In today’s episode, I'm diving into a topic that has been weighing heavily on me lately: integrity in business. After seeing more and more examples of misleading marketing, inflated claims, and questionable business practices, I felt like this conversation needed to happen. This isn't about calling anyone out—it's about helping you become a more aware buyer, a more trustworthy business owner, and someone whose actions align with their values.

I share why transformation should always come before revenue, how chasing numbers can quietly erode trust, and why integrity matters just as much from the client's perspective as it does from the business owner's. Whether you're creating offers, investing in coaching, or simply trying to build a business you're proud of, this episode will challenge you to reflect on the standard you're setting through your actions.

What you'll learn

• Why prioritizing transformation over revenue leads to a stronger, more sustainable business.
• The hidden cost of inflated results, misleading marketing, and teaching strategies you don't actually use.
• What integrity looks like from both the business owner and client perspective.
• Why payment plans aren't an exit strategy—and how to handle financial challenges with honesty and communication.
• A simple reflection exercise to help you evaluate whether your business practices truly align with your values.

Resources & Links:

1. Scalability
2. Hour Rich
3. Join Kajabi: 3 months for $99 + a bonus from me!
4. Plug and Get Paid
5. 150 Free Hooks
6. IG University
7. 30 Days of Manychat Pro FREE
8. Learn how to run successful paid ads

Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you!

Connect with Mya:

1. Follow on Instagram @myanichol
2. Join my email list
3. Check out my website
4. Watch this episode on YouTube
5. Read this episode in blog format here

More about the Radical Disruption podcast:

Are you wanting to make waves in your industry, push the envelope, and change the way things are done in a radical way? Are you looking for tangible, tactical, and actionable steps that will help you build a sustainable business that stands out? You’re in the right place!

Radical Disruption is home to the disrupters. Here, you’ll learn how to take your business to the next level, break the status quo, and build a disruptive business.

Nursing student turned business and social media expert and host Mya Nichol (hey, that’s me!) shares the real and raw of the crazy journey of entrepreneurship and building a multi-six-figure business.

Through solo episodes and special guest interviews, you can expect honest conversations about throwing out the traditional way of business, scaling in a sustainable way, and becoming the go-to expert in your industry. It’s time to build a disruptive business. See you on Tuesdays!

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