Artwork for podcast Business Confidential Now with Hanna Hasl-Kelchner
Creating a Remarkably Sticky Marketing Message
Episode 314th August 2016 • Business Confidential Now with Hanna Hasl-Kelchner • Business Confidential Now with Hanna Hasl-Kelchner
00:00:00 00:29:11

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Creating a memorable marketing message that sets your business apart from the competition can be serious challenge for many small and mid-size businesses. It’s easy to bounce from one “marketing idea of the week” to the next with little to show for your efforts except frustration.

Join host Hanna Hasl-Kelchner as she welcomes Duct Tape Marketing guru, John Jantsch, who has a better solution and a proven system to build demand for your products or services. 


  • 3 keys to making your marketing message memorable. 
  • How we accidently trip ourselves up when creating a marketing message.
  • Why some businesses are reluctant to embrace their best marketing message. 
  • Why a laser focused marketing message is more profitable than a one size fits all message. 
  • The fastest way to discover your ideal marketing message. 
  • Why sales and marketing shouldn’t be in separate silos.
  • And MUCH more.


John Jantsch has been called the World’s Most Practical Small Business Expert for consistently delivering real-world, proven small business marketing ideas and strategies.

He’s a marketing consultant, speaker and bestselling author of several books: 

Duct Tape Marketing, Duct Tape Selling, The Commitment Engine, and The Referral Engine. He’s also the creator of the Duct Tape Marketing System and Duct Tape Marketing Consulting Network that trains and licenses small business marketing consultants around the world.

In other words, he’s a marketer’s marketer.

John also frequently consults with small and mid-sized businesses. He helps them create marketing plans and organized marketing systems that smooth the way for steady growth.

His blog was chosen as a Forbes favorite for marketing and small business, and his podcast, a top ten marketing show on iTunes, was called a “must listen” by Fast Company magazine.

Huffington Post calls him one of the top 100 “Must Follow” on Twitter. Forbes named Duct Tape Marketing one of the 100 Best Websites for Entrepreneurs.

John is also the featured marketing contributor to American Express OPENForum and is a popular presenter of workshop and webinars for organizations such as Intuit, Verizon, HP, and Citrix.

His practical take on small business is also frequently cited in publications such as the Wall St. Journal, New York Times, and CNNMoney.


Contact John at Duct Tape Marketing, Duct Tape Marketing Consultant, or Duct Tape Marketing System, and connect with him on LinkedIn, Facebook.