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S3 E5 Choosing a Coaching Niche that works for You with Gemma Rabbini
Episode 51st March 2023 • Coaching in Focus • Become Coaching & Training Ltd
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On this episode Joseph is talking to Gemma Rabbini from Coach & Bloom. Gemma is a Career Confidence and Impact coach, helping senior level ambitious women in CX, Marketing and Brand confidently navigate 'squiggly career' moments. 

On this episode we discuss the challenge of choosing a coaching niche and ways that Gemma has developed her own. Gemma also talks about having different niches and the way that you can go about creating yours.

Transcripts

Joseph:

Hi everyone, and welcome to this latest episode of Coaching in Focus.

Joseph:

I'm Joseph, your host, and also the founder of Become Coaching

Joseph:

and Training, which is an ICF accredited coach training school.

Joseph:

And on today's episode, I am in conversation with the very wonderful.

Joseph:

Gemma is a coach who predominantly works with women.

Joseph:

She's got a background in marketing, and we thought it would be wonderful to record

Joseph:

an episode on finding your coaching niche.

Joseph:

Now, Gemma shares a few tips both from her career in marketing, having spent many

Joseph:

years working at John Lewis, but also she talks about how she herself found her own

Joseph:

coaching niche or niches, or super niche as we'll hear in a little bit as well.

Joseph:

I find this idea of niches intriguing because for me, coaching is coaching and

Joseph:

we put, we can potentially coach anyone.

Joseph:

It doesn't have to be within a specific niche, although it does help

Joseph:

having a bit of an idea what type of clients we actually want to work with.

Joseph:

But at the beginning of your coach training program, or if you're a

Joseph:

newbie coach, then I would suggest not to be too hung up on finding

Joseph:

your niche, because this takes time.

Joseph:

And as we explore on this episode, those initial challenges perhaps that we might

Joseph:

go through really help us to develop our self-awareness in terms of, Hey, what

Joseph:

type of clients do actually want to.

Joseph:

So let's listen in to the podcast episode, and I hope you find it useful in

Joseph:

exploring your own coaching leash as well.

Joseph:

Well, Gemma, it's so nice to see you on the podcast today.

Joseph:

How are you doing?

Gemma:

Yeah, really well, thanks to having me.

Gemma:

I'm excited to

Joseph:

be here.

Joseph:

Same here, same here.

Joseph:

I'm looking forward to our conversation.

Joseph:

We're gonna talk about coaching.

Joseph:

And for those of you who don't know, Gemma, uh, the very lovely Gemini, uh,

Joseph:

is a career confidence and impact coach.

Joseph:

And you've also completed our diploma in interpretive coaching.

Joseph:

And you currently mainly work with women, right?

Joseph:

With ambitious women, typically are on customer experience,

Joseph:

market marketing, brand.

Joseph:

Um, tell us a bit more about.

Joseph:

. Gemma: So, um, my background

Joseph:

So I spent 13 years at John Lewis working in branding, brand communications,

Joseph:

marketing, and I left there, uh, a couple of years ago and found because

Joseph:

I found that my career had over time, just moved more and more towards people.

Joseph:

And I'd met amazing women over my career that had brilliant.

Joseph:

Brilliant skills experience, but just were suffering with imposter syndrome.

Joseph:

Not really able to sort of put themselves forward in their, in their careers.

Joseph:

And when the opportunity came to take redundancy, I thought,

Joseph:

right, this is your opportunity, Gemma, to do something that is.

Joseph:

Purposeful, but also plays on all your experience that you've had

Joseph:

in the working corporate world.

Joseph:

So, um, so yeah, so now I run Coaching Bloom, which is a, um, a, a company

Joseph:

that supports women to be, to get the big jobs and to be the best

Joseph:

that they can be in their careers.

Joseph:

That is what got you into coaching, noticing that you

Joseph:

wanted to work more actively with.

Gemma:

So it's really interesting because over my career I was aware of seeing these

Gemma:

women and, and kind of working with them and seeing their limiting themselves.

Gemma:

But what really got me into coaching was when I experienced it for the first time.

Gemma:

So I came to coaching quite late in my career at John Lewis.

Gemma:

So I was there for 13 years, as I say, and I only discovered.

Gemma:

Probably two or three years before I left and I had an amazing coach,

Gemma:

um, who was internal in the business.

Gemma:

They have a coaching banker, Johns and I went to this coach Dom for

Gemma:

support with leadership because I had a really difficult relationship

Gemma:

with my boss and I thought it was me.

Gemma:

And so I kind of said, you know, I need.

Gemma:

Up my game in my leadership and over the course of, just in the first conversation,

Gemma:

it was the, it was such a different conversation than I'd ever had before,

Gemma:

and it was so eye-opening and it made me, it just turned everything on its head.

Gemma:

It was absolutely game-changing for me, and my reflection was, I

Gemma:

wish I'd had this earlier in my.

Gemma:

I wish I'd had access to this at a point where I had my first promotion when I was

Gemma:

first managing a team, when I was changing departments, any opportunity, I looked

Gemma:

back over my career and thought, oh gosh.

Gemma:

How different would it have been if I'd had that support earlier in my career?

Joseph:

Um, I'm intrigued a bit more about your niche.

Joseph:

I mean, I know the topic today is really about, you know, finding

Joseph:

your niche and specifically how you went, uh, about to do this.

Gemma:

So I was trying to.

Gemma:

Boil the ocean when I first started to look at coaching and because

Gemma:

coaching can be a really generous, um, kind of engagement, I guess

Gemma:

you sort of wanna help everyone.

Gemma:

Coming from a, a family where I was one of three girls being taught kind of, you

Gemma:

know, girls can do everything that boys can do, like there's no restrictions.

Gemma:

And then going into a corporate world where people were, I was

Gemma:

seeing more restrictions, I was quite motivated to support women and I

Gemma:

knew that that's what I wanted to do.

Gemma:

My mom gave up work when we were really young.

Gemma:

She had like a first class degree from Oxford and she gave up her

Gemma:

career to look after us girls.

Gemma:

Um, and it was just really interesting that women put so

Gemma:

much restriction on themselves and they make so many compromises.

Gemma:

So I was like, women definitely.

Gemma:

But then as I.

Gemma:

Was setting up my business and I was starting to coach more and more people.

Gemma:

What I realized was that when I kind of tell my story of where I've been,

Gemma:

it was feeling like that was the old world of being in the customer space,

Gemma:

being in marketing and branding, and this was kind of a coach Gemer.

Gemma:

This was like a new version of me.

Gemma:

Don't just pretend you don't know about the past, and it was feeling really

Gemma:

incongruent because actually what?

Gemma:

What makes me have a connection with the people that.

Gemma:

That I coach is that I, I do understand their world.

Gemma:

I've been in their world and I know the sorts of things, the

Gemma:

language that they use, the sorts of things that they talk about.

Gemma:

I get it really quickly.

Gemma:

And so when I was, so my, my niches kind of.

Gemma:

Evolved over time, as I probably have become more confident about

Gemma:

putting those two worlds together.

Gemma:

Um, and so now coaching, you know, heads of, heads of customer, heads of brand,

Gemma:

heads of customer experience and those type of people, I, I looked back at

Gemma:

kind of who I was coaching and I was like, they are already in that space.

Gemma:

They are attracted to me probably because I'm from that same world.

Gemma:

, they're coming to me for a different thing.

Gemma:

They're coming to me for coaching around imposter syndrome and,

Gemma:

and kind of lack of confidence.

Gemma:

They're having senior roles in businesses, but they're just wanting to progress some

Gemma:

of that because they've had perhaps time off, or perhaps they've just been, they

Gemma:

feel quite passed over for promotions.

Joseph:

and what you mentioned there is, um, is that, and correct me if I'm wrong

Joseph:

here, but what I'm hearing is you tapped into what's important to you, right?

Joseph:

You tapped into your values, you tapped into your strengths, you tapped into

Joseph:

the industry experience that you have, and in a way you joined them together

Joseph:

to, you know, carve out your niche.

Joseph:

What I'm really hearing is the importance of knowing who you are,

Joseph:

knowing what it is that, that you want to do, kind of that reflective process.

Joseph:

Yeah.

Joseph:

Way is key.

Gemma:

Absolutely.

Gemma:

And it, and it's taken a while, like it has.

Gemma:

Mm-hmm.

Gemma:

, it wasn't something that I just landed on and thought, you know, brilliant.

Gemma:

It was.

Gemma:

actually something I consciously put in a different box.

Gemma:

Don't tell anyone that I used to do this.

Gemma:

Mm-hmm.

Gemma:

, you know, let's just focus on what I am now in this sort of reborn

Gemma:

version post, you know, post taking the opportunity of redundancy.

Gemma:

Yes.

Gemma:

And it just became a really, felt like I was sort of leading two lives.

Gemma:

Like, oh yes, you know me from Gemma, the marketing person,

Gemma:

but I'm not that anymore.

Gemma:

I'm now Gemma the coach, and I've got all this different insight and

Gemma:

actually, You know you are right.

Gemma:

It was about going back to who do I want to serve?

Gemma:

You know, if I wasn't paid for it, who would I work with?

Gemma:

Hmm.

Joseph:

Especially as working through, you know, this, these big organizations, you

Joseph:

notice some of the challenges that people who, um, you know, women specifically

Joseph:

in those situations might be facing.

Joseph:

I was really, I really like the way that you phrased a bit around

Joseph:

language, you know, that you can enter coaching conversations.

Joseph:

In a more heightened mode in a way because you understand the language.

Joseph:

Um, but I also think you also understand the feeling that somebody becomes true

Joseph:

to those sessions, which, um, if you encounter, I dunno, if you were, who

Joseph:

would, a woman who, who feels, uh, in a particular way, I would imagine that,

Joseph:

you know, based on your experience, you might be able to resonate with that as

Gemma:

well.

Gemma:

Yeah.

Gemma:

Which kind of helps.

Gemma:

Yeah, certainly.

Gemma:

And just, you know, when, when sometimes when I'm working with clients and I kind

Gemma:

of, other people in the past sort of come to mind, I'm like, . Oh, you know the, no,

Gemma:

everyone is unique obviously, and everyone has their unique challenges, but I'm kind

Gemma:

of, I build a bit of a picture in my head and I'm thinking, gosh, I've seen that.

Gemma:

Like I've seen the person you've described, you portraying, and I've

Gemma:

worked with those people and I've worked with those women and I wonder if they

Gemma:

were feeling like you are now and, and almost just those missed opportunities to.

Gemma:

, those women in my past that I've seen, you know, super confident and,

Gemma:

you know, going to all the parties and being, and then I wonder what

Gemma:

happened when they closed the door.

Gemma:

Um, and you know, maybe they were absolutely fine, but it's really

Gemma:

interesting when you kind of get to go under the bonnet of the people who are

Gemma:

responsible for delivering amazing work.

Gemma:

And then it's very human nature, isn't it?

Gemma:

You kind of put on a facade and, and when you are in an in, when you're in

Gemma:

an industry, typically quite confident, quite positive, quite forward going.

Gemma:

Um, it's easy for you to pretend that you are always feeling

Joseph:

like that.

Joseph:

Yeah, something goes on my mind is around cuz something, you know, one thing that

Joseph:

we say a lot in coaching is that it's, it's easier to coach people who you don't

Joseph:

know, you have less kind of experience of.

Joseph:

Um, but at the same time we were also talking about how.

Joseph:

Having that connection can really help to build that partnership

Joseph:

between coach and client.

Joseph:

So I'm just wondering how do you, is there any, are there any tips that you

Joseph:

could share around how do you stay as a coach and not shift into mentoring,

Joseph:

for example, or consulting when you're working with somebody who shares quite

Joseph:

similar things that you can resonate?

Joseph:

So kind of, um, profound.

Gemma:

It's so interesting because it's really easy to make assumptions in

Gemma:

that environment because if someone's saying, you know, we had a Black Friday

Gemma:

deal and this, you know, supply came in late with money and da, da, da,

Gemma:

da, and they like to tell you about what's going on because they know

Gemma:

that you are in that world sometimes.

Gemma:

So I.

Gemma:

The techniques that I use is that I'm re, I am very, very conscious of it all

Gemma:

the time because I know I could go into, oh, I know that's a nightmare, you know?

Gemma:

Oh, I've been in that situation myself and that's not helpful.

Gemma:

And so a lot of the time I just, I am consciously aware and I will often just

Gemma:

write stuff down just to get it out of my head If I'm thinking something

Gemma:

and I'm kind of just to, so it's down.

Gemma:

Um, sometimes I do do that in a discovery call.

Gemma:

I do.

Gemma:

Overtly and say, I know we are both from a similar background, so if at a time I feel

Gemma:

like we are talking more shop than we're talking about you and your reactions, do

Gemma:

I have your permission to just, to just kind of call at that and get back to you?

Gemma:

Because you need to get what you need from, from the

Gemma:

sessions that we have together.

Gemma:

You've got lots of people you could talk to.

Gemma:

The stress of the last minute supplier and the creative execution that got

Gemma:

supplied in the wrong month or whatever, you know, so let's stick to you and,

Gemma:

and actually, yeah, and with women as well, you do have to probably overtly

Gemma:

do that because they're not as used to talking about themselves in a, how can

Gemma:

I move myself forward in a positive way?

Gemma:

A lot of it is, , you know, this is what I'm doing for other people.

Gemma:

This is what I'm doing at work.

Gemma:

And, and I think almost to say, this is your space for, and you can talk

Gemma:

about whatever you like, but actually this is your space to work on you.

Gemma:

I don't need you to tell me that you are to prove your credibility in this

Gemma:

head of role that you've got, and I don't need you to tell me about the

Gemma:

ins and outs of the campaign Manage.

Gemma:

For you to be justified in being here and, and, and us talking about you

Gemma:

and your reactions to what's happened.

Gemma:

Yeah.

Gemma:

Um, so yeah, so

Joseph:

great, great contracting.

Joseph:

Essentially what you're saying in there, isn't it?

Joseph:

You, you contract really well with your client at the chemistry meeting, at

Joseph:

the start of session, you've got your permission to gonna pause if they're

Joseph:

moving more towards shop rather than

Gemma:

themselves.

Gemma:

Yeah.

Gemma:

And people tend to really appreciate that, strangely cuz they just sort of go.

Gemma:

. Yeah.

Gemma:

That would be what happened with like, and it's quite funny and you can have a laugh

Gemma:

with it, and then in the sessions you can.

Gemma:

You can play with it a bit and, and sometimes people use it as

Gemma:

a defense mechanism as well.

Gemma:

When they're not feeling that comfortable about talking about

Gemma:

the impact on them, they'll just go into, you know, do you know about,

Gemma:

you know, econometric modeling?

Gemma:

And I'm like, I don't, I don't really, I do, but that's not really

Joseph:

important.

Joseph:

This is not the time . So the other questions I've got in mind is

Joseph:

around, um, in terms of niches, can somebody have more than one niche?

Joseph:

You know, you're talking about women, you talk about marketing here, you know,

Joseph:

what are your thoughts around that?

Gemma:

So even though I say my niche is around kind of, you know, marketing,

Gemma:

customer experience, and senior women in those roles, they won't be

Gemma:

in senior roles if they drop out of employment at the point where they

Gemma:

come back from maternity leave or they don't come back from maternity leave.

Gemma:

So I guess, I guess in some ways I have like a super

Gemma:

niche, which is mums in market.

Gemma:

That's kind of my absolute optimal kind of niche because they, that is,

Gemma:

that's the moment in their career when they're, when they might be

Gemma:

tempted or might be feel forced to drop out of the employment market.

Gemma:

But actually, if I don't work with those women at that point, they might never

Gemma:

become people in those senior roles living their dreams and actually being

Gemma:

able to be the best that they can be.

Gemma:

You know, just for the sake of a few coaching co, you

Gemma:

know, sessions at that moment.

Gemma:

So I suppose in some ways I kind of have two niches.

Gemma:

I have this kind of senior level women in that kind of,

Gemma:

that industry and that space.

Gemma:

But then I also have a almost a, almost a sort of a moment in your career

Gemma:

kind of niche, which is that squiggle.

Gemma:

your confidence is really low.

Gemma:

You feel a lot of imposter syndrome.

Gemma:

You're not the same person as you were before and you're coming back into the

Gemma:

job market feeling just really quite suboptimal in, you know, in a lot of ways.

Gemma:

And if you don't, Navigate that.

Gemma:

And I didn't have help to navigate that when I came back

Gemma:

from both my maternity leaves.

Gemma:

And I look back now and I think, gosh, I was a broken person.

Gemma:

I really was.

Gemma:

And there was things I was doing to try and make up for it.

Gemma:

There was, you know, I got like a styling appointment and you

Gemma:

know, clothes are important.

Gemma:

They affect how you wear, how you feel about yourself.

Gemma:

But I was trying to pretend that I was looking the part because inside I wasn.

Gemma:

Feeling the part at all.

Gemma:

So I thought, well, if only I could just gloss over.

Gemma:

And in hindsight, it's really easy, isn't it, to say, obviously that's

Gemma:

what was happening at the time.

Gemma:

I thought I was being really proactive and powerful and you know, creating this.

Gemma:

But actually what I needed was that help, emotional support to just probably, and

Gemma:

it probably would've involved tears.

Gemma:

It doesn't always need to, but just to kind of get out some of

Gemma:

that stuff and to start building up so that I could be a future.

Gemma:

Head of marketing, customer experience, whatever in, in the future.

Gemma:

Yeah.

Gemma:

Um, so yeah, really interesting.

Gemma:

Yeah,

Joseph:

that pausing right, that pausing and, um, which is what coaching does, uh,

Joseph:

to be able to kind of help us understand what's currently happening rather than

Joseph:

do everything in an automatic way or just do something instead of something else.

Joseph:

Just gotta put plaster on something, a band-aid moment.

Joseph:

So again, we're going back to things that you're passionate about.

Joseph:

Yeah.

Joseph:

In terms of your niche or self niche or your super niche and the second niche.

Joseph:

Um, so, so you know, one thing that we always get, you know, whenever

Joseph:

I speak to new coaches, Uh, it's a question that comes up all the time.

Joseph:

Like, do I have to have a niche before I start training?

Joseph:

Um, I personally don't think you do.

Joseph:

I think at the beginning, I mean, there's a couple of things.

Joseph:

I think firstly, when you enter a coach training program and you start

Joseph:

learning more about coaching, you find out more about yourself and

Joseph:

what it's that you might want to do.

Joseph:

So there's that.

Joseph:

And secondly, going into something like that, holding a niche really tightly in a

Joseph:

way, stops you from seeing everything else that could be really amazing and fantastic

Joseph:

and that you could really enjoy doing.

Joseph:

So I always say to people, look, don't worry too much.

Joseph:

Like your niche will come.

Joseph:

You know, like, , it takes time.

Joseph:

Like you mentioned earlier, it's not something that you wake up on morning

Joseph:

like this is what I'm gonna do.

Joseph:

Um, how

Gemma:

was it for you?

Gemma:

What do you think?

Gemma:

I complet agree.

Gemma:

So I did not have this niche.

Gemma:

As I said, I was trying to separate my two lives, so I didn't have a niche when

Gemma:

I went into coaching and it was this generosity of spirit of I want to help

Gemma:

everyone, all women in all walks of life and actually, , I had to do a lot of work

Gemma:

on massive bits of paper on a three bits of paper and just writing down who do I

Gemma:

want to spend time with, who do I enjoy?

Gemma:

What sorts of people do I enjoy being with?

Gemma:

Because I think coaching is such it.

Gemma:

It does take energy and it does take.

Gemma:

You know, you have to be passionate about helping that person.

Gemma:

And I know you can coach, you can coach anyone, but actually if you're doing

Gemma:

it for people that you, you know, and you like, and you, you kind of, you

Gemma:

have that rapport with, yes, there are some watch outs, but it is so much

Gemma:

more enjoyable to be in an industry where you're, when you're doing that.

Gemma:

And I think I, I spent loads of time just writing down things.

Gemma:

About what I wanted to do, what, who I wanted to help, how I

Gemma:

wanted the world to be different.

Gemma:

What, you know, the sorts of industries I could credibly say I've worked in.

Gemma:

So some of this is about credibility, some of it's about passion and, and

Gemma:

that, and what's important to you.

Gemma:

Um, but I think.

Gemma:

, I probably would've struggled if I'd had a niche right at the

Gemma:

beginning and held it really tightly.

Gemma:

I think I needed to go through that, that evolution of thought to say,

Gemma:

here's all the people I could help.

Gemma:

Let's narrow it down consciously and almost filter down what you know and

Gemma:

to the next level, to the next level.

Gemma:

And they, they do say you can never have a tight enough niche,

Gemma:

you know, if you can niche.

Gemma:

Whatever it is, gender or you know, geography or whatever it is, you're

Gemma:

gonna niche on, niche down more.

Gemma:

How can you niche down more and almost go down through three levels

Gemma:

of nicheing to kind of get to a, it almost feels like you are too specific.

Gemma:

And I remember hearing someone talk about going into a room and you have

Gemma:

to be confident and comfortable that you will probably potentially, unless

Gemma:

you've really nailed the targeting of the event, probably gonna alienate 70.

Gemma:

of the room, but that 30% that listen to you, you will be exactly what they need,

Gemma:

but you have to be comfortable to not.

Gemma:

Be serving and say no, you know, not serve those people.

Gemma:

If you are really passionate about it and there's no rules about it, so if you

Gemma:

wanted to, you've, it's all within your gift to choose to support that man who's,

Gemma:

you know, completely out, but for some reason you really think you can help them.

Gemma:

That's, that's still allowed.

Gemma:

You can still, you can still do that, but I think just the

Gemma:

clarity of having this is who I.

Gemma:

And having a really clear view on why that is.

Gemma:

And for me, it's quite a selfish reason.

Gemma:

I just like the people that work in that space.

Gemma:

I like the energy usually that they have.

Gemma:

I like the, what they're being asked to do.

Gemma:

I understand it.

Gemma:

. And that for me is, gives me more kind of comfort and, and, and

Gemma:

kind of, yeah, I guess just an enjoyment of the job that I do.

Gemma:

So,

Joseph:

and also, I mean, you are the marketing expert here, um, but from

Joseph:

a marketing point of view, it's great because people also see you that way.

Joseph:

You, you know, you've got a certain expertise that.

Joseph:

Goes beyond you being the coach or a coach in a specific field, for example.

Joseph:

And it's also easier for people to find you if people are

Joseph:

searching online for a coach.

Joseph:

If you, if you've got a very specific niche, then people can

Joseph:

find you more easily as well.

Joseph:

Although then from the other flip side, I think something that is

Joseph:

important to mention, and this is how I feel, uh, it'd be interesting to see

Joseph:

what you think is that the majority of what we do though in a coaching

Joseph:

session tends to be quite similar.

Joseph:

Like the skills that you learn if you are an executive coach are gonna be very

Joseph:

similar to the skills that you would use if you are, uh, I dunno, a personal

Joseph:

development coach or obviously not sports coaching because it's something can be

Gemma:

different.

Gemma:

That's absolutely right.

Gemma:

And that's, that's almost.

Gemma:

, that's really amazing.

Gemma:

But it's also kind of the, the flip side of that is it, it's actually

Gemma:

you could coach anyone about anything and then how are you different?

Gemma:

So people have to recognize that they have a problem, that you can help solve

Gemma:

it for them, and that you are the one who's gonna solve it best for them.

Gemma:

So whatever you do to set out your stall in terms of, this is my specialism.

Gemma:

albeit I'm gonna, you know, alienate most of the whole of LinkedIn cuz

Gemma:

they're not working in this area.

Gemma:

But this is my specialism.

Gemma:

This is what I love to do and this is how I help people.

Gemma:

And you know, people.

Gemma:

and people don't pay for coaching.

Gemma:

They pay for an outcome, they pay for a solution.

Gemma:

No one's gonna say, oh, I'd like to have six months of coaching.

Gemma:

But they will say, I need to get a more senior level job.

Gemma:

I'm frustrated in my current company and I know I could be ahead of,

Gemma:

but I just need some, you know, I need something to help me.

Gemma:

Yeah, so.

Joseph:

So somebody would automatically think, oh, I need to get a career

Joseph:

coach because I'm talking about career.

Joseph:

So they wouldn't be looking for a live coach.

Joseph:

And uh, and if that's what you're passionate about, then labeling

Joseph:

yourself in a positive way.

Joseph:

Um, a career coach can,

Gemma:

you know, help you connect with yourself.

Gemma:

Absolutely.

Gemma:

And I think also with careers, you know, career coaching, is, it's important and

Gemma:

it's gonna get you a specific outcome from a financial perspective often.

Gemma:

So I think there's quite an interesting balance in just

Gemma:

cuz the pricing is different.

Gemma:

Like there's a lot of other things that people might assume about life

Gemma:

coaching versus career coaching.

Gemma:

So if life coaching is what you need, mm-hmm.

Gemma:

and actually that's gonna really get the change that you want in your life.

Gemma:

That's amazing.

Gemma:

If it's a, you know, yes, it might be very similar techniques.

Gemma:

and approaches, but applied in a, in, in a different context.

Gemma:

You've got kind of, there's, there's a very specific outcome

Gemma:

usually that people will, will kind of want in that, in that space.

Gemma:

So,

Joseph:

yeah, which I guess is the five or 10% is different and what people would do.

Joseph:

Right.

Joseph:

We're using more or less similar type of things.

Joseph:

, but what the client comes into the session with, um,

Gemma:

can be different.

Gemma:

Yeah, yeah, absolutely.

Joseph:

And I'd love to keep on talking about this, but we've only

Joseph:

got a couple of minutes left or so.

Joseph:

So, um, so in terms of perhaps somebody who, uh, who, who, who is thinking

Joseph:

about this, you know, they're asking themselves, do I need to niche?

Joseph:

what kind of support can we give them?

Joseph:

What kind of helpful tips

Gemma:

can we share?

Gemma:

I think I would encourage people to get a big blank piece of paper

Gemma:

and think about, mm-hmm , who do I enjoy spending time with?

Gemma:

Who do I want to help?

Gemma:

What sort of a difference do I want to make?

Gemma:

And asking themselves some of those key questions around

Gemma:

what's I, what's important to me?

Gemma:

And also, The credibility questions.

Gemma:

Where am I?

Gemma:

What industries am I credible in?

Gemma:

What sorts of ex life experience have I had that I'm passionate about?

Gemma:

So it's not about saying everyone will have experienced

Gemma:

depression in the same way I have.

Gemma:

Everyone will have experienced redundancy in the same way I have,

Gemma:

but actually writing down the life experiences that you've had.

Gemma:

And when you look at all those things written down,

Gemma:

sometimes some themes jump out.

Gemma:

So, i'd, I would always encourage people to kind of look

Gemma:

for where are the similarities?

Gemma:

Are there kind of areas, the sorts of people in the industries

Gemma:

you have, you know, affinity with or enjoy being part of?

Gemma:

Is there some links there and almost building yourself a story of.

Gemma:

where am I credible and where am I passionate?

Gemma:

And those are kind of the two things that, you know, in our

Gemma:

conversation today that seem to come through quite a lot, aren't they?

Gemma:

Um, because there's no point doing, I think you've just gotta love your work.

Gemma:

And as, as coaches, we, most people tend to be.

Gemma:

Very passionate about helping people.

Gemma:

So you almost have to, I think, go back to what's gonna fill you, what's gonna fill

Gemma:

you with joy, what's going to really help you get up a bit outta bed in the morning.

Gemma:

And if you can start from that point and keep as close to that point as

Gemma:

possible, you'll be onto a winner.

Gemma:

I think in terms of a niche.

Gemma:

Mm-hmm.

Gemma:

. Joseph: Mm-hmm.

Gemma:

. Yeah.

Gemma:

I fully agree with that.

Gemma:

I think that's a really lovely idea of, you know, spending a bit of time,

Gemma:

spending an hour or so and just, you know, or journaling or drawing or

Gemma:

something that gets those idea on paper.

Gemma:

There's something quite magical about the process.

Gemma:

Right.

Gemma:

Just to kind of get it all down.

Gemma:

And the other thing for me is not be too hasty in it, as in like one being kind

Gemma:

to yourself that you might not have the.

Gemma:

And that's okay.

Gemma:

And secondly, that your niche can change.

Gemma:

You know, I was thinking about my own career.

Gemma:

I start, I, I called myself.

Gemma:

I think at the beginning I used to call myself an executive coach, and

Gemma:

then I could see myself shifting in terms of what I wanted to do.

Gemma:

And then I'll moved into more career coaching and then I shifted again.

Gemma:

So it's okay to shift.

Gemma:

You're not, I mean, I'm not changing drastically in terms of

Gemma:

my coaching, but you know, you kind of keep on chipping away.

Gemma:

because you learn more about yourself, you learn more about the

Gemma:

people who you want to work with, and also you change as a coach as

Gemma:

well.

Gemma:

Yeah, yeah.

Gemma:

Because different challenges might come up and you say, I really enjoy

Gemma:

people, supporting people in that way.

Gemma:

And actually, what would that, what doors would that open?

Gemma:

Fantastic.

Joseph:

Um, and it's such a nice positive way how to end today's episode as well.

Joseph:

Mm-hmm.

Joseph:

, uh, I can, I can imagine a few of our viewers and listeners, um, you know,

Joseph:

getting out a three piece of paper and shutting down all your ideas,

Gemma:

other paper, and do share other paper sizes do exist for a three For me,

Joseph:

not very.

Joseph:

I think it's like a vision board, isn't it?

Joseph:

Like you need something that creative.

Joseph:

Yeah.

Joseph:

Oh, so, so nice.

Joseph:

Jama, I just spent a bit of time with you.

Joseph:

Once again.

Joseph:

Um, thank you for, you know, talking about your niche, talking about

Joseph:

your business, telling us a bit more how you, you know, how you're

Joseph:

developing your niche and, um, and

Gemma:

we'll speak soon.

Gemma:

Amazing.

Gemma:

Thank you so much.

Gemma:

It's been a pleasure.

Joseph:

What a great episode with.

Joseph:

So nice to discuss this idea about coaching niches in above a flexible way

Joseph:

as well, and not having a rigid process in terms of how to find your niche.

Joseph:

Um, if you have enjoyed this episode, please do tell your friends about

Joseph:

it or any co-chairs or facilitators or trainers who might also be

Joseph:

interested in hearing our podcast.

Joseph:

And do leave a review wherever you found this podcast as well.

Joseph:

Until next time, I hope you stay safe and take care of yourself.

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