Ever wondered how to step into the world of Product Management? Curious about what it takes to land a role?
Today’s guest host, Becca Moran, speaks with Bryan Postelnek about how he stepped into a new role as a Product Manager.
They discuss:
About today’s host: With 5+ years of experience leading startup product teams and almost 10 years in the DC tech scene, Becca offers a wealth of valuable insights. She is currently the Vice President, Product & Engagement at Procurated, where she leads the product, design, and engineering functions for the company.
About today’s guest: Bryan Postelnek is a seasoned Product leader with over a decade of experience as a PM solving complex problems for companies and its users. On his off time, you may find him traveling, cooking, being an amateur ballroom dancer with his wife, learning to be a dad, asking his friends to play board games with him, or just trying to learn something new this week (currently it's juggling). You can find out about his latest professional ongoings on LinkedIn - feel free to reach out to him for help, advice, or a quick hello.
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Hey, listeners, Tim Winkler here, your host of The Pair Program.
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:We've got exciting news introducing our
latest partner series beyond the program.
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:In these special episodes, we're
passing the mic to some of our savvy
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:former guests who are returning as
guest hosts, get ready for unfiltered
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:conversations, exclusive insights,
and unexpected twist as our alumni
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:pair up with their chosen guest.
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:Each guest host is a trailblazing
expert in a unique technical field.
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:Think data, product management,
and engineering, all with a keen
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:focus on startups and career growth.
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:Look out for these bonus episodes
dropping every other week,
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:bridging the gaps between our
traditional pair program episodes.
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:So buckle up and get ready to
venture beyond the program.
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:Enjoy.
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:Becca Moran: I'm Becca, and
this is How I Got Hired.
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:How I Got Hired is a series of
interviews where product managers share
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:how they landed great product roles.
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:From PMs who made a career pivot into
tech, to those with more formal training,
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:How I Got Hired captures the various ways
to open doors into the world of product.
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:We'll be talking about each guest's
recipe for success, what motivated
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:them to get into product, How they
prepared for the interview and what
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:they did to set themselves apart.
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:For today, my conversation with Brian,
I have the pleasure of being able to
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:talk about the other side of the table,
uh, as the person that hired him.
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:Um, just for a little bit of background on
me, uh, your host, my name is Becca Moran.
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:Um, I am currently the VP of product
and engagement at Procurated,
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:which is a rating and review
site for the public sector.
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:We get into that a little bit more, uh,
in a minute, but, um, my guest today.
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:Is Brian who, uh, I had the
pleasure of working with over
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:the last few years at Procurated.
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:And, uh, we hired Brian from
Angie, aka Angie's List.
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:Um, and that's the story
we'll be talking about today.
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:So, um, before we get into
things just to, uh, kick it off
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:and break the ice a little bit.
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:I thought it would be fun for us to play
a little bit of, uh, 2 truths and a lie.
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:So, Brian, did you prepare
your truths and lines?
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:Bryan Postelnek: I did.
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:Uh, I did.
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:And thank you for having me here.
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:Becca.
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:Um, long time listener.
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:Uh, first, first, first time, uh, joining
first time calling in, um, no, yes, I
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:did prepare and I had to think about.
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:Yeah, I have a theme, uh, to my,
my two truths and a lie, you know,
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:I put some effort into this one.
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:Okay.
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:Becca Moran: Um, do you want to go first?
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:You want me to go first?
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:Bryan Postelnek: Sure.
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:Sure.
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:I'll go first.
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:Um, so, uh, two truths and a lie.
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:Uh, so one of these, one of these
is a lie, but the theme, uh, I, I
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:figured, you know, uh, true crime
podcasts are all the rage these days.
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:And so I figured I would talk
about, list out your crimes, confess
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:to crimes, uh, on the air today.
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:Yeah, right.
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:I confess to, uh, you know, things that
are not, um, like, uh, like illegal,
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:I guess, like things that you would,
you would get in trouble for doing.
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:Okay.
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:Um, when I was in high school in
particular, uh, so they're all,
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:they're all, uh, you know, crime
adjacent, if not actual crimes.
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:Um, uh, but when I was in high school,
so surely the statute of limitations, no
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:one's going to come after me for these.
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:Um, so, uh, number one, uh, I broke
into my crush's locker to fill it
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:with candy for Valentine's day.
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:Number two, uh, I snuck myself
and my friends into a Batman
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:movie in IMAX in New York city.
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:And number three, I went out to the
guidance counselor's computer and
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:changed someone else's schedule.
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:Becca Moran: Ooh.
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:I feel like all of those sound like the
plot of, like, a classic teen movie or,
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:like, scenes in a classic teen movie.
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:Bryan Postelnek: I mean, I was a teen,
so, you know, I was just limping out what
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:I saw on television and in the movies.
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:Becca Moran: I'm gonna guess that filling
your crush's locker with candy is a lie.
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:Bryan Postelnek: Uh, you're correct.
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:I have not broken into anyone's locker.
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:I didn't, I didn't, uh, cross that,
that line, which I think is actually,
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:um, the most illegal one of them.
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:I, if I were to, to put my finger on it.
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:Um, I did sneak my Whose, whose
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:Becca Moran: schedule
did you change and why?
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:Bryan Postelnek: Um, so, uh, my wife's.
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:Uh, there's a, there's a whole, even in
my wedding vows, uh, I talk about this.
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:I say, I say like I committed
a minor cybercrime by, by,
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:by changing her schedule.
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:Your early days of hacking.
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:Yeah.
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:Uh, it's, uh, yeah, what, what happened
was, uh, the guidance counselor had
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:left the room as she tells the story
was like, I just went on the computer.
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:I, you know, he might've
given me permission.
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:I might've just gone on there.
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:Who's to really tell at this point?
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:Because.
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:He doesn't work at the school anymore.
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:Uh, so, uh, yeah, I changed her schedule.
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:Um, cause she needed to, she wanted to
take drama again and, uh, she needed
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:to also like take some other classes.
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:And so like I rearranged her schedule
and, uh, funny enough, my wife is a,
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:uh, a professor of social psychology.
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:Uh, I put her in AP psychology.
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:Which, uh, so you changed
the course of her life?
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:I did.
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:I think she didn't have any
business being in that class.
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:Like, yeah.
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:Uh, like, you know, she didn't
take like a, a prereq or something
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:that maybe some people took.
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:I was just like, yeah, put you in here.
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:I put her in AP Biology.
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:Um, and we actually, you know, we, we both
ended up taking that drama class together.
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:Um, she was in the room.
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:Mm-hmm.
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:So also, I should clarify that she was
in the room when I changed the schedule.
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:It wasn't just like, I like this girl.
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:Change your schedule.
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:Yeah, no, like it.
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:It was it was all there.
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:That's
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:Becca Moran: amazing.
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:Um, I'm also impressed that, like,
in my mind, this, the software
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:that you would use to schedule
high school classes, like, doesn't
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:naturally sound very user friendly.
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:So I'm kind of like, you could
just jump on there and be like,
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:Bryan Postelnek: like,
yeah, that's a good point.
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:You know, Katie and I don't talk much
about like, what did that interface look
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:like that just made this so easy for me
to just go and do, but I guess it must've
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:just been like, you know, drop down,
pick a class, make sure there's room.
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:Becca Moran: Kudos to the, uh,
the product person that built
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:whatever software that is.
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:That's right.
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:Bryan Postelnek: Yeah.
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:Yeah.
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:So that's, uh, that's, that's me.
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:Becca Moran: Amazing.
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:All right.
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:I also had a theme, not a crime
theme, but maybe I'll keep that
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:in mind for future episodes.
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:Um, okay.
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:So mine is all kind of medical
issue related without getting
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:Bryan Postelnek: too personal.
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:I mean, that's also, that's
also a popular theme, like, you
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:know, uh, medical mysteries.
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:Becca Moran: My strange ailment.
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:Yeah.
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:Um, these are not mysterious though.
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:I will say.
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:Um, okay.
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:So number one, uh, in high school
I was sleepwalking and fell from
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:a loft and broke my collarbone.
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:Number two, I was born tongue
tied or number three, I recently
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:ended up in the telomere failure.
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:Okay.
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:The top of a cheerleading pyramid,
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:Bryan Postelnek: I'm not, you didn't
ask me any clarifying questions, but
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:like, I'm like, how recent was this?
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:Uh, that, that you tried that.
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:Um, I'm going to say that, uh, you
were not born with a tongue tie.
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:That would be wrong.
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:Was it?
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:Do I want to be wrong twice?
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:Um, uh, I'm gonna guess,
uh, The cheerleading one.
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:Now you fell.
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:Becca Moran: Yes.
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:So, uh, I, the, uh, the cheerleading one
was recently it was Easter of this year.
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:Um, my, uh, cousins are to blame for
their lack of strength and ability.
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:My lack of balance and grace
and sobriety was a factor.
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:But, um, no, that's a real story.
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:Uh, I have the ER bill to prove it.
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:Um, I was also born tongue tied and
I, uh, had, I could talk totally fine,
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:but like weirdly in middle school,
I decided that I absolutely must
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:have the surgery to like, correct
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:Bryan Postelnek: it.
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:Yeah.
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:I'm like, I'm like, you know, I thought
maybe I would hear it or something when
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:you talked that, like some evidence.
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:Well, and
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:Becca Moran: that was the thing, like,
as a kid, my parents were like, well,
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:we'll see if she can talk right or not.
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:And then I was fine.
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:And then I was like, no,
I can't be different.
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:I need
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:Bryan Postelnek: to, I need to correct
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:Becca Moran: this.
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:Yeah.
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:Anyway.
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:Um, but no, I did not sleepwalk
and fall and break my collarbone.
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:I have actually.
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:Even despite the cheerleading
incident, never broken a bone.
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:Um, but that is a real story.
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:My friend in high school did do
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:Bryan Postelnek: that.
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:So, wow.
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:You know, I think, I think you really
played on what I knew about you.
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:Uh, and, uh, but I didn't know, cause I
didn't know that you never broke a bone.
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:Um, I did know, uh, like sleeping
was, was a medical concern for you.
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:So that's good.
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:Well done.
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:Well done.
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:Um, well.
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:Becca Moran: I, um, I would have tried
to think of a good segue into our
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:Bryan Postelnek: story, but who really
the audience decides if it's a good segue.
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:It's not up to us.
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:So
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:Becca Moran: thank you.
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:And, and you're the, the segue King.
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:So I wouldn't want to insult you.
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:Yeah.
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:Yeah.
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:Yeah.
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:But, um, we can, uh, we can get into
a little bit of the story of, uh,
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:how we met and your unique journey
into, you know, Um, the product
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:role at Recurated and, and all that.
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:So I guess maybe as a good place
to start for our listeners, um.
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:Would be if you could talk a little bit
about kind of rewinding two and a half,
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:almost three years ago, kind of where
were you, what was going on, uh, in your
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:life at the time in terms of your, you
can go broad, but maybe specifically in
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:terms of your, your role at, at Angie and.
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:Um, kind of what pain is the scene
leading up to, uh, your interview at
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:Bryan Postelnek: procurated.
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:Yeah, so, uh, leading up to
interviewing at procurated.
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:Um, so for context, I think it was
either the very end of October or it
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:was the very beginning of November
:
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:LinkedIn message from Anessa, um, the
recruiter y'all were working with.
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:So shout out to Anessa.
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:Um, just call them out as I see them.
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:Uh, but at the time I was working
at Angie's list, um, I was
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:the, I was a product manager.
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:I was responsible for, um, the
service provider mobile app.
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:Um, and there we were, uh, I was
starting to get a little bit of traction
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:for some stuff we wanted to do there.
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:I'd like just put together a presentation
around, um, uh, some advancements
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:I wanted to make in it and starting
to get some, some buy in for that.
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:And also at the same time, we had
just started pivoting internally for.
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:Um, the rebranding, um, from
Angie's list to Angie, um,
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:Becca Moran: had you, what was
the status of the home advisor
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:merge acquisition or, oh,
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:Bryan Postelnek: yeah, the home
advisor merger started like a
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:month after I joined in 2017.
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:Uh, so.
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:Uh, so that was like May, June
of:
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:Um, by now we were well merged.
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:Um, you know, still some things here
and there that, that didn't quite
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:get coupled yet and still some things
that were completely distinct and
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:owned by their team versus ours.
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:Um, but this was we had known for a
little bit that, uh, that the rebranding
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:was going to happen and we're starting
to move everything in the direction of,
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:you know, we had like a hard deadline for
when the, the rebrand was going to happen.
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:So we're starting to organize
everyone that direction.
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:I was working on, um, some payments
feature, I think some payments
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:and billing and invoicing as
well within the pro mobile app.
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:Uh, so I was working on all those things.
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:Um, and I wasn't really looking,
honestly, um, you know, I, uh, I thought
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:that I was going to stay on for a
little bit, see how the rebrand goes.
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:Um, but then I got this, uh, this message
from Vanessa and, you know, uh, I guess
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:the other things to paint the picture
at the time is we're in the middle of
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:a pandemic and I was living in Ohio.
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:Um, so just imagine me in a, in
a 2 bedroom apartment in Dublin,
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:Ohio, uh, sit on my computer and
then LinkedIn message comes along.
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:Um, and I was really
excited because, uh, yeah.
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:Yeah, I love it when people reach
out to me and are interested in me.
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:So there's this vanity.
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:Yeah, I do.
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:Like when I'm not even doing
anything, they just like say,
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:Hey, uh, would you like this job?
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:Uh, but, uh, that, and, and, you
know, I remember distinctly, you
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:know, Anessa in the message described,
you know, some of the, some of the
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:impact and the mission of procuring.
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:And I was like, Oh,
this sounds interesting.
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:You know, I don't really know what I'm
getting myself into, but I'll take a crack
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:at it and, and see, um, see where it goes.
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:Yeah, well,
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:Becca Moran: I'll give a little bit of
the perspective kind of from the other
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:side of things, um, to share with folks
kind of where we were at that point.
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:So, um, when I joined procurated,
um, employee number 1, um, I was
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:doing a little bit of everything as,
um, tends to happen at that stage.
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:And, um, For a while was kind of
the, the person doing the, all of
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:the day to day product work and.
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:Um, at this point, we had kind of
grown to a size where just was not
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:feasible for me to be doing all of
that in addition to other things.
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:And, um, our engineering team had grown.
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:I think we were, I guess we hired
a few engineers, like, right,
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:started like the same time as you.
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:Um, so we had a team of five folks.
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:Yeah, it was five when I joined.
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:So, yeah.
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:You know, I, I can't keep up.
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:I couldn't keep up with,
uh, with 5 engineers.
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:So, um, you know, we were really
thinking about in an ideal world,
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:finding somebody that had worked for
a ratings and review platform, even
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:though, you know, we're focused on the
public sector, very different than, um,
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:you know, The, the space that Angie's
list is, is focused on, but tons and
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:tons of parallels and, um, we can talk
about this more in a bit, but I think
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:that's certainly 1 of the reasons that
you were able to hit the ground running.
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:Um, so, yeah, I think when Vanessa
found you, it was like, this is a
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:great profile of of someone with
a really relevant experience.
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:So.
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:I also want to just rewind
maybe 1 step further.
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:Um, uh, I think the where you were
in terms of Angie's list is relevant.
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:Um, but I also think you have kind of
a cool path in terms of, like, what you
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:studied and, um, some of your, like,
initial startup work that you did.
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:So, um, do you want to
talk about that for a
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:Bryan Postelnek: minute to.
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:Yeah, um, yeah, so, like, uh, my
background background, if you rewind 10
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:plus years ago, uh, is, uh, you know,
I had an engineering undergraduate
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:degree with a minor in theater.
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:It still says on my resume,
a minor in theater because I,
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:it was almost a double major.
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:Uh, uh, but.
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:We've heard it
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:Becca Moran: started in high school
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:Bryan Postelnek: drama class.
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:Yeah, right?
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:Yeah.
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:It's high school drama class and I
did some more theater in college.
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:Um, that's that's a whole another
story about different career paths.
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:I think I could have gone down.
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:Um, could have been an actor.
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:I think honestly, I thought I was
going to be like a playwright.
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:Um, I've really enjoyed
the playwriting professor.
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:I had in college, uh, it
was, it was a lot of fun.
321
:Uh, so, uh, so I did that and then I, I,
uh, I wasn't sure what I wanted to do.
322
:And I found, uh, Lehigh
was doing this program.
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:Uh, the first class of it, they
were doing something called the
324
:masters of engineering and technical
entrepreneurship applied, got in.
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:Um, and the, the, so I was the first
class of this and, uh, it was pretty much
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:combining, uh, how to start a startup.
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:You know, going through, you know,
understanding business financials,
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:understanding like what it means to
raise money, like pitching our ideas,
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:actually working on ideas that we had.
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:And then, um, you know, the product
development, um, of it all too.
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:So under like prototyping and getting
feedback and, um, you know, doing user
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:interviews, uh, you know, all the way
up to as far as you could bring it in
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:one year, um, you know, while doing
coursework that aligns with this, but
334
:also learning things at the same time.
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:So really, you know, you could think
of as like, An accelerator incubator
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:for this type of thing, but you also
get a professional degree out of it.
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:Um, and, you know, I worked on my
own idea and then I was like, oh,
338
:that's never going to work or slash.
339
:I don't want to do it.
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:Um, it was a live stream theater, and
of course, I had a funny name for it
341
:called the not theater theater company.
342
:Because I'm like, it's not the same
thing anyway, and then I worked
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:on a friend's project as well.
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:Uh, and so that's that's how
I got, you know, a lot of
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:like, uh, product development.
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:Excitement and learning about, you know,
the world, I think, set me up for some
347
:success later on having a good foundation.
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:Uh, and, uh, yeah, from there, I got an,
uh, uh, I worked at a series B startup
349
:in New York, um, and they're making
marketing technology products and, uh, and
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:I learned a lot on the ground there and,
uh, you know, fell on my face a lot there.
351
:Um, you know, learning about, you know,
You know, APIs and, you know, campaign
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:builders working with developers, uh,
working with designers because I had,
353
:like, you didn't do any of that in
the master's program, but you didn't
354
:worry about software development.
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:It was mainly a hardware focused school.
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:Uh, so, you know, just a lot of
learning on that job and learn,
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:learning it very difficultly.
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:Uh, if that's a word, uh, uh,
because I also, my, my then
359
:girlfriend, now wife moved to
Indiana for her, for her schooling.
360
:And so I was actually, um, commuting
back and forth, uh, staying a few
361
:weeks in New Jersey at a time.
362
:To go work in New York and then
working remote from Indiana.
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:Otherwise, that's that's a long answer.
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:Yeah, that's a long answer
about, like, how I got started.
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:Kind of, um, I got started
with an internship.
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:Actually,
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:Becca Moran: it's super interesting.
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:Kind of what you said about, uh, kind
of learn by fire and like, in comparison
369
:to what you learned in the course.
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:Right?
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:Like, I think, A course can be a really
incredible way to learn all of the,
372
:like, best practices or whatever.
373
:Like, here's what you should do.
374
:I think when you actually are in a role,
a lot of that stuff kind of goes out
375
:the window and you're like, uh, okay,
well, like what do I, I'm encountering
376
:countless scenarios that mm-hmm.
377
:, you know, as a class would never teach me.
378
:Um, and I do think that there's
a lot of it that's just kind
379
:of, Bumbling through it at 1st.
380
:Um, I know my experience with that.
381
:So I started before I moved into product.
382
:I was a technical project
manager at Politico and.
383
:Um, before that I was in sales and when
I moved over from sales to tech, like, I
384
:just remember sitting in so many meetings
with our engineers just being like, I
385
:have no idea what anyone is talking about.
386
:Like I couldn't even grasp like anything,
I was just like, this is gibberish to me.
387
:And, um, it definitely took a while
to spend a lot of Googling and a lot
388
:of just asking questions to, uh, be
able to start piecing it together.
389
:But, um, yeah, that's, you know,
everybody has to start somewhere
390
:and it can be a very humbling
experience when you realize that.
391
:A lot of it is just learning by doing
and making a lot of mistakes and
392
:oh, yeah, you know, I'm just saying,
okay, I don't not sure what else
393
:to do, but I won't do that again.
394
:Bryan Postelnek: Right?
395
:And like, I feel like, you know,
yeah, I have that background in
396
:the degree and then, you know,
you read like Kagan's books.
397
:Um, to try to, like, understand,
like, here's how it should work.
398
:And it's like, well, okay.
399
:So, again, all these things are, like,
best practices, you know, the, the,
400
:the reality of the world is tugging you
towards, uh, chaos or, you know, the, the
401
:least amount of friction to get something
done, um, or power, you know, uh, power
402
:dynamics with an organization, uh, you
know, but it's good to know those things.
403
:Like, it's good to know, like, here,
here's a version of the world that's
404
:Idealistic, uh, maybe possible
under the right circumstances.
405
:Um, and if you agree with it,
just start, you know, tugging
406
:yourself and the processes towards
that, um, as, as much as you can.
407
:Um, and then adjusting, of course,
for your, for your various cultures.
408
:Um, but it's good to know, because then
you can once, you know, like, kind of like
409
:best practices, you can then be creative
on top of it about what works for you.
410
:Becca Moran: I'll say that's definitely
something that appealed to me about
411
:joining a very early stage startup.
412
:Like I said, employee
number 1, I was like, Ooh.
413
:This is cool.
414
:Like, I, I can create
this, um, product culture.
415
:Um, and, um, so that was very
interesting to me where you're, you're
416
:not kind of coming into, uh, something
that's already established and.
417
:And lamenting the, you know,
like, oh, you know, it should
418
:be done this way, not that way.
419
:Right.
420
:And, and of course, like, you realize
that even with a clean slate, it's
421
:very hard to kind of model things
after the, the best practice.
422
:For lots of different reasons,
but, um, yeah, that was definitely
423
:something that appealed to me.
424
:Anyway, let's see back to our story,
so we've got some good context on, uh.
425
:Where you were, what was
going on in your head?
426
:Um.
427
:Let's talk a little bit about,
um, you know, what you remember
428
:about kind of the, the interview
process and preparing for it.
429
:Um, if you can share just some thoughts
on, like, what are some of the things
430
:that you remember doing in preparation
for the interviews that we did with you?
431
:What are some things that kind of
stand out to you as as maybe things
432
:that helped you in that process?
433
:Bryan Postelnek: Yeah, uh, in terms
of like preparation, um, I'll admit
434
:I probably didn't do very much, uh,
because, um, I'm, I'm, I'm like that,
435
:I guess we're like, you know, like for
the first one, I'm just like, I'm just
436
:going to hear what we're going to talk
about, feel it out, see what's going on.
437
:Um, I don't even remember who
the 1st person I talked to was.
438
:I might have done a phone
screening with Vanessa.
439
:Um, and then I talked to you probably,
because that would seem like a logical
440
:order of events, um, you know, uh, you
know, and got progressively more excited.
441
:I think I talked to you.
442
:Um, I, I distinctly remember, uh, like.
443
:I feel like I distinctly remember
as I went on the interview
444
:process, I dressed nicer and nicer.
445
:I was just like, wearing like, you know,
like a sweatshirt for like, the 1st 1
446
:and then the next 1 is like a, like a
447
:Becca Moran: shirt, right?
448
:Like, sometimes.
449
:The startup vibe is super cat sometimes.
450
:It's
451
:Bryan Postelnek: not.
452
:I think I just wanted the job more and
more as I like started talking to y'all.
453
:I was like, I really like these folks like
454
:Becca Moran: the final
interview with like a tuxedo on.
455
:That's right.
456
:I really, really
457
:Bryan Postelnek: want this.
458
:Please, uh, but yeah, no, I
remember, uh, you know, I had
459
:a great conversation with you.
460
:I think then I talked to, um,
George and Jacqueline, right?
461
:Um, as my, my next round
462
:Becca Moran: are us designer and 1 of our
463
:Bryan Postelnek: engineers.
464
:Yes.
465
:Uh, and then, uh, I did the final round.
466
:Um, yeah, cause that was the
first time I met, I met Jess.
467
:Um, and so I did the final round with
you, David was there, uh, Jess was there.
468
:And then I, in my notes,
it says Jenna's here too.
469
:Um, that's possible.
470
:It's possible.
471
:About it.
472
:And you know, the, what it says
next to Jess's name is operations,
473
:question mark, question mark.
474
:Like, I'm like, I don't,
I in the audience.
475
:Yeah.
476
:Um, but, uh, but for that, you know,
so like, I didn't, I didn't prepare
477
:much for the first few interviews.
478
:I talked about my story, um, for the
final round, I had a presentation to do.
479
:Um, and that was a presentation
around, I want to say like virality
480
:and like how to make the product more
viral and, you know, to pre that one
481
:I had to prepare for, of course, but.
482
:That's why
483
:Becca Moran: we were really focused
on the love as a product, uh,
484
:kind of like theme, uh, which was.
485
:This idea that, um, yeah, I guess it
was like thinking about really how do
486
:we kind of make our product go viral?
487
:How do we make people love it so
much that they can't help, but tell
488
:other people or whatever, um, I'm
kind of laughing as I say this.
489
:Um, I'm full disclosure.
490
:I'm not sure we figured that out,
but that's, and that's probably in
491
:some shape or form, the goal of.
492
:Uh, any product team, but, um, you
know, I, it, but I guess maybe to give
493
:us a little bit more credit, like it
is a very, um, important potential
494
:strategy for as like a growth mechanism,
especially in like marketplace businesses.
495
:Um, so, you know, it was relevant
is relevant, but, um, how did you
496
:like think about, you know, I feel
like those challenges, even You
497
:know, as someone who creates them,
I'm always like, is this fair?
498
:Like, it's really hard as the hiring
manager to like remove yourself from
499
:the business and think about like,
what's a fair prompt to ask someone that
500
:reasonably like, shouldn't have much
depth of understanding of like what our
501
:business is and what our product does.
502
:So like, um, either in relation
to the specific prompt that you
503
:worked on for us, or just how you
think about this in general, like.
504
:How do you overcome that?
505
:Bryan Postelnek: Yeah, I
think that, uh, it's tough.
506
:I think that I don't recall the prompt
being particularly like difficult to
507
:grasp what was going on at Brooke.
508
:You're like, or at least what
you wanted from me, right?
509
:Like, there's assumptions
I'm going to make.
510
:I have this whole like brain dump
document that I'm looking at that I dug
511
:up because I'm like, I wonder what I used
to think or how I did prepare for this.
512
:And I did bring up, I built
a presentation on top of it.
513
:Um, but I think that, uh, I think,
yeah, it's a balance because you
514
:don't want to like put, you know, a
lot of You want it to be easy enough
515
:for the person who's interviewing in
order to grasp whatever's going on.
516
:Um, I also struggle a little bit with Um,
you know, there's, there's talk, there's
517
:talk about, you know, uh, like the prompts
being a form of like free consulting,
518
:um, on behalf of the interviewees.
519
:Yeah.
520
:Uh, and so I think, you know, if I
were to take another crack at like,
521
:you know, I did one for the designer we
hired and was similar, like, you know,
522
:thinking about, um, you know, what is
going to be meaningful that has good
523
:context for our business so they can
get excited about what we're working on.
524
:Like there's that like balance.
525
:Um, because you want them
to, like, kind of start to
526
:understand here's the business.
527
:Um, you know, when we say Yelp for
government, was that really mean, uh, or
528
:some of the underlying things you're gonna
have to think about, but you also don't
529
:want to, you know, them to feel like, oh,
I'm just giving them my ideas for free.
530
:Yeah, they may or may not hire me.
531
:So I think it's just about like
being really thoughtful about it.
532
:And I think there's ways that you can
look at, um, other, other companies
533
:and just leverage their company
as like what you would do here.
534
:Like if it were, you know, you know,
it could have been a prompter on like
535
:Yelp and how to make Yelp's viral
coefficient, um, higher or something.
536
:Um, so that you can, an
analogous business, but a totally
537
:different set of circumstances.
538
:I like that kind of
539
:Becca Moran: translating it to something
you do know, um, which I think is a really
540
:great way to then be able to demonstrate,
like, how you think about something.
541
:Right?
542
:Because I think that's the thing.
543
:And a lot of these situations
and interviews, um.
544
:People say that about, like, kind of
a case study type question, you know,
545
:how many windows are there and, uh, uh,
buildings in Manhattan or whatever, right?
546
:Like, it's not really about
getting the right answer.
547
:It's just showing, like, okay, are,
are you thoughtful and logical in the
548
:way that you work through the question?
549
:And how does that provide some
insight into to how you think?
550
:So I think to your point,
if you can find something.
551
:Analogous to the the business
and then relate to it that way.
552
:That's a really good strategy.
553
:That's awesome.
554
:Um, looking back, is there
anything you wish you knew about
555
:the company or the role that, um.
556
:I don't know, like, would have helped
you in the process or like that you just.
557
:I feel like maybe you should
have known going in that you
558
:didn't know, like it's yeah.
559
:Reflecting back, any thoughts
560
:Bryan Postelnek: on that?
561
:Uh, I will say, um, don't be like
me and not research the company
562
:before you go interview for
like, no, we still got the job.
563
:So I still got the job.
564
:Yeah.
565
:There's like, I loved
working at procreated.
566
:So like, you know, don't, don't, uh,
uh, there's like the, the pro con here.
567
:Like, I'm not saying
like research it because.
568
:I, you know, I got into something terrible
and you will too, yeah, uh, I lucked
569
:out like all things, all things here.
570
:I was very fortunate and lucky
to, to work with you all and, and
571
:have a lot of fun doing it and,
uh, and build some cool stuff.
572
:Uh, but I would say, do I'm in the
interviewing process now, and I'm,
573
:you know, doing my research on these
companies as I, you know, start to hear
574
:back from them and, um, start to get
farther in, um, it takes time, of course.
575
:Which is the takes time and effort.
576
:Um, and you kind of just want to go.
577
:Go through the interviewing process.
578
:What are
579
:Becca Moran: some tips
on, like, that research?
580
:Like, I remember, I remember, like,
when I first graduated from college
581
:and was interviewing and trying to
get a job, I, you know, at that age,
582
:you just, like, don't know anything.
583
:I remember, like, going through
company websites and, like, trying
584
:to memorize, like, I don't know who
was on their board of directors and
585
:like, just like all of this stuff.
586
:Cause I'm like, I don't know
what they're going to ask me.
587
:I don't know what they care about.
588
:Um, like what are some things that you
really try to focus in on when you're
589
:researching a company actually are helpful
and important in the interview process?
590
:Bryan Postelnek: Yeah.
591
:I think what's, what's, uh, when I'm
researching the company, not talking
592
:to them, cause there's so many things
you pick up on when you talk to them.
593
:Um, you know, I, I'm looking
at Glassdoor comparably.
594
:Blind team, blind.
595
:com, um, seeing what, what's written on
the internet about them, looking at their
596
:lot places have great careers pages now,
um, that tell you about their culture.
597
:Um, and then, uh, to like understand
what they're building, like going on
598
:the website, if, if there's a free
version of their tool to download
599
:or get into, that's always good.
600
:Um, what I, what I found, um, when,
when there's nothing, when it's
601
:like, I don't really understand what
this is, but I'm excited about their
602
:mission and what it sounds like.
603
:Um, honestly, podcasts and
YouTube videos these days, um,
604
:I sound like such an old man.
605
:I'm like, look at these fancy
ways of finding out information,
606
:the, the YouTube and the podcast.
607
:Have you heard of YouTube?
608
:Becca Moran: This new site?
609
:Bryan Postelnek: SoundCloud
hosts audiophiles.
610
:Uh, yeah.
611
:So you, so I was doing research on one,
on a, a series A startup and I'm like,
612
:Oh, yeah, You know, I don't, I don't
know, um, I kind of get what's going
613
:on here, like, but, but I really like
to prep for the recruiter interview.
614
:And so I listened to like an hour long
podcast with the founders, um, that
615
:they were on, uh, they were guest guest,
um, participants on podcast talking
616
:about their company and what they did.
617
:And I was like, okay, like I get it now.
618
:I understand how you make money.
619
:I understand what you're doing.
620
:Um, it really helps to,
uh, put it in context.
621
:So anything where you can find
like high level employees.
622
:Um, from those companies on some
type of media, I think really helps
623
:you hear it out loud and how they
describe it in order to contextualize
624
:Becca Moran: it.
625
:I think that's a great point.
626
:I have honestly been shocked,
not just for product rule.
627
:I mean, I think to me, it's like
table stakes for a product rule,
628
:like use the product, right?
629
:Um, you know, yeah.
630
:Play around with it as much as you can.
631
:Um, going into the interview, but
really for any role, like, so we're
632
:curated is you have to, um, log
in to be able to access the vast
633
:majority of the functionality.
634
:And, um, I'm always surprised when people
we interviewed don't ask us for access.
635
:Um, because like, how do you,
I'm not sure you, how you really.
636
:Like, I don't think we have a ton of
great information out there about,
637
:like, what our platform actually is.
638
:Uh, we're getting better.
639
:Um, but, like, I, I think it would be
very hard to grasp if you didn't get
640
:a login and actually poke around and
641
:Bryan Postelnek: use it.
642
:I mean, uh, I didn't have a log, like,
like part of, you know, you asked me like,
643
:what did I know or like about the company?
644
:I didn't, I remember trying to
explain to my, I was at Angie's list,
645
:telling my manager where I was going.
646
:I'm like, it's, it's like
this thing for this thing.
647
:I'm like, I like kind of understand
what I'm going to go work on again.
648
:Super fortunate what I lucked into,
but I just remember being like.
649
:Very excited about it felt very
good about it was was was doing
650
:it on almost like faith alone.
651
:Um, uh, but yeah, Becca, I didn't know
that much about what I was getting into.
652
:Like, like, you've heard it now.
653
:I don't know that I've told you
that before that I started and
654
:I was like, what is this thing?
655
:Um, you know, it's a Yelp for government.
656
:If I even remembered,
that's what we talked about.
657
:But yes, I agree.
658
:Like, I think that now you could
like with the public profiles and
659
:everything, like you'd have a much
better sense of more of what's going on.
660
:There's enough out there.
661
:You know, you have the podcast series too.
662
:I don't know that, you know,
on, uh, decisions that matter.
663
:There's too much talk about exactly
what procurator does or what it is, but
664
:yeah, there's art, there's like, you
know, fundraising articles and stuff.
665
:There's enough that you can, like,
I think today you'd be able to
666
:piece enough together from a few,
especially if you look up David.
667
:Like, David's out there talking
about procurator all the time, right?
668
:Becca Moran: Yeah.
669
:And you can kind of piece together.
670
:I think what's.
671
:Important to the business by what they're
posting about on media or or whatever.
672
:So I think that's a good point.
673
:Um, uh, yes, I guess, um, the kind of
closing out the, the story, um, of how
674
:you got hired at procurated and, uh,
it would maybe be just to talk a little
675
:bit about after you got hired, kind of
what your, your journey was and, um.
676
:Uh, yeah, if you could share a
little bit about, um, like, what your
677
:responsibilities were and maybe how some
of that changed over time during the
678
:Bryan Postelnek: role.
679
:Yeah.
680
:So after I got hired, uh, uh, y'all
had a great onboarding process.
681
:Like there was a whole Asana project
I was given to go, uh, read and
682
:watch videos for stuff and try to
understand the world of procurement.
683
:Um, like I watched some, I was
like, ah, I kind of get it.
684
:Uh, like let's keep moving forward.
685
:Like I'm going to learn
best by just doing.
686
:Um, and so, you know, I remember, you
know, I had that onboarding project and
687
:a few of the things that I was like, give
me things to do, like, like, let's go,
688
:let's start hitting the ground running.
689
:Yeah, um, and I did, I was like, I
was like, you know, no time to waste.
690
:Like, let's let me get into the processes.
691
:Let me start taking on things.
692
:Um, you know, I just did more and more
as, as time went on, um, you know, my
693
:responsibilities when I started were,
you know, I was a senior product manager
694
:and mostly responsible for the day to
day stuff, you know, probably waited on
695
:a few strategic things here and there.
696
:But, um, as time went on, you know, as,
as, uh, after my parental leave, um, in
697
:particular, because, you know, I just
disappeared for 3 months, uh, like, yeah,
698
:I go, uh, after that, you know, just
started increasing, um, my role, like I
699
:worked on some, some big strategic ticket
items, as you might remember, um, do
700
:a lot of user interviews for strategic
initiative around our series around.
701
:Um, worked on, um, you
know, some big projects.
702
:I managed a few folks while I was there.
703
:Um, and then, yeah, it was just
increasing responsibility and
704
:increasing, um, scope and purview.
705
:I think when I started, you know,
I worked on some stuff for the
706
:reviews and converting, you know,
we were using mandrel to send them.
707
:We moved everything to HubSpot.
708
:We optimized the review form since we
had like a few different versions of it.
709
:Um, and then, you know, towards
as I got later on, you know, just.
710
:Yeah.
711
:Working on, you know, both sides of
the marketplace and thinking about,
712
:you know, what's going to move the
needle for sales, what's going to move
713
:the needle for the government side.
714
:Um, you know, what
internal tools do we need?
715
:Kind of like taking on the whole picture,
um, as, as group product manager.
716
:Yeah,
717
:Becca Moran: it's awesome.
718
:What advice do you have for people
in product roles that are looking
719
:to advance in the same way?
720
:Like, are there any things that you
feel like Experiences that you've had or
721
:skills that you've built that have been
particularly helpful in your ability
722
:Bryan Postelnek: to advance.
723
:Yeah, I think that's for advancing.
724
:Uh, I think in general,
like, an attitude towards.
725
:Like, like, being like, let me help you
with that thing, like, really being, um.
726
:Someone who, you know, you see
someone who needs help or someone
727
:who's working on something and just
putting yourself out there to say.
728
:You know, hey, can I help with that?
729
:You know, can I plug in?
730
:And that really helps you grow and
learn about more parts of the business
731
:or other areas of the product, um,
takes things off of people's plates.
732
:And, you know, that builds
goodwill with folks.
733
:Um, so it's a little bit relation,
relationship building as well.
734
:And that helps your career, right?
735
:Like, you know, you've learned more,
you've helped out with things you've,
736
:you've, um, you've got a good reputation
within the company for being someone
737
:who, um, Is helpful and knows their
product stuff and, you know, a lot more
738
:and are willing and are good at it.
739
:Right?
740
:Like, you actually follow through
and everything you volunteer for.
741
:Right?
742
:Um, so I, I do think that that that
go getter attitude can really help
743
:you in your career and not just
being like, it's not my problem.
744
:We're just staying in the lane
and not willing to contribute or
745
:help with anyone else's stuff.
746
:Yeah.
747
:Um, I think as far as skills, uh.
748
:Yeah.
749
:You know, it really depends on the type
of company you're going to work for.
750
:Um, you know, I'm, I'm a
pretty good generalist.
751
:Um, so I've picked up, you know, lots
of things over time, whether it be
752
:user interviewing or data analysis
or, you know, how to just keep the
753
:pipeline good for for engineering.
754
:Um, I feel like I learned a lot by doing
and so just go by doing repping the
755
:muscles, figuring out where you could
improve getting feedback from folks.
756
:About where you can improve, um,
and then, you know, you learn
757
:about where your weaker spots are.
758
:And do you want to invest more in there
and become stronger at those things?
759
:Um, we're not and then, you know,
tailor your career accordingly to
760
:go work for companies that value
more, you know, people who can
761
:pull all their own sequel and don't
really need a data and data analyst.
762
:Like, there's companies that
are looking for PMs like that.
763
:Um, or, you know, I worked at appropriate.
764
:We didn't have any UX researchers.
765
:So it was on you to go do it.
766
:And I love doing that.
767
:And so I got to build
more skills doing that.
768
:I brought in skills ahead.
769
:Um, so you kind of follow, you
know, listen to yourself, listen
770
:to what's going on around you and
what's going on in the market.
771
:Um, and kind of like
follow follow the rabbit.
772
:Yeah, I
773
:Becca Moran: agree.
774
:And I think that, you know, product
roles are such the thezewar.
775
:com Interdisciplinary roles that,
you know, like you said, they're this
776
:idea of staying in your swim lane.
777
:Like, I'm not sure
product has a swim lane.
778
:Like, you kind of got the whole
pool, you know, so, um, you know,
779
:I think anywhere where you see.
780
:a way that you can be helping
the business achieve its goals.
781
:Like to me, I'm always like,
yeah, that's in scope for my role.
782
:I think that's a, a mentality, um, that I
know has benefit me throughout my career.
783
:And I think product roles lend
themselves really well to that.
784
:Um, because you do naturally just have.
785
:Exposure to lots of different parts
of the business and lots of different
786
:functions and, um, and then to your
point, because product rules can be so
787
:different organization to organization.
788
:You know, if you dabble a little bit
and explore and realize you like one
789
:element of what you've been doing more
than other things, then yeah, there's
790
:a role out there where that, that thing
that you like is a big part of the role.
791
:I feel very fortunate to have
kind of landed in a career in
792
:product because I do think it just
gives you so much optionality.
793
:Um, it's fun for people who are,
you know, curious and like to keep
794
:learning and explore new things.
795
:Um, it's a really fun and
interesting career path for sure.
796
:Um, well, I think we're
kind of transitioning to
797
:wrapping up our time here.
798
:Is there any other, um, topic that we
didn't touch on, um, or anything you want
799
:to double back to, um, to elaborate on a
little bit more before we move into our.
800
:We'll wrap up rapid fire questions.
801
:Bryan Postelnek: Um, you know, I will.
802
:Uh, I will say, I think that, um, I
don't think it was emphasized as much.
803
:In talking about getting hired, is it
really didn't, um, no, that didn't matter
804
:for procurator, but I didn't need to
leverage it for procurator, uh, for my 1st
805
:job for Angie's list for this next job.
806
:I really believe in the
power of asking for help.
807
:And for leveraging your network, um,
I think it's, it's a huge part of, of
808
:getting hired, especially in this market.
809
:Um, uh, it's very helpful in
your career just to ask for help.
810
:And, and, you know, it, it doesn't
make you look weak to ask for help.
811
:Um, ask for help in the right
way, you know, shows that you're
812
:willing to learn and that, um,
you're willing to be vulnerable
813
:and you're looking to get better.
814
:Um, so I would emphasize, absolutely
The importance of doing all that.
815
:Um, and.
816
:In context of getting hired, uh, for my
first job, uh, the one based in New York,
817
:um, I got, I had applied for a business
development representative position.
818
:Um, and I was like, oh, it sounds, I
sound like such a dummy on this podcast.
819
:I'm like, I didn't know what I
was going to do at procuring.
820
:Uh, you know, but my
821
:Becca Moran: first job
was going to be either.
822
:I was like, oh, I did have to
make cold calls and I was like,
823
:oh, I didn't understand that
from the interview process.
824
:Bryan Postelnek: Yeah, I, I applied
for this job and I was like, Oh,
825
:it sounds like you get to work with
a bunch of different companies.
826
:How cool is that?
827
:Like, you know, and I talked with
the recruiter and he's like, like,
828
:by the time I got had gotten there,
like I applied in like March, I heard
829
:back in like June from the recruiter.
830
:And he was like, why are you
applying for a sales role?
831
:You have like this engineering degree.
832
:Uh, I'm like, well, yeah, now
I'd like to get into product.
833
:Um, he's like, you know, we have an
intern who isn't quite working out.
834
:Um, you know, let's, let's,
uh, let's see if yeah.
835
:Um, I can get you in for the role and,
you know, maybe they'll, they'll host two
836
:interns here and, you know, I followed
up with him, you know, I was, I asked for
837
:help, you know, you know, getting after
I got an internship, I asked for his help
838
:on how to become a full time employee.
839
:Um, you know, I really leveraged, uh,
the power of someone willing to help
840
:me in, in my early career and then
at, um, at getting a job at answers
841
:list, similarly, like, you know, I had
applied, didn't hear anything back.
842
:I, you know.
843
:LinkedIn messaged or maybe
even email, like the VP of HR.
844
:I was like, Hey, look, I think
they could fit for this role.
845
:Um, you know, and then they're like,
yeah, you would be like, you know, I
846
:got set with a call for a recruiter and
then, you know, the rest is history.
847
:Yeah, I think there really is power
to, you know, the hustle, the asking
848
:for help, the leveraging your network,
um, in, in, you know, getting your job,
849
:but also in, in working in product.
850
:Becca Moran: I think that's a really
great point and something that like.
851
:Yeah, from seeing that as a hiring
manager, like, automatically you get
852
:points for, like, showing hustle and
initiative to, um, to get an interview.
853
:I think that just like, I don't know.
854
:There's part of it that is just kind
of like common sense that, like,
855
:as the person hiring, you're like,
oh, I'm, I'm flattered that you're
856
:so interested and you're pursuing
this, like, That that means a lot.
857
:And, um, you know, I, I think
you're really smart about the way
858
:that you leverage your network.
859
:And, um, you know, I've, I've experienced,
I think, a similar thing in a different
860
:context where, like, when I came to work
at procurated, one of my concerns was
861
:like, oh, my gosh, as the first person
here, like, I'm not going to have,
862
:like, when I don't know what to do,
I'm not going to have someone to ask.
863
:Um, I can't remember who actually
kind of gave me this perspective,
864
:but they were like, you, you
have a whole network of people.
865
:You don't just have your
immediate company to turn to.
866
:And, you know, looking back on
the last few years, I think of
867
:all of the random people that I've
reached out to some of which, like.
868
:I've reached out to people like, Oh
yeah, that person like sold me software
869
:like days ago at, but like, they're
connected to someone I want to talk.
870
:Like, all you have to do is ask.
871
:And I consistently surprised by how
generous people are with their time.
872
:And you know, part of it is
like earning that, right?
873
:Like I'm not running around being a jerk
to people and then you help me, right?
874
:Like be nice, be a good person.
875
:Um, but yeah, like that stuff.
876
:Does go a long way and are even very busy
senior people I have found are oftentimes
877
:willing to help if you just ask.
878
:So, um, I think that's really
great advice and, um, definitely
879
:appreciate your perspective on that.
880
:And of course, I love to see the hustle.
881
:So, yeah.
882
:Um, all right.
883
:Are you ready for the rapid
884
:Bryan Postelnek: fire?
885
:I am ready for the rapid fire.
886
:I would like to be fired at rapidly now.
887
:Becca Moran: Okay.
888
:I'm ready.
889
:That just made me nervous for some reason.
890
:Well, now I
891
:Bryan Postelnek: expect it to be very...
892
:How fast do I have to talk?
893
:Yeah, I expect it to be very rapid.
894
:Okay.
895
:Becca Moran: Um, first question.
896
:Could a friend or close family member
accurately describe what you do?
897
:Bryan Postelnek: Uh, today, uh,
yes, because I'm interviewing.
898
:And I'm unemployed, but no, you,
899
:Becca Moran: for curated . Brian
said, Hey, Brian's mom.
900
:What
901
:Bryan Postelnek: does Brian do?
902
:No, uh, no.
903
:Uh, you know, a lot of the time, no.
904
:You know, I, a lot of the time you,
I still get family members misp,
905
:miss saying I'm a project manager.
906
:Yes.
907
:And I'm like, oh, I'm
not a project manager.
908
:I, you know, I'm a product manager and
I get, I'm sure there's many product
909
:people who also get a little bit
grumpy about, uh, the J and D swap.
910
:Um, but, uh, but no, I've been trying
to describe it for years to, you know,
911
:like, like my wife or to my parents and,
you know, they get like the gist and it's
912
:like, you have to remember what I do.
913
:I should really simplify
it to like, I just.
914
:I just work with people , like I
get things done every now and then.
915
:I'm a people person.
916
:, I'm a people person.
917
:That's, yeah.
918
:Most of my job is just talking.
919
:Uh, you know, it's,
920
:Becca Moran: it's like there's
a challenge of explaining what
921
:the company does, which I find is
like, oh yeah, fertile number one.
922
:And then when people are like, but
like, what do you personally do?
923
:I'm like, it's
924
:Bryan Postelnek: amorphous.
925
:. Yeah.
926
:Yeah.
927
:Like, I'm, I'm both everything
and nothing at the same time.
928
:, like little omni fun.
929
:Yeah.
930
:I'm a little, uh, omnipotent.
931
:Yeah, just all that one.
932
:The all knowing or or is everywhere.
933
:I think that one's omnipotent.
934
:I think means I'm everywhere.
935
:This is omnipresent omniscient.
936
:Oh, gosh.
937
:Oh, man.
938
:There's three versions.
939
:Someone's got to listen to this.
940
:I hope that I work with someone who ends
up listening to this and they're like,
941
:wow, he did a great job on that podcast.
942
:Yeah.
943
:We, we, we thought, we thought
we were getting one thing and he
944
:didn't know his vocabulary of words.
945
:Becca Moran: Speaking of
words, that's a good segue.
946
:What is one like product or tech word
or phrase, you know, business lingo
947
:thing that you wish you never had to
948
:Bryan Postelnek: hear again?
949
:Um, uh, you know, it has something
probably something to do with like,
950
:uh, can I get an estimate on that?
951
:Or like, can we do it faster?
952
:Yeah.
953
:When will it be done?
954
:Those types of things.
955
:I know I'll hear it again.
956
:Um, but you know, it can be a little
bit, uh, uh, nails on the chalkboard
957
:sometimes, uh, depending on when you're
being asked, I'm sure I'm guilty of it
958
:too, like, but I try to ask in probably
other masked ways where it's like, you
959
:know, what if we did this thing or what,
if we did that thing, how does it affect?
960
:That I think maybe some of the
bluntness of, like, just wanting an
961
:estimate, uh, is sometimes a little,
962
:Becca Moran: uh, when you realize
how preposterous that question
963
:actually is, like, oftentimes
you get asked that when, like.
964
:The scope of what you're trying to
accomplish is completely undefined
965
:and you're like, I don't know
how long it'll take to build.
966
:I don't even know what we're talking
967
:Bryan Postelnek: about.
968
:Right.
969
:Like, yeah, I can give you
something, but it's going to be
970
:wrong by some order of magnitude.
971
:Yeah.
972
:Uh, so I become a lot
973
:Becca Moran: more comfortable with
that for what it's worth over the
974
:years of just being like, yes, here's.
975
:Here's a date or a number and like,
with a very flimsy level of commitment
976
:Bryan Postelnek: to that, as
long as everyone knows it's,
977
:it's a flimsy commitment.
978
:Like, like, I've worked in places where,
like, when they ask it, they mean it.
979
:Yeah, you know, you better be right about
this because we're making plans around it.
980
:Yeah, and I'm like, uh, like, we
shouldn't like, we're going to be wrong.
981
:Like, please don't, please don't
982
:Becca Moran: plan the rest of everything.
983
:No matter how much time and effort we put
into estimating, we will still be wrong.
984
:So just know
985
:Bryan Postelnek: that.
986
:Let's just get, if it's something
we definitely feel conviction around
987
:doing, let's just start doing it.
988
:Like, let's just know, let's know at least
it's going to take a year versus a month,
989
:like, like on that scale, but like, don't
ask me for the drop dead date today.
990
:Like we haven't even started.
991
:Becca Moran: Um, I'll ask this in
a general way, uh, about kind of
992
:like over the course of your career,
how often would you say that you
993
:would actually talk to customers
or users in your role in product?
994
:Bryan Postelnek: Yeah.
995
:Uh, I would say, you know,
uh, on the order of monthly,
996
:um, I wish it was more often.
997
:Becca Moran: I thought you pushed us
as an organization to be more diligent
998
:about having these conversations.
999
:Yeah, it was like, it
:
00:55:37,020 --> 00:55:38,090
Bryan Postelnek: came in spurts.
:
00:55:38,470 --> 00:55:41,380
Um, a lot of the time we're like,
you know, I had, I had a question.
:
00:55:41,380 --> 00:55:42,870
I was like, let me go talk to folks.
:
00:55:43,060 --> 00:55:46,330
I, I really wanted to set up more of a
continuous process where, like, you know,
:
00:55:46,340 --> 00:55:48,510
had people talk to on a weekly basis.
:
00:55:48,950 --> 00:55:50,300
It's, it's.
:
00:55:50,950 --> 00:55:55,970
Yeah, oh, yeah, it's, it's a lot of
work, um, you know, between like,
:
00:55:55,970 --> 00:55:58,740
finding the people you want to talk
to, you know, what do you want to
:
00:55:58,740 --> 00:56:00,320
talk to them about consistently?
:
00:56:00,695 --> 00:56:03,495
Documenting synthesizing, like,
you know, there's a reason that
:
00:56:03,935 --> 00:56:07,435
you have UX researchers, uh,
you know, do, do that work.
:
00:56:07,435 --> 00:56:11,265
So it's easier to like, do like a campaign
and be like, here's like the 1 thing I'm
:
00:56:11,265 --> 00:56:13,645
going to go learn about at a given time.
:
00:56:14,395 --> 00:56:18,675
And bunched up all together, um,
but you can, you can do a lot of
:
00:56:18,675 --> 00:56:21,105
them, um, in, in good succession.
:
00:56:21,135 --> 00:56:24,645
I feel like I did like 30 within
like a quarter or something
:
00:56:24,665 --> 00:56:25,045
at one point procurated.
:
00:56:26,345 --> 00:56:30,075
Um, you know, it's just, it's
about really focusing on it.
:
00:56:30,355 --> 00:56:35,135
So, yeah, I, I think an ideal state,
it'd be like one to two times a week.
:
00:56:35,265 --> 00:56:37,725
I'd say that'd be like
super, super healthy.
:
00:56:37,725 --> 00:56:39,085
Like you're in touch with your customers.
:
00:56:39,085 --> 00:56:40,185
You have a good pulse on it.
:
00:56:40,795 --> 00:56:45,085
Um, uh, but I think like if I were
to average it out, like, you know,
:
00:56:45,595 --> 00:56:49,645
I probably Probably once a month
if you had to like spread it out.
:
00:56:50,300 --> 00:56:50,610
Becca Moran: Yeah.
:
00:56:52,280 --> 00:56:58,790
Um, what is a book or person
who has been, uh, that's been
:
00:56:58,790 --> 00:57:00,420
most influential in your career?
:
00:57:02,420 --> 00:57:06,000
Bryan Postelnek: Yeah, I think
the, yeah, I was, I was looking to
:
00:57:06,000 --> 00:57:07,550
see if I have Marty's book around.
:
00:57:07,660 --> 00:57:08,760
I think it's in the ottoman
:
00:57:08,760 --> 00:57:09,110
Becca Moran: over there.
:
00:57:09,120 --> 00:57:11,480
We referenced Marty on a first name basis.
:
00:57:11,970 --> 00:57:12,290
Yeah.
:
00:57:12,970 --> 00:57:13,250
Bryan Postelnek: Yeah.
:
00:57:13,280 --> 00:57:13,610
I wrote.
:
00:57:14,150 --> 00:57:15,830
I've seen him in enough videos.
:
00:57:15,830 --> 00:57:16,640
I've read his newsletter.
:
00:57:16,640 --> 00:57:17,440
I can call him Marty.
:
00:57:17,480 --> 00:57:18,130
I've emailed him.
:
00:57:18,130 --> 00:57:18,366
Didn't
:
00:57:18,366 --> 00:57:20,160
Becca Moran: you say, didn't you
really reach out to him with a
:
00:57:20,160 --> 00:57:20,860
Bryan Postelnek: question at one point?
:
00:57:21,050 --> 00:57:21,470
I did.
:
00:57:21,490 --> 00:57:21,650
Yeah.
:
00:57:21,650 --> 00:57:23,990
I don't remember the question is
anymore, but he writes you back.
:
00:57:24,030 --> 00:57:24,410
Like, yeah,
:
00:57:24,670 --> 00:57:26,740
Becca Moran: this, this just proves
the point I made here earlier.
:
00:57:27,140 --> 00:57:27,450
Bryan Postelnek: Just yeah.
:
00:57:27,450 --> 00:57:29,370
Like there was, there
was a, there was a guy.
:
00:57:29,400 --> 00:57:30,670
Um, I don't remember his name.
:
00:57:30,670 --> 00:57:32,700
I know his newsletter is ABC.
:
00:57:33,490 --> 00:57:34,010
Oh yeah.
:
00:57:34,070 --> 00:57:34,610
Fred Wilson.
:
00:57:34,610 --> 00:57:35,210
You Yeah.
:
00:57:35,210 --> 00:57:35,690
Fred Wilson.
:
00:57:35,690 --> 00:57:36,050
I emailed.
:
00:57:36,110 --> 00:57:39,230
He, he, he wrote about like a
Kickstarter campaign once, so I
:
00:57:39,230 --> 00:57:40,460
emailed him about the headphones.
:
00:57:40,460 --> 00:57:43,510
He was saying We should like
totally get on Kickstarter.
:
00:57:43,750 --> 00:57:44,470
And he wrote me back.
:
00:57:44,530 --> 00:57:45,550
I was like, yeah, yeah.
:
00:57:45,670 --> 00:57:48,040
People, people write stuff
like to write you back.
:
00:57:48,430 --> 00:57:48,700
Yeah.
:
00:57:48,760 --> 00:57:51,710
Um, so, uh, I'm gonna say
:
00:57:51,740 --> 00:57:52,190
Becca Moran: Marty.
:
00:57:52,250 --> 00:57:52,690
Marty Ka.
:
00:57:52,760 --> 00:57:53,060
It's Kagan,
:
00:57:53,450 --> 00:57:53,570
Bryan Postelnek: right?
:
00:57:53,575 --> 00:57:54,290
Marty Kagan, yeah.
:
00:57:54,295 --> 00:57:54,530
Yeah.
:
00:57:54,530 --> 00:57:55,100
Marty Kagan.
:
00:57:55,340 --> 00:57:56,120
The inspired,
:
00:57:56,570 --> 00:57:56,930
Becca Moran: inspired, inspired.
:
00:57:57,140 --> 00:57:57,560
And what was the
:
00:57:57,560 --> 00:57:58,130
Bryan Postelnek: second one?
:
00:57:58,130 --> 00:57:58,640
Empowered.
:
00:57:58,645 --> 00:57:59,300
Uh, empowered.
:
00:57:59,600 --> 00:58:02,030
And then I think he also
co-wrote the most recent one.
:
00:58:02,855 --> 00:58:07,955
Um, I don't remember what it's called
anymore, but it's also like a one, one
:
00:58:07,965 --> 00:58:11,075
word, impactful word, uh, type of thing.
:
00:58:11,855 --> 00:58:16,845
Uh, uh, but yeah, I would say that
one was really impactful because that
:
00:58:16,845 --> 00:58:20,155
really opened up my eyes to, you know,
what product could be, what are some
:
00:58:20,155 --> 00:58:21,645
different ways to think about product.
:
00:58:21,655 --> 00:58:23,865
And it's in a nice, like it's in
one book, one book or two books.
:
00:58:23,865 --> 00:58:24,035
Yeah.
:
00:58:25,875 --> 00:58:26,575
Very readable.
:
00:58:26,605 --> 00:58:27,025
Very.
:
00:58:27,315 --> 00:58:30,475
What's also interesting is like
when you read a book like that.
:
00:58:30,925 --> 00:58:34,875
Um, like I read it at my first job
and I was like, I don't get it and
:
00:58:36,445 --> 00:58:37,735
like, in like the middle of that job.
:
00:58:37,755 --> 00:58:39,015
And then you read it again.
:
00:58:39,215 --> 00:58:41,835
It was either at the end of my time there
or at the beginning of Angie's list.
:
00:58:42,255 --> 00:58:45,545
I'm like, okay, like this
clicks in a different way now.
:
00:58:45,955 --> 00:58:49,835
Um, so I'd say there's some power
to revisiting some of these concepts
:
00:58:49,835 --> 00:58:52,195
and these books at different
stages in your career and being
:
00:58:52,195 --> 00:58:54,725
like, oh, I know this pretty well,
but I forgot about that thing.
:
00:58:54,735 --> 00:58:56,585
Or that's a really
like, he has great ways.
:
00:58:57,345 --> 00:59:01,735
I've referenced a few times, um,
how to know that people are like
:
00:59:01,735 --> 00:59:03,335
invested in your product or idea.
:
00:59:03,335 --> 00:59:07,085
And he has some great tips about like, you
know, if people are willing to give time,
:
00:59:07,085 --> 00:59:09,695
if people are willing to give money, if
they're willing to give, like use their
:
00:59:09,695 --> 00:59:11,865
social clout, you know, to reference it.
:
00:59:11,865 --> 00:59:15,305
Like those are all like good signs
as indicators, uh, people will
:
00:59:15,315 --> 00:59:18,025
like what people are actually
invested in what you're building.
:
00:59:18,515 --> 00:59:21,125
And so it's like, those are great things
to like, you know, go reference again
:
00:59:21,125 --> 00:59:23,435
in a book and like reinforces learning.
:
00:59:24,370 --> 00:59:25,690
Yeah, love that.
:
00:59:26,090 --> 00:59:26,680
Becca Moran: Love Marty.
:
00:59:27,740 --> 00:59:28,130
All right.
:
00:59:28,150 --> 00:59:29,400
Last question for you.
:
00:59:29,900 --> 00:59:35,490
So you, you are on this career path
in product, but, uh, when you were
:
00:59:35,490 --> 00:59:36,950
a kid, what was your dream job?
:
00:59:36,960 --> 00:59:37,820
What did you think you
:
00:59:37,820 --> 00:59:38,330
Bryan Postelnek: would be doing?
:
00:59:39,630 --> 00:59:43,680
Uh, gosh, there's so many things
I thought I'd be doing that.
:
00:59:43,680 --> 00:59:48,250
Like, I've, I've done so many different
things in my life at this point, like,
:
00:59:48,260 --> 00:59:54,970
uh, but I, in terms of my career,
um, you know, I don't, I don't know
:
00:59:54,970 --> 00:59:56,550
that I ever, like, had like, uh.
:
00:59:57,225 --> 01:00:03,735
Uh, I, the only one I distinctly
remember, uh, probably because I was told.
:
01:00:04,115 --> 01:00:06,715
I wouldn't be good at it because
:
01:00:06,715 --> 01:00:09,085
Becca Moran: it gave me this
nice little chip on your
:
01:00:09,085 --> 01:00:09,515
Bryan Postelnek: shoulder.
:
01:00:09,615 --> 01:00:10,025
Yeah.
:
01:00:10,175 --> 01:00:10,515
Right.
:
01:00:10,515 --> 01:00:12,085
Like, like, you know, leading.
:
01:00:12,195 --> 01:00:15,455
So, like, you know, as, as a kid, so not
a teenager when I was like, okay, I'm
:
01:00:15,455 --> 01:00:21,125
going to go be an engineer, um, as a kid,
um, at some point I wanted to be a rabbi.
:
01:00:21,740 --> 01:00:27,200
Uh, yeah, yes, I believe I've
told this before I procurated, uh,
:
01:00:27,610 --> 01:00:32,400
and, uh, the rabbi at the, at the
synagogue, uh, deterred me from it
:
01:00:32,470 --> 01:00:37,000
from some reason or another, um, which
every now and then you still hear
:
01:00:37,000 --> 01:00:39,669
about, uh, spoken in my household.
:
01:00:40,980 --> 01:00:44,990
About like, oh, if that rabbi hadn't
said that to you, maybe you'd be a rabbi.
:
01:00:45,000 --> 01:00:45,020
If
:
01:00:45,040 --> 01:00:50,930
Becca Moran: you, like, knowing what
you know about yourself now, do you
:
01:00:50,940 --> 01:00:52,390
think you would be a good rabbi?
:
01:00:53,120 --> 01:00:55,490
Bryan Postelnek: Um, I
think I'd be a decent rabbi.
:
01:00:55,700 --> 01:00:56,920
I have no idea what makes
:
01:00:56,920 --> 01:00:57,140
Becca Moran: a good
:
01:00:58,570 --> 01:00:58,610
Bryan Postelnek: rabbi.
:
01:00:58,620 --> 01:00:58,930
Right.
:
01:00:59,320 --> 01:01:05,370
Like, uh, I think that, well, knowing
what I know myself about now, um, you
:
01:01:05,370 --> 01:01:09,870
know, my, my, my, uh, religiosity.
:
01:01:09,870 --> 01:01:09,884
Yeah.
:
01:01:10,415 --> 01:01:12,935
I really isn't there, um, but he's
:
01:01:13,085 --> 01:01:13,775
Becca Moran: probably a pretty
:
01:01:13,785 --> 01:01:17,915
Bryan Postelnek: core tenant of it,
but I feel like the, the interpersonal
:
01:01:17,915 --> 01:01:22,085
relationship angle of being, um, a
rabbi, like, that's, that's where,
:
01:01:22,085 --> 01:01:24,705
like, I think, uh, I might succeed.
:
01:01:25,005 --> 01:01:27,655
I'm sure there's some, some
stuff I could do on the margins
:
01:01:27,695 --> 01:01:30,919
to, uh, to, to, you know.
:
01:01:31,400 --> 01:01:34,660
Know how to talk to people better
or or listen in better ways.
:
01:01:34,700 --> 01:01:35,820
There's a good book on that.
:
01:01:35,900 --> 01:01:37,900
Um, we read it.
:
01:01:37,910 --> 01:01:39,140
There's a book club at Angie's.
:
01:01:39,140 --> 01:01:39,860
I suppose the name of the book.
:
01:01:40,460 --> 01:01:42,120
I'm going to remember it at some point.
:
01:01:42,400 --> 01:01:45,700
Um, it has to do with, like,
listening to both sides of the story.
:
01:01:45,700 --> 01:01:47,210
It's probably also on a bookshelf.
:
01:01:47,280 --> 01:01:49,210
Yeah, I'm putting the show notes.
:
01:01:49,210 --> 01:01:53,200
Brian remembered the book that he read
once that he vaguely alluded to at
:
01:01:53,200 --> 01:01:57,480
the end of the podcast about talking
to people about talking to people.
:
01:01:57,900 --> 01:01:58,490
Uh, yeah.
:
01:01:58,670 --> 01:02:00,610
But it's, it's a, it's a great book.
:
01:02:00,610 --> 01:02:02,840
You just, you just learn
about listening to both sides.
:
01:02:03,740 --> 01:02:03,920
An
:
01:02:03,930 --> 01:02:08,910
Becca Moran: alternate universe where
you had become a rabbi and then made
:
01:02:09,560 --> 01:02:14,890
your pivot into product and then like
created some sort of software for rabbis.
:
01:02:15,870 --> 01:02:16,450
Bryan Postelnek: I'm sure they can.
:
01:02:16,560 --> 01:02:18,110
I don't know what that
software would do, but.
:
01:02:18,525 --> 01:02:23,395
Honestly, uh, software for rabbis,
uh, would either be, uh, I think they
:
01:02:23,395 --> 01:02:27,465
know enough about like the, the, um,
like the Torah and everything, so
:
01:02:27,465 --> 01:02:31,025
they probably don't need that, but
they might need like a CRM for like
:
01:02:31,025 --> 01:02:35,315
managing, you know, relationships with
different folks in their communities.
:
01:02:35,465 --> 01:02:35,875
Yeah.
:
01:02:35,925 --> 01:02:40,555
Um, because you, you do with a
lot of personality, just like
:
01:02:40,985 --> 01:02:44,285
just generate, generate something
for me to say about this passage
:
01:02:44,485 --> 01:02:47,185
while conducting, um, services.
:
01:02:47,460 --> 01:02:48,260
That would be a good one.
:
01:02:48,490 --> 01:02:50,210
Um, but I feel like that's just your, uh,
:
01:02:50,480 --> 01:02:51,190
Becca Moran: your favorite rabbi.
:
01:02:51,690 --> 01:02:52,130
Bryan Postelnek: Yeah.
:
01:02:52,530 --> 01:02:52,820
Yeah.
:
01:02:52,910 --> 01:02:53,210
Yeah.
:
01:02:53,210 --> 01:02:54,680
Anyone, anyone use that idea?
:
01:02:54,680 --> 01:02:55,650
I'm not going to pursue it.
:
01:02:56,440 --> 01:02:57,760
Feel free to make software for rabbis.
:
01:02:58,850 --> 01:02:59,480
Becca Moran: Incredible.
:
01:03:00,180 --> 01:03:03,310
Um, well, this has been so fun.
:
01:03:03,410 --> 01:03:08,000
It has been a pleasure talking
to you as always, and, uh,
:
01:03:08,080 --> 01:03:09,850
recounting the story with you.
:
01:03:09,890 --> 01:03:10,880
And I hope that.
:
01:03:11,155 --> 01:03:15,995
Other people find it remotely
as entertaining as I do, uh, and
:
01:03:15,995 --> 01:03:19,385
learn something from it and find
some, some good insights here.
:
01:03:19,385 --> 01:03:20,695
So thank you again.
:
01:03:20,745 --> 01:03:21,195
Appreciate.
:
01:03:21,605 --> 01:03:24,875
You coming on the show
and giving us your time.
:
01:03:25,655 --> 01:03:26,175
Bryan Postelnek: Well, thank you.
:
01:03:26,185 --> 01:03:27,165
Thank you for having me back up.
:
01:03:27,235 --> 01:03:28,625
Always like same thing.
:
01:03:28,765 --> 01:03:29,835
Love chatting with you today.
:
01:03:30,095 --> 01:03:35,405
Hope people find this, um, you know, while
you're driving or working out or whatever
:
01:03:35,425 --> 01:03:39,585
you might be doing while you listen to us,
um, you know, let us know what you thought
:
01:04:00,345 --> 01:04:02,105
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