Experian Automotive's Director of Product Marketing, Kirsten Von Busch, spills all the tea on a topic that is surprisingly underreported, which is....why aren't more women buying EVs? According to Experian's research, males account for 70.56% of new retail EV registrations, while females only account for 29.44%, which is a pretty significant gender gap that's remained consistent over time. Press play to hear the anecdotal "why" behind the data, as well as some other really surprising stats. By the end of this episode, you'll feel like you've earned an honorary PhD in "EV Gender Studies." (Hey OEMs, are ya listening? We hope so!)

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Connect with Kirsten Von Busch on LinkedIn: https://www.linkedin.com/in/kirsten-von-busch-5512767/

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