In this episode, I had the pleasure of interviewing Lyndsay Dowd, a Top 10 Coach featured on Apple news, with a top 10% globally ranked podcast. Lyndsay and I covered a lot of ground in this podcast. We talked about soft skills and why they are so critical to a leader's and company's success. Lyndsay advocated for why leaders should make healthy culture a part of their strategy. She shared the things that contribute to poor culture, as well as what leaders can do to start building trust with their team. To round it all out, Lyndsay discussed the importance of personal branding and letting customers know what you stand for.