We know how important it is to have a plan for our traffic goals, and sometimes that plan requires us to open our wallets. Let’s chat about how you can make sure you’re investing in the right things in 2025.
Episode Highlights:
Where is my money already going?
What do I need to move forward?
Do I need it right now?
Resources Mentioned:
Episode 15 - Do I Need Help with Blogging?
Episode 25 - What’s On Your Traffic Wishlist?
If you enjoyed this episode, please leave a review on Apple Podcasts so we can help as many teacher business owners as possible:
--> Does this episode have you dreaming about having a blog that sends you TPT traffic on autopilot?
My self-paced course, Bring Your Own Traffic, has streamlined video lessons that are designed with you in mind. You don’t have to spend hours sorting through fluff in order to find the nuggets that apply to your business. BYOT outlines the exact strategy that I use to get my clients - teacher business owners just like you - ranking at the top of Google search results.
I’d love to help you get your amazing resources in front of more teachers through blogging!
Head to stephanieroyer.podia.com to take a closer look.
Transcripts
Stephanie 0:00
esting in the right things in:
Stephanie 0:15
Hey there, teacher business owner. It's time to give your bank account a break and pause that ad campaign. I'm your host, Stephanie Royer, and I'm going to show you how to pay less for traffic.
Stephanie 0:26
hes into achievable goals for:
Stephanie 1:25
The first question to ask yourself is, where is my money already going? What tools are you paying for right now, and what purpose are they serving in your workflow? To answer this question, I highly recommend writing down all of these expenses so that you can see them all in one place. This could be paper, pencil, it could be in asana, in airtable, Google Sheets - whatever it is, just get that list written down because you might realize that you're paying for tools that you don't even need anymore. Just as an example, if you listened to my podcast episode about paying less for images, we talked about how stock photo subscriptions are becoming a little more obsolete now that you know Canva pro basically licenses those same images, and so there can be some overlap, and you might not need to be paying for both of those things anymore. As you're listing out the different expenses, this would also be a great time to kind of reacquaint yourself with all of these tools that you're paying for, because they often come out with new features. And down the road, when you are considering purchasing a tool, you might actually already have something in your toolbox that will meet that same need, and you're already paying for it. Just as an example, I was recently looking for a particular tool, and I randomly discovered that my email service provider offers that service now, and I thought, Oh, well, that's nice. I'm already paying for my email, so yeah, I'll just utilize their version of this feature, this tool. And so that is definitely the first thing you want to do before you decide to make any sort of investments in your business, is just to really kind of audit what you already have.
Stephanie 3:20
you blog more consistently in:
Stephanie 6:26
The final question to ask yourself when you're looking to make an investment towards your traffic goal is, do I need this right now? So just a quick analogy, because I am who I am, imagine that you're standing in an arcade, and you have a handful of quarters because you're there to play some games. You wouldn't dream of just throwing the quarter across the room and trying to get it into the slot of the video game way over there. You would put the quarter in the machine that's right next to you, and then you would work your way around the arcade, playing each game as you get to it. I know it seems like a silly analogy, but that's what goes through my mind when people are making purchases for tools that they really don't need at this point in their blogging journey, because by setting a goal to blog more often, you have stepped into the arcade, so to speak, like you're in the right place. You're doing the right things. But it might not be time to open your wallet yet. And the reason why it's important to time it in the right way is because you could be saving money. Or in the two months that you decide to wait to make that purchase, maybe another tool, another competitor, comes out with some new features, and it's a better option. Now, you just never know, and at least at the bare minimum, you're just saving a couple of months by not making these investments until you actually do need them. So just one quick example that comes to mind would be people that want to start taking their blog more seriously, blogging more often, and they want to have a really good, reliable website host, because they've heard that some of these starter hosts, you know, can be slower and less reliable. But in reality, those beginner hosts are perfect when you're a beginner, and then as your website grows, then you can invest In a faster, more reliable host, because it does take time for your traffic levels to grow to the point of needing a more premium website host. And so that was just a quick example that came to my mind of how sometimes we make investments, because in our mind, it all fits in that goal, right? We're standing in the arcade, but we're not at that machine quite yet, and so just keep that in mind when you're looking to make investments in your you know towards your goals. Is it something I need right at this moment, or can it wait?
Stephanie 9:15
The online marketing industry is notorious for telling us that the answer to our traffic trouble is yet another tool, or maybe a course. So I hope that this episode has given you the permission slip to make only the investments that are going to propel you forward towards your current goal.
Stephanie 9:35
If you have a teacher, business bestie, who could use the same permission slip, I would love it if you could share this episode with them. I appreciate it so much when listeners help me connect with other busy teacher business owners.
Stephanie 9:50
Thanks so much for listening to today's episode. If you enjoyed this conversation, I'd love it if you could share it with a teacher biz bestie. You have created high quality resources. Now let's help teachers find them. I'll see you next time.
