In today’s episode, the hosts discuss a beneficial company structure that you can use to protect your valuables and assets. The “Goose And Eggs” approach separates the entities that “hatch” new properties and products from the end outcomes. They also talk about how this structure allows for seamless exits, when you should consider selling your “eggs”, and the steps to get started.
IN THIS EPISODE, YOU’LL LEARN:
01:58 A Company Structure That Protects Your Value And Assets
12:41 Acknowledge The Little “Eggs” Within Your Business
13:55 A Three-Company Approach: Breaking Down The Valuable Components Of Your Business
21:22 The Benefits of Practicing This Company Structure
25:49 The Right Time To Sell The “Eggs” To Protect Your “Goose”
Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
Ask Roland and Ryan a question: https://businesslunchpodcast.com/ask/.
Ready to free yourself from your business? Go to Foundersboard.com/apply.
Apply to work with Roland and Ryan here: https://survey.typeform.com/to/Z7NNgD04.
More Resources:
Ready to free yourself from your business?
Get to connect with peers and experts to find the best strategy HERE.
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! EPIC Training
Mentioned in this episode:
Join Roland & Ryan at Get Scalable Live
If you’re a founder, CEO, or operator running a 7- or 8-figure business, Get Scalable Live was built for you.
This is not your typical business event. It’s 3 days of hands-on strategy, real-world frameworks, and next-level networking with the smartest operators in the game.
🗓 November 18–20, 2025
📍 San Diego, CA
🎉 Hosted by Ryan Deiss, Roland Frasier, and Richard Lindner
🎧 As a Business Lunch listener, you get 25% off your ticket.
Use code LUNCH at checkout.
Get Scalable Live