Artwork for podcast The Partnership Playbook: Lead with Clarity, Create Leverage & Reclaim Time
174. The Decision Partner Model: The future of pre-sales in the AI era
Episode 17412th March 2026 • The Partnership Playbook: Lead with Clarity, Create Leverage & Reclaim Time • Phil Hayes-St Clair
00:00:00 00:11:01

Share Episode

Shownotes

What happens to selling when every buyer has instant access to information through AI?

In this episode of The Partnership Playbook, Phil Hayes-St Clair explores why credibility, not information, is becoming the most valuable currency in modern selling.

In this episode you’ll learn:

  1. Why the traditional pre-sales role is evolving into a Decision Partner
  2. The Decision Partner Architecture GTM leaders can implement immediately
  3. How credibility improves pipeline quality, trust formation, and customer retention

Listen now to learn how forward-thinking GTM leaders are redesigning their commercial teams for the AI era.

New episodes Tuesday, Thursday and Saturday.

More from Phil Hayes-St Clair

Subscribe to my weekly Leadership Letter (and get immediate access to my Frameworks Vault)

FOR CEOs

If you’re stepping into bigger leadership moments and want support at the CEO level, explore my CEO Coaching.

FOR GTM LEADERS

If you're ready to build a repeatable GTM system that actually closes deals and creates leverage for your organisation, apply to join The Partnership Lab

Find me on LinkedIn

The Partnership Playbook is the podcast for leaders who want to grow with clarity, create leverage through partnerships, and lead their teams with meaning. Each episode gives you practical insights drawn from two decades of building and backing companies, coaching CEOs, and closing high-value partnerships across industries. You’ll learn how to scale yourself as a leader, choose partners that help you grow faster, and turn trust, alignment, and first wins into momentum that lasts.

PS - Have a CEO guest recommendation for the show? Share this link with them.

Chapters

Video

More from YouTube