As I worked with clients this past year in our agency program, helping them build or scale their expert businesses, one factor stood out between the successful and those who struggled.
In this episode i'm going to show you exactly what that success factor was and how I'm learning from it as well.
Mentioned in this episode:
Join the Build Your Expert Business Facebook Group!
Hey did you know that there's a private Facebook group for this podcast? Inside the group I've also unlocked one of our most important programs all about how to build and scale your expert business. Whether its online courses, memberships, coaching, masterminds, or anything in between the Build Your Expert Business podcast and Facebook group are all about helping you accelerate your results. I'd like to personally invite you to join us in the group. Just head over to expertbusiness.com/fbgroup
As I worked with clients this past year in our agency program,
David Ziembicki:helping them build or scale their expert businesses one factor stood out between
David Ziembicki:the successful and those who struggled.
David Ziembicki:In this episode.
David Ziembicki:I'm going to show you exactly what that success factor was and
David Ziembicki:how I'm learning from it as well.
David Ziembicki:Hi, I'm David Ziembicki and you're about to learn how to grow from struggling
David Ziembicki:solopreneur, to successful virtual CEO of your own expert business.
David Ziembicki:Your knowledge and skills can change lives and make the world a better place.
David Ziembicki:Are you ready to hit the accelerator to scale your results and impact, and
David Ziembicki:it's time to build your expert business.
David Ziembicki:Two of our clients.
David Ziembicki:Let's call them struggling.
David Ziembicki:Steve and successful.
David Ziembicki:Sally had different outcomes in their expert.
David Ziembicki:Businesses, both were well qualified and successful in their careers.
David Ziembicki:Steve, in real estate and Sally in a therapy practice, both had solid ideas
David Ziembicki:for taking their businesses online.
David Ziembicki:As I worked with both of them on strategy, helping them build what we
David Ziembicki:call their expert business blueprint.
David Ziembicki:The detailed plan for their business, both were proceeding nicely.
David Ziembicki:Within a few weeks.
David Ziembicki:Hints of the differences between the two of them started cropping up.
David Ziembicki:Sally had already been publishing a weekly podcast episode for a
David Ziembicki:year before joining our programs.
David Ziembicki:Steve had done some sporadic content as they started into the
David Ziembicki:first phase of our agency program.
David Ziembicki:One of the main activities is providing input around branding messaging,
David Ziembicki:course outlines and content successful.
David Ziembicki:Sally always consistently provided the input we needed.
David Ziembicki:While also consistently publishing her podcast every single week.
David Ziembicki:She was a busy therapist and mom, but published like clockwork, struggling.
David Ziembicki:Steve on the other hand was also busy, but he struggled to provide the raw input
David Ziembicki:that we needed in our agency program.
David Ziembicki:We have a team of up to 10 part-time resources that
David Ziembicki:are assigned to our clients.
David Ziembicki:Think tech guy, copywriting, gal, editing guy, et cetera.
David Ziembicki:All they need is the raw input and expertise from the client.
David Ziembicki:And then they do the rest.
David Ziembicki:But without that raw input, it's like having a Ferrari with an empty gas tank.
David Ziembicki:the difference in results compounded very quickly, Sally, since she was building
David Ziembicki:and publishing started to see success, uh, with her audience growth and revenue
David Ziembicki:growth pretty quickly within six months, we'd helped her double her email list
David Ziembicki:and launched two new online courses, which started to grow her revenue.
David Ziembicki:Steve used up his time in the program on just the first two of our nine steps.
David Ziembicki:Even with the team, the tools and the systems we provide, he wasn't
David Ziembicki:able to build and launch his program.
David Ziembicki:What was the difference between the two, both were highly qualified and had solid
David Ziembicki:business plans, both were in niches that were, you know, where there were
David Ziembicki:plenty of successful online business.
David Ziembicki:Both had access to the same team tools and systems one was successful.
David Ziembicki:And the other was not, what was the difference between the two successful
David Ziembicki:Sally took consistent decisive action, which was then amplified by her team.
David Ziembicki:In this example, my agency.
David Ziembicki:Every single week, no matter how busy she provided the input, we needed to help her
David Ziembicki:and recorded her weekly podcast episode, which we then edited and published.
David Ziembicki:Struggling Steve tried, but was never able to consistently provide the input we
David Ziembicki:needed and barely produced any raw content for us to edit and amplify as time went
David Ziembicki:on, the compounding effects of consistency is what helps ally reach her goals.
David Ziembicki:As I've worked with clients participated in some high end masterminds in this.
David Ziembicki:And interviewed seven and eight figure expert business owners.
David Ziembicki:This is one of the biggest indicators of success, consistent decisive action.
David Ziembicki:When you look at Russell Brunson, Pat Flyn, John Lee, Dumas who I've interviewed
David Ziembicki:Chris Ducker, who I've also interviewed and many, many more, they all point
David Ziembicki:to their consistency of action as one of the key factors to their success.
David Ziembicki:Publishing content is one of the key action steps in this particular example
David Ziembicki:for all of them, a podcast was one of their key channels, but the lesson
David Ziembicki:holds true for YouTube channels, blogs and every social channel.
David Ziembicki:If you're struggling with consistency, that's okay.
David Ziembicki:We all do.
David Ziembicki:I've made some of the same mistakes as the agency was growing last year, we saw
David Ziembicki:success with our advertising strategy and had a lot of clients signing up
David Ziembicki:for our full done for you program.
David Ziembicki:I was super busy building our team and being a strategic
David Ziembicki:advisor to those clients.
David Ziembicki:I faded from publishing content consistently.
David Ziembicki:This slowed our audience growth.
David Ziembicki:And then that wave of new customers started to ebb.
David Ziembicki:The key is not what has already happened, but what you make happen
David Ziembicki:from here forward, I will publish this podcast at least weekly starting.
David Ziembicki:Now, what consistent decisive action will you take?
David Ziembicki:Pick one thing from these three critical categories, either content and growing
David Ziembicki:your audience pitching and selling your programs or supporting and ascending
David Ziembicki:your customers to higher end program.
David Ziembicki:Consistent decisive action in those areas is the key to growing from struggling