In this episode of the SaaS Fuel™ Expert Series, Jeff Mains sits down with Christine McDannell, founder and principal of the Magnolia firm, an M&A brokerage specializing in helping digital business owners achieve a perfect exit. With 20 years of entrepreneurship experience and multiple successful exits under her belt, Christine shares her insights on the mistakes founders make when exiting their businesses, the importance of having clean books, and the value of strategic acquisitions.
Join us as we uncover the intricacies of the exit process and gather priceless insights that could potentially shape the course of your business journey.
[00:03:19] - Importance of mentorship and guidance
[00:06:48] - M&A brokerage for digital businesses
[00:11:09] - Selling a profitable business is valuable
[00:16:15] - Support and educate sellers through the process
[00:20:37] - Valuing and selling a business
[00:28:16] - Importance of clean financial records
[00:30:02] - Focus on building an incredible company
[00:38:14] - Acquiring companies through aggressive outreach
[00:44:30] - Sacrifice and hustle for success
"There's a lot of intangibles, I think, that AI could never be able to really value." - 00:14:53 Jeff Mains
"There are some really cool ninja things you could do that nobody, not even any, every other advisor said I couldn't do it." - 00:15:05 Christine McDannell
"Having somebody, we work with somebody like you is absolute gold and the cost is, there are big checks, but the value and the benefit that you get is far, far higher than that." - 00:20:25 Jeff Mains
"Having clean books is ideal." - 00:28:18 Christine McDannell
"I think only focusing on the exit price is not smart, especially in the very beginning, my best advice and all my startups." - 00:29:41 Christine McDannell
"I didn't date for years. Like, and I don't regret it. Even looking back, I don't regret it one bit because now I don't have to work that much and I get to live, you know, travel the world and half the time I'm gone in other countries. And so to me, it was worth it." - 00:44:16 Christine McDannell
Christine McDannell (Linkedin): https://www.linkedin.com/in/christinemcdannell
The Magnolia Firm (Website): https://themagnoliafirm.co/
The Magnolia Firm (Twitter): https://twitter.com/themagnoliafirm
Snowflake: https://www.snowflake.com/
Bob Muglia: linkedin.com/in/bob-muglia-714ba592
Microsoft: https://www.microsoft.com/
Champion Leadership Group: https://championleadership.com/
Amazon: https://www.amazon.com/
Hawaii Community Foundation: https://www.hawaiicommunityfoundation.org/
Red Cross: https://www.redcross.org/
David Rush: linkedin.com/in/drush29
SmallWorld: https://www.smallworld.ai/
Dan Radu: linkedin.com/in/danradu2000
Macro: macromator.com
Magnolia Firm: https://www.themagnoliafirm.co/
Eco Chateau Wellness Spa: https://www.spaecochateau.com/
Salesforce: https://www.salesforce.com/ap/?ir=1
HubSpot: https://www.hubspot.com/
Zoho: https://www.zoho.com/
EIDL Loans: https://www.sba.gov/funding-programs/disaster-assistance/economic-injury-disaster-loans
IRS: https://www.irs.gov/
LinkedIn: https://www.linkedin.com/company/linkedin
SBA Loan: https://www.sba.gov/funding-programs/loans
Google: https://www.google.com/
Kindred Quarters: https://www.kindredquarters.com/
Crunchbase: https://www.crunchbase.com/
WeWork: https://www.wework.com/
Trustpilot: https://www.trustpilot.com/
Glassdoor: https://www.glassdoor.com/index.htm
YouTube: https://www.youtube.com/?hl=en&gl=PH
If you could use an upgrade to your SaaS building trail map, check out Champion Leadership Group and my book Small Fish Big Pond: Building a World-Class Business That Swims Circles Around Competitors. SFBP centers around 2 labor days a year apart and delivers powerful marketing and leadership lessons guaranteed to enhance your marketing message, wrap value around clients, and guide their buying journey to conclude that your company is the only solution for them. It includes step-by-step frameworks and time-tested growth principles to attract ideal clients, convert them, and transform them into your brand ambassadors. Pick up the print, ebook, or audio today at smallfishbigpond.com, Amazon, or your favorite book source. All book profits go to charity and always have. We were in Hawaii when the fires started and came home. Maui was hammered in a heavily populated area - total devastation, tragic loss of life, and still so many missing. If you want to help, check out the Hawaii Community Foundation ORG or Red Cross. Both are on the ground and very involved in day-to-day relief efforts. All profits for August are going to help the people of Maui in addition to what we’re giving. Appreciate you partnering with us. It’s falling out of the news cycle, but we haven’t forgotten.
Small Fish, Big Pond – https://smallfishbigpond.com/ Use the promo code ‘SaaSFuel’
Champion Leadership Group – https://championleadership.com/
Website - https://championleadership.com/
Jeff Mains on LinkedIn - https://www.linkedin.com/in/jeffkmains/
Twitter - https://twitter.com/jeffkmains
Facebook - https://www.facebook.com/thesaasguy/
Instagram - https://instagram.com/jeffkmains