BONUS: "Why Didn't They Buy Part 2 - They Weren't Unhappy With Current Accountants."
In today's bonus episode, we focus on the buyers of accounting services - the clients themselves. In particular how they feel, react to and experience their interactions with accountants. That includes why they buy or don't buy, why they move or stay and why they think how they think about you, your firm, your prices and your offerings.
Key takeaways from this episode include:
★ a recap of last week's bonus episode about why prospects don't buy accounting services when accountants think they are talking to the wrong person
★ what leads accountants to think their prospects are not unhappy enough with their current advisors, and so will not switch
★ considering why a prospective business client would invite an accountant to meet if they were not intending to buy or serious about switching firms
★ what has to happen for a business to want to change their accounting advisors
★ the mistake accountants make in using too much jargon in selling to potential new business clients
★ what makes accountants and CPAs wilfully ignorant of how business clients buy and engage new accounting services
★ why problems still remain with pricing new business for accounting professionals
★ how to overcome the perception that potential new accounting clients are not unhappy enough with their current providers
NOTE TO LISTENERS:
The Accounting Influencers Podcast is a daily show with four segments coming out every Monday Martin which are repeated on the other 4 weekdays as standalone episodes, plus a bitesize highlights digest or bonus episode on Saturdays . On Sundays, listeners get a 2 min trailer for the coming week's episodes.
Every Tuesday the show gives you a relevant news topic from the accounting and fintech world with a direct application to accountants, CPAs and bookkeepers. Great to stay informed and build your commercial acumen.
Every Wednesday and Friday, we feature an uncut interview with top authors, leaders, thinkers and performers in the accounting and fintech world.
Every Thursday the show gives you a practical 'here's what works' tips concerning a key challenge, need or strategy for accountants, CPAs and bookkeepers. Great to stay current and keep your skills topped up.
Finally, every Saturday gives listeners a bonus episode which focuses on the buyers of accounting services - the clients themselves. In particular how they feel, react to and experience their interactions with accountants. That includes why they buy or don't buy, why they move or stay and why they think how they think about you, your firm, your prices and your offerings.
Martin and Rob love to hear from the show's 18000+ unique listeners in 144 countries around the world. If you like the show, leave a review wherever you listen, and please recommend the show to your friends and colleagues.