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Womenpreneur Success - Smita Singh 11th May 2015
How to find your co-founders and the need for the Hustle with Delphine Braas of Sailo
00:00:00 00:28:49

How to find your co-founders and the need for the Hustle with Delphine Braas of Sailo

Delphine Braas is the Co-Founder of Sailo. Sailo is an online boat rental marketplace. They make it possible for people to enjoy the boating lifestyle.

How did you meet your founders/building a team?

  • B-School friends
  • Find people with different skills than ours.
  • Make sure you get along. Have a trial period.
  • Make things happen

What was your biggest hurdle building the brand from scratch?

  • The key message of the brand
  • Customer discovery- focus groups, face to face interviews, surveys. Understanding the consumer.
  • Important to know the needs of the consumer.
  • Speak to people
  • Spend several weeks going at it in the beginning.
  • Define the target market

What are the challenges that you as new start up has faced?

  • Lack of time.
  • Learning how to prioritize.
  • Weekly updates.
  • Step back and see the difference between the long term goals and the short term strategy.

How has your funding process been?

  • Started by raising money from friends, family, angel investors.
  • Important to make our pitch short and sweet.
  • Get people interested and show the big picture.

As  a woman entrepreneur what is your success factors?

  • Step up and do not take a back seat.
  • Play on your skills.

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  • You don’t have to have a formal mentor relationship.
  • Attend a lot of networking events.
  • Reach out to a professor in college.

Critical steps in bulding a company/band

  •  Validating the idea.
  • Find  team with a different skill set.
  •  Do the hustle.

If you can offer one piece of advice to an entrepreneur, what would it be?

  • Make sure to choose carefully.


Lightning round

What trophy would you want on your mantle?

The Americas Cup.

What is your guilty pleasure?

Melt Belgian chocolate in a bowl.

What are our currently reading?

The Goldfinch By Donna Tartt

Productivity hack

Inbox 0

Personal Motto.

Smile and the world smiles back at you.

What would you change, if you had a chance?

Don’t be afraid to do what you love.



20% OFF your Boat Ride if you enter the Code: WOMENRENEUR on www.sailo.com