Jen & Shelley Signing Off
Episode 1686th January 2023 • Women Conquer Business • Jen McFarland
00:00:00 00:35:21

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Jen:

Hello and welcome to the Women Conquer Business Show.

Jen:

I'm Jen McFarland, joined by Shelley Carney.

Jen:

We are your go-to small business marketing show covering breaking marketing news

Jen:

that affects you cool apps we found, and a deep dive into a marketing topic

Jen:

with a site of motivation and inspir.

Jen:

We'll also talk a little about our own entrepreneurial journeys as well.

Jen:

Are you ready?

Jen:

Let's get started.

Jen:

Hey, hey, hey, hey.

Jen:

Welcome to Women Conquer Business.

Jen:

Good morning.

Jen:

Oh, good morning.

Jen:

How you doing, Shelley?

Shelley:

Good, good.

Shelley:

How are you?

Shelley:

I'm good.

Jen:

I'm Jen McFarland joined by Shelley Kearney.

Jen:

We.

Jen:

This is like, what did we call, end up calling it the big finish.

Jen:

The the signing off.

Jen:

The signing off.

Jen:

Yeah.

Jen:

So for the past year, Shelley and I have collaborated on providing

Jen:

all of you with marketing how-tos deep dives apps we found.

Jen:

I'm not gonna quote our intro, but we've done all of the things and,

Jen:

we were texting, what was that like over like, happy New Year . Mm-hmm.

Jen:

and like texting each other.

Jen:

And Shelley was like, I'm thinking about changing some things.

Jen:

And I was like, I'm thinking about changing some things too.

Jen:

And we realized that the arc of this show as we know it is over.

Jen:

Is that, does that the Yeah, we've.

Shelley:

We filled our cup.

Shelley:

. still now, and it's time to drink.

Shelley:

Yeah, , so time to drink

Shelley:

. Jen: It was a little early for me

Shelley:

and , it's 11 over there in Oh, yeah.

Shelley:

Yeah.

Shelley:

It's, it's somewhere this is a little emotional for me and Shelley

Shelley:

keeps saying like, stop, it's fine.

Shelley:

But I'm.

Shelley:

It is

Shelley:

emotional for me as well.

Shelley:

I don't wanna leave Jen, but we do feel like this, this piece of content is

Jen:

complete.

Jen:

Exactly.

Jen:

And like for me, the, the emotions are because in 2020

Jen:

I ended very unceremoniously , because 2020 was so hard.

Jen:

I had like my whole.

Jen:

Did like as I knew it was over, and so then like, and I was like,

Jen:

I just can't do this anymore.

Jen:

But I never told anybody.

Jen:

Like, it was just this weird thing where the podcast just disappeared.

Jen:

And every week I would think, oh my God, I need to like do a thing,

Jen:

make a thing, and, and I didn't.

Jen:

And then I met Shelley and she was like you seem to have this.

Jen:

Gap, like, you seem to feel like this isn't done, mm-hmm.

Jen:

. And I was like, yeah, that's really true.

Jen:

That's really like the, the thing.

Jen:

And so we talked about it and we started doing this like a year ago, and

Jen:

now it's like, and we know it's over.

Jen:

And like for me, I'm still just like, I think it's that I've been

Jen:

doing this since like 2018 mm.

Jen:

Off and on.

Jen:

And right now we're, I'm saying nope, but not for a while.

Jen:

. Yeah.

Jen:

And Shelley and I aren't doing it together.

Jen:

Like for me, a lot of the emotions are coming up around

Jen:

like kind of all of all of it.

Jen:

Mm-hmm.

Jen:

. But we have made so much cool stuff over the last year.

Jen:

Shelley did a great job last week putting together like a composite of

Jen:

like what all of you have liked the best.

Jen:

But the question I have for Shelley is what episodes are your favorites?

Jen:

That you would wanna share with people that you've really enjoyed?

Jen:

Like what are some of the topics, what are some of the things that we've talked about

Jen:

over the last year that have just been like maybe surprising or that you enjoyed

Jen:

talking about , but, and you're like, I wasn't ready for this question, Jen.

Shelley:

I think I, I told you that sometimes you demystified

Shelley:

and simplified some things.

Shelley:

Like I, I was all about learning s e o last year.

Shelley:

I was like, I gotta learn what this is and how to do this.

Shelley:

And you're like, You talk about the things you know and you answer

Shelley:

people's questions and that's seo.

Shelley:

And I'm like, no, it can't be that easy.

Shelley:

, but you can't s SEO all the time.

Shelley:

Every show something would come up about SEO or how to use social

Shelley:

media correctly, and I was.

Shelley:

Absorbing it the whole time.

Shelley:

And then I got to a place where I was saying it, oh, okay.

Shelley:

And I would explain it to people and how it was done, and then I'm

Shelley:

like, now I really need to implement

Jen:

it.

Jen:

. Yeah.

Jen:

That's the other thing, like it's, it's one thing to simplify it.

Jen:

. But simple doesn't always mean easy.

Jen:

And and that's what I'm hearing you say to, in one thing is like, yeah,

Jen:

but then you also have to find the right questions that you can answer

Jen:

for people, and then you have to think about how you're gonna talk about it.

Jen:

And then you have to, and there's just so many pieces, like in some

Jen:

ways talking about SEO in those terms is an oversimplification.

Jen:

However, because SEO is multi-dimensional and there's

Jen:

all these different things to it.

Jen:

. And at the same time, a lot of the work that I do, small business owners and

Jen:

solopreneurs, is how do I get you to the place where you're able to take action?

Jen:

Yeah.

Jen:

And the way that you take action on something like SEO is, oh I

Jen:

answer questions all the time.

Jen:

It, that's how I start . And it is this, it's a starting point for research and,

Jen:

and all different kinds of elements.

Jen:

I think that for me it was, you taught me how.

Jen:

We could do this week in and week out.

Jen:

Mm-hmm.

Jen:

, like, we got this down to like . I don't think this is why I'm a little emotional,

Jen:

but we did get this down to where we just like knew exactly what was gonna happen.

Jen:

And it is a shame.

Jen:

I love a good process and like now the, we have this process and like

Jen:

I'm saying goodbye to this process.

Jen:

And and it's, but it's phenomenal.

Jen:

And anybody who's like, Cons con, creating a consistent content framework.

Jen:

We did it yeah.

Jen:

For a year.

Jen:

Like so anybody who's like, I don't know, like , the proof is in the

Jen:

pudding here on how that works.

Jen:

Fundamentally, you know what you've been talking about.

Jen:

We've been walking that talk for a year.

Jen:

. Shelley: Mm-hmm.

Jen:

. Mm-hmm.

Jen:

. I, I hope people did watch last week's show and enjoy it because I've, I

Jen:

enjoyed putting it together, seeing us talking through those things again.

Jen:

And, and remembering, how much fun we had.

Jen:

Just even when I was in Arizona helping take care of my mom, I could still

Jen:

do this show and have fun with you.

Jen:

That that hour.

Jen:

Camaraderie together that we would have.

Jen:

And it helped me, every week to feel up and excited about my business again.

Jen:

That's what same, that's what creating can do for somebody.

Jen:

That's what it does for me.

Jen:

And I'm not gonna stop creating neither.

Jen:

And I are gonna keep putting all of our energy into our new channel,

Jen:

our New Mexico Day trips channel.

Jen:

We love going out in the field visiting places.

Jen:

Creating videos about where we're going and what we're doing.

Jen:

We're going to incorporate newspaper articles and blog

Jen:

posts and grow a blog on it.

Jen:

And so Toby and I have learned a lot about content marketing this year that

Jen:

we're going to put into effect, we're going to implement all of these things.

Jen:

We're s we're going back to square one with learning more and more about YouTube

Jen:

and all the changes that have happened because a couple of weeks ago we put out

Jen:

a short on our new channel and we went.

Jen:

60 subscribers to 80 subscribers because of the shorts.

Jen:

And we're like, oh, okay.

Jen:

We need to learn more about this.

Jen:

Yeah,

Jen:

and you did something really, I, you talked about that, how you did this

Jen:

cool short, where it was not just talking heads, like what we're doing right now.

Jen:

It was, it was video of action, mm-hmm.

Jen:

. And I think that that is something that, this experience, Offer, especially since

Jen:

I'm in Portland, you're in New Mexico.

Jen:

I We can't go out and have like dynamic marketing adventures.

Jen:

Like that's just not part of what we can do, , unfortunately.

Jen:

It's awesome to see that you're able to do that and then you can take

Jen:

those SEO tools and apply them because really, I've always looked at YouTube

Jen:

as being a giant search engine.

Jen:

Mm-hmm.

Jen:

. So it's like, you're taking.

Jen:

The knowledge of what we've talked about and you're just gonna go, and apply it.

Jen:

I had made a short earlier in the week and it got like, like instant subscribers too.

Jen:

And I have to say that was pretty gratifying.

Jen:

. Yeah.

Jen:

So that's pretty cool too.

Jen:

We're just constantly learning and having fun and making this stuff takes time.

Jen:

Yep.

Jen:

And that's part of what's, what's going on, I think for both of us is.

Jen:

I am, I've, I've spent a lot of time putting together a lot of courses and

Jen:

a lot of content, and we've spent a year giving you all of the resources

Jen:

for free , and now it's time to start, making things in with more depth.

Jen:

For people who are engaged with the content and willing to pay to go deeper so

Jen:

that they can get things like worksheets and ways of integrating this, these

Jen:

types of tactics into their business.

Jen:

And that's really what I'm going to be working on.

Jen:

I also told Shelley that, I, I also have a revenue source for making audio lessons.

Jen:

I'm definitely going to go back to doing.

Jen:

. So audio lessons will be available in the strategic marketing membership,

Jen:

which is the membership group that I'm forming, and then also be sent to the

Jen:

third party where where historically I've made lessons and they get sold to it's

Jen:

like a, my content is licensed, it's a non-exclusive license, and I'm gonna go

Jen:

back to doing that non-exclusive license.

Jen:

We didn't do that with any of this content.

Jen:

because this was a joint venture partnership that I'm

Jen:

gonna go back to doing that.

Jen:

And it's exciting to do that too, although it's weird.

Jen:

It's gonna be weird to go back to teaching lessons, talking to myself.

Jen:

I don't think I'm . I'm not used to that anymore.

Jen:

I'm used to having somebody else around.

Shelley:

Yeah.

Shelley:

Yeah.

Shelley:

It helps, it helps to have that conversation and for the last

Shelley:

couple of weeks, You and I, and Toby and I, we just show up.

Shelley:

We're just talk because we're like there's just trust that we know what

Shelley:

we're doing and what we're talking about.

Shelley:

At this point, we've been doing it long enough to know the structure

Shelley:

and the format and that we can trust each other to fill in those empty

Shelley:

spaces with something really good.

Shelley:

So it's cool that we've gotten to that point where we, we have.

Shelley:

That trust in our own knowledge.

Shelley:

. Jen: Yeah.

Shelley:

Yeah.

Shelley:

And in each other.

Shelley:

Yeah.

Shelley:

See, I think, I think that there are a lot of co-hosts out there

Shelley:

who don't give it enough time.

Shelley:

Hmm.

Shelley:

Like if we went back and we listened to something from, did we, did

Shelley:

we start in like late January?

Shelley:

Is that right?

Shelley:

January 15.

Shelley:

So literally almost a year ago.

Shelley:

Yeah.

Shelley:

Those first few shows afterwards, I was like, I don't know, are we

Shelley:

gonna be able to pull this off?

Shelley:

This.

Shelley:

We don't really know each other well enough.

Shelley:

Like that was like the monologue in my head.

Shelley:

And then now we're kind of like, oh hey, what's hap like?

Shelley:

It's just like we just pick up and go.

Shelley:

Yeah.

Shelley:

And I just wanna encourage anybody out there who's like, we should,

Shelley:

you don't have to have a show with somebody that is your best friend.

Shelley:

Like you can have a show with somebody that you don't know very well and

Shelley:

then, then you grow to become.

Shelley:

Comfortable with each other.

Shelley:

And, and that growth, I think, is exciting for the listeners

Shelley:

and the, and the viewers as well.

Shelley:

Take this as an example of how you can build like a positive relationship and

Shelley:

a, and a partnership with somebody.

Shelley:

And then, it doesn't have to last forever, but our friendship will.

Shelley:

Yeah.

Shelley:

ha ha.

Shelley:

We're like, this morning we showed up and we're like, I

Shelley:

don't wanna not see you anymore.

Shelley:

I know

Shelley:

don't leave me.

Shelley:

Jen

Shelley:

. Jen: We always have

Shelley:

I guess Streamy Yard.

Shelley:

I was gonna say Zoom, but you don't even do Zoom.

Shelley:

. Shelley: I can do Zoom.

Shelley:

I can do with the Google one too.

Shelley:

. The Google one.

Shelley:

The Google meets.

Shelley:

Yeah.

Shelley:

. I can do it all.

Shelley:

I got the camera.

Shelley:

That's I'm good.

Shelley:

I'm set.

Jen:

Do you, so do you have like what's coming up on your channel?

Jen:

What's coming up?

Shelley:

So we went to grants and we went to the mining museum in grants, and we

Shelley:

talked about that last night and we shared that at this mining museum, you take

Shelley:

the elevator down and the whole bottom floor is constructed as uranium mine.

Shelley:

And you go to the different stations and you push the little button and.

Shelley:

The speaker, out of the speakers comes these voices of these men who

Shelley:

were minors, and they talk about that part of the mind that you're seeing

Shelley:

and how it worked and what they did.

Shelley:

And it was, it's really fascinating.

Shelley:

So we made a video about that, and then next week we're gonna talk about

Shelley:

El mal pais, which is the badlands or the volcanic flow in the grants area.

Shelley:

And we visited there.

Shelley:

So we're gonna talk about that.

Shelley:

And.

Shelley:

Tomorrow we're going to the Ghost Ranch.

Shelley:

There's a couple of museums there, one's on paleontology, one's

Shelley:

on archeology and anthropology.

Shelley:

It's all, it's all in there.

Shelley:

That's a lot of that tomorrow.

Shelley:

And that should be, Saturday, that should be a lot of fun.

Shelley:

So we've got tons of content and when we do our videos, We put a camera

Shelley:

on the front hood of the truck, and then we put a camera on the inside

Shelley:

of the vehicle pointing at us.

Shelley:

So you get to see us and what we're seeing, and when we go into a museum,

Shelley:

I'm holding one camera pointed at us.

Shelley:

So you see us and then you see Toby's filming what we're seeing.

Shelley:

So you always get that front and back view.

Shelley:

It's pretty cool.

Jen:

Just tell me, Toby, wearing a go.

Shelley:

He does, he wears a GoPro on his

Jen:

chest.

Jen:

Does he?

Jen:

Really?

Shelley:

Oh, cool.

Shelley:

Yeah.

Shelley:

Yeah.

Shelley:

He wears, he calls it the Chestie and it's actually not, of course

Shelley:

he does pro, it's a, like a GoPro, but it's a DJ product cuz we love,

Jen:

or he Oh, I, I like, I like, I like them too.

Jen:

Yeah.

Jen:

The

Shelley:

action cam and really, really quality camera.

Shelley:

So we, we enjoy using it.

Shelley:

And we are also talking about the equipment we use.

Shelley:

We have an equipment list on Amazon.

Shelley:

We.

Shelley:

, like I said, we're gonna start blogging and putting out newspaper

Shelley:

articles and it's, it's a lot.

Shelley:

It's fun and it's really exciting for us.

Shelley:

but we're not stopping.

Shelley:

We're, we have one client right now and we're still working with her through

Shelley:

all of the things that she needs.

Shelley:

And we're learning more and more about growing on YouTube so

Shelley:

people can come to us and say, I wanna grow a YouTube channel.

Shelley:

I wanna travel, I wanna do this too, but I wanna do it in my.

Shelley:

Hey, we can teach you how to do it . So we'll, eventually, we'll

Shelley:

probably make a course on all the steps involved and grow on a YouTube

Jen:

channel.

Jen:

Yeah, I'm really excited.

Jen:

I have a big s e o client right now and that's super exciting.

Jen:

But like, part of, even part of that project is working with video and creating

Jen:

like these great campaigns that, I, it's, it's just neat, when you start to build

Jen:

those muscles and that skillset around.

Jen:

Editing videos and putting things out and, and helping people.

Jen:

Now I can make campaigns like video-based campaigns that can go out to celebrate an

Jen:

anniversary or, or do something like that.

Jen:

I have another client that I think is gonna hire me to do

Jen:

that and that's pretty cool.

Jen:

Like, it's just exciting cuz video is such a big part of marketing, yeah.

Jen:

Let's talk a little bit about what

Shelley:

you Coming into marketing and into our world in 2023, since you brought.

Jen:

It's your turn to put me on the spot.

Jen:

It's, it's interesting the.

Jen:

There are a lot of things happening.

Jen:

There's chat, G P T, which if you're not using that to have a

Jen:

conversation with and learn more about your ideal customers and what they

Jen:

care about, like use it for that.

Jen:

Don't just go like, write a blog about blah, blah, blah.

Jen:

Go in there and start thinking about it like a chatbot where you can

Jen:

just ask it questions and get, get some information and dive deeper.

Jen:

, you can use that then to go in and make videos.

Jen:

I think that what is gonna continue to happen, it's been the trend for

Jen:

a long time, is it's gonna be video.

Jen:

I think that there's gonna be more and more emphasis on shorter.

Jen:

So it's, if you wanna make longer videos, then you still have to, and, and this is.

Jen:

Shelley was just talking about you have to support that with shorter

Jen:

clips and videos how to like quick hits, things like that, that get people

Jen:

interested in what it is that you do.

Jen:

I always think, and I think Shelley has has talked about this in terms of video,

Jen:

you always wanna have something that's of fun and exciting, like just talking.

Jen:

A lot of people just skip through that, especially on a platform like Linked.

Jen:

. The thing I'm really curious about or watching is what is like, I have

Jen:

this blog post I'm working on right now that's like, what the heck?

Jen:

Social media, like, there's so much going on in social media right now.

Jen:

Mm-hmm.

Jen:

, that's just, that is just uncertain, like, is TikTok what's gonna

Jen:

happen with that in the States?

Jen:

I, I can't imagine that it's gonna go away, but, I could be wrong.

Jen:

, but Facebook is in decline.

Jen:

We've got Alon Musk owning Twitter like that.

Jen:

A lot of that is uncertain.

Jen:

Then, which, which then to me, I'm kinda like cool , believe it or not, I like, I

Jen:

and what I do, I kinda like social media being a little crazy because mm-hmm.

Jen:

, it helps with making content marketing even more important.

Jen:

And what that means is continue to be consistent on social media.

Jen:

but then you're also gonna be using things, other forms of content to

Jen:

help, so use, use these tools that are available to help you write

Jen:

blog posts and create videos.

Jen:

But then always remember to send people back to your website because in some ways

Jen:

marketing is getting back to its roots in some, in some regards where it is

Jen:

for small business, it really is about consistency on social media supported.

Jen:

Words.

Jen:

So email marketing supported by , that's really what I see and it's weird

Jen:

to like talk about it that way.

Jen:

To be like the trends I see you're a trend going back, and, but it's

Jen:

different because it's supported by all of these new tools that are.

Jen:

really innovative.

Jen:

There was no chat G P T AI lately, none of that existed back five years

Jen:

ago, , right when I started my business.

Jen:

So it's like, yeah, we're gonna rely on some, some of the other

Jen:

organic methods because there's a lot of uncertainty, but how we get

Jen:

there is now much more efficient.

Jen:

Mm-hmm.

Jen:

. And that's, that's what I'm pretty excited about.

Shelley:

Mm-hmm.

Shelley:

, when you bring up shorts, it, it, it, Toby said maybe we should just make shorts.

Shelley:

Then they do so well.

Shelley:

And I'm like to me, if I saw a short and I was like, oh, I, I

Shelley:

would like to know more about that.

Shelley:

I want to visit there.

Shelley:

So let me go to their channel and it was all shorts.

Shelley:

I'd be disappointed.

Shelley:

I wanna see, shorts as bringing people in.

Shelley:

And then there's the long video that gives me all the information

Shelley:

I need to go to that place and then really enjoy it and to know about it.

Shelley:

Is my child going to enjoy it or is my pet in a allowed to be there?

Shelley:

Or, answer those questions.

Shelley:

Is it a d a approved?

Shelley:

Is there a way for people in a wheelchair to get around in this facility?

Shelley:

How much does it cost and, and are there hotels nearby?

Shelley:

Or should I stay in Albuquerque and go from there?

Shelley:

There's all these questions that people are going to have, so if you only put out

Shelley:

shorts, it's not going to answer those questions and the questions that they ask.

Shelley:

This is fun that this is something that I've learned this year.

Shelley:

I went ahead and entered in, New Mexico Mining Museum, and then I

Shelley:

look for what are the top things that come up, and then I look for.

Shelley:

Other questions people ask and how can we answer that in our content?

Shelley:

So everything I've learned, I am using in this channel to, to

Shelley:

really be a content creator who can grow an audience and a community.

Shelley:

Yeah.

Jen:

And then you take, that's, that's key part of that, and yeah,

Jen:

and you take parts of that and then you put that back on your.

Jen:

I, I, you know, there are certain things people look for in travel and really

Jen:

diving into other area, other travel blogs, other people who have grown

Jen:

bigger channels than you, and then using the content knowledge that you

Jen:

have to build it in a similar way that is really catered to your audience is

Jen:

really what's gonna help, be successful.

Jen:

Yeah.

Jen:

And that's always what, what marketing fundamentally has always been.

Jen:

. I think that the thing that also excites me is that, over the past year working

Jen:

with so many people from Accelerate Women it's a women's fund here.

Jen:

I've really started to see a lot of pretty cool patterns, and so a lot of

Jen:

the content that I'm working on right now is addressing the patterns of, of issues

Jen:

that people have that I don't, I, I'm.

Jen:

I'm sad because people have issues, but I'm excited because I'm starting

Jen:

to understand how I can help people in a different way and more, and that's

Jen:

pretty exciting to me because, I, I, I always am looking for how can I make

Jen:

things more at attainable for people?

Jen:

How can I help people understand how, how to show up in a way that,

Jen:

makes a lot of sense for people?

Jen:

Hey, oh, chief girl Jodi came for the sign off.

Jen:

Look at that.

Jen:

That's right.

Jen:

That's

Shelley:

She's a, she is one of our most loyal viewers, so she

Jen:

actually is.

Jen:

Yeah.

Jen:

, thanks for being here.

Jen:

Yeah.

Jen:

Yeah.

Jen:

So I, yeah, I'm, I'm stoked.

Jen:

I hope you do.

Jen:

Yeah.

Jen:

I hope you go to Hatch.

Jen:

Oh yeah, we both because I like Hatch.

Jen:

And then of course, truth or consequences,

Shelley:

although I've been to Hatch before, during the chili.

Shelley:

Harvest time when they're selling you all the different chili things out

Shelley:

of their little tents and everything.

Shelley:

Yeah.

Shelley:

And it's like, I wouldn't, I thought it would've been bigger when I thought

Shelley:

I was like, it would've been bigger.

Shelley:

Cause they take the Chilis and they send them up to Albuquerque to all the grocery

Shelley:

stores and, and they grocery stores get these huge bags of hatch chilis, and

Shelley:

then you can have them roasted in the, the, the tumbling roaster grill thing.

Shelley:

If.

Shelley:

to do that.

Shelley:

So all throughout August and part of September, you're smelling

Shelley:

then in the air, the roasting chilies, so we'll get there.

Shelley:

It may be disappointing.

Shelley:

Who knows?

Shelley:

, Jen: I dunno.

Shelley:

How, how much we enjoy grants and we're definitely going back there.

Shelley:

It's a place that we normally just drive on by somewhere else.

Jen:

Yeah.

Jen:

Yeah.

Jen:

There were some cool places in New Mexico that I would like to investigate more.

Jen:

, being says I'm in Oregon . Yeah.

Jen:

Yeah.

Jen:

It's probably not gonna happen.

Jen:

Yeah, I don't know.

Jen:

I, I wonder if Jeep girl Jodi knows, is this is the last go?

Shelley:

I, I think so.

Shelley:

Because we talked about it in the newsletter and I'm sure she's on,

Jen:

on the newsletter.

Jen:

Yeah.

Jen:

Yeah.

Jen:

She loves her advice.

Jen:

What do you see on the horizon in terms of market?

Shelley:

I don't know.

Shelley:

There's a really big shake up right now.

Shelley:

Facebook laid off so many people, Twitter laid off so many people.

Shelley:

I just read today that Salesforce is going to be letting go

Shelley:

of 10% of their employees.

Shelley:

They have 80,000 right now, so they're gonna knock that down by 8,000

Shelley:

people in the next year and a half.

Shelley:

They said they overhired, during the pandemic, and I see a lot.

Shelley:

Right now there's a big shake up, in the tech industries and these online

Shelley:

places that, do business online and, and help people do business online.

Shelley:

I don't know, it's a little weird right now.

Shelley:

It's a little

Jen:

yeah, my, yeah, my, Ability to see the future is, is, it's a little, it's

Jen:

a little difficult right now, to be honest, because they also had to hire

Jen:

tons of people during the pandemic.

Jen:

Mm-hmm.

Jen:

, right?

Jen:

So that, Affects things because they're laying people off.

Jen:

So it's like, are we going back?

Jen:

And we're not, cuz so many things have changed, but yeah,

Shelley:

what they, people now have satisfied their needs for tech.

Shelley:

Like people who really needed to work online have already purchased all of

Shelley:

the things that they need to do that.

Shelley:

And now that, we're, they're buying the gadgets and the, the laptops and,

Shelley:

and the cameras and all of the things they need to work out of their home.

Shelley:

They've got that now.

Shelley:

Has, purchasing has dropped off and inflation has moved up yeah.

Shelley:

Yeah,

Jen:

yeah.

Jen:

It's crazy.

Jen:

Thank you so much for saying that.

Jen:

You'll still be around to support us.

Jen:

We'll still be here.

Jen:

Yeah.

Jen:

We'll still be making stuff.

Jen:

We just won't be here every week together making stuff

Shelley:

we're gonna come up with something to, we'll figure it out.

Shelley:

I, I just know it , cause Jen and I can't stay away from each other.

Shelley:

Now it's like, let's figure it out.

Shelley:

We've built this dependency on each other.

Shelley:

. . Yeah.

Shelley:

If you, we don't as much son if Jen's not around

Shelley:

. Jen: But, and, and to your point, they

Shelley:

go all in on their virtual reality.

Shelley:

Stuff that, no, that kind of flopped.

Shelley:

So that's part of it.

Shelley:

But the Salesforce thing is a little interesting.

Shelley:

I, I don't know, we'll, we'll just see.

Shelley:

We'll just see what happens with the future.

Shelley:

There are a lot of offices that are going back, but then, like my

Shelley:

husband's for example, they're never going back to the way it was before

Shelley:

But people have also bought the infrastructure.

Shelley:

So I don't know how many more purchases there are.

Shelley:

I I, I own a lot of tech stocks and it is weird like, to see

Shelley:

like the kind of the cycle.

Shelley:

I, believe me, I was riding pretty high there for a while during

Shelley:

Covid, where I was like, woo.

Shelley:

Yeah.

Shelley:

Like my.

Shelley:

All of my stocks that are like anti-hacking and like

Shelley:

I had Zoom for a while.

Shelley:

It was just, it was great.

Shelley:

And now everything is just, even Amazon, Amazon stock even is just

Shelley:

like, I had a big layoff too, yeah.

Shelley:

They had a big layoff.

Shelley:

So these could all be signs of recession.

Shelley:

These could all be, there's so many things out there, what that

Shelley:

means for small businesses, what that means for our marketing.

Shelley:

A lot of that is, yet to be.

Shelley:

Yeah.

Shelley:

Yeah.

Shelley:

It's just, I, there's some things that are always going to be true, and

Shelley:

I think we stick to those, we know that, for instance, YouTube is a r.

Shelley:

Regarded company that's been around for a long time, and alphabet is huge and

Shelley:

they haven't had the big layoffs yet, so hopefully that won't happen to them.

Shelley:

They've just been slowly growing, slowly adding on and they continue to work with

Shelley:

creators to, to keep themselves strong.

Shelley:

By having that, they, they understand that creators are their product and.

Shelley:

Bring advertisers in because of the creators.

Shelley:

So they have to work together and they, they've got that down now.

Shelley:

And they know what it happens when they disregard creators.

Shelley:

So they're not gonna do that again unless,

Jen:

well never say never, but yeah, unless something

Shelley:

really crazy happens, but, Yeah, I think we're, we're diving

Shelley:

deep into YouTube because we have that trust that it's going to be there.

Shelley:

It's gonna continue to grow.

Shelley:

They're even, helping podcasters to grow.

Shelley:

Now that podcasting is leveled and people are like do I really wanna do this?

Shelley:

And, and, and, between Spotify and YouTube, we do have a lot of incentives

Shelley:

to continue to do podcasting.

Shelley:

So I think that'll keep happening, but I don't think it's gonna have the huge

Shelley:

growth that it has in the past few years.

Jen:

And, and let's, to be fair, I apple didn't lay off people.

Jen:

But that doesn't mean that Apple and Google aren't facing their own headwinds.

Jen:

Google's facing all kinds of headwinds overseas.

Jen:

There's a rise in there.

Jen:

Were more states who got on board with privacy initiatives,

Jen:

so that's difficult for Google.

Jen:

Google's also fighting , chat G P T to make sure that all those garbage content

Jen:

that isn't edited without without a human.

Jen:

isn't littering the internet and, and making SEO better.

Jen:

We know that younger people are not use, are using Reddit and TikTok or search.

Jen:

It's just, it's just really, it's just a, a challenging time.

Jen:

But it, to your point, I know that, I know that Google and Apple and everybody

Jen:

are, they're still going to be around.

Jen:

It's not really going anywhere.

Jen:

Yet , these things could change, but it's at the same time, we have to acknowledge

Jen:

all of the headwinds that are going on.

Jen:

Yeah.

Shelley:

Jeep girl, Jodi says, we just got through a hard time.

Shelley:

Some are still in the thick of it, but the next thing to come is a

Shelley:

Renaissance and us humans will come back together and create more art, music

Jen:

content.

Jen:

I hope so.

Jen:

Amen.

Jen:

That'd be great.

Jen:

Wouldn't.

Jen:

. Shelley: Yeah.

Jen:

Use, use everything as fuel for expression.

Jen:

Yeah.

Jen:

Yeah.

Jen:

And that's the thing.

Jen:

We live in that in a time where, anybody can make something,

Jen:

so why not make things?

Jen:

Yeah,

Shelley:

I agree.

Shelley:

Why not?

Shelley:

Yeah, express yourself.

Shelley:

And I think last year Toby and I experimented a lot.

Shelley:

We had four shows going and asked me which one was gonna work well.

Shelley:

I had four shows going.

Shelley:

He had two , I had four shows going.

Shelley:

I'd see what was working, what was going to bring me the most joy.

Shelley:

When we settled on New Mexico day trips as the one that brings us the

Shelley:

most joy and the most togetherness and the builds memories and, and all

Shelley:

of that things started to yeah, spark that yes, this is the right choice.

Shelley:

And, and, and, and let's do that.

Shelley:

Let's throw up some excite exciting fireworks for us today to celebrate

Shelley:

the new year and all we've got going

Jen:

on, we've got going on, and all that you have going on out there as well.

Jen:

Cause we know that you've got a lot happening.

Jen:

You're going through your own renaissance.

Jen:

I think I will say that I, I can't remember what I wrote in the text, but

Jen:

I think you were intimating like, you're gonna work on this and maybe not that.

Jen:

And then I said you.

Jen:

We don't have to keep doing Women Conquer business, we, and, and how

Jen:

it was kind of like, when you're a creator and you have to go with the

Jen:

thing that brings you the most joy.

Jen:

Yeah.

Jen:

And I think that that was one of the things that I said to you, and then

Jen:

I was like, all Yolo, like, yeah.

Jen:

So I'm glad that we did this together and I'm glad that we

Jen:

are continuing to make stuff and that, we're both following our b.

Shelley:

Yeah.

Shelley:

Yeah.

Shelley:

And I think we did what we needed to do to get to, to here, but yeah, you

Shelley:

can't get to the next level doing the same things you have, you have got

Shelley:

to try new stuff to get to the next

Jen:

level.

Jen:

So yeah, and we're all evolving and, and adapting.

Jen:

We are hoping that you will be a evolving and adapting.

Jen:

And I will say, , as, as the, as the owner of the Women Conquer business

Jen:

brand, we are not going anywhere.

Jen:

, and I'll be continuing to make content.

Jen:

And for Shelley, they sh they are going to continue making content.

Jen:

This is merely a shift in us making stuff together.

Jen:

Yeah.

Jen:

For the

Shelley:

moment, who knows what comes next.

Shelley:

You never know until we get

Jen:

I, I, is this, is this a wrap?

Jen:

Are we.

Shelley:

I wanted to share one more story with you, . I shared this with

Shelley:

Jen before we started, but I wanna share it with the audience as well.

Shelley:

I talked about how things started to spark when we started to focus in on the travel

Shelley:

channel, and Toby and I went to Grant's.

Shelley:

We were at the Elma mal pa visitor center.

Shelley:

We were watching the film that they had put up and in the film

Shelley:

they had in Scott Mom, he's a NA Native American writer, author.

Shelley:

He was on there.

Shelley:

Reading some of his quotes from his books and stories, and there was a

Shelley:

particular quote that he read, and Toby and I looked at each other.

Shelley:

We repeated it to each other, we smiled, and it became our, this

Shelley:

is what we're doing in 2023.

Shelley:

And I wanted to share the quote with you guys.

Shelley:

And maybe it'll inspire you the way it inspired.

Shelley:

He says there is a great good in returning to a landscape that has had

Shelley:

extraordinary meaning in one's life.

Shelley:

It happens that we return to such places in our minds, irresistibly.

Shelley:

There are certain villages and towns, mountains, and planes that

Shelley:

having seen them, walked in them, lived in them even for a day.

Shelley:

We keep forever in the mind's.

Shelley:

They become indispensable to our wellbeing.

Shelley:

They define us and we say, I am who I am because I have been there.

Shelley:

We're there.

Shelley:

And that's from N Scott Momaday revisiting sacred ground in the manmade of words.

Shelley:

It's beautiful.

Shelley:

I am who I am because I have been there.

Shelley:

And it's not just a place, it's.

Shelley:

The whole, the whole Jen and I are who we are because of what we went

Shelley:

through in the last year together.

Shelley:

Yeah, yeah,

Jen:

totally.

Jen:

And you who are watching and listening are the same.

Jen:

Oh.

Jen:

Can you post that saying someplace?

Jen:

Do you wanna, can you put that in the chat?

Shelley:

It's a little long, but let me try.

Shelley:

. Jen: We're working on it.

Shelley:

I will put it, that's abs.

Shelley:

I'll give it to Jen to put it in her description as well okay.

Jen:

Yeah.

Jen:

It's, it's, it is absolutely true.

Jen:

And there we go.

Jen:

There it is.

Jen:

And I think that that's an acknowledgement, we spend a lot

Jen:

of time rushing around and racing around and getting as much done

Jen:

as we can as quickly as I can.

Jen:

Sometimes we have to pause and say, I am who I am because I have been there.

Jen:

Yeah.

Jen:

And we have to figure out where to, where to go next.

Jen:

So we wanna encourage you to continue your journeys and to continue your

Jen:

self-discovery and see where it leads.

Shelley:

And we wanna thank you for spending this year with us, and we hope

Shelley:

that you got value from our content.

Shelley:

We hope that you felt seen and heard and understood by somebody who is very similar

Shelley:

to you and has the same issues going on in their lives, and that it made you feel

Shelley:

less alone and a little more motivated.

Shelley:

Yeah,

Shelley:

. Jen: Thanks everyone.

Shelley:

Thank you for joining the Women Conquer Business Podcast, hosted

Shelley:

by Shelley Kearney and Jen McFarland.

Shelley:

Please subscribe and leave a comment or question regarding your most challenging

Shelley:

content creation or business problem.

Shelley:

Then share this podcast with family and friends so they can find the support

Shelley:

they need to expand their brand and share their message with the world.

Shelley:

Check the show notes for links to valuable resources