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What's In A Crochet Business Name
Episode 8 • 19th July 2024 • The Crochet Business School Podcast • Crochet Business School
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What should you call your crochet business? It's a big decision, after all you're going to be stuck with the name for a long time.

I ended up regretting my original business name and have gone through some long and painful rebrands to fix my mistakes. Better to get it right first time.

So what do you need to think about when choosing your crochet business name?

Thank you for listening to the Crochet Business School podcast.

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Mentioned in this episode:

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Transcripts

Speaker:

Welcome to the Crochet

Business School Podcast.

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I'm your host, Kelly Thomas, and I'm

going to help you to make your crochet

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business dreams a reality stitch

by stitch without you being chained

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to your hook and being able to live

that lifestyle you've been dreaming

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of using the power of your crochet.

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Let's talk about.

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Your crochet business name.

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How do you decide.

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What's call yourself.

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How'd you know, there's not another

business out there with the same name.

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You will name?

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Your business name is the first thing.

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That gets people's notice.

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It's all of your branding.

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It's.

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No, your social media tag.

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It's your se shop name is everywhere.

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So it's the first thing

that's going to get seen.

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And it's the first impression.

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Before, half of you.

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Besides your logo.

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Or any pictures they see.

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And the name can have a powerful effect.

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It can make you sound very professional.

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It can make you sound kind of fun.

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Funky.

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It can also make you sound very cheesy.

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My business has had several

names over the years.

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Uh, my first one was the

worst choice possible.

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Now I am terrible.

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Or coming up with names.

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No one might randomly come to me.

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Oh, I run them time, but when I

actually need to sit down and decide

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one, I can never think of something.

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And when I first started my

crochet business back when I

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didn't have a clue about a thing.

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I cold.

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My business, Kells crafts.

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Cross with a K.

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It was a terrible choice.

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Because spelling cross with a K.

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It's kind of cheesy.

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It's not most professional looking.

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And it had.

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You know, Back room mom,

trying to make a bigger.

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Bit of extra cash written all over it.

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It wasn't the best at all.

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And as I began to learn more

about, you know, the world

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of business and how it works.

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I realized how terrible it was.

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My next business name was far better.

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And that was caught in an hour.

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How to think for aloe at the time.

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And my favorite fiber and

still is my favorite fiber.

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It was cotton.

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So cotton and Ella came about.

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Now that has no connection

with crochet really at all.

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But I was selling what I made.

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And so that's fine.

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No, you don't need the word

crochet in your business name.

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If you're selling what you make.

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If you were just saying

patterns or courses.

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Um, oh, you have a blog then.

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Having crochet in the name.

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Is.

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It's more of a thing.

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But if you just link what you

make, you don't need it in there.

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And so caught Anello it

sounded, it sounds quite modern.

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And fresh.

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Uh, professionally, it was far better.

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But you certainly didn't.

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Couldn't find me if you're

specific looking for crochet.

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The name didn't give it away.

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But I had no issues with that.

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Um, because I was only

saying what I made it.

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Wasn't an issue at all.

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When I switched to.

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Writing crochet patterns.

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Instead of reusing Cottonelle.

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Which, when it came to

patterns, it didn't fit.

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My original name was the

cool crochet society.

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The idea was that I was

creating a community.

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A little crochet customer.

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So having crochet in the

title was more important.

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And.

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It was supposed to be modern designs.

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How long is that somebody

else choose that name for me?

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And I regressed it for a long time.

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I quit.

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I felt quite embarrassed

by that name after a while.

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I didn't like using it.

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And so when it was time for a rebrand,

I wanted something that was more me.

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So maybe that was a bit fun, a bit quirky.

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And.

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You know, just.

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More me and eventually.

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I came up with Ragazzi frog.

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And we'll play on a crochet joke that you

always have to frog and frog a lopsided.

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Still do.

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And that became.

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My new name and I love it.

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It's more me.

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It's fun as quirky.

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Which is me.

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And I have every intention of

sticking them with that name until.

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Forevermore.

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Because I finally feel that

I have a name that fits me.

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It fits my business.

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It fits what I want to do in the future.

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And it's just far more appropriate.

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But I've gone through

all those iterations.

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Of my business to get here.

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To get to a point.

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But I feel the name that I have face.

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My business, uh, my goals.

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I'm also thinking of the name.

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You have to carry it

for potentially years.

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You know, rebranding.

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Uh, crochet business is no small feat.

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I mean, I changed the frog frog.

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Oh, gosh.

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It must be nine, 10 months ago now.

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And I still haven't completely

finished the rebrand because

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there's so many bits and pieces

that I've got to go and sort out.

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Now I've done my YouTube channel.

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After my website.

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I've done most of my past ones.

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I haven't finished them all yet.

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I still have cool crushes,

slicey, Brenda persons.

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Because it takes quite a bit of

time to change some of the stuff,

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especially when it comes to logos

and watermarks on your photos.

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Because you've got to go and

change and edit all those photos.

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It's put into the persons.

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So it's still a co precedence outstanding

that still need switching over.

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You know, it doesn't take

five minutes to rebrand it.

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Especially when, once you've

been going for awhile.

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It can take a long time to sort out.

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So switching names.

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Is not something that

you should do lightly.

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It's far better.

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To get a name that you love to

begin with and stick with it.

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So when you're choosing.

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Your crochet business name.

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Susan it for awhile.

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No.

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Thank you.

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Have a name that you like.

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That sounds good to you and

then sits in it for a while.

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Keep it going through your head.

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Say it loud.

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Find a friend who you can sit

down with and say to them and ask

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them what they think of it, what

their impressions of that name.

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But just keep running it

round in your head to decide.

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Does it fit you?

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Does it fit your.

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Crochet business.

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Ideas.

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Does it fit your niche?

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Does it feel.

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Yours.

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Because it feels a bit off.

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It's going to feel more rough later.

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So you.

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I would get used to this name.

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And then run it around your head a

few times say is other people say out

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loud, And see how you feel about it.

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Because you got to live with it.

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It's going to be there for a long time.

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And if it doesn't feel

quite right to begin with.

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Let's go and start

feeling even worse later.

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Sometimes you hit some.

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The idea for a name and

it just feels perfect.

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That's the feeling you need

to go for a just is right.

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No froggy frog.

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I felt right for me from the beginning.

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And I wish I come up with a years ago.

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But.

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It suits, it suits me,

it suits my business.

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It's just the right name.

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Don't be afraid to run

things over in your head.

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Half of the little rummage around

the internet and see what other

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crochet businesses calling themselves.

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Because there's so many

different ways that you can go.

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When deciding a name.

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You can have your own name in it.

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You could take your favorite animal

and include that in the name.

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There was so many varieties and

different ways of naming things.

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There's no convention here.

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It's whatever you want it to be.

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You don't have to have crochet the title.

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I mean the full name for my

business is frosty frog, crochet.

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That don't use that.

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Unless I specifically wants

to be found for crochet.

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So you'll find it on my

YouTube videos and title.

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But when I'm just saying my business name.

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frog.

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Mostly because I'm already talking

to the audience who knows what I do.

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So I don't need other crochet on the end.

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So it's up to you, whether you

had crochet and the name or not.

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You can have something fun.

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You can have something more.

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No serious and professional.

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You can ask me quirky.

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You can just use your own name.

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There is no convention to

naming a crochet business.

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It's whatever you want to call it.

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Which gives you the problem of once

you have the name that you want.

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How would, you know, There's

no one else with that name.

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Well, you start searching.

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The first thing I would do.

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Is.

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Go to a.

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Um, Domain name provider.

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So a domain name is.

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A website address.

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So the domain name for my businesses.

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I've got froggy, frogs.com.

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That's the domain name.

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And I've got crochet business, school.com.

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Just the domain name.

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Go to.

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Uh, domain name provider, like go daddy.

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Um, oh, there's so many outlets.

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A quick Google search will

come up with them and it will,

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you can go into the ask it.

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If that name is available.

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So he clicked buy a domain name.

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And it will ask you to search.

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For one that's available.

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Type in the name.

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Make sure you search for the.com.

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That one's important.

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And see if your name is available.

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If it comes up as available.

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Great.

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Free and clear.

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If it's not available, it

means somebody already got it.

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That's why we're using the domain names.

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Because.

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Well, two reasons.

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One in the future, you

may want to website.

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But secondly, in the short term, You

should be building a newsletter list.

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And.

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Recently.

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There's been new laws passed

anti-spam laws, which means

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that anyone who sends out.

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Uh, newsletters now.

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Nice to have a proper domain name.

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You have to use that for your newsletters.

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So you need this.

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So basically if the website

name hasn't been taken already,

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It's your Frank let's take it.

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You may find others on

social media with that name.

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But that's okay.

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Because.

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They clearly don't have the website

for it, and they clearly don't have

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the domain name for the newsletter.

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Which means they were only selling.

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Sort of locally.

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So they don't really own it.

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They just own a social media page.

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And that does not give them

the rights to the name.

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If you're all going to be selling on Etsy.

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Uh, or Ravelry.

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Then you might wanna check that out.

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You don't need a domain

name to sell on them.

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But you do for the newsletter list.

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But if you do want the exact

same name on SEO rivalry.

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Then go and search.

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Go search that sites to see if

a shop with that name pops up.

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I mean, there are ways around that.

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You could put your

country name on the end.

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You know, U S U K.

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Um, Oh, or whatever you want.

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But you might want to rethink it.

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I would say the domain name is the more

important things to begin with because

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you want that name for your newsletter.

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So you want to reserve it?

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You want to buy it?

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And it's not expensive

to buy a domain name.

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You can buy one for 15

pounds a year and that's.

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It's around about $22.

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And also the entire year.

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You don't have to have a website,

you have the domain name, you can

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just use it for your newsletter list.

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Oh, you can just reserve

it for the future.

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But.

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I wouldn't worry about any.

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Business with the same name,

with just a social media profile.

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Because.

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It's the domain name that matters.

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So, if you can have that domain name

and it's available and you want the.com.

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Okay, you can, those in.

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Dot co.uk.

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Get dot code and all these other

endings, but.com is seen as.

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Uh, the more authentic.

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Um, More professional.

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Domain ending.

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So that's the one you want.

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Um, once you've got that.

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You're free to go.

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That's your business name?

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So then you can go ahead and

set up your social media.

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Set up your newsletter list.

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You can set up your Etsy shop.

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You're on jewelry shop.

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Because that's what website, if you want.

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Once you have your name and you know, the

domain name is there available for you?

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All's well and good.

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Yeah.

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Boats.

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Make sure you think

about that domain name?

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Yup.

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Make sure you think

about your business name?

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Before.

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You go ahead and do all this.

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It's a name you have to

live with for a long time.

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It's the name you have

to be comfortable with.

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It's the name that.

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You need some, make sure it fits.

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Because the wrong day, you

can get the wrong impression.

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The wrong name can make you feel a bit

icky about your business is certainly

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did mine when I had the wrong one.

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And.

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You will find it far easier

to go ahead and market your.

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Crochet that you mean it.

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If you're comfortable with

the name that you're using.

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So just run it around

your head for the oil.

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Make sure you're comfortable with it.

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And then what's your show.

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That's the right one for you.

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Go ahead and do those

searches, the domain name.

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Uh, the Etsy stores roll restores.

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To make sure it's still available for you.

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And then you're good.

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But make sure you buy that domain name.

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'cause that's the only way.

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You can reserve it for yourself

for the future and any website,

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a newsletter list that you built.

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Thank you for joining me for this episode

of the Crochet Business School podcast.

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Stay tuned for more episodes

and please subscribe to wherever

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you listen to your podcast.

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You can also follow us on Facebook and

Instagram at Crochet Business School.

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Subscribe to the channels because I would

love to hear from you and what you're

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up to in your own crochet business.

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If you have any questions about

creating and growing your own crochet

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business, please send them my way and

I'll answer them in future episodes.

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So thank you for joining me and I

shall see you in the next episode.

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Bye for now.

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