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Welcome to another episode! This week Paula chats to us about how to differentiate between headshots and personal branding. In the market today, Paula has noticed headshots being marketed as personal branding, which is totally fine, but the objective of this episode is to allow photographers to expand their service offering and how to communicate the difference to their clients. Paula dives deeper into what headshots and personal branding look like for her, and the wide range of photo types she offers to her personal branding clients. 

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