Do you find yourself desperate to find the perfect coach, program, course or book to help you reach success? If so, that means you're likely spending too much time looking outside yourself for what to do next in your business.

In this episode, I'll teach you who IS the number one expert in your business and why. Plus I'll show you the most important thing to consider when hiring a coach to help teach you the business essentials and what step to take next in growing your business (bonus: it'll save you time AND money!).

Looking for a way to start and grow a business from home? Join Finding Your Side Hustle!

Ready for 1:1 support in life or business? Schedule a free coaching call with me here.

Microphone (HyperX SoloCast):

You're listening to episode

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40 of burning brightly.

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Find it the perfect business coach.

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This is burning brightly, a podcast

for Christian moms who are feeling

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called to build a business and

share their light with the world.

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I'm Bonnie Wiscombe, a life

coach, mom, and entrepreneur.

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And I'm honored to be your guide as you

face this business building adventure full

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of highs, lows, and everything in between.

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This is where we help each

other find the courage to shine.

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Microphone (HyperX SoloCast):

Okay friends.

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Uh, welcome back to another episode.

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I am excited about this one because

I'm going to tell you how to find the

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perfect business coach and know, this is

not just a point to tell you to hire me,

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although I will talk to you a little bit

about why I'm a good business coach, but,

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there is a different purpose to this.

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Episode, and you will find

that out towards the end.

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But let's talk for a second about

what it's like to start something new.

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We start something new, a new

hobby business family, even.

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And we want to learn new things about it.

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Right?

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We're curious.

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We want to learn from the experts.

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Who's been really good at this before.

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How do I find the secrets and tap into

the expertise that's out there to become

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the best parent, the best business

owner, the best gardener, whatever

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it may be that you're interested in.

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So we will go find the personal

trainer who has the perfect six pack.

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And we'll ask her how she

got the abs like that.

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We'll ask that master

gardener about his fertilizer.

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What does he put in it?

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And when it comes to business, we

will go find a multi-million dollar

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business owner and we'll ask her

how she does marketing and how she

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does her content creation strategy.

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But today, I want to change your

perspective a little bit specifically

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about business and how to find that

perfect expert or that perfect guide

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to get you to your idea of success.

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Because remember, we've talked about

this before, your idea of success is

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not going to be someone else's idea,

and we have to be, get clear very early

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on about what our idea of success looks

like and what it does not look like.

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Let's talk for just a second about who

is not a great expert on your business.

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It's not going to be your husband.

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Even if he's in your business with

you, if it is your business, he's

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not going to be the expert on it.

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Your sister-in-law has probably not an

expert on your business, your neighbor.

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Or even the successful plumber or

electrician in your neighborhood.

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So just because they're a successful

business owner, it doesn't make

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them the expert in your business.

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As we've probably been able

to see everyone has advice

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for how we should do things.

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But we need to be very, very cautious

about who we talk to about our business.

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Especially about who we talk

to regarding our dreams.

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Dreams and goals, especially

those big, hairy, audacious ones.

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Need to be protected.

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Many people can not dream.

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Like we dreamers can.

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And so they poop who are visions

sometimes, and there is nothing

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more heartbreaking than having an

incredible dream and incredible

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vision for your business.

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Sharing it with someone you love and

them telling you is a terrible idea

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or telling you that it's unrealistic.

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Of course it's unrealistic.

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It's a dream.

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And dreams are powerful,

but we have to protect them.

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And only share them with others

who are similarly inspired to us.

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And take advice from even fewer people.

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These dreams are very, very precious.

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I like to think of them as

this big, beautiful, colorful.

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Bubble.

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And in that bubble is all of the things

that my dream is going to bring to pass.

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The freedom, the money, the success,

the blessings for my family.

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And it's very easy to pop those bubbles.

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If somebody comes along

with their barbed words,

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to take the analogy even further and

they'll come along and pop our bubble.

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And it doesn't feel very good.

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So be very cautious about that.

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But guess who else?

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Isn't an expert on your business?

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I'm going to go ahead and say it.

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The super successful millionaire

business owner who has built

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exactly what you want to build.

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Now why wouldn't this person

be an expert on your business?

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They've built exactly what you

want in the same industry, the same

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type of culture, content creator.

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Why would they not be an

expert on your business?

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Well, I see this happen all the time.

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I did this myself for years.

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I kept buying programs and courses and.

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Trying to figure out the mysterious step.

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I was missing to find that

monetary success that I needed

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and wanted in my business.

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I cannot tell you how many

times I thought this is it.

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This is the thing that's

going to bring me success.

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Or if I can just find that perfect

course or coach, then I'll be successful.

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But there are two main problems with this.

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The first.

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Is that those super successful

coaches do not remember what

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it's like to be a beginner.

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Someone who owns a seven figure business

is solving much different problems

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in their big successful business.

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Then you are in your beginner business.

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And of course we want to be like them.

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There's nothing wrong with looking

at that and making it a goal

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for yourself, but just remember.

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That for the most part, it's very

hard for them to remember what

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it was like to be a beginner.

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The second problem with looking

at these experts is that.

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The truth of the matter is only you

are the expert in your business.

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So let's dive into number one first.

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Learning about business from the experts.

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It's easy to want to learn from the best.

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If they have built what you want to build.

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Of course, we want to

take their advice, right?

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Well, we can.

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But I suggest we only do this if we are

very close to their level of business.

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So let's say I'm currently at

$750,000 in my business, and I want

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to hit the million dollar mark.

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Then I need to go find someone who has

just passed the million dollar mark.

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If I have made no money in my business.

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Then I want to go find someone

who has just started making

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thousands in their business.

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Why, why wouldn't we want to get

someone with even more expertise?

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Because these people have been in

business for years and years, like I

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said, they don't remember what made

them successful in the beginning,

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nor do they know what tools are

available right now for beginners.

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So finding someone who is just a

few steps ahead of you is crucial

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to getting you to that point.

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And then you can follow that coach.

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If she continues to grow with you, or

you can find someone who's hit that next

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milestone that you're trying to hit.

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The other reason, and this is a big one.

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Why these big experts are not great for

beginners is that their business models

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do not allow for one-to-one coaching.

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If they are making millions, they're

not doing it by offering affordable

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one-on-one coaching to beginners.

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They're making millions through

group coaching programs or courses

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or memberships, which means you

will not get the handholding.

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You need to set things up correctly.

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And there is nothing more frustrating.

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Then spending thousands of dollars

on a business program with us hugely

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successful coach only to never get

to talk to him or her I've done it.

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It seems so fun.

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Oh, I get to learn from so-and-so

and yet you never talked to the

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person because they are too busy

because they're busy making millions.

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Now, here's the part where

I get to toot my own horn.

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This is one of my strength.

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I am a new coach.

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I just certified last year.

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Which means I am still able to

do one-on-one coaching, but.

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I have the business skills that

I've developed over years and years,

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because I have owned a business

of my own for over 10 years.

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So the business skills that I've

developed as a blogger and an

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e-commerce owner, I can then help

you use in your coaching business.

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So even though I haven't yet made

six figures in my coaching business,

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I can get clients up and running

in just a few months because I

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have that business expertise.

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So, this is why I am uniquely

positioned to help new coaches.

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Okay.

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So that's the first problem.

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Everybody wants to learn from the best,

but those super successful coaches are

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hard to get the help you need from them.

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But number two, the part you probably

pushed back on a little bit, the idea

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that you are the expert in your business.

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This doesn't make a lot of

sense at first glance, right?

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Because you don't know

much at the beginning.

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And that's okay.

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Everyone starts knowing nothing.

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Isn't that a really powerful thought.

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Even the super successful CEO's of apple.

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And Airbnb and Netflix, they

started knowing nothing.

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Likely many of them went to.

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MBA school and learned from professors

before they got into the business world.

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But we all start by knowing nothing.

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And the metaphor I love in

building business is we are

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actually learning aviation and

flying the plane at the same time.

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And luckily for us, it's not actually

life threatening, like building a plane

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in the air would be, but it is frustrating

and it can be confusing because we're

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thinking, I don't know how to do this.

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I've never done it before.

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the fact of the matter is no one

is experiencing your business.

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Like you are.

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If you are the type of coach who

is offering a transformation to

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your clients that you've already

experienced, then you're the only

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one who knows what that's like.

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And only you has been through the exact

mindset challenges you've been through

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to teach your clients the same successes.

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Only, you know, what your clients

need and how to help them.

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Every time you help a person,

you are getting more ideas for

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how to help future clients.

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Every time you.

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Offer advice, even if it's for free,

you are gaining more experience

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in reaching out to those clients

and giving them what they need.

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Then as your business grows only, you

know, what has worked and what hasn't.

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Only, you know, your

strengths and your weaknesses.

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And we've talked before about how crucial

it is that we build a business based on

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our strengths and not our weaknesses.

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But most importantly, only, you know,

what you love and what you don't love.

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You are building your dream, not

someone else's don't let any expert

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tell you to build it in a way that

does not resonate with you and how

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you want to build your business.

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So let's say for example, you took

tens of thousands of dollars on

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savings to go pay an expert, to

teach you the one secret to success.

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Tell me the one thing that made all the

difference for you and your business.

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And they said.

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Public speaking.

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Public speaking has been the key

to growing my business to millions.

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It has grown my audience.

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It is the best thing I've ever done.

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The only problem is you hate public

speaking and you never want to do it.

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Well, then you've just wasted tens of

thousands of dollars because this guy

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has told you the secret to his business.

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And it turns out you do not

want it to be the secret to your

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business because you don't want

that to be a part of your business.

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Now I happen to love public speaking.

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That was just an example, but

you are the one that gets to

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decide what business to build.

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Don't offload the responsibility of

making these choices to someone else.

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We do that because

these choices are scary.

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I get it.

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But when we do that, we will regret it

because no one else knows our business.

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Like we do.

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Now, obviously as our business

stretches and rows us, we will

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have to change as things go.

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This isn't permission to never do

anything you don't like in your business.

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But we do not need to do things

that aren't a strength to

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us or that we flat out hate.

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You can delegate those things.

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That's allowed.

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No one wants to wake up to a

monetarily successful business.

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That is a nightmare to run.

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Don't build something

that you're going to.

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Look back at and hate.

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Okay.

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So as the expert in our

business, we make the decisions.

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We have to stop asking

everyone else for advice.

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You guys, this is so hard to do.

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At the beginning, every time I wanted to

make a decision, I had asked 14 friends

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first, what they thought about it.

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After a while I learned to not ask my

friends that weren't building businesses,

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but then I would ask my business, building

friends, all my entrepreneurial friends.

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What do you think about this?

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What do you think about this?

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And nine times out of 10,

I would get split votes.

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Half of my friends would say,

oh, this has worked for me.

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The other half would say,

oh, this has worked for me.

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And in the end it didn't do

me any good to ask her advice.

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I had to just dive into

that scientific process.

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So we make a decision.

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We make a hypothesis about how we think

it's going to turn out and then we

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put it on the market and we test it.

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Asking.

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For advice is a cheap

and safe alternative.

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To testing it in the market.

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Then we look at the results.

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We tweak it and test it again.

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Now, obviously that safest easiest

thing to do is just to ask advice for

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years and never actually do the thing.

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Well, what do you think about this?

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Well, maybe I'll try this and then we

build our program a little bit and then

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we talk some more with our friends.

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I see this all the time.

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I've done it myself all the time.

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Stop doing all this perpetual motion

in your business and asking all

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the advice and just take action.

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The action is hard.

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It is scary.

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And it will result in failure

more times than success.

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That is a fact.

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It will take longer to

see success than you want.

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If you want to, in six

months, it will take 12.

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If you want to.

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In two years, it will take five.

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That is how business works.

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It will be frustrating and sometimes

embarrassing when things don't

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work out the way you anticipated.

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But every failure is incredibly

powerful because every failure teaches

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us at least one important lesson.

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It teaches us what does

not work for our business.

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And every time you eliminate

something that doesn't work, you

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get that much closer to what does.

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So stop asking for advice.

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Nobody else knows what's going

to work in your business.

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Stop asking those successful people.

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Stop asking the neighbor.

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And just test what you want

to try and see how it goes.

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No expert on the planet can predict what

is going to happen in your business.

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And that is one of those

exciting things about business.

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It is new.

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It is brand new.

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Every time you do something

in your business is brand new.

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Something that nobody has ever

done in your shoes before.

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Also means it's scary.

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So we don't have to be

supremely confident, but we

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do have to be courageous.

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Just get out there and test

it and see what happens.

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This is actually where business

really closely resembles parenting.

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If you're a parent.

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Ask yourself, what it felt like to

hold a new baby for the first time.

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Terrifying.

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We wanted to ask all the advice.

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Listen to all the podcasts,

read all the books.

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You just wanted your mom probably

to move in and do it all for

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you because it was so scary.

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But after all the advice has been given.

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Then we just go home with our kids

by ourselves and we do our best.

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We try a tactic, we try a

technique and it doesn't work.

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We pivot and we try again and

then you have another kid and

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you have to learn all over again

because every kid is so different.

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That is business.

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The market changes.

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You're going to have to

try something new, right?

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Let's you will find success in your

business and then something will

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change and you'll have to tweak it up.

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That's what makes it so exciting.

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So don't get freaked

out about the changes.

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Don't get freaked out about

the fact that you don't know

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what's going to succeed yet.

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You don't have to that's

part of the journey.

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One final resource I haven't

mentioned yet is God.

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He is actually the only one

who knows what it will take to

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get your business to succeed.

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How cool is that?

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We have access to the master of the

universe who does know the future.

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Why are we not tapping into him?

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If you're not already daily

praying for your business.

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I challenge you to start today.

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Ask him.

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What.

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The next right.

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Step for your businesses,

and then ask him to humble.

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You.

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Ask them to make you curious,

ask him to make you patient.

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And to show you the wisdom of his will,

because I guarantee his will for you

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and your business is probably going to

look differently than your own will.

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And that's okay.

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And then once you pray regularly

for your business, take action and

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follow the inspiration you get because

sometimes those thoughts and feelings

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and impressions will not make sense.

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Very often they won't make sense.

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Sometimes they'll be exciting.

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Sometimes they'll be terrifying, but

trusting God and your own intuition

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and interests is the only way to

build the business of your dreams.

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Don't build your

neighbor's dream business.

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Don't build the experts,

dream business, build yours.

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And only you and God as your partner

will be able to succeed at that.

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And it's going to be so

amazing when you get there.

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All right, friends.

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Go take that scary action.

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Talk to you next week.