In this episode, my guest, Nicole Borghi, shares valuable insights on how to leverage virtual stages for business growth. She talks about the importance of standing out, consistency, and taking strategic action to propel your business forward.

Guest Bio:

Nicole Borghi is a digital marketing expert specializing in helping clients stand out through virtual summits and podcasts. With her extensive experience, she coaches and encourages individuals to embrace the online space and use it as a platform for marketing and sales.

5 Key Points:

1. Importance of standing out in the online space - 00:00:43

2. Overcoming the fear of being visible in business - 00:01:31

3. Embracing creativity to differentiate your business - 00:03:40

4. The impact of judgment and analysis in decision-making - 00:10:42

5. Consistency and situational awareness for business growth - 00:19:51

Main Quote by the Guest:

"Get up and do it. Give it a try. Just get out there, take action."

Guest's Website:

Dowload Nicole's Free Gift: https://elinxus.thrivecart.com/dos--donts-of-virtual-summits/

Welcome to The One Small Change. And as always, I am

thrilled that you've decided to spend some time on this journey with me. I'm

your host, Yvonne McCoy, and I bring almost 30 years of

entrepreneurial experience and passion for discovering growth

through the power of your uniqueness and your seemingly 1 small

change. So I really wanna thank you for this. And today, we are talking

with Nicole Borgie. Did I say that right? Or did I Oh,

yeah. That's fine. Borgie's fine. Yeah. Borgie. Okay. And we're

gonna talk about what happened to her that set her on her

path, and you're gonna find what she has to share

with you amazing. So, Nicole, tell me why you

what you do and why you do it. Well, you know, thanks

for having me here. Glad, you know, I'm glad to speak with you, Yvonne.

You know what? So I I really go by the the moniker or

the kinda AKA, also known as The digital diva, and that's really

helping my clients stand out and shine through virtual summits and

podcasts. So it's just really giving speakers stages and

saying, hey. Here's the way you could do it. You can market yourself and

and and work that way. And when the curtain goes black, you can still have

your sales. So it's really important for me to kinda coach and

encourage people to understand this online space.

And so, you know, I think that's 1 of the things about

entrepreneurs is that they have this fear of standing at

and being, you know, visible. So what made you decide to go

in this direction? Well, you know, it's

you you have to be visible. It's it's your business. Your business

needs to be marketed. You have to be bit visible. If if

you don't wanna be visible, then don't do the business. You know, it's kinda

One and the same. Right? You you need to stand out there and really

standing out with what you've got. And do you wanna blend in

and just be another, you know, another McDonald's or

what have you? You can cut and paste that if you want, but

what about you? What makes you stand out and shine as

as an individual or an individual business

to say, hey. Someone will now want to be with you, be part of

your journey, and and be part of the picture that you've painted.

Well, I think 1 of the things that I say to people all the time

is, you know, you have to choose to not be vanilla,

especially if your clients are not vanilla. Right? Uh-uh.

Yeah. And and the thing is that you're doing people a

disservice by not standing out to show who you really are

because you're attracting people that may not be the best

client for you. But but what I really wanna hear is One

was that that came on about that, you know, that made you switch

and and decide this was the message?

Well, you know, it's it's been for me, creativity has

always been there. So, you know, my graphics are a little bit

different. I don't go to networks and get everybody else's background. You

know? It's it's I want to stand out. I know

I'm individual, and I I grew up in that generation. Hey. The is

me. This is how I do business, and I have to be a little bit

different because in leadership, you kinda need to delegate to what the

person's strong point is. And so learning that from my background is really

to say, how can I lead from within, and how can I

change this? So, you know, it's it's several moments like, oh

gosh. Yeah. Okay. Finally, you know, things start to click.

But for me, that's that's constantly an everyday thing.

I wanna look at it. I wanna reflect. I wanna meditate or go running

out on the trail and say, okay. You know, get everything

detached and and look at it, from a different point

of view. So if you're you're armchair quarterbacking on a

Monday night, the play of the game, you're looking at how

somebody else could do it. And, yes, you're you're you're you're defining

and judging and understanding how the play coulda gone better. So

if we do that for ourselves, if we grab our soda and our popcorn and

sit on the couch and say, okay. What do I do next? Tendency is for

that monkey mind to kick in, and you wanna give it a

lollipop and put it in the corner. If you're out doing something totally separate

from it, you look at it from that detachment and say, okay. I'm

not connected to this thought a 100%.

Maybe I should look at it from a different position. You know? It's like

Einstein's theory of relativity. What's your experience? What's your understanding? So I

look at The, and I go daily, what can I kinda move, change, or clean

up just a little bit and clean that dust off that that

thought or that experiment, and maybe make a little shift of a

Change? Or finally at at this age, at

51 to say, oh, you know what? This is good enough.

And, you know, it's it's like The a webinar. You know? We're

constructing webinars, and it's like, you know, oh, maybe this

is just okay enough so I have my branding there. So me,

the moments are constant. It's, you

know, other moments are mostly in

a a personal space, I think. Where do I want? Where do I

belong? Those those are definitely moments,

that happened a few years back to kinda stop

stifling myself. Well, I think, you know, 1 of the things that,

I like to talk about is, you know, a while ago, I did a lot

of on productivity, and I came up with The history of productivity.

And so, you know, there are 3 very definite phases. One was

agricultural, One was industrial. Now we're in the informational.

But our education is very much based in the

industrial, to follow instructions, to do it a certain

way, to do it a quick because they wanted good employees. They

wanted employees that would follow instructions.

And as entrepreneurs, that does not serve us well.

And so you know, because we need to do it our way.

Right? Right. And so what I have people take a look at sometimes

is, as a kid, when was the time that you did

something that did not fit

that cookie cutter thing, and you were told to stop and

do it right? Do you know? All the time. That's me as an

adult. So that you can have a concept of how ingrained that

is, you know, how we've been brought up not to stand out.

Oh, no. I was told that all the time. My hair color, the way I

dress, the way I walked, that that went from

elementary school, the way I wore my hair. If I wore 6 1, 000 braids

in my hair as a kid and was trying to do the beauty thing and

put a a couple One barrettes in my hair

or if I wore a brightly colored shirt that all the other kids

weren't wearing. You know, it had all these colors

and dimensions kind of like the the the picture behind me.

It was always. It's like saying, oh, you have to get used to hearing no

on a sales. I heard no on a daily basis, whether it was in law

enforcement or my personal life. That was a constant. It's

still a constant. Oh, that's a bad idea. I sit in a war room, I

like to call it. I I use The. You know, when when

our thoughts and ideas are coming on for businesses,

we need to let everything out, our thoughts, our ideas. Oh, that's too crazy.

Maybe it's just crazy enough to work. Can it work? Let's look at

this. Let's cycle it through. Let's plan it out. It's a daily thing.

To this day, it has always been a constant

in my life. You know? Hey. You know? You're too old to wear your hair

this long or or, hey. Wouldn't you like to do this? Or, hey. I'm getting

you know, I had a friend of mine, few years back was like, I'm gonna

get you to dress like me. Why? That's yours. I love

you. You know, you still look like a hippie. You're just close to 80. Have

a great time with it. That's that's your thing. It's not mine.

But that's always been a constant in my life to this day. Hey. You don't

fit in this tribe. We all like The soft,

cushy, feel safe, moment,

and, you know, I want to just have a longer conversation.

But that it's just a constant. It's not a not constant. It for

me. And The and I do work with clients to say, hey.

You need to stand out just a little bit differently and

maybe pivot so people can you catch people's eye. You

don't have to do anything crazy. You just have to do something. You have to

pivot a little bit. And that's One you're a creative person,

that that happens a lot. It happens with clients. Like, I'll give them,

you know, a commercial, and here's 1 way, way out there, and here's 1 that's

simple. So what do you where do you wanna be? Or maybe there's

something in the middle. So it's it's kind of pushing people to that

edge. Well, it's also, I think, pushing them to,

you know, take off that what I call the veneer, the, you know, the civilized

veneer. And and and I think the thing that we we

don't understand is by doing that,

we attract clients that relate to us and who then trust

us. I mean, you know and so 1 of the things that I work with

people a lot about is what what are, like, things that you, you

know, 4 things that you can talk about in your personal life aside from your

business that you really like? And so for me,

it's my dog, it's humor,

it is weight loss, and it is my family.

And so, you know, I bring that One. And so I find that a lot

of the clients that I have are dog people, which is fine with me because

I like dog people. Right? And it's so

like you said, there's a there's a I think there's a range.

It doesn't have to be nutso. It's kinda like a

recipe that, you know, we could all have the same

recipe, but it would turn out differently. Because when you're

tasting it, I might like a little bit more of this. My oven is a

little bit different than that. You know, whatever the you know,

I'm in a different barometric altitude or

whatever. And those are the thing you know, it it it can go

from just I'm just standing out somewhat

to I'm standing out hugely. Right? And so you

can find The place where your clients are, but I think your clients need

to know about you and the way you operate so

that they can trust you. It's not a you know, wait. In the

informational age, it's not enough just to give them information The

information is everywhere. The relationship

is really, really important. And the last couple of clients that I've

signed up has said, I really trust you. I was really drawn to

you, which is a really nice feeling. So,

can you give us some examples of things? I mean, the 1 thing that you

said that I really like is because I think, that we

should do things that we do every day. And 1 of my mantras that has

really changed my life is, am I being curious or am I

being judgmental? You know? So it's really easy

for me to, you know, because, you know, I I'm in a situation that maybe

I've been in a lot One I go, don't do that. And, you know, when

somebody says something, I'm like, don't do that. You know, and I have to stop

myself and say, tell me more about that. Why do you wanna do

that? Why, you know, why is this important to you? That kind of thing. So

that's 1 of my daily things, not only in my business, but also

in my life. So give us some more examples of how we can examine

what we're doing, because I think you're right when you say you don't

have to totally reinvent something. You can just tweak it

or present it in a different way.

Oh, a 100%. You know, it's

a when you do move things just a little

bit, you kinda see where you're comfortable and and

what what can be accepted or maybe find something new. You know,

it's like cleaning out your closet. If you reorganize, you'll

see, maybe a dress or a shirt that you haven't seen for a while One

then or just get rid of it and make room for new items.

It's a great way to soulfully clean out your

your life, let go of things, and and kinda have that detachment.

But judgment is an important part of our

lives, and it's become so negative in so many

ways, but you have to analyze and look

at Maybe you're judging because you

know better. Maybe you're judging because it's just easy go, okay. I

don't need a, b, or c, but d is good. And

that's where it's curious, but, you know, if you constantly let it go

where it's in, you know, you're blocking yourself

from allowing so much to come into your life on an energetic level,

you know, that that can be bad. You know? Is it is it a hateful

thing, or are you just getting through life? You know? You obviously, you know,

maybe drive down a different street. That's judging the traffic

ahead of you. But, you know, saying, hey.

This is curious, and I like how you say that. Well, why are you doing

this? What what draws you to this? And you're

analyzing again, you're analyzing yourself, but you're

allowing the full spectrum of the picture to come in when you judge

it that way and kinda detach and and look at

what what is really going on in your life and someone like you that's

strong to say, hey, from the outside. But, you know

and when you talk about information, information's

overwhelming. I think a great coach or a bit great strategist comes in

there and says, hey. Here's how to apply the

information. Here's how to take action. Just try doing

this. Try a few steps, see how you feel, and push through it. You know?

Hey. Is your gut telling you, oh my gosh. Is there too much stopping you

mentally from it, or is it just because it's something new? Or

because you're just really looking at, like, hey. I wanna gather information

and kinda do a trial run of this in my business and add the

strategy to it and then perform and take some metrics on

it and analyze. And analytics are all around us.

So take some of that thought and and say, hey. This is the process that

I'm taking. But the other part of it is is, you know, are you taking

notes? Are you awake enough when you're taking these actions? What did

you do good? What did you do bad? And then just reanalyzing it.

One but moving forward, I think it's the taking action is

such an important part. Absolutely. I I mean, 1 of the

things that I say all the time is stop practicing to practice, to practice

to be perfect, to practice The more. And I think I

think what I like you saying is instead of

kind of using the word judgmental, you is use the word analyze or

evaluate. You know, I used to think that, you know, success

was kind of a binary thing. Yvonne either failed or you succeeded.

What I know now is you take an action,

Right? And you actually learn more when you fail.

Right? Because you get a chance to take a look at it, whatever. You

evaluate One, and then you, you know and and the

reality is that we are shooting at a moving target.

I mean, things are changing so fast, and that's the reason that I tell

people all the time, stop practicing. Because the thing you're trying to get perfect

at, in 2 months, it might not even be

the right thing anymore. You know, if you've been practicing for years,

it definitely is not the right thing. And so I think you know, you

said something that I think is really important is and I call it

situational awareness. And I thought this was such a great term. When

I when I came up with it, it was like, this is a great, you

know. So not everything works in every situation or you need to

modify it for the situation One and I'll say, if you have

a fire in an ashtray, you don't call the fire department.

You know? Excuse me. And so you have to have some awareness

of what's going on. III came to find out The

situational awareness somebody else actually invented it, and it's

actually, a military or first responder

term. In law enforcement, in security Okay. In the military.

If you're the first responder yes. Yes. If you're going into a dangerous

situation, take a look at what's going on, but we need to do that too.

I mean, how many times have you had people that say, I'm gonna make this

huge change, but I'm in the middle of moving into a new apartment. I'm gonna

have a baby. I'm gonna do this. I'm gonna you know, I mean, it's like

it's like a recipe for you know, you're setting yourself up for failure

because there are only so many hours in the day regardless One anybody else tells

you. Right? So taking a look at I call them the 5

r's. It's like you're doing, you know, you're doing the right thing for

the right reason, the right way, at the right time, and it's right

for you. You can give me a great strategy. You can say,

Yvonne, you could do The, and it'll really make you stand

out. Right? But if I won't do it One I hate

it, it's not gonna help me.

No. Especially if I can't keep doing it. I, you know, I always say, what

is it that you can do for any length of time?

Because consistency is really important to standing out.

Can you can you talk a little bit about

consistency in terms of

standing out, building visibility, credibility,

and, you know, delivering your message? Well, yeah.

Thank you. You know, it's it is consistency, and situational awareness is

important whether you're talking about strategy, you're talking about

danger, or you're you're talking about somebody's body language as

a healer or a soulful person or a coach. You have to understand

what is your situation. You have to have those thoughts working, and

we've turned it at at to into so so huge of a

detrimental part of our life. And I don't know why we need that to understand

that maybe we don't need The. And that takes it goes in takes me

into focus of One understand my situation.

I understand where I'm at. I've gotta sleep this much of the day. I've gotta

get a little bit of sun. I've gotta run, and I've got clients to call

and emails to get back to. I've got this much time to do these, and

so I what I say is triage them and see what what is the

most important that I need to get back to. Is it somebody that's responding to

me that I need to speak with right now, and what can wait?

You know? So just kind of reorganizing your list and then

saying that that really, you know,

bring it bringing that into the action of getting it done,

of being able to focus. Are you focused, or is there every shining

object or everybody that talks to you? It it it kinda goes

into a tribal mindset. If you're listening to everything all the time from

TV and The the news, good, bad, or indifferent,

you've got too much going on. So you have to cut it down, but it's

the strategy. Once you have the strategy and the habit,

you're practicing and moving, and you go, okay. This is something I need to

change. This is something I need to keep. And and that everything's

always changing. But what happens is if you have a good foundation like a house,

it it's not gonna blow away in the wind. It's strong, and it's

rooted what you know is true. What's true? You know? Hey. I gotta

I have to hit the record button wherever Zoom's hit it today. I gotta

find that record button. That's gonna make my video

record, and I can keep it. But you know that's a foundational

thing. That's not gonna change. So these easy things that there's

change is constant and and but but

what is good? You don't always need the next best thing. You have to

understand what works for you, what tools do you need, and

then keep The. Keep that going. Well, I think that's where, you know,

for me, I come in, what's your dead reckoning? What's what's your long term

goal? Because you can make adjustments short term, but

still be headed in the right direction. And I think sometimes 1

of the things is if we are really driven,

you know, we're One high achievers, sometimes we don't give ourselves a

break. And I think we need to know, you know, when to reset.

Like, I I said to you today, I just came off a thing,

and, and so I decided that since I didn't feel like

doing anything, I would just do something that I really wanted to do. And so

we're doing The podcast interview. Awesome. I'm gonna reach out to some other pot you

know, this is gonna be a podcast day to reconnect with people. It doesn't take

too many brain cells, and I feel like I got something accomplished. And I'm gonna

play with my dog, you know, later One. I like that.

Later, I I bought my dog a a water toy. So I'm I'm really excited.

You know, it, like, spurts out water. I'm really excited to see. I have a

Labrador retriever, so I'm really excited to see. She'll probably look at it and go,

no. I'm not doing The, you know, because she has a mind of her own.

So, anyway, give me give me

give me a couple of things that you think couple

of action steps that people can actually do. I mean, I you

already gave us One, is every day as you're

going through your day, just say, you know, I I

think the way I would translate it is how can I be more me, you

know, or how can I do this my way, you know, the way that I

have to to do it? So that was One. Right. And

and be comfortable with the fact that that you're a gift.

I mean, there's nobody else on this earth like you, Do

you know? Can you give us another 1?

So, I mean, taking action for me, in order to to

get it done, whatever the it or the the goal of the day is,

I I schedule it. So if I wanna go running in the morning and go

on the trail, okay, I'm gonna get up a little bit early and go running

and then come do this Podcast. And and that's

taking The those actions. What are actionable enough that you can take

it and and and just go out there and and check it off

your list? I really think The, you know, what is it that has to

be done every day? What what what can you

take home? So for speakers or podcasters, it's

really if you're still in the head space that you

don't know don't know where to get your own stage, that's where I be

said, hey. I'm gonna create my own stage. I'll do my own summits. I'll do

the my webinars, but I'm gonna allow people to come with me and say, hey.

Come. Let's have a good time with this. You know, whether it's on Zoom or

it's still on a virtual space or virtual reality, it's it's

saying, okay. I can create my own stage, or I can work with

a group of people that have a stage and just get out there. Who do

I know? Who are 3 people that I can write down and say,

hey. What topic do I have? Pick 1. You had to pick

your avatar for and your niche for your business. Stay

with that. And then if you're still worried about launching your podcast

or getting on the stage for the 100th time, it didn't work out, well, work

what worked well? What's your main topic? And just like a

podcast, it should be part of your business. You have to talk about your

business. We talk about our business all the time, and what a better setting.

Turn on the record button. Turn on your camera.

Push play. Let it go. We have to give the insight for the

business anyway, and I talk about the pain points and this

offering a solution. So I think that's the best way, really,

is to say, what can I do that stays

in the flow to propel me through my top goal?

Hey. If I get on a podcast, just record it. Talk about simple

information that you would talk about in your business. I talk about virtual stages. We're

on a virtual stage. What a better way than to work with you and get

on a virtual stage. I'm doing what I what I preach, technically.

Right? And I'm I'm getting on another Podcast, so here's a

new One day. So I've gotten 2 things done just by having a great conversation

with you and talking about your dog. Well, if I were if I were gonna,

like, kinda bring it all together for the many things that you

said, I think 1 of the things that's so important

is and I'm gonna add a little twist of my own, is

what can I do today to be seen,

be consistent, and grow my business? And that's

not necessarily cleaning your office.

That that's doing a, you know, a podcast or reaching out to somebody

that's a good collaboration. How many people am I talking

to today? Whether it's potential clients or

whether it is, you know, what can we collaborate and do

together? And I think, you know, for me, 1 big change

that, you said The was for me is to doing

doing my workshop every month and now doing a

Podcast, you know, publishing a podcast every week. And I

think when you do that, the thing that is really important

is people get to see you visually. They get to see you. They get

to hear you. They get a sense of you

that you can't get from just a post. So this has

been fantastic. So here's the question that I

wanna ask before we end. When was the last time you

did something new for the first time?

Oh, probably a few weeks back, I guess,

just going to the the park, going to the

Roosevelt Park, and going for a hike, that was something new. I've not

been to that park. But otherwise,

yeah, it's just a daily thing. What what's new? What can I do today

that's, something a little bit different, something a little more exciting?

Well, you also have a gift for us. Right? So tell me Oh,

yes. And and you can find them in the show notes. So tell

us a little bit about that. So I have the do's and

don'ts of, virtual stages, and I

will share that with you. And people can look at that and

and get a little you know, some quick tips. So virtual stage can be a

podcast like this or a a virtual summit, anything. You

know, it's about adjusting your mic or, you know, where you

should sit or what you should look. Just simple stuff to go through, and

it'll give some great information and some quick details.

Okay. And everybody should do that because getting on a virtual stage, whether

it's yours or somebody else's, is a great way to grow

your business. And when you're doing it with somebody else, it expands

your audience. So that makes it even more powerful. But

our time is up. So let me just say,

take take the next step, guys, and subscribe and share and engage with

the podcast on social media. It's this is my way

of giving back to the community and helping you to hopefully fuel your

growth and your impact. And I want you to join me on this

journey of One small change One think about the that

how something small can be a monumental transformation.

And, you can listen to all the episodes, that

are there. So take the time to do it. One I purposely put it out

on Friday, so you have time over the weekend to listen to it.

And it's my way of being visible every Friday, so you know that you can

always find it there. And I wanna just remind you The

change is simple, but it's not always easy. And it requires

you to have a certain amount of resilience and courage One a willing a

willingness to step out of your, your comfort zone.

And, you know, my mantra, which I've said before is, I've never been

this miserable before, so I must be making a great change.

So, I don't necessarily want you to be miserable, but I do want

you to make some changes that are gonna have a big impact for you.

So, can you give us some last words of this wisdom, and

then we'll we'll take it away. Oh, just get up and do

it. Give it a try. Just get out there,

take action. I I always say,

date it before you marry it. Right?

Alright. So, everybody, this has been Nicole

Borgie, and she has told you some

great gems. I hope that you will, you know, take

her free gift and make your business grow better,

and that you'll join me next time for the One small Change, and we will

have another exciting guest for you who's gonna show you something

you can do that's gonna help your business. And until the next

time, stay curious. This is Yvonne

McCoy with The One Small Change. Bye.