Shownotes
In this episode of 'Operations Mastery', Michael Preston, CEO and founder of Pink Shark Marketing, discusses the services offered by his full-service marketing agency. They specialize in generating more sales, leads, appointments, and bookings for their clients, catering to both e-commerce businesses and local service-based businesses. With a team of 11 people specializing in different areas such as development, design, SEO, advertising, copy, social media, and project management, they ensure a structured and streamlined approach to their services. Their average client spends between $1,000 and $2,000 per month, and they prioritize client qualification during the sales process to avoid working with businesses that lack long-term goals or experience. They use programs like Asana to document and track each step of their services, ensuring nothing falls through the cracks. The approval process involves collaboration with clients, and they strive to accommodate their needs and address any issues to retain their business. Michael emphasizes the importance of finding consistent leads and having a structured sales process. They focus on understanding the client's objectives, such as increasing sales, appointments, or leads, and tailor their services accordingly. They prioritize revenue-generating strategies like website conversion optimization and targeted advertising. Michael also mentions the involvement of appointment setters who book calls with interested leads. He takes a high-level approach, reviewing client work and strategy, and jumps in to help whenever necessary. He also mentions the importance of creating systems to scale the business effectively.
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