In this episode, I talk about the 7 key elements to an effective online video strategy. I break down all the steps to you for a deeper understanding of the framework that sits behind these elements. I also discuss how you can apply these in order to use video strategically and effectively to achieve your business goals.

In this episode

• 7 elements to an effective online video strategy: audience, goals, content, distribution, optimization, metrics and production
• Interrelation of all the 7 elements to each other to form a cohesive strategy
• Audience: Ways of knowing and understanding your audience
• Goals: The importance of defining your goals and knowing what action we want our audience to take
• Content: What is content and why we should align our audience and goals to create it
• Distribution: Key things we need to consider on how to get the content out to the right people
• Optimization: How distribution and optimization are related and critical and the 2 factors to ensure that the content is found and engaged with online
• Metrics: How to identify metrics that matter to use it strategically
• Production: The reason why understanding the first 6 elements is critical to determine production
• Ebook
• Announcement of the pre-sale launch of the Online Strategy Blueprint Course
• Sneak peek of the next episode with Jack O’Brien

Links mentioned in the show

Ebook - 7 Elements to an Effective Video Strategy

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Email: ben@engagevideovideomarketing.com

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# Please note, episode sponsors are affiliate links. If you happen to purchase any product sponsoring the show, I may receive an affiliate commission at no cost to you. I only accept sponsorship from tools, programs, and services that I have used and truly believe in - I want you to be in good hands!