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The Audience Marketing Show - Prospect Knight EPISODE 1, 1st November 2019
1: The importance of knowing your audience
00:00:00 00:28:14

1: The importance of knowing your audience

Marketing is much more than data and keywords. Despite being in an information-centred world, it is ultimately about humans; knowing your audience and targeting them will guarantee better results. But why is knowing your audience important and how can it be done effectively?