What if your big breakthrough isn’t about being perfect—but being human?

On this episode of Fearless and Flawed, Sara and Serena sit down with Rhea Lana Riner, the accidental entrepreneur who turned a living room sale into a 120-location franchise empire across 26 states. With no business background and a couple of baby-stained onesies to her name, she bootstrapped Rhea Lana’s Children’s Consignment into a multimillion-dollar movement… and picked a high-profile fight with the US Department of Labor along the way.

Her story isn’t about meteoric tech startup wins. It’s what happens when maternal instinct meets marketing genius—and grows into real generational change.

You’ll hear about:

1. Turning budget strain into business clarity
2. Going up against the federal government for what she believed in
3. Building a business that’s rooted in community, not consumerism
4. Choosing ambition without choosing burnout
5. Why franchising can be a feminist business model

What you’ll walk away with:

1. How to scale without selling your soul
2. What grit really looks like behind the scenes
3. Why your story doesn’t have to be flashy to be powerful
4. The questions to ask before choosing a franchise—or building one
5. A fresh lens on what “doing it your way” can mean

Rhea didn’t just build a business—she created an ecosystem where women thrive, earn, and finally get to do it on their own terms. No DAOs, no drama, just damn good leadership.

Feel called out (and called forward)?

Share this episode with someone who could use a reminder that flaws aren’t a weakness—sometimes, they’re the foundation.

And if you haven’t already, don’t just listen, subscribe. Your future self will thank you.

Serena Reynolds: In this conversation, we'll explore how Rhea transformed a simple idea into franchising powerhouse, what she's learned from going toe to toe with the US Department of Labor and Resilience it takes to keep growing after setbacks.

Sara Ferrer: And the lessons Rhea now shares with women looking to take the next bold step in their own journeys.

Serena Reynolds: I'm Serena and I build systems that make leaders impossible to ignore. Turning podcasts into pipelines and webinars into cash flows.

Sara Ferrer: And I'm Sara, an email marketing pro here to convert clicks into cash.

Sara Ferrer: Together, Serena and I are two women in charge. Digging into the fearless, the flawed, and the fabulous journeys of female founders rewriting the rules.

Serena Reynolds: So let's dive in. Welcome to our show.

Rhea Lana Riner: Hi, Serena. Hi Sara. It is a pleasure to be here and join you two.

Sara Ferrer: Likewise, we listen, like we've had a lot of conversations with you beforehand or one conversation, but like Rhea Lana is her name.

Sara Ferrer: People are not gonna forget it. She's a powerhouse. But just that name, you're all in for a great episode because she's the epitome of girl power.

Serena Reynolds: So, um, you've said it all started with a single living room sale.

Serena Reynolds: So tell us how did this all start? And let's just go straight to the very beginning and, um, this is an amazing story and I can't wait to share this with everyone. So.

Rhea Lana Riner: Hmm. Well, Serena, it started almost 30 years ago. I was a stay at home mom with three small children. We were living paycheck to paycheck, but unfortunately one paycheck wasn't quite making it to the next paycheck, you know, and money was tight.

Rhea Lana Riner: Participate in a dance class. I had to figure out how to come up with some extra income, and so I had always loved secondhand shopping. There really weren't a lot of great opportunities in those days for high quality secondhand shopping, and so I just, and I really didn't have big visions for big business.

Rhea Lana Riner: Honestly, I, I, I just wanted to try to help my friends other moms like me, and so I invited friends and my very first sale was in my living room. We moved the furniture out. I set up three racks of clothes. I was so excited when 11 friends let me have their things and I washed them and ironed them, and we had these little string tags that I still use to this day.

Serena Reynolds: So you, you took your, your circumstance at that moment and turned it into a thriving business.

Serena Reynolds: So let's talk about what it is that you actually do. Let's just go down and go into specifics and then, I mean, this is so exciting to be here today. So.

Rhea Lana Riner: So what we do is children's consignment, and what that means is we create this marketplace of secondhand children's things. So it's clothing and shoes and toys and books and nursery furniture and maternity clothing for expecting moms just.

Rhea Lana Riner: Everything that a family needs for their children, and it's called consignment. And so when a family sells their items with us, they make 65% of the price. They set the price themselves, and then we keep the 35%, and that's what we use to pay overhead, you know, rent and marketing and all the things. People to run the event.

Rhea Lana Riner: And so after that very first sale, we actually computerized it. And, um, so we, we joked that we were probably having the only barcoded garage sale in the world at the time, um, because back then stay-at-home moms didn't have computers in their homes. But for us, it was a way to really have this excellent experience because I really wanted to be able to guarantee every item so that when a mom brought her things to me, I could print out a report and I could tell her exactly what had sold for exactly how much.

Rhea Lana Riner: There was consignment opportunities out there, but not necessarily high quality experiences.

Serena Reynolds: So I just absolutely loved the fact that you took your, your personal, personal circumstance, turned it into a business to help your family and help so many others as well. I mean, I mean, it's an incredible business model.

Serena Reynolds: I mean, it's something that we don't have here in London, in, in the uk or, or not that I know of. You know, our closest thing to this is, is like eBay and, and stuff like that. But it's not the same, the same model.

Rhea Lana Riner: I was gonna just add one other thing that makes the model a little unique is that there had always been consignment stores, but my goal was never to open a store and, and people would say through the years, Rhea Lana, you know, when are you gonna get serious and open a store?

Rhea Lana Riner: And so I wanted to just gear up and do one time so moms can gear up and clean out, you know, in the fall. And then we gear up and we clean out in the spring. And then as far as shopping, we'll have families that come in and they'll buy everything they need for all of their children for the whole season.

Rhea Lana Riner: And so that's one of the other uniquenesses about it is there's just a lot of momentum that we can build to have these events. But then we, we can all be done and go back to our normal. Our life. So it's just another thing, Serena, that makes it a little bit unique and why we were, you know, we kind of disrupted the marketplace in the world of consignment.

Serena Reynolds: So does that, that give you the, the dream, career, job, business, where you actually get downtime as well from it, that you're not constantly in, in the weeds.

Rhea Lana Riner: But it is definitely. A, an incredible benefit and flexibility. You can gear up and you work a lot to pull off this event and then you gear back down and you can go do other things. Some people have other jobs, other businesses of kids that they're raising. And so, and the neat thing is it really does have the profitability potential.

Rhea Lana Riner: We can't make promises, but it may has that potential to really replace a full-time income where you're working a lot less.

Sara Ferrer: This is so ahead of its time. I, I was a consignment shopper in the early two thousands. Right. So I kind of know that idea of you go in some of the clothing is nah, you know, it's not great.

Sara Ferrer: But really, I can hear it in your story and your voice and the way you present yourself. You're very detail oriented. Which, which I think bodes, you know, sometimes you don't see that in this type of setting. So as you scaled, I guess as we hear your story and think, holy crap, 120 locations, 26 states, she started in the living room.

Rhea Lana Riner: sir, you asked a loaded question. There's a lot of stuff there to unpack, but I, I am a detail person, which, you know, it's a blessing and a curse I think with where I've learned with, with how my life has.

Rhea Lana Riner: Gone. It's been a blessing because I definitely am a person in the details. I care about the details. I think to to, to answer the first part of your question, I wasn't in a big hurry and I think I didn't have this big desire to have some big bi business. Really. I was just kind of doing the next thing and I didn't bet on my life savings.

Rhea Lana Riner: You know, we, it really was a very slow journey. I had zero business background. I really didn't know what I was doing. And so for me, it gave me a chance to kinda learn as I went. And each event was another course correction. And we'd add to the software to create, you know, we were solving operational issues with our software.

Rhea Lana Riner: And so it was a slow process, but again, I was, I was developing this passion to that we were actually serving. Moms, we were solving problems out there, but it wasn't easy. And the, the next part of your, your question talked about fighting the government. You know, I was barely above a stay-at-home mom when I found myself in the crosshairs with a regulatory agency of the federal government.

Rhea Lana Riner: Uh, we had maybe been franchising about four years. We were growing rapidly, and, and I literally, I had never spoken to an attorney in my whole life before. All of a sudden, I'm on the phone with DC Attorneys, and again, it was the federal labor department. But it started into this almost a nine year journey, and it was a long battle.

Rhea Lana Riner: And I've, I've kind of learned now that that is kind of what happens sometimes is that they'll go after a, someone who's a leader in an industry in order to affect the whole industry. But what I realized early on, which they told me, is that they were not gonna apply the same, the same standards to the rest of the industry.

Rhea Lana Riner: And so my little business, we, we would've gone out of business. And so I really had no option but to fight back. And I guess the thing that gave me the, I mean, I was terrified. I had millions of dollars of fines on my head, over my head and, but I just. I just didn't think we'd done anything wrong, and I knew that I was every day doing the right thing.

Rhea Lana Riner: 'cause then it was, if it's innovative now, it was definitely innovative, you know, back then. And so I would, I al I would answer the questions, answer the questions to the best of my ability. And one time they said, Rhea Lana, if this is so interesting because every time we talk to you, you give us the same answer.

Rhea Lana Riner: Like, your story isn't changing, your answers aren't changing. And I, I sat there kind of dumbfounded. And because I'm just gonna tell the truth. You know it to the best of my ability. I was gonna tell the truth every time. And, and they just said, well, really business owners that we typically are defending, they don't do that.

Rhea Lana Riner: I had to learn a lot. 'cause again, I was leading a. Kind of a, a, a small franchising company. I think I maybe had three full-time employees and the government was kind of trying to make me out to be some huge corporation and it, you know, and I'd go to DC and, you know, and it was this, I was a stay-at-home mom from Arkansas, you know, and through the journey though I did, um, it.

Rhea Lana Riner: You know, I learned a lot. I grew as a leader. A lot of doors opened. I ended up being able to represent other small businesses that were being overregulated and there was abuse out there. And so I did have a chance to go to DC, Washington, DC and I testified before Congress several times. We even had a bill, a children's consignment bill that would, didn't quite get past, but I just learned a lot and I grew a lot.

Rhea Lana Riner: But then you just, you know, you, you gotta put your big pants on and get out there and, and do the thing that you need to do to protect, to protect your company or what, whatever position you are in, um, the people there that you are there to fight for and protect.

Serena Reynolds: So, I mean, it's so easy for for us to avoid con confrontation, conflicts and stuff, but you kind of face this head on what was the outcome?

Rhea Lana Riner: It was right before the next season of events. And I still run our flagship event in Arkansas. And so we started with changing the, the model and it was risky. You know, we didn't know if the changes were gonna work. And so it was scary, but, but we had been thinking about it, you know, we'd been planning for it if we did lose, lost the case here, lose the case, here's what we're gonna do.

Rhea Lana Riner: And then we just kind of, so that we took the flagship event through that, and then we had about a hundred or 90 franchises at the time. And just one by one we'd, we'd take everyone through. And so the neat thing is. We, we lost, but we pivoted. You know, we had to be resilient and change. We made those changes, and those changes have really turned out to improve our company overall.

Serena Reynolds: Well, I think most of us would've just. Laid down on that bathroom floor, cried with a bottle of wine and never gone back to work, would've just walked away, started something else. So, I mean, the nine, the nine years of fight, did you say nine years? You said nine years, you mean? Yeah.

Rhea Lana Riner: Mm-hmm. The nine, about nine years

Serena Reynolds: fighting this,

Serena Reynolds: this really did give you good time to, to think about what was going on and to drive forward. So, so I mean, it, it was so brave of you to take that on. Personally, um, I think, and, uh, even if you lost, I mean, wow, just, just even taking 'em on is just, is just very brave.

Rhea Lana Riner: Well, thank you. But you know, I think that we oftentimes find ourselves in a p position where we don't have a choice.

Rhea Lana Riner: So, you're right, I could have, but it, it was worth fighting for. And I think we're faced with those decisions. Every day. Now, there are some things that are not worth fighting for, you know, but the big things, especially if we really feel like we're doing the right thing, and which I, I did, and I, and I had enough people behind me that also believed we were doing the right thing.

Rhea Lana Riner: And so, you know, ultimately it is tough to fight the Department of Labor, and I did learn that as well. And so. But in the end, you know, we, even though we lost the court battle, we won in the end because we're still here, we're still growing. I'm a stronger leader. I had to learn. I, I'm an introvert by nature, to be really honest.

Rhea Lana Riner: So if we just give up, if we did just say, oh, I'm gonna start something else, I'm gonna try. If, if we just spend our life, you know, just kind of given up and start in the next thing, we don't build that resilience muscle that ultimately we need that, you know, leaders if, if we're gonna succeed. We have to have that resilience muscle of I've overcome, then I've overcome this.

Rhea Lana Riner: Okay, I can do, because that's not the only battle that have I faced. You know, other ones have come and even though we, we live for the day that there will be no more fights to fight and, you know, no more hard things, unfortunately, that day is never going to come. And so I think you, you know, you, you build this muscle and a little bit of confidence.

Rhea Lana Riner: Hey, I, I can solve this, I can figure this out. I just gotta, I gotta stay in the battle long enough to, to figure it out.

Serena Reynolds: Um, and even though you ultimately didn't walk away, you know, the trophy holder, the winner, you still, you, you learned so much on the way you carried that forward. And, and that's, that speaks a lot about your business, your ethics, your company so much, so much more than, you know, than, than, than most other stories can, can, can convey.

Serena Reynolds: Okay, so, so now we're in COVID. So how many stores have you got at this point? How many employees? How big are you and how did this change your business?

Rhea Lana Riner: It's on the coast, in the us and they had said, Hey, you know, they're talking about some sort of sickness that's going on and we might have to cancel our event. And I said, no, no. The show always goes on. We never cancel events. Well, I mean. That shows you, you know, I definitely had to eat some humble pie because they did cancel that event and we canceled all of our events going on across the US and it was, it was a terrifying time.

Rhea Lana Riner: And I still remember sitting at my little desk going, wow. I, I thought fighting the government was gonna, was the hardest thing I would ever do. I mean, now I am, I've got a global pandemic when every event. The world was canceled. And I'm in the event business, and I do remember thinking, but you know, we had just, we just fought the battle with the government.

Rhea Lana Riner: Um, I'm a, I love peace and I avoid conflict, but I. I was gonna fight for what I believed in. And what's interesting is we really didn't skip too many events or too much time. And we were back in the game in really a couple of months. And back to my flagship, we worked with the governor of our state here in Arkansas and we put on one of the very first large events we did, you guys remember all the things we were all doing during COVID, you know, the masks and the social distancing and all the things, you know.

Rhea Lana Riner: Like a huge Walmart. But it's a beautiful marketplace and we had families come. That literally hadn't been out of their homes in months and just tears down there. They were just so happy to, because our events are also about community. You know, they're about families coming together because some fam, their family selling items and other families are buying items and we just were able to say, Hey, we're a safe place where family.

Rhea Lana Riner: In those days, but we did it and families appreciated it. And they, they just continue, have continued to lean on us through the years.

Sara Ferrer: You just keep challenging and tackling every single obstacle with grace and like, it's, it's really wild. Not just from like starting a business, right, but through the lawsuits now, COD and, and you've mentioned a bunch of times this word franchise, right?

Sara Ferrer: So I'm a stay at home mom, or I'm a woman who wants a career change. I'm listening to this and I'm like, oh, oh, I'm liking what she's saying. How do I get in on this? What does that look like?

Rhea Lana Riner: That is such a great question, Sara. Franchising, if I were gonna put it into a nutshell, franchising is doing business in community and it starts with a A model.

Rhea Lana Riner: So you know, we are the franchisor. And I had this model of doing consignment events. And so there is a way that we do events. We have proprietary software, we have systems, we have a brand. Um, and so we have this model and then we take it and we package it, and then we let. Other people buy that model. And so those folks are called franchisees.

Rhea Lana Riner: McDonald's are the franchisor, and then all the stores that you see around, they're franchisees and you, the, the franchisee pays a, a, a chunk of money to buy the rights to this model, and then they will pay royalties through the years depending on, so our franchise. Owners will have an event and they pay a percentage of their sales back to the franchisor, and that's called a royalty.

Rhea Lana Riner: And so that's what we use to have a corporate office where we provide support, ongoing support to help with marketing and branding and operations, and just providing this support system so. That, that's where it starts from. Um, I do have to tell you that I was fairly naive when I got started in franchising.

Rhea Lana Riner: And so my first step was just seeing if someone else. Could do an event like I did. And so I have a younger sister, she's 10 years younger than me, boss her around her whole life. And so we, we let her be the first test franchisee because I thought if anybody will do what I tell them, my little sister will.

Rhea Lana Riner: So she was our first. Test franchisee and she did it. She and she, she we. So we kind of figured that, oh, okay, this is duplicatable again. And it also has to be duplicatable. You know, it has to be duplicatable in other markets, in, in other communities, in other areas. And so that was the first test. And there's a book, um, that I read at the time, I, I'm not joking, franchising for Dummies.

Rhea Lana Riner: I didn't know if anybody would even buy a franchise. But that, that's what franchising is. And I love franchising because it is, it is doing business in community and I think I never wanted to be in business by myself like that sounds terrible. You know? I wanted to be to do it with people who would be friends with me.

Rhea Lana Riner: 10, 20, 30 years from now. And so you build relationships in, in France and you go through hard things together. And that's, you know, I talked about the fighting the government, COVID. I was doing those things with women who were my friends. And it forges deeper, deeper relationships. You have hard conversations, but then you end up building a company that has a really strong foundation.

Sara Ferrer: Got it.

Sara Ferrer: And

Sara Ferrer: then what type of franchisee or franchise owners, what's the type of profile for someone who would come to you and say, Hey, this is really up my alley.

Rhea Lana Riner: Like you can be an introvert, you can be an extrovert, but you do have to have some grit. You have to have some ambition. You have to have a desire to grow. Uh, you gotta have some willingness to do hard things, but really anyone can do it. We've had so many. Women who have found their way through Rhea Lana's. I mean everything from, you know, in their other, typically a lot of women have another professional life.

Rhea Lana Riner: Some are stay-at-home moms, but some are accountants or veterinarians or teachers or nurses or so many other things. And so they, they bought into Rhea Lana's as a side gig. Some of them are looking to get out of. Some are in a very demanding corporate world, and if they're, some are having to get on a plane and leave a baby at home to meet the demands of their corporate job.

Serena Reynolds: I think, I think that's the same with all business, isn't it? All have, there's gotta be something to, to push us forward.

Rhea Lana Riner: Yes, absolutely.

Serena Reynolds: Each week we ask, we ask our guest, um, to answer a question. From a previous guest, we don't, they don't know who they were when they asked the question, so it's completely random and it's really nice to keep this, this circle going.

Serena Reynolds: So our question for you, um, is what are your plans when you step down

Rhea Lana Riner: Like I love coming into the office. I love leading this amazing corporate team of young women, and I love what I'm doing. If, when I step away, I'm sure that I will spend more time with my grandkids and my kids. I've got five grandchildren now, and I'm sure that I will spend more time, but I, I feel that I will always be mentoring women in some capacity because I just love it.

Rhea Lana Riner: I, I love seeing women. Come into their own and just discover this uniqueness, um, really makes really some, some have lost their voice, and so sometimes it's rediscovering that voice. Maybe it's rediscovering a passion. I just, I love seeing women get to a place where they feel confident. Uh, they feel secure in who they are and how they've been created.

Serena Reynolds: Well being. I mean, one of the great things about franchising is that you kind of see the top level, don't you? And then, and then everyone else kind of does their own thing.

Serena Reynolds: So you, you kind of have this wonderful business model. That allows people to grow and flourishing that in their own space, which doesn't need so much time. I mean, I'm sure there's huge amounts of time that you spend on the marketing and, and the, the big picture business proposition, but you, you, you.

Serena Reynolds: For yourself and, and it, it's seriously, um, your business model is, is so tight. It sounds so good. Um, and to think that you all, you started off in your living room to help your, your family out of a position, out of a situation, being able to help others. I keep saying this. I, I'm girl Fanning here. I need to stop.

Rhea Lana Riner: Well, Serena, you're so kind to say that, and I, I, you're so gracious. And I would just say, you know, a part. It isn't, it hasn't been easy and there has definitely been some betrayals through the time. You know, in order to step away, you have to lean on pe, you have to depend on people, you have to train people.

Rhea Lana Riner: You build these close relationships and you believe in people. And some people man, they rise to the occasion. And I've got so many women in my company who've become amazing, but I've also been betrayed along the way. And there's, there's been some heartache and sometimes that's when you wanna hang your hat up sometime and go, man.

Rhea Lana Riner: And the why behind why you did them. But that's what I'm learning is gradually, the longer that we'll stay in business, I have got more and more incredibly capable people, both as franchise owners and then as a corporate team. You know, we are finally building out layers of leadership. And that's what it takes because you need, you need layers of leadership that are constantly mentoring the next generation of leaders.

Sara Ferrer: I love that. So optimistic. And what would you ask our next, our next guest? You have no idea what they're gonna do, what industry they're in, what's, what's the Rhea Lana question of the day for them?

Rhea Lana Riner: What are the top three challenges you faced and how did it build resilience in your life?

Sara Ferrer: I love that. Top three, oof.

Sara Ferrer: You might have some people talking for hours about just one, but I love that the top three challenges you faced in your life and how did you resolve them? I love that. You know, I think the thing that's, so, as I'm hearing your story too, is that this is. And going to your website and really understanding kind of what you've built.

Sara Ferrer: I'll never understand those people 'cause I'm not that type of person. But, but there's something very admirable about the person who can just leave work at work, if you will. And so I, I find your story really, it's, it's not just about the business challenges, but I have to imagine there's, you know, self-esteem, confidence, can I do this?

Sara Ferrer: Franchising for dummies, right? Like saying that out loud, where sometimes in business it's a lot of smoke and mirrors. And puffing out your chest, but kind of being very like, Hey, I bought the book because I was a dummy about it, and that's okay. We're all dummies about everything until we figure it out.

Rhea Lana Riner: Sara, you are very right. That part of my journey has been lots of self-doubt, lots of insecurity, but I think it's why I do love talking about it, because I just know there are so many women out there that feel just like I did. I'm a very average person. You know, didn't have some fancy education. My family was very middle class.

Rhea Lana Riner: My dad was military. My mom was a teacher. Like, I'm a very average person. And so my hope would be that, um, other women could find encouragement and inspiration and that we don't have to do smoke and mirrors. 'cause we, we've all seen the smoke and mirrors out there. Right. I mean, I, I've had, I mean, even in the past year, I had, I've had someone even work for me like that.

Rhea Lana Riner: Um, because that's what, you know, we want, we wanna leave this place better than we found it. So, in light of that, you know, my, my goal when I do think ahead is I wanna keep growing as a leader. I, I had a chance, um, just last week to speak at this. Conference, do you guys, you know, square the little, the little white terminals square that people use in coffee shops and, well, we teamed up with Square a couple of years ago.

Rhea Lana Riner: Well, I, they asked me to come speak at, they said, will you just come sit on a panel? Sure, that's fine. I'll say, well, oh my word. I, I ended up going to Oakland, California last week and I had no idea that they were inviting 8,000 global employees from. All over the world to, and they were putting on this huge conference and, and anyway, it was, it was terrifying.

Rhea Lana Riner: But I say all that because my hope. Is that I would keep growing as a leader. And so then my team that's following me sees, Hey, Rhea Lana, she, she's not retired. She, she's not lazy, you know, she's still working even in her sixties. She wants to improve herself. She wants to grow our company. And so my hope is that I would be a model for my corporate team, for my franchise owners, and, and then we wanna keep growing.

Rhea Lana Riner: We do, we wanna keep growing our footprint. We, we wanna grow our brand. We know that moms are gonna always have babies. And children always need things. And so we know we have a great model, but we, we would love to be able to be franchising in more communities and our, we would love our system to grow. And so we're trying to get to, our next goal is 150 franchises.

Rhea Lana Riner: We're at about 122 ish right now. And so that's really our next goal. And, and we, so we're, we're doing all the things to keep. To keep growing as a company.

Rhea Lana Riner: Maybe, maybe. I mean, it's gotta be the right fit.

Rhea Lana Riner: I have thought about it at different times, but you know, you gotta figure out all the international regulations and, well, it's definitely on the horizon. It definitely is. We, I always love visiting with folks. Outside of the US and you just realize we're all the same. You know, we just, we just sound a little different.

Rhea Lana Riner: A few have a few different customs, but, but we're all the same, and so we'll see.

Sara Ferrer: That's, so that's, that's the idea that I'm just imagining Serena in this consignment experience. Like I, I wanna be there with a video camera just to see, because like, I know the experience and it seems like an elevated experience, but I would just love to see Serena's face where it's a Walmart size type of warehouse, really beautifully done and organized because it, it's truly.

Sara Ferrer: The answer's? No. And the, the prices are great and you've got three carts full and you, it's not even hour two. So I totally am envisioning this and for the our listeners who are like, Hey, I would like to see if there's locations around me. 'cause these events happen twice a year. You mentioned. So for people who wanna learn more about either the franchise model or just being a customer, you know, this sounds great.

Sara Ferrer: Where can I support the business and kind of get my feet wet? And what this looks like, how do they find out more? How do they f find out locations more about the company? All that good stuff.

Rhea Lana Riner: The best place to find info [email protected], and it's R-H-E-A-L-A-N-A.com. And we have, all of our locations are listed there.

Rhea Lana Riner: It can either be in franchising with us or it can just be the next step in growing personally, just. Just love to have a conversation. Just love to offer that for free, for those for your audience, and so just happy to do that.

Sara Ferrer: Awesome. Awesome. I might book that council, just talk to you more because it is so I would think, honestly, I'm like, how do I get, how like

Rhea Lana Riner: am I even franchise here in the uk?

Sara Ferrer: I could. I could start it here. Start there. You could start it here. No, I love that. And so if anyone wants to learn more information, as always, I always say. Uh, the website, Instagram, social media, we always promote that on our website as well. Fearless and flawed.com. And, you know, I think it's, it's, we interview naturally a lot of women, a lot of these stories.

Sara Ferrer: This is a first really franchise model I think we've ever discussed, right? Serena, correct me if I'm wrong, and this is a very unique space, and so, you know, I, I think this is. Hopefully for listeners, this helps to expand not only a great conversation, but kind of their knowledge of business, quote unquote possibility.

Sara Ferrer: You're doing it for the masses, for the people, not for any, for people like you. So thank you that that felt very humbled, humbling, while also scaling a business to 120 locations. She keeps it real people. I mean, that's rare to see a girl from Arkansas just doing the damn thing consistently and with morals, so thank you.