Transcripts
Hello and welcome to the Women Conquer Business Show.
Jen:I'm Jen McFarland, joined by Shelley Carney.
Jen:We are your go-to small business marketing show covering breaking marketing news
Jen:that affects you cool apps we found, and a deep dive into a marketing topic
Jen:with a site of motivation and inspir.
Jen:We'll also talk a little about our own entrepreneurial journeys as well.
Jen:Are you ready?
Jen:Let's get started.
Jen:Hey, hey, hey, hey.
Jen:Welcome to Women Conquer Business.
Jen:Good morning.
Jen:Oh, good morning.
Jen:How you doing, Shelley?
Shelley:Good, good.
Shelley:How are you?
Shelley:I'm good.
Jen:I'm Jen McFarland joined by Shelley Kearney.
Jen:We.
Jen:This is like, what did we call, end up calling it the big finish.
Jen:The the signing off.
Jen:The signing off.
Jen:Yeah.
Jen:So for the past year, Shelley and I have collaborated on providing
Jen:all of you with marketing how-tos deep dives apps we found.
Jen:I'm not gonna quote our intro, but we've done all of the things and,
Jen:we were texting, what was that like over like, happy New Year . Mm-hmm.
Jen:and like texting each other.
Jen:And Shelley was like, I'm thinking about changing some things.
Jen:And I was like, I'm thinking about changing some things too.
Jen:And we realized that the arc of this show as we know it is over.
Jen:Is that, does that the Yeah, we've.
Shelley:We filled our cup.
Shelley:. still now, and it's time to drink.
Shelley:Yeah, , so time to drink
Shelley:. Jen: It was a little early for me
Shelley:and , it's 11 over there in Oh, yeah.
Shelley:Yeah.
Shelley:It's, it's somewhere this is a little emotional for me and Shelley
Shelley:keeps saying like, stop, it's fine.
Shelley:But I'm.
Shelley:It is
Shelley:emotional for me as well.
Shelley:I don't wanna leave Jen, but we do feel like this, this piece of content is
Jen:complete.
Jen:Exactly.
Jen:And like for me, the, the emotions are because in 2020
Jen:I ended very unceremoniously , because 2020 was so hard.
Jen:I had like my whole.
Jen:Did like as I knew it was over, and so then like, and I was like,
Jen:I just can't do this anymore.
Jen:But I never told anybody.
Jen:Like, it was just this weird thing where the podcast just disappeared.
Jen:And every week I would think, oh my God, I need to like do a thing,
Jen:make a thing, and, and I didn't.
Jen:And then I met Shelley and she was like you seem to have this.
Jen:Gap, like, you seem to feel like this isn't done, mm-hmm.
Jen:. And I was like, yeah, that's really true.
Jen:That's really like the, the thing.
Jen:And so we talked about it and we started doing this like a year ago, and
Jen:now it's like, and we know it's over.
Jen:And like for me, I'm still just like, I think it's that I've been
Jen:doing this since like 2018 mm.
Jen:Off and on.
Jen:And right now we're, I'm saying nope, but not for a while.
Jen:. Yeah.
Jen:And Shelley and I aren't doing it together.
Jen:Like for me, a lot of the emotions are coming up around
Jen:like kind of all of all of it.
Jen:Mm-hmm.
Jen:. But we have made so much cool stuff over the last year.
Jen:Shelley did a great job last week putting together like a composite of
Jen:like what all of you have liked the best.
Jen:But the question I have for Shelley is what episodes are your favorites?
Jen:That you would wanna share with people that you've really enjoyed?
Jen:Like what are some of the topics, what are some of the things that we've talked about
Jen:over the last year that have just been like maybe surprising or that you enjoyed
Jen:talking about , but, and you're like, I wasn't ready for this question, Jen.
Shelley:I think I, I told you that sometimes you demystified
Shelley:and simplified some things.
Shelley:Like I, I was all about learning s e o last year.
Shelley:I was like, I gotta learn what this is and how to do this.
Shelley:And you're like, You talk about the things you know and you answer
Shelley:people's questions and that's seo.
Shelley:And I'm like, no, it can't be that easy.
Shelley:, but you can't s SEO all the time.
Shelley:Every show something would come up about SEO or how to use social
Shelley:media correctly, and I was.
Shelley:Absorbing it the whole time.
Shelley:And then I got to a place where I was saying it, oh, okay.
Shelley:And I would explain it to people and how it was done, and then I'm
Shelley:like, now I really need to implement
Jen:it.
Jen:. Yeah.
Jen:That's the other thing, like it's, it's one thing to simplify it.
Jen:. But simple doesn't always mean easy.
Jen:And and that's what I'm hearing you say to, in one thing is like, yeah,
Jen:but then you also have to find the right questions that you can answer
Jen:for people, and then you have to think about how you're gonna talk about it.
Jen:And then you have to, and there's just so many pieces, like in some
Jen:ways talking about SEO in those terms is an oversimplification.
Jen:However, because SEO is multi-dimensional and there's
Jen:all these different things to it.
Jen:. And at the same time, a lot of the work that I do, small business owners and
Jen:solopreneurs, is how do I get you to the place where you're able to take action?
Jen:Yeah.
Jen:And the way that you take action on something like SEO is, oh I
Jen:answer questions all the time.
Jen:It, that's how I start . And it is this, it's a starting point for research and,
Jen:and all different kinds of elements.
Jen:I think that for me it was, you taught me how.
Jen:We could do this week in and week out.
Jen:Mm-hmm.
Jen:, like, we got this down to like . I don't think this is why I'm a little emotional,
Jen:but we did get this down to where we just like knew exactly what was gonna happen.
Jen:And it is a shame.
Jen:I love a good process and like now the, we have this process and like
Jen:I'm saying goodbye to this process.
Jen:And and it's, but it's phenomenal.
Jen:And anybody who's like, Cons con, creating a consistent content framework.
Jen:We did it yeah.
Jen:For a year.
Jen:Like so anybody who's like, I don't know, like , the proof is in the
Jen:pudding here on how that works.
Jen:Fundamentally, you know what you've been talking about.
Jen:We've been walking that talk for a year.
Jen:. Shelley: Mm-hmm.
Jen:. Mm-hmm.
Jen:. I, I hope people did watch last week's show and enjoy it because I've, I
Jen:enjoyed putting it together, seeing us talking through those things again.
Jen:And, and remembering, how much fun we had.
Jen:Just even when I was in Arizona helping take care of my mom, I could still
Jen:do this show and have fun with you.
Jen:That that hour.
Jen:Camaraderie together that we would have.
Jen:And it helped me, every week to feel up and excited about my business again.
Jen:That's what same, that's what creating can do for somebody.
Jen:That's what it does for me.
Jen:And I'm not gonna stop creating neither.
Jen:And I are gonna keep putting all of our energy into our new channel,
Jen:our New Mexico Day trips channel.
Jen:We love going out in the field visiting places.
Jen:Creating videos about where we're going and what we're doing.
Jen:We're going to incorporate newspaper articles and blog
Jen:posts and grow a blog on it.
Jen:And so Toby and I have learned a lot about content marketing this year that
Jen:we're going to put into effect, we're going to implement all of these things.
Jen:We're s we're going back to square one with learning more and more about YouTube
Jen:and all the changes that have happened because a couple of weeks ago we put out
Jen:a short on our new channel and we went.
Jen:60 subscribers to 80 subscribers because of the shorts.
Jen:And we're like, oh, okay.
Jen:We need to learn more about this.
Jen:Yeah,
Jen:and you did something really, I, you talked about that, how you did this
Jen:cool short, where it was not just talking heads, like what we're doing right now.
Jen:It was, it was video of action, mm-hmm.
Jen:. And I think that that is something that, this experience, Offer, especially since
Jen:I'm in Portland, you're in New Mexico.
Jen:I We can't go out and have like dynamic marketing adventures.
Jen:Like that's just not part of what we can do, , unfortunately.
Jen:It's awesome to see that you're able to do that and then you can take
Jen:those SEO tools and apply them because really, I've always looked at YouTube
Jen:as being a giant search engine.
Jen:Mm-hmm.
Jen:. So it's like, you're taking.
Jen:The knowledge of what we've talked about and you're just gonna go, and apply it.
Jen:I had made a short earlier in the week and it got like, like instant subscribers too.
Jen:And I have to say that was pretty gratifying.
Jen:. Yeah.
Jen:So that's pretty cool too.
Jen:We're just constantly learning and having fun and making this stuff takes time.
Jen:Yep.
Jen:And that's part of what's, what's going on, I think for both of us is.
Jen:I am, I've, I've spent a lot of time putting together a lot of courses and
Jen:a lot of content, and we've spent a year giving you all of the resources
Jen:for free , and now it's time to start, making things in with more depth.
Jen:For people who are engaged with the content and willing to pay to go deeper so
Jen:that they can get things like worksheets and ways of integrating this, these
Jen:types of tactics into their business.
Jen:And that's really what I'm going to be working on.
Jen:I also told Shelley that, I, I also have a revenue source for making audio lessons.
Jen:I'm definitely going to go back to doing.
Jen:. So audio lessons will be available in the strategic marketing membership,
Jen:which is the membership group that I'm forming, and then also be sent to the
Jen:third party where where historically I've made lessons and they get sold to it's
Jen:like a, my content is licensed, it's a non-exclusive license, and I'm gonna go
Jen:back to doing that non-exclusive license.
Jen:We didn't do that with any of this content.
Jen:because this was a joint venture partnership that I'm
Jen:gonna go back to doing that.
Jen:And it's exciting to do that too, although it's weird.
Jen:It's gonna be weird to go back to teaching lessons, talking to myself.
Jen:I don't think I'm . I'm not used to that anymore.
Jen:I'm used to having somebody else around.
Shelley:Yeah.
Shelley:Yeah.
Shelley:It helps, it helps to have that conversation and for the last
Shelley:couple of weeks, You and I, and Toby and I, we just show up.
Shelley:We're just talk because we're like there's just trust that we know what
Shelley:we're doing and what we're talking about.
Shelley:At this point, we've been doing it long enough to know the structure
Shelley:and the format and that we can trust each other to fill in those empty
Shelley:spaces with something really good.
Shelley:So it's cool that we've gotten to that point where we, we have.
Shelley:That trust in our own knowledge.
Shelley:. Jen: Yeah.
Shelley:Yeah.
Shelley:And in each other.
Shelley:Yeah.
Shelley:See, I think, I think that there are a lot of co-hosts out there
Shelley:who don't give it enough time.
Shelley:Hmm.
Shelley:Like if we went back and we listened to something from, did we, did
Shelley:we start in like late January?
Shelley:Is that right?
Shelley:January 15.
Shelley:So literally almost a year ago.
Shelley:Yeah.
Shelley:Those first few shows afterwards, I was like, I don't know, are we
Shelley:gonna be able to pull this off?
Shelley:This.
Shelley:We don't really know each other well enough.
Shelley:Like that was like the monologue in my head.
Shelley:And then now we're kind of like, oh hey, what's hap like?
Shelley:It's just like we just pick up and go.
Shelley:Yeah.
Shelley:And I just wanna encourage anybody out there who's like, we should,
Shelley:you don't have to have a show with somebody that is your best friend.
Shelley:Like you can have a show with somebody that you don't know very well and
Shelley:then, then you grow to become.
Shelley:Comfortable with each other.
Shelley:And, and that growth, I think, is exciting for the listeners
Shelley:and the, and the viewers as well.
Shelley:Take this as an example of how you can build like a positive relationship and
Shelley:a, and a partnership with somebody.
Shelley:And then, it doesn't have to last forever, but our friendship will.
Shelley:Yeah.
Shelley:ha ha.
Shelley:We're like, this morning we showed up and we're like, I
Shelley:don't wanna not see you anymore.
Shelley:I know
Shelley:don't leave me.
Shelley:Jen
Shelley:. Jen: We always have
Shelley:I guess Streamy Yard.
Shelley:I was gonna say Zoom, but you don't even do Zoom.
Shelley:. Shelley: I can do Zoom.
Shelley:I can do with the Google one too.
Shelley:. The Google one.
Shelley:The Google meets.
Shelley:Yeah.
Shelley:. I can do it all.
Shelley:I got the camera.
Shelley:That's I'm good.
Shelley:I'm set.
Jen:Do you, so do you have like what's coming up on your channel?
Jen:What's coming up?
Shelley:So we went to grants and we went to the mining museum in grants, and we
Shelley:talked about that last night and we shared that at this mining museum, you take
Shelley:the elevator down and the whole bottom floor is constructed as uranium mine.
Shelley:And you go to the different stations and you push the little button and.
Shelley:The speaker, out of the speakers comes these voices of these men who
Shelley:were minors, and they talk about that part of the mind that you're seeing
Shelley:and how it worked and what they did.
Shelley:And it was, it's really fascinating.
Shelley:So we made a video about that, and then next week we're gonna talk about
Shelley:El mal pais, which is the badlands or the volcanic flow in the grants area.
Shelley:And we visited there.
Shelley:So we're gonna talk about that.
Shelley:And.
Shelley:Tomorrow we're going to the Ghost Ranch.
Shelley:There's a couple of museums there, one's on paleontology, one's
Shelley:on archeology and anthropology.
Shelley:It's all, it's all in there.
Shelley:That's a lot of that tomorrow.
Shelley:And that should be, Saturday, that should be a lot of fun.
Shelley:So we've got tons of content and when we do our videos, We put a camera
Shelley:on the front hood of the truck, and then we put a camera on the inside
Shelley:of the vehicle pointing at us.
Shelley:So you get to see us and what we're seeing, and when we go into a museum,
Shelley:I'm holding one camera pointed at us.
Shelley:So you see us and then you see Toby's filming what we're seeing.
Shelley:So you always get that front and back view.
Shelley:It's pretty cool.
Jen:Just tell me, Toby, wearing a go.
Shelley:He does, he wears a GoPro on his
Jen:chest.
Jen:Does he?
Jen:Really?
Shelley:Oh, cool.
Shelley:Yeah.
Shelley:Yeah.
Shelley:He wears, he calls it the Chestie and it's actually not, of course
Shelley:he does pro, it's a, like a GoPro, but it's a DJ product cuz we love,
Jen:or he Oh, I, I like, I like, I like them too.
Jen:Yeah.
Jen:The
Shelley:action cam and really, really quality camera.
Shelley:So we, we enjoy using it.
Shelley:And we are also talking about the equipment we use.
Shelley:We have an equipment list on Amazon.
Shelley:We.
Shelley:, like I said, we're gonna start blogging and putting out newspaper
Shelley:articles and it's, it's a lot.
Shelley:It's fun and it's really exciting for us.
Shelley:but we're not stopping.
Shelley:We're, we have one client right now and we're still working with her through
Shelley:all of the things that she needs.
Shelley:And we're learning more and more about growing on YouTube so
Shelley:people can come to us and say, I wanna grow a YouTube channel.
Shelley:I wanna travel, I wanna do this too, but I wanna do it in my.
Shelley:Hey, we can teach you how to do it . So we'll, eventually, we'll
Shelley:probably make a course on all the steps involved and grow on a YouTube
Jen:channel.
Jen:Yeah, I'm really excited.
Jen:I have a big s e o client right now and that's super exciting.
Jen:But like, part of, even part of that project is working with video and creating
Jen:like these great campaigns that, I, it's, it's just neat, when you start to build
Jen:those muscles and that skillset around.
Jen:Editing videos and putting things out and, and helping people.
Jen:Now I can make campaigns like video-based campaigns that can go out to celebrate an
Jen:anniversary or, or do something like that.
Jen:I have another client that I think is gonna hire me to do
Jen:that and that's pretty cool.
Jen:Like, it's just exciting cuz video is such a big part of marketing, yeah.
Jen:Let's talk a little bit about what
Shelley:you Coming into marketing and into our world in 2023, since you brought.
Jen:It's your turn to put me on the spot.
Jen:It's, it's interesting the.
Jen:There are a lot of things happening.
Jen:There's chat, G P T, which if you're not using that to have a
Jen:conversation with and learn more about your ideal customers and what they
Jen:care about, like use it for that.
Jen:Don't just go like, write a blog about blah, blah, blah.
Jen:Go in there and start thinking about it like a chatbot where you can
Jen:just ask it questions and get, get some information and dive deeper.
Jen:, you can use that then to go in and make videos.
Jen:I think that what is gonna continue to happen, it's been the trend for
Jen:a long time, is it's gonna be video.
Jen:I think that there's gonna be more and more emphasis on shorter.
Jen:So it's, if you wanna make longer videos, then you still have to, and, and this is.
Jen:Shelley was just talking about you have to support that with shorter
Jen:clips and videos how to like quick hits, things like that, that get people
Jen:interested in what it is that you do.
Jen:I always think, and I think Shelley has has talked about this in terms of video,
Jen:you always wanna have something that's of fun and exciting, like just talking.
Jen:A lot of people just skip through that, especially on a platform like Linked.
Jen:. The thing I'm really curious about or watching is what is like, I have
Jen:this blog post I'm working on right now that's like, what the heck?
Jen:Social media, like, there's so much going on in social media right now.
Jen:Mm-hmm.
Jen:, that's just, that is just uncertain, like, is TikTok what's gonna
Jen:happen with that in the States?
Jen:I, I can't imagine that it's gonna go away, but, I could be wrong.
Jen:, but Facebook is in decline.
Jen:We've got Alon Musk owning Twitter like that.
Jen:A lot of that is uncertain.
Jen:Then, which, which then to me, I'm kinda like cool , believe it or not, I like, I
Jen:and what I do, I kinda like social media being a little crazy because mm-hmm.
Jen:, it helps with making content marketing even more important.
Jen:And what that means is continue to be consistent on social media.
Jen:but then you're also gonna be using things, other forms of content to
Jen:help, so use, use these tools that are available to help you write
Jen:blog posts and create videos.
Jen:But then always remember to send people back to your website because in some ways
Jen:marketing is getting back to its roots in some, in some regards where it is
Jen:for small business, it really is about consistency on social media supported.
Jen:Words.
Jen:So email marketing supported by , that's really what I see and it's weird
Jen:to like talk about it that way.
Jen:To be like the trends I see you're a trend going back, and, but it's
Jen:different because it's supported by all of these new tools that are.
Jen:really innovative.
Jen:There was no chat G P T AI lately, none of that existed back five years
Jen:ago, , right when I started my business.
Jen:So it's like, yeah, we're gonna rely on some, some of the other
Jen:organic methods because there's a lot of uncertainty, but how we get
Jen:there is now much more efficient.
Jen:Mm-hmm.
Jen:. And that's, that's what I'm pretty excited about.
Shelley:Mm-hmm.
Shelley:, when you bring up shorts, it, it, it, Toby said maybe we should just make shorts.
Shelley:Then they do so well.
Shelley:And I'm like to me, if I saw a short and I was like, oh, I, I
Shelley:would like to know more about that.
Shelley:I want to visit there.
Shelley:So let me go to their channel and it was all shorts.
Shelley:I'd be disappointed.
Shelley:I wanna see, shorts as bringing people in.
Shelley:And then there's the long video that gives me all the information
Shelley:I need to go to that place and then really enjoy it and to know about it.
Shelley:Is my child going to enjoy it or is my pet in a allowed to be there?
Shelley:Or, answer those questions.
Shelley:Is it a d a approved?
Shelley:Is there a way for people in a wheelchair to get around in this facility?
Shelley:How much does it cost and, and are there hotels nearby?
Shelley:Or should I stay in Albuquerque and go from there?
Shelley:There's all these questions that people are going to have, so if you only put out
Shelley:shorts, it's not going to answer those questions and the questions that they ask.
Shelley:This is fun that this is something that I've learned this year.
Shelley:I went ahead and entered in, New Mexico Mining Museum, and then I
Shelley:look for what are the top things that come up, and then I look for.
Shelley:Other questions people ask and how can we answer that in our content?
Shelley:So everything I've learned, I am using in this channel to, to
Shelley:really be a content creator who can grow an audience and a community.
Shelley:Yeah.
Jen:And then you take, that's, that's key part of that, and yeah,
Jen:and you take parts of that and then you put that back on your.
Jen:I, I, you know, there are certain things people look for in travel and really
Jen:diving into other area, other travel blogs, other people who have grown
Jen:bigger channels than you, and then using the content knowledge that you
Jen:have to build it in a similar way that is really catered to your audience is
Jen:really what's gonna help, be successful.
Jen:Yeah.
Jen:And that's always what, what marketing fundamentally has always been.
Jen:. I think that the thing that also excites me is that, over the past year working
Jen:with so many people from Accelerate Women it's a women's fund here.
Jen:I've really started to see a lot of pretty cool patterns, and so a lot of
Jen:the content that I'm working on right now is addressing the patterns of, of issues
Jen:that people have that I don't, I, I'm.
Jen:I'm sad because people have issues, but I'm excited because I'm starting
Jen:to understand how I can help people in a different way and more, and that's
Jen:pretty exciting to me because, I, I, I always am looking for how can I make
Jen:things more at attainable for people?
Jen:How can I help people understand how, how to show up in a way that,
Jen:makes a lot of sense for people?
Jen:Hey, oh, chief girl Jodi came for the sign off.
Jen:Look at that.
Jen:That's right.
Jen:That's
Shelley:She's a, she is one of our most loyal viewers, so she
Jen:actually is.
Jen:Yeah.
Jen:, thanks for being here.
Jen:Yeah.
Jen:Yeah.
Jen:So I, yeah, I'm, I'm stoked.
Jen:I hope you do.
Jen:Yeah.
Jen:I hope you go to Hatch.
Jen:Oh yeah, we both because I like Hatch.
Jen:And then of course, truth or consequences,
Shelley:although I've been to Hatch before, during the chili.
Shelley:Harvest time when they're selling you all the different chili things out
Shelley:of their little tents and everything.
Shelley:Yeah.
Shelley:And it's like, I wouldn't, I thought it would've been bigger when I thought
Shelley:I was like, it would've been bigger.
Shelley:Cause they take the Chilis and they send them up to Albuquerque to all the grocery
Shelley:stores and, and they grocery stores get these huge bags of hatch chilis, and
Shelley:then you can have them roasted in the, the, the tumbling roaster grill thing.
Shelley:If.
Shelley:to do that.
Shelley:So all throughout August and part of September, you're smelling
Shelley:then in the air, the roasting chilies, so we'll get there.
Shelley:It may be disappointing.
Shelley:Who knows?
Shelley:, Jen: I dunno.
Shelley:How, how much we enjoy grants and we're definitely going back there.
Shelley:It's a place that we normally just drive on by somewhere else.
Jen:Yeah.
Jen:Yeah.
Jen:There were some cool places in New Mexico that I would like to investigate more.
Jen:, being says I'm in Oregon . Yeah.
Jen:Yeah.
Jen:It's probably not gonna happen.
Jen:Yeah, I don't know.
Jen:I, I wonder if Jeep girl Jodi knows, is this is the last go?
Shelley:I, I think so.
Shelley:Because we talked about it in the newsletter and I'm sure she's on,
Jen:on the newsletter.
Jen:Yeah.
Jen:Yeah.
Jen:She loves her advice.
Jen:What do you see on the horizon in terms of market?
Shelley:I don't know.
Shelley:There's a really big shake up right now.
Shelley:Facebook laid off so many people, Twitter laid off so many people.
Shelley:I just read today that Salesforce is going to be letting go
Shelley:of 10% of their employees.
Shelley:They have 80,000 right now, so they're gonna knock that down by 8,000
Shelley:people in the next year and a half.
Shelley:They said they overhired, during the pandemic, and I see a lot.
Shelley:Right now there's a big shake up, in the tech industries and these online
Shelley:places that, do business online and, and help people do business online.
Shelley:I don't know, it's a little weird right now.
Shelley:It's a little
Jen:yeah, my, yeah, my, Ability to see the future is, is, it's a little, it's
Jen:a little difficult right now, to be honest, because they also had to hire
Jen:tons of people during the pandemic.
Jen:Mm-hmm.
Jen:, right?
Jen:So that, Affects things because they're laying people off.
Jen:So it's like, are we going back?
Jen:And we're not, cuz so many things have changed, but yeah,
Shelley:what they, people now have satisfied their needs for tech.
Shelley:Like people who really needed to work online have already purchased all of
Shelley:the things that they need to do that.
Shelley:And now that, we're, they're buying the gadgets and the, the laptops and,
Shelley:and the cameras and all of the things they need to work out of their home.
Shelley:They've got that now.
Shelley:Has, purchasing has dropped off and inflation has moved up yeah.
Shelley:Yeah,
Jen:yeah.
Jen:It's crazy.
Jen:Thank you so much for saying that.
Jen:You'll still be around to support us.
Jen:We'll still be here.
Jen:Yeah.
Jen:We'll still be making stuff.
Jen:We just won't be here every week together making stuff
Shelley:we're gonna come up with something to, we'll figure it out.
Shelley:I, I just know it , cause Jen and I can't stay away from each other.
Shelley:Now it's like, let's figure it out.
Shelley:We've built this dependency on each other.
Shelley:. . Yeah.
Shelley:If you, we don't as much son if Jen's not around
Shelley:. Jen: But, and, and to your point, they
Shelley:go all in on their virtual reality.
Shelley:Stuff that, no, that kind of flopped.
Shelley:So that's part of it.
Shelley:But the Salesforce thing is a little interesting.
Shelley:I, I don't know, we'll, we'll just see.
Shelley:We'll just see what happens with the future.
Shelley:There are a lot of offices that are going back, but then, like my
Shelley:husband's for example, they're never going back to the way it was before
Shelley:But people have also bought the infrastructure.
Shelley:So I don't know how many more purchases there are.
Shelley:I I, I own a lot of tech stocks and it is weird like, to see
Shelley:like the kind of the cycle.
Shelley:I, believe me, I was riding pretty high there for a while during
Shelley:Covid, where I was like, woo.
Shelley:Yeah.
Shelley:Like my.
Shelley:All of my stocks that are like anti-hacking and like
Shelley:I had Zoom for a while.
Shelley:It was just, it was great.
Shelley:And now everything is just, even Amazon, Amazon stock even is just
Shelley:like, I had a big layoff too, yeah.
Shelley:They had a big layoff.
Shelley:So these could all be signs of recession.
Shelley:These could all be, there's so many things out there, what that
Shelley:means for small businesses, what that means for our marketing.
Shelley:A lot of that is, yet to be.
Shelley:Yeah.
Shelley:Yeah.
Shelley:It's just, I, there's some things that are always going to be true, and
Shelley:I think we stick to those, we know that, for instance, YouTube is a r.
Shelley:Regarded company that's been around for a long time, and alphabet is huge and
Shelley:they haven't had the big layoffs yet, so hopefully that won't happen to them.
Shelley:They've just been slowly growing, slowly adding on and they continue to work with
Shelley:creators to, to keep themselves strong.
Shelley:By having that, they, they understand that creators are their product and.
Shelley:Bring advertisers in because of the creators.
Shelley:So they have to work together and they, they've got that down now.
Shelley:And they know what it happens when they disregard creators.
Shelley:So they're not gonna do that again unless,
Jen:well never say never, but yeah, unless something
Shelley:really crazy happens, but, Yeah, I think we're, we're diving
Shelley:deep into YouTube because we have that trust that it's going to be there.
Shelley:It's gonna continue to grow.
Shelley:They're even, helping podcasters to grow.
Shelley:Now that podcasting is leveled and people are like do I really wanna do this?
Shelley:And, and, and, between Spotify and YouTube, we do have a lot of incentives
Shelley:to continue to do podcasting.
Shelley:So I think that'll keep happening, but I don't think it's gonna have the huge
Shelley:growth that it has in the past few years.
Jen:And, and let's, to be fair, I apple didn't lay off people.
Jen:But that doesn't mean that Apple and Google aren't facing their own headwinds.
Jen:Google's facing all kinds of headwinds overseas.
Jen:There's a rise in there.
Jen:Were more states who got on board with privacy initiatives,
Jen:so that's difficult for Google.
Jen:Google's also fighting , chat G P T to make sure that all those garbage content
Jen:that isn't edited without without a human.
Jen:isn't littering the internet and, and making SEO better.
Jen:We know that younger people are not use, are using Reddit and TikTok or search.
Jen:It's just, it's just really, it's just a, a challenging time.
Jen:But it, to your point, I know that, I know that Google and Apple and everybody
Jen:are, they're still going to be around.
Jen:It's not really going anywhere.
Jen:Yet , these things could change, but it's at the same time, we have to acknowledge
Jen:all of the headwinds that are going on.
Jen:Yeah.
Shelley:Jeep girl, Jodi says, we just got through a hard time.
Shelley:Some are still in the thick of it, but the next thing to come is a
Shelley:Renaissance and us humans will come back together and create more art, music
Jen:content.
Jen:I hope so.
Jen:Amen.
Jen:That'd be great.
Jen:Wouldn't.
Jen:. Shelley: Yeah.
Jen:Use, use everything as fuel for expression.
Jen:Yeah.
Jen:Yeah.
Jen:And that's the thing.
Jen:We live in that in a time where, anybody can make something,
Jen:so why not make things?
Jen:Yeah,
Shelley:I agree.
Shelley:Why not?
Shelley:Yeah, express yourself.
Shelley:And I think last year Toby and I experimented a lot.
Shelley:We had four shows going and asked me which one was gonna work well.
Shelley:I had four shows going.
Shelley:He had two , I had four shows going.
Shelley:I'd see what was working, what was going to bring me the most joy.
Shelley:When we settled on New Mexico day trips as the one that brings us the
Shelley:most joy and the most togetherness and the builds memories and, and all
Shelley:of that things started to yeah, spark that yes, this is the right choice.
Shelley:And, and, and, and let's do that.
Shelley:Let's throw up some excite exciting fireworks for us today to celebrate
Shelley:the new year and all we've got going
Jen:on, we've got going on, and all that you have going on out there as well.
Jen:Cause we know that you've got a lot happening.
Jen:You're going through your own renaissance.
Jen:I think I will say that I, I can't remember what I wrote in the text, but
Jen:I think you were intimating like, you're gonna work on this and maybe not that.
Jen:And then I said you.
Jen:We don't have to keep doing Women Conquer business, we, and, and how
Jen:it was kind of like, when you're a creator and you have to go with the
Jen:thing that brings you the most joy.
Jen:Yeah.
Jen:And I think that that was one of the things that I said to you, and then
Jen:I was like, all Yolo, like, yeah.
Jen:So I'm glad that we did this together and I'm glad that we
Jen:are continuing to make stuff and that, we're both following our b.
Shelley:Yeah.
Shelley:Yeah.
Shelley:And I think we did what we needed to do to get to, to here, but yeah, you
Shelley:can't get to the next level doing the same things you have, you have got
Shelley:to try new stuff to get to the next
Jen:level.
Jen:So yeah, and we're all evolving and, and adapting.
Jen:We are hoping that you will be a evolving and adapting.
Jen:And I will say, , as, as the, as the owner of the Women Conquer business
Jen:brand, we are not going anywhere.
Jen:, and I'll be continuing to make content.
Jen:And for Shelley, they sh they are going to continue making content.
Jen:This is merely a shift in us making stuff together.
Jen:Yeah.
Jen:For the
Shelley:moment, who knows what comes next.
Shelley:You never know until we get
Jen:I, I, is this, is this a wrap?
Jen:Are we.
Shelley:I wanted to share one more story with you, . I shared this with
Shelley:Jen before we started, but I wanna share it with the audience as well.
Shelley:I talked about how things started to spark when we started to focus in on the travel
Shelley:channel, and Toby and I went to Grant's.
Shelley:We were at the Elma mal pa visitor center.
Shelley:We were watching the film that they had put up and in the film
Shelley:they had in Scott Mom, he's a NA Native American writer, author.
Shelley:He was on there.
Shelley:Reading some of his quotes from his books and stories, and there was a
Shelley:particular quote that he read, and Toby and I looked at each other.
Shelley:We repeated it to each other, we smiled, and it became our, this
Shelley:is what we're doing in 2023.
Shelley:And I wanted to share the quote with you guys.
Shelley:And maybe it'll inspire you the way it inspired.
Shelley:He says there is a great good in returning to a landscape that has had
Shelley:extraordinary meaning in one's life.
Shelley:It happens that we return to such places in our minds, irresistibly.
Shelley:There are certain villages and towns, mountains, and planes that
Shelley:having seen them, walked in them, lived in them even for a day.
Shelley:We keep forever in the mind's.
Shelley:They become indispensable to our wellbeing.
Shelley:They define us and we say, I am who I am because I have been there.
Shelley:We're there.
Shelley:And that's from N Scott Momaday revisiting sacred ground in the manmade of words.
Shelley:It's beautiful.
Shelley:I am who I am because I have been there.
Shelley:And it's not just a place, it's.
Shelley:The whole, the whole Jen and I are who we are because of what we went
Shelley:through in the last year together.
Shelley:Yeah, yeah,
Jen:totally.
Jen:And you who are watching and listening are the same.
Jen:Oh.
Jen:Can you post that saying someplace?
Jen:Do you wanna, can you put that in the chat?
Shelley:It's a little long, but let me try.
Shelley:. Jen: We're working on it.
Shelley:I will put it, that's abs.
Shelley:I'll give it to Jen to put it in her description as well okay.
Jen:Yeah.
Jen:It's, it's, it is absolutely true.
Jen:And there we go.
Jen:There it is.
Jen:And I think that that's an acknowledgement, we spend a lot
Jen:of time rushing around and racing around and getting as much done
Jen:as we can as quickly as I can.
Jen:Sometimes we have to pause and say, I am who I am because I have been there.
Jen:Yeah.
Jen:And we have to figure out where to, where to go next.
Jen:So we wanna encourage you to continue your journeys and to continue your
Jen:self-discovery and see where it leads.
Shelley:And we wanna thank you for spending this year with us, and we hope
Shelley:that you got value from our content.
Shelley:We hope that you felt seen and heard and understood by somebody who is very similar
Shelley:to you and has the same issues going on in their lives, and that it made you feel
Shelley:less alone and a little more motivated.
Shelley:Yeah,
Shelley:. Jen: Thanks everyone.
Shelley:Thank you for joining the Women Conquer Business Podcast, hosted
Shelley:by Shelley Kearney and Jen McFarland.
Shelley:Please subscribe and leave a comment or question regarding your most challenging
Shelley:content creation or business problem.
Shelley:Then share this podcast with family and friends so they can find the support
Shelley:they need to expand their brand and share their message with the world.
Shelley:Check the show notes for links to valuable resources
