Entrepreneurs are often led to believe that we must be very widely sought or valuable in order to make it. But there is something to be said for niching further down. Sometimes the best resilience against business failure is to become indispensable to a specific sector of people.
In this episode, I (Kyle) interviewed Curt Whitesell, the Owner of WKRP Indy Real Estate and a franchise owner of Greek Pizza, about niching for success. Curt talked about the value of indispensability and being highly specialized. He also opened up about going to zero, not selling to people, living groundhog day, and working the hardest for yourself as a nice guy. Before we wrapped up, Curt and I also discussed acknowledging your self-expectations and simplicity in business.
“I don’t think a lot of people look for opportunities. I think when you’re an entrepreneur or self-employed, you always have to be looking for other ways to lose it or make it with, and be willing to take some risk… I’m not afraid to go to zero. I’ve been there.” -- Curt Whitesell
What You’ll Learn
- Value of indispensability
- Going to zero
- Not selling to people
- Living groundhog day
- Working the hardest for yourself
- Acknowledging your self-expectations
- Simplicity in business
Recommended Resources
Connect with Curt Whitesell
Curt Whitesell is the Owner of WKRP Indy Real Estate and a franchise owner of Greek Pizza.
Curt is a full-service Real Estate Broker specializing in Commercial Development Land in Westfield and around Hamilton County in Indiana. He is also a broker in Residential Sales by referral. The majority of his personal time is focused on family and volunteering in his community.
In addition to his work in real estate, Curt is an independent, local franchise owner of Greek Pizza, an award-winning pizzeria chain known for specialized pizza, pasta, sandwiches, breadsticks and more.
Website: wkrpindy.com
Email: writecurt@wkrpindy.com
Phone: 317.698.2700
Linkedin - Curt Whitesell
Linkedin - WKRP Indy Real Estate Professionals
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CONNECT WITH KYLE MALONEY
Kyle Maloney is a Senior Account Executive at FullStack PEO and co-host of the Savage to Sage podcast. As a high energy Human Resources professional with a strong cross-cultural background and experience, Kyle brings the ability to lead and implement effective Change Management. His policies and procedures enhance overall morale and productivity of both employees and companies.
Linkedin
kyle.maloney@fullstackpeo.com
savagetosage.com
CONNECT WITH DANIEL FULLER
Daniel is a partner and the VP of Business Development for FullStack PEO and co-host of the Savage to Sage podcast. He is passionate about seeing people, leaders, cultures, and organizations develop. He says, “When I have the honor of being a part of that maturation process, it's even more satisfying. My life and work are given to empowering teachable, humble, and hungry leaders and teams to create and sustain joyful, strategic, and productive environments.”
Linkedin
daniel.fuller@fullstackpeo.com
savagetosage.com
CONNECT WITH FULLSTACK PEO
FullStack PEO is turnkey HR for emerging companies. They provide a wide ranging, comprehensive, scalable solution that removes the human resource, compliance, and payroll headaches from a company’s to-do list. Their motto and driving value is “You take care of your company, we’ll take care of your people.”
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