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Bootstrapping A 7-Figure ARR SaaS With Only 2 People Using PLG with Esben Friis-Jensen # 171
Episode 17118th March 2022 • SaaS District • Akeel Jabber | Horizen Capital
00:00:00 00:32:24

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Esben is the Co-founder and CGO at Userflow, which offers the fastest and most user friendly onboarding flow builder for SaaS/Online businesses on the market.

Prior to Userflow, Esben co-founded Cobalt.io, a 200+ employee company which he stepped down at the beginning of 2021.

He has a background as an Accenture consultant with more than 3 years of experience in test and deployment management of global IT implementations.


In this episode we cover:

  • 00:00 - ShoutOUT Costumer Messaging via SMS, Email, WhatsApp & Messenger
  • 00:50 - Intro
  • 02:17 - The PLG Strategy Definition
  • 05:20 - Tips to Create Auto Selling Products
  • 07:10 - The Features Of The Great Product
  • 09:00 - Giving The Right Solution At The Right Time
  • 11:10 - Make The Customer Onboarding Happen
  • 12:51 - Examples Of Successful Onboarding
  • 14:53 - How They Built Userflow
  • 17:22 - Esben's Role On Building Userflow
  • 21:42 - Esben's Favorite Hobbies To Get Into a Flow State
  • 22:48 - Esben's Piece of Advice for His 25 Years Old Self
  • 24:23 - Esben's Biggest Challenges at Userflow
  • 25:03 - Instrumental Resources for Esben's Success
  • 27:57 - What Does Success Means for Esben Today
  • 31:00 - Get in Touch With Esben

Get In Touch With Esben:

Esben's Linkedin

Userflow

Mentions:

LogRocket

MailChimp

Jason Lemkin

Books:

Product Led-Growth by Wes Bush


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