Do you worry about how you sound when you write about your pet business?
Maybe you feel too formal or are concerned you don't sound 'professional' enough?
As a pet business owner you have to wear so many different hats and it can feel overwhelming having to create content and put yourself 'out there.'
In this episode Rikki Sullivan - the Canine Copywriter - shares how to overcome any anxieties you might have around this.
Key topics and timings in this episode:
0.18 - Intro to Rikki
1.40 - Rikki’s background and her experience in the pet industry
2.20 - How Rikki left her corporate job to become a dog walker and launch a daycare business
5.16 - Why blogging is seen as the ‘Boring uncle’ of the promotion world
6.37 - How blogging helped Rikki build a waitlist of clients who wanted her to care for their pets
8.32 - What puts people off blogging
9.05 - Why your writing voice should be as close to your personal voice as possible
11.32 - How to get started with blogging and why you shouldn’t worry about being rubbish at first
12.02 - How a ‘brain dump’ can get you into the flow of writing
13.30 - Why you don’t need to fret about the structure at the beginning
15.19 - Writing in layman’s terms and avoiding jargon
17.14 - Why it’s important to write for your clients, not for your peers
18.26 - How the pandemic has made it more important than ever to stand out
21.02 - Speaking in your own authentic voice
22.03 - How your friends and clients can help when it comes to finding your voice
23.55 - Example - Canicross business
27.05 - Getting friends to check your content and how tools like Grammarly can help
28.02 - Sharing you own experiences to build confidence in your writing
32.10 - Finding people to collaborate with in my free Facebook group
34.34 - Being accountable with your content and pledging to post regularly
35.58 - Outsourcing and how to brief a copywriter
40.59 - How to find out more about Rikki
Links mentioned in this episode:
Find out more about Rikki at www.thecaninecopywriter.co.uk/
Free website for checking Grammar - www.grammarly.com/
My free Facebook group - Publicity Tips for Pet Businesses