Artwork for podcast SaaS District
Validating and Building your Startup through Industry and Corporate pain points with Thomas Petersen | Podcast #8
Episode 819th May 2020 • SaaS District • Akeel Jabber | Horizen Capital
00:00:00 00:52:18

Share Episode


In today’s episode, Thomas Petersen (@Hello_World)  joins us for a 1-on-1 interview on the SaaS District podcast.

Thomas is a serial entrepreneur and startup expert in Service & Product Design, Innovation, Branding, UI/UX and just generally building great innovative Start-Ups from scratch. He has worked with hundreds of different organizations spanning from early stage startups all the way to large Fortune 500 companies. Thomas also co-founded Hello Group in 2006 which was sold to NOA Group in 2018, while  spending time with a company called 80/20 before they were acquired by Square in 2012.

He was the Creative Director at Square for 5 years, where he developed some of the core products and services that exist there today, taking it from a start-up idea all the way until their successful IPO.

He is now the Co-Founder and CEO at First Principle, a Creative Venture Studio focused on starting, helping and funding businesses, including founding several companies such as WeekendHacker and Ghostnote. At First Principle, Thomas and his team help entrepreneurs and corporations create category defining products around the world. Some industry leaders they’ve worked with to build these startups, include: Adobe, Intel, Verizon, HP, Fidelity, Sony, Google, CitiBank, Nokia, Amazon among many others.

During this interview we cover:

  • Creative Venture Studios: what they do

  • Validating your ideas

  • Ranking idea products

  • Underrated growth strategies for startups

  • The importance of design principles

Links and mentions:

First Principle

Get in touch with Thomas:

More about Akeel:


Send in a voice message: