Businesses are under increasing pressure to seek their profits in a responsible way. The common view is that aiming for positive social outcomes requires financial sacrifice for investors; or, in the opposite direction, that the pursuit of profit is always at the cost of social and environmental health.

But is there something fundamentally flawed with this worldview? Is there a different route that leads to increased profits and greater wellbeing for all stakeholders?

Alex Edmans is Professor of Finance at London Business School and author of the norm-challenging book, Grow the Pie - How Great Companies Deliver Both Purpose and Profit.

In this episode we learn:

• Why those at both extremes of the debate about responsible capitalism have more in common than they think
• How leaders and organisations can find a genuinely sustainable way forward that serves society and investors
• What leaders need in order to create the businesses of the future

Meet our guest: Alex Edmans