On this episode of The Data Storytellers podcast, we explore the transformation of data into actionable business strategies with Aaron Chapman, Senior Director of Analytics and Insights at P&G. We delve into how P&G leverages data analytics to forge strong partnerships with retailers like Sam's Club, enhancing consumer experiences and driving business growth. Emphasizing the importance of integrating human insights with technological advancements, this conversation sheds light on the critical role of cross-functional collaboration and strategic foresight in harnessing the power of data for retail success.

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00:12 - Introduction to Aaron Chapman and his role at P&G

00:25 - Overview of Aaron's 13-year career transition from digital marketing to analytics

02:30 - Discussing the integration of analytics in strategic roles at P&G

04:05 - Evolution of data and analytics in consumer goods over the years

06:37 - Opportunities for data leaders in the FMCG sector

08:46 - The impact of storytelling and communication in data analytics

13:04 - Discussing leadership traits that combine data expertise with human understanding

17:31 - The role of trust and competence in data leadership

22:54 - Building trust through competence and integrity in data analysis

26:32 - Maintaining momentum and adapting strategies in fast-evolving business environments

33:50 - Closing thoughts and the importance of intentionality in data leadership