technology moves forward. And as you can start offering more and

more different things to customers to create marketing

campaigns.

Does that make sense? Yeah, yeah, I think

ultimately, it is about developing this technology that

brings the customer closer to brands and closer to companies.

And we develop that technology. And what we have to offer is a

way for it to not just be a commercial, it's not just to be

a piece of paper or a brochure or direct mail piece you hold in

your hands. It is about the connection now. And that is

where technology is moving ahead with marketing. And that's how

HP Indigo and page like technology is is really

catapulting the communication and connection with customers.

So and where we see ourself in Five years, I mean, that's a

little bit hard to say too, because we have a lot of teams

that are working on this. And we have a lot of people who are

extremely talented and technology research development,

and, you know, the technical, technical aspects that are

looking at our customer base and looking at our customers

customers to determine exactly where this technology is going.

Um, so what I would like to see is that we really go and find

more connection with people. And we're able to bring people

together from the amazing designs and content that's

developed. And we're able to go and educate more people using

this new technology.

I think that also, we are empowering them, because we are

bringing tools that are going to allow them to understand what

are the current needs, right, the future, the trends are going

to be different. But at this point, we are being those

enablers, right? Empowering them provide the right messaging, the

right design, the right packaging, to this to the

audience, to the right audience the right message and in a

different way. Because it's not only the toilet, so how you can

connect QR codes, augmented reality, virtual reality,

everything inside one packaging. So the experience is changing.

And that's how you can do how that's how you empower though

those PSPs to bring the right experience to or connect with

their audiences? And what are you

thinking about when you're sitting down to create that

connection to communicate with those audience to build a

meaningful campaign? How do you balance needing to communicate

products? Not even tech specs? Because we've talked about

plenty of non tech related products, but a kind of the, you

know, for example, for candy bar, you want people to eat it?

How do you balance communicating that with the messaging that

that supports an audience, you're looking to boost or

uplift?

Yeah, so I

think that really comes down to what Daniela has said to it's

about the tools that we're giving designers who work for

these companies that represent these brands. And so that's the

type of thing we're working with agencies that have, you know,

very big ideas and learning how to execute them. That is what we

can offer, we offer these tools to do that we offer new ways for

people to think outside the box for marketers to think outside

the box. So when it comes down to that, from a technology

leader, we really can go and help create bigger ideas.

And one of the keys, I don't think is a key actually, all the

marketeers should agree with us and is how you understand your

audience. That's the first thing how do you get your audience how

you get the needs? And how you create a team, not only with

marketing, but also with itself? Right? Because you said okay, we

have this Indigo and teach white what process it's complicated

message to provide, because very tech, right, that is a mix

between how you how someone is responsible for the tech side,

and then how you elevate that concept in an experience that he

can sell all the all the things that are like that surround this

technology, like you just heard smart swing designers, and how

you provide the right experience to them, it's important to know

that we have a very narrow target audience. For us, if you

compare consumer companies like I don't know, well, HP, for

example, the computers but we have narrow, right. And it's how

you put also together those great solutions to bring the

right experience then, right? Not only the tech side, because

they're constantly having those conversations. So what's the

marketing value to those to those conversation not only with

sales, but also with hp, how you provide how you show them this

kind of success stories, hey look with your period is doing

in a different ways. That's how you work with that's where you

work. That's sorry. That's how you partner With an agency

improved together, what do you do what they know, understanding

their needs? Gotcha. So,

yeah, I think it's interesting and smart that you kind of start

with the agency and figure out what that team looks like and

what their mission is, and then go out from there. And we kind

of talked around this a little bit, but I want to talk more

directly to about, we talk a lot about emerging tech and the

metaverse on this particular podcast. And so as you're

thinking about these next five years as interaction with

marketing campaigns changes, I know you've both already

mentioned being in the metaverse being in VR experiences. How

would you like to see messaging and marketing that reaches

underrepresented folks in the metaverse? What are you thinking

about with those future technology trends as it relates

to what you do? And in marketing and the marriage between

marketing and technology?

Yeah, so it's such, you know, it's in its infancy. Really,

right now, the metaverse as we all know, it's uncharted

territory. And that's something that we all can really go and

start to explore. And really define what it is how it's going

to be used, and how we can really use it for good as

opposed to evil. And so we really want to do that. And

because we have such powerful tools and technology to do

something like that, I think the main thing is for, you know,

underrepresented audiences, you know, be competent, start

exploring, start utilizing skills, start exercising new

skills, and find out where they belong in the in the metaverse.

And that's something that I know that, you know, companies like

HP and other companies are really trying to define right

now and see where they belong. And then that also is going to

leave room for what we had talked about with utilizing

digital print and other resources like augmented

reality. Where do they belong within the metaverse but I'd

really like to see is how we can kind of utilize and see brands

and hear more brand stories within the metaverse too, I

think it's going to be a very powerful platform for

understanding how it's impacting customers and people on an

intimate level. And when we talk about that connection, that we

want to see, we want to feel that connection, we want to have

that experience with other people. And it's going to be

personalized and customized, which is exactly what our

products are targeting right now. To have a customized

experience within the metaverse and to be able to meet other

people that are having customized and personalized

experience and talking about it. I think that's going to be

incredibly powerful for the audience's brands, products, and

also for socializing and spreading awareness about causes

to to help

everyone succeed. Mm hmm. Yeah, it's not only going to be a fun

environment, right? Just for fun. It's how you can elevate

that new world to bring together people from different parts of

the world when you can combine cultures when you can combine

knowledge, right? It's how you bring the good side of that,

because so far we have seen, I don't know it's no dog is doing

X, Y, and Z. But know how we can put together those two worlds

like the real world and the virtual art, the metaverse

environment, and we can interact for good thing, you know,

putting together there's underrepresented people or

groups or whatever, to be productive, right. So it's

depends on the angle that or the lens that you're using to

understand this. However, I think that we need a mix between

those worlds, like hybrid environments, because at the end

of the day, we're humans, we need to feel someone touching us

we need to feel that power. But when we have this new Metaverse

when you can have meetings with someone around, I don't know

Nigeria, Tokyo everywhere and you are creating this kind of

groups to give more information to someone you're breaking.

You're breaking everything you're being an enabler to

provide information information is power. So, if you're an alien

and you're doing like food, like you're using the metaverse in

the right way, that's going to be powerful. Absolutely like

that.

I like the idea of a hybrid. Like. I want to shift gears a

little bit here, because you've both mentioned that you're

passionate about getting better representation for women and

minorities in the graphic arts and marketing side of the tech

industry. And one of the most common problems that we hear

about is the vote pipeline, that often women aren't entering into

these spaces, as much as men. I personally find this to be a

gross oversimplification of the issue. And I think we all know

that the pipeline problem come across more as an excuse lately.

But what are the barriers that you all can identify that we

might be able to address to get more women into emerging tech

through graphic arts and

marketing? Yeah, so I think

that's going to be number one, it's going to be curiosity. As

much as we want to say that it's, you know, education

experience. When I came to HP to work in print, I did not have a

print background. And so and a lot of us don't want or we're

coming into these things. And I don't think we need to have the

expectation that we've had years and years of experience working

in a certain industry in order to succeed in another. But you

do need to have that curiosity and, and desire to want to learn

more. You want to be able to find things that are exciting. I

remember walking into the HP, indigo and PageWide and graphics

Experience Center that we have in Alpharetta and Georgia,

Alpharetta, Georgia. And I remember being in complete awe

as to the technology that we have there. The amount of

samples, the different types of samples of different types of

substrates or paper, as the general audience would

understand that to be touching, feeling, seeing the textures

that are involved, and then realizing that this technology

makes all of that. And it's amazing to see where all of this

beautiful, you know, tangible item can come from technology.

And that, really, I had the curiosity walk into that space.

And I had the curiosity to ask questions. And then that's when

I knew when I was falling in love with a new type of

technology that I've never experienced in my life. And

you're allowed to fall in love with different industries and

different technologies. And that's going to spur more

curiosity for different types of industries. And, and that's

important. So I think that overall, the key word is

curiosity there.

I also think that we are responsible for those bars,

sometimes we try to avoid challenges. And I read ones that

woman approach with different than men. So normally, we

hesitate because we if we don't feel 100% confident in that we

wouldn't do it. Men are more like that. They just do it.

Right. So we need it's up to us to change that situation and

have read my mind, we need to be kurz. We need to be brave. And

at the end of the day, it's up to us to face those barriers to

do not let fear push us away from something that we can love

us gets it like that.

On the more positive side of that question. Have you seen any

encouraging trends in the past five years in terms of your work

environment and opportunities? A lot has changed in the past five

years and we're we're really on the precipice of a lot of good

changes in in tech and other industries. But what have you

all seen on the ground as people who are in big tech company?

Those those things that have Have you noticed anything change

or what has it felt like

more recently for you? Yes, so

I'm absolutely I've, in the past five years we've had our company

HP is very supportive too when it comes down to supporting

their employees, making sure that you know our well being

from But, you know, a physical, emotional mental standpoint is

very important to our leadership. So we've experienced

a lot of, you know, new benefits that are coming from, you know,

our leadership group and human resources departments. And I

think that really is important, but it's also the the

encouragement from leadership and other companies for career

development and where their, you know, career path is going to

go. And we get constantly asked by that and constantly is great

thing, because we get check ins from our managers, we get check

ins from our leadership team to say, where do you want to be?

Whether, you know, they want to encourage us to stay with hp?

But what teams do you want to explore what technology do you

want to explore? Do you want to change directions in your

career, and the amount of support for education and, you

know, improving our skill sets, has been very generous. And

something that has definitely improved in the past five years

to help every employee really break the boundaries of what

they thought

that their career paths were. And not only all the great

things that occurred, just describe, HB, like, from the top

to the bottom is, in a horizontal way, how you can be

part of mentoring someone, right, and advising and asking

for advice and asking for mentoring. So it's like a cross

charge, right, of knowledge of advising, and how you can be

that like garden from someone and be part of the career

growth, right. So he provide us the tools provide, gave us

everything for us to grow, it's up to us to decide how do we

want to do it, right. And that's amazing how you can or how you

are constantly influenced to grow, as HSS keep reminding

yourself, and how you can allow someone else from your team or

it doesn't need to be in your same team, but how you can help

someone can help your friend or your co worker to, you know, go

beyond go to the next step. So that's very that's something

that helps you to, you know, to motivate everything to be

motivated all day long. Because not only you are getting

benefit, but how you are helping someone else. Do you feel that

the experience you've had is becoming more of a standard

across the tech industry? Or, or, and you may not have a lot

of other experience with other companies? That's totally fine.

But do you think that there are some kind of obvious things that

HP does that would be great at other places, if

they don't have it already? Sorry, this one's a bit of

a curveball. I know.

I think that's something too, it depends on the company we're

comparing to because HP is very progressive. They set up a lot

of new programs and development initiatives to help women and

other employees really reach their full potential. And

another thing is that they're really trying to stay on the

cutting edge to you know, there's before, you know, a

policy is an acted before, you know, there is an event that

makes people react or makes companies react. HP has always

been on the forefront of what is going on in the world. What are

our current events, and we have an amazing CEO and a leader who

communicates with us regularly to ensure that, you know,

saying, you know, I'm here I am listening, and I am aware of

where we are in the world. And I'm helping. And so, if

companies, if leadership and other companies are not doing

that, yet they should, because I always feel like I'm in the know

with our leadership. And I always feel like when it comes

to issues that are about equality and diversity and equal

rights, our leadership is always at the forefront and being

proactive to ensure that we're feeling safe as employees and

They're always making sure that we can speak our minds and

address that they're always doing vocal groups and focus

groups and ensuring that we have that voice. So that would be my

guidance for other companies, if you aren't doing that now,

definitely to start. Yeah, and it's very sad to see how

companies are, for example, hybrid work, they are pushing

their employees to go back through their office, like,

wasn't enough, when we suffer the last few years, maybe

realize how the companies can grow, right? Or it was a very,

very tough situation for all of us. But at the end of the day,

it's good to have leaders like HP, by setting a position like

setting this is how we protect our employees. This is how we

are investing their well being because at the end of the day,

that's how you're going to get productive employees. Right. And

it sounds cliche, but happy employees provides like, great

work. And, yeah, if you're a part of a company, that is not,

it's better for you to take care of your mental health, right.

And you will be, there's no one in a beautiful world that

companies should do like what he does, but if not, it's up to

you, it's your responsibility, and no one is going to do it for

you. So

that's all very encouraging, as I was listening to you all talk

about, you know, just how passionate you are about where

you work. I think it's very clear now, why because it sounds

like a really positive and good environment, which makes a huge

difference. And then you can go out and you can talk

passionately about things like printing, and you can really get

into what you're actually doing, which I think is really cool.

And I you certainly when I first met both of you did not expect

such a enthusiastic and warm response just about the printing

industry in general. So it's been fun for me to hear from you

about what you've done, and how you truly love what you do,

which is really cool. So thank you for sharing that with me.

Thank you, Lindsay, that we were able to share how beautiful this

business unit is.

Well, with that in mind, I'm going to do a quick summary. And

then we'll get into our last segment here. We started with a

discussion on SmartStream designers and some of the other

technologies that you will have HP Indigo, and how print is

getting to the next level. There's new capabilities that

come from digital print from the digital print world, but have

evolved into more software based solutions to allow brands to

create more personalized advertising and branding. Which

Research shows people buy more things more often, if they're

personalized. I think we all remember that summer that coke

that personalized bottles, and everyone ran out looking for

their names. So that was a funny little callback for me. By

providing tools, the companies can go bigger and create bigger

ideas, understanding the audience and getting those needs

versus important. You have to start at an agency level with

the team that's in place, the message you're trying to send

out and the connection you're trying to create. When it comes

to getting more underrepresented people into the metaverse and

into that part, I think both of you were very encouraging about

getting people out there to start learning, start exploring,

start figuring out the skills that fit into future tech and

just be confident with it.

Don't hesitate. And Daniela,

you had had a really good note about how it's, it's about the

balance of the metaverse and real world was about how you can

combine cultures and knowledge that creating that hybrid

environment where you're getting a mix of real and virtual, to

get more women into emerging tech. Both of you notice that

you have to have a curiosity and not be afraid that you don't

have the proper experience and not be afraid to ask questions.

It's to be brave and face the barriers that we know are out

there and put yourself in those situations to do so. The changes

in the last five or so years, or what's kind of the trajectory

we're on it particularly at HP is that the career path

questions have really become more central to what people are

looking to do. So there's been a push lately of where are you

going? What are you doing? What are you thinking about? Let's

occation let's think about your next step. I know that that

seems to be a specific kind of design, which I think is great.

And he also supports not only that vertical movement, but

horizontal movement. So how can you help people that are at your

level? How can the people at your level support you? What are

you all doing together to make it a good work environment? And

when we think about applying those lessons to other

companies, leadership needs to really be listening to the

people On the ground, to communicate effectively, that

they're listening and thinking about solutions, companies

should be thinking about how they take care of mental health

and keeping employees happy, because that yields better

results for everyone. So thank you all so much the last segment

that I like to do with everyone on the show, and I think you

will have sort of answered this, but I'm gonna ask it anyway, I

like to do a moment of reflection to see what you have

been thinking about as your career as you get older. And as

you get more into your career, I like to ask, what is one thing

you would like to tell your younger self without getting

into the tech industry

and being successful? I would say that would

be something that I actually, I tell myself on a regular basis.

And then I think my colleagues, the people I've worked with,

have always heard this from me when I'm doing my, you know,

Zoom calls. And it's actually a very simple quote of from

Cinderella of the recent film, it's have courage and be kind.

And I think about this a lot. And my mother, who's actually my

mentor told me that she's very, she was very successful and

finance. And now we're tired. But at the end of the day, you

do have to go home with yourself. And emerging new tech,

it's extremely fast paced, and you have to keep up and you have

to be able to go and stay cutting edge. But the more

experience you get, it becomes very natural to you. And you

grow a lot, you grow fast. So as a younger person, looking at

people who are more experienced, more veteran in this industry

and emerging tech, it's easy to assume that it's easy. And to

assume that people kind of forget what it's like to be

kind. And so you have to be as equally brave and kind to people

that you're working with, that you're leading, and the people

you're mentoring, because that and ultimately, we'll have a

better generation and newer generation, every single time by

keeping that in mind. And so,

you know, looking

back on myself, I would say yes, I would always maintain that.

Understanding and behavior and

respect. In my case, I would say, do not get worried if

you're going to break the rules. Because if you have to change

things to create a change, so it like soccer, Burt did right with

meta shake, and third world with that. So you have to do things

that are going to work the best for you. So, in order to get

into that journey, you need to be curious, you need to be

brave. So learn about everything. cultures, people,

technology, social media, or the digital world and food, right?

Learn about everything. Because at the end of the day, you're

going to feed yourself with so many things that you wouldn't be

you will feel confident we can really relate to that. I can

really relate to that food. Yeah, someone who loves eating

and exploring. Yeah, my friends will tell that So Danny

Yeah, I can eat anytime I would be happy to to share a meal at

any point with anyone. Thank you both so much for coming on.

Where can people find you follow you find these products? Learn

more? plug anything you want?

Yes, I am here at HP. You can reach me on LinkedIn. So Andrea,

Catherine valleycats. I'm there and I'd be happy to answer any

questions or chat with anybody in any industry beyond print as

well.

My case any like you LinkedIn and follow us HP graphic card,

LinkedIn, Facebook, Twitter, you will get the latest content

around customer case brands Oh, the Buddha was stories that we

just shared. So follow up. Thank you both.

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