Ep. 97: What does it take to stand out and create a successful brand that breaks through the competition? This week we have Tracy Matthews of Flourish & Thrive and Creatives Rule the World, who gives us some insight into the jewelry industry and what's she's seen from the brands that have stood the test of time and evolved by digging deeper into who their dream customer is and their reasons for buying.

Connect with Tracy:

Flourish & Thrive Academy website

Thrive By Design Podcast

Creatives Rule the World website

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Minna's company Lil' Labels

Jacqueline's company Designer Consulting Co-Op