The reasons people have for joining your membership are as varied as the makeup of your membership. Ask 10 members why they joined your membership and you’re likely to get 8, 9, or 10 different answers.
But there are some reasons that are more common – eight of them, in fact.
In this episode, I break down the eight top reasons people join membership sites, why it’s important to know them, and how you can use this information to create more sustainable growth in your membership.
Essential Learning Points:
The eight most common reasons people join memberships
Why some members are going to stick around longer than others
How you can use data about your members’ motivations to grow your membership
“People join membership sites because they want some sort of transformation.”
“Not everyone is going to join your membership because they want your material and your expertise.”
“It’s important to have an understanding of the spectrum of reasons why someone might want to join your membership site because that can inform the way in which you promote and position your membership.”