This episode we're talking to Jimmy Wu, Cofounder & CEO of Cat Person. We analyze how creating intentional products can lead to a positive overall customer experience across an entire brand.

Jimmy shares how an observation in the pet store led to the creation of CatPerson devoted to supplying an underrepresented customer with the specialized products they desired.

We also chat about the direct-to-consumer movement, innovation in product packaging, leveraging user generated content and how each are only pieces of an ever-growing strategy Cat Person uses to succeed.