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Flying High, Keeping Grounded: From Adversity to Brand Strength
Episode 5115th May 2024 • Advertising Week Europe 2024 in Audio • Advertising Week Europe
00:00:00 00:29:39

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Helen Weisinger sits down with TUI's Global Marketing Director Toby Horry to discuss how adversity helped them develop an award-winning marketing team. Learn about the challenges faced and the strategies used to overcome them, building a strong and resilient brand. This session offers valuable insights into turning adversity into strength and achieving marketing success.

Speakers:

  • Toby Horry, Group Marketing Director, TUI
  • Helen Weisinger, Co-Founder, Production Works and Weiser Works

Take Aways:

  1. Turning adversity into brand strength.
  2. Building a resilient marketing team.
  3. Strategies for overcoming challenges.


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