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Leveraging AI in Go-to-Market Strategies: Practical Insights and the Path to ROI with Joel Arnold
Episode 7614th February 2025 • The RevOps Review • Cognism
00:00:00 00:26:55

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In this episode, Joel Arnold, founder of Arnold GTM Advisors and former VP of Revenue Operations, explores the transformative role of AI in go-to-market strategies. From leveraging large language models for prospecting and note-taking, to analising call data for predictive insights, Joel shares practical use cases driving real ROI. He also dives into the current experimentation curve, contrasting automated workflows with autonomous AI agents.

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