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#54 An introduction to the "4 fundamentals of selling more tickets"
Episode 5410th January 2023 • Sports CDP Crash Course - Data Talks • Data Talks
00:00:00 00:05:28

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Some time ago we at Data Talks wanted to truly understand what sports organizations’ biggest pain points were. Serving the sports industry in the best way possible is our biggest passion so of course we would go that extra mile to make sure we really are doing that. And continuing to understand sports organizations’ pain points is something we prioritize. So we wanted to find out what sports organizations’ very top priorities are. Would they like to sell more tickets? Do they want to get more personal with their fans? We were very eager to know what was at the very top of their priority list! So, we devoted a couple of months to market research to dive deeper into the depth of their problems. 

We spent long hours talking with decision-makers and leaders in the sports industry. We listened to every single one of them to deeply understand how we can support them in what they genuinely need. As a result, we were able to gather some interesting data (because we love data, right?) and would love to share it with you. We firmly believe that this will be a game-changer for many of the sports organizations out there.

So, what did you find out from our research after talking to over 100 decision-makers in sports? We found out that most sports organizations want to focus on; filling up their stadium, i.e selling more tickets to their games, selling more merchandise, and being able to negotiate sponsorship agreements of higher value. This just reaffirmed what we believed and understood in the first place, but of course, it is always better to get information directly from the source.

The subsequent question then became, how? How can you sell more tickets to your games, and more merchandise and negotiate sponsorship agreements of higher value? We’ve got the solution in hand. Just listen on!

You need to:

  1. Grow your supporter base, continuously
  2. Collect supporter data with contact information and merge it with your sales data
  3. Find out which supporter segments you should target with your ticketing campaigns
  4. Send out relevant ticket offerings to those segments in a way that your supporters will really appreciate

These are indeed what we call the “4 fundamentals of selling more tickets”. These fundamentals are s powerful that they helped our customers generate 6-figure revenues within 2 weeks, rocket their merchandise sales by 91% in a single day, reactivate churned supporters and increase their season ticket sales. Powerful stuff.

In fact “these 4 fundamentals of selling more tickets” are so powerful that our CEO and Founder Stefan Lavén will be hosting a live event attended by hundreds of industry executives and decision-makers on the 10th of January at 3 pm CET. If you are a sports executive, or decision maker, or simply work in the sports industry, I encourage you to attend this event. 

If you do miss out, however, do reach out to us and we will be more than happy to take any questions you might have. Contact Lorraine Moalosi

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