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Harness the Summer Energy: Tips for Avoiding Burnout and Boosting Business Growth | Deeply Rooted Business Podcast Season 4 Episode
Episode 1 • 27th June 2024 • Growing a Deeply Rooted Business • Jessica Walther & Rachel Lopez | Rooted Business
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Welcome back to Season 4 of the Deeply Rooted Business Podcast! In this episode, Jess and Rachel dive into the vibrant energy of summer and how it can transform your business. Discover how to integrate Ayurvedic principles for a holistic approach to growth and sustainability. Learn about balancing the Pitta dosha, managing business 'heat,' and avoiding burnout.

Timestamps:

01:22 - Balancing business and self-care

04:07 - Delegation and outsourcing

04:50 - Investing back into the business

06:38 - Avoiding burnout and realignment

11:18 - Maternity leave and future plans

14:47 - Upcoming episodes


Links Mentioned:


Connect With Us:

Jess Website

Rachel's Website

__________

Work with Us 1:1

Rachel's Services

Jess's Services

__________

Learn with Us

Get Jess's Sustainable Success Systems Starter Kit, a Notion Business Management Systems that takes your business from overwhelmed to organized with 4 foundational workflows. <<Learn More Here>>


Get Rachel's Guide to a High-Converting Email list to learn 4 shifts to elevate your emails & embrace sustainability in your marketing. <<Get it Here>>

_________________

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Transcripts

Speaker:

jess_1_06-21-2024_131959: Welcome

back to season four of the

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Deeply Rooted Business Podcast.

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My name's Jess, your

operational expert strategist.

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I know I want to call you

a marketing mastermind.

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I was calling myself an operations

guru, but not vibing with that.

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Ops specialist, ops mastermind,

marketing mastermind, Rachel.

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Here she is.

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rachel_1_06-21-2024_131959: I'm Rachel

we are so excited about this episode

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while honestly going into summer.

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I think there's so many things

that we can touch on, but what

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we've outlined for summer.

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I'm vibing with it's wild.

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jess_1_06-21-2024_131959: We

weren't supposed to record today,

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but I was like, I think that it

would be cool if we recorded today.

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as we open every first episode of

the season we like do an overall,

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what are the energetics of summer?

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And what we plan to cover

as far as this season goes.

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rachel_1_06-21-2024_131959:

you pull a card for the season?

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jess_1_06-21-2024_131959: No, but

actually I have this one right here.

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I pulled this one yesterday.

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This is prioritize focus on your

highest priorities and I will help

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you get motivated and organized.

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rachel_1_06-21-2024_131959: I

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love That That is exactly

what we are trying to go into.

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So, let's just get our

own personal energies.

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how are you feeling going into summer?

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jess_1_06-21-2024_131959:

so I am feeling one.

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I'm feeling very energized because

my business is finally picked up.

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It was a slow, slow, slow

beginning of the season.

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And now it seems like there's just been

like a fire hose of new clients coming

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to me, new opportunities coming to me.

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And really excited about it.

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But I also am very wary because I know

when I get busy, I tend to lose all of

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these really great habits that I have

established for myself in the beginning.

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So I was doing a really good job

at eating my protein for breakfast,

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not sitting down right at my computer

first thing because my bedroom's here.

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Don't walk by my computer.

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Sometimes I will just stop and

start working in the morning,

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especially if I have a lot going on.

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I had been very consistent

in my yoga practice.

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And this week I only went one time,

so fairness is the first step, and

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I'm like, okay, we know that this

is your tendency when you get busy

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to push out self care and neglect

, your body and your self's needs.

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I don't want to do that this time.

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So I want to prioritize myself

because I know when I'm prioritizing

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myself, I'm showing up best for

my clients and for my business.

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And I'm worth it.

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my client can wait so I can eat lunch.

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I can deliver something 30

minutes later so I can eat lunch.

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It's not going to make a difference, but

I think in my head, it makes a difference.

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So how are you feeling?

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rachel_1_06-21-2024_131959: It is such

a weird energy right now, I think,

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because, like you said, things are picking

up, , spring has sprung, , it was wild.

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A lot of the seeds that I planted

have definitely come to fruition.

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But summer to me has always

had this kind of slower,

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relaxing, nourishment type energy.

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And especially in my business and what

I'm seeing is, is that I'm fighting with

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the reality of it and my expectations.

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it.

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So my expectation was I'm going to relax.

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I'm going to, enjoy being

in the pool all the time.

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And reality is we are busy.

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We are so, so busy.

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And so it's kind of this, battle of

avoiding burnout, maintaining good

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habits and really trying to ensure

I don't leave myself to skip out on

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one of my favorite times of the year.

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, I was born in July.

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Like I'm a cancer baby

through and through.

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So this is like my time to shine.

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And it's just, wild because I think

a lot of businesses are probably

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experiencing this same thing because of

how dramatic Q1 was when it was so slow.

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Slow.

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jess_1_06-21-2024_131959: And I

know too, we've talked about it.

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We're like, we can't tell people no,

because we need this for our business.

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And I think we can go into a discussion

about how we're trying to mitigate,

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our balance, being able to enjoy

the summer because I love summer too.

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I like basically live in my

parents pool all weekend.

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I love being outside We're

going on vacation next week.

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With the increased

demands on our business.

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So one of the things that I've been

leaning into that I shared with

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you, off recording was delegation.

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I have brought on a designer.

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I outsourced the podcast editing piece.

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I've been exploring just hiring

freelancers on Fiverr when I

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have little one off things to do.

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So I got somebody to design a

lead magnet PDF for one of my

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clients I was supposed to do.

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We're outsourcing that.

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I outsourced to someone to help me

with a zap that I was setting up,

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but I couldn't figure out what I

could have figured it out eventually.

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It's taken me like.

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Much more time than they could.

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So I've just definitely been exploring.

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Now that I have a little extra income

coming into my business, instead of

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sitting on those, , or just spending

it, which I would usually do is

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investing it back in my business.

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Which I love, I had a light bulb moment.

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my mom works for a very successful

self made millionaire, she's been

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working for him since I was a baby and

they started his company together.

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She was his secretary.

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And I actually got to go to his

Christmas party he was talking to

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me about my business and I was asking

him for him to start his advice.

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And he was like for the first couple

of years, I just invested all the money

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that I was making back into my business,

back into growing the business.

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And I think that was like, I don't know,

a part that I was missing for a long time.

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So I was like, Oh yeah,

I had a really big month.

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, let me go buy this treadmill that

I wanted or something like that.

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But really after taking the profit

first mindset I think that was a big

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eye opener for me is looking at your

operating expenses and my operating

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expenses were super low, but I think

it was almost stalling my business

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because I wasn't investing . The

right amount of money into operating

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my business and helping it expand.

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So it's kind of been a big shift

for me that I'm excited about.

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rachel_1_06-21-2024_131959: that's an

amazing, level up kind of mentality.

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Right.

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Cause I think so often that freedom

of being like, I got my own money and

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I can spend it on whatever I want or

like seeing an influx in certain things,

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but then shifting into that CEO mindset

of no, no, no, we're here for the

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sustainability for the longterm push here

and reframing that, , I'm proud of you.

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That's amazing.

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jess_1_06-21-2024_131959: Right now I'm

outsourcing a funnel design for a client

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and I'm like, I could have done it.

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I could have made it work since I have

the money invested into this designer.

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And then the hours that I would have been

doing that go try to find more clients.

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And that's kind of when

you grow your business.

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I don't know.

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And I think I was almost scalling myself

out because I was like, get clients.

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And then I was like, okay, now I'm busy.

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I don't want any more clients.

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So I'm not going to promote.

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And it's like, but you're

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always going to end up against that,

lane if you don't make the shift.

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So I feel that shift and

it's exciting and scary.

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And all the things

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rachel_1_06-21-2024_131959: Yeah.

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We've broken down.

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The summer season into three buckets.

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So avoiding burnout, cause I think

this is going to be a huge problem

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for a lot of business owners as they

deal with the busyness and deal with

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still wanting to enjoy the summer.

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Summer and not , let it

be this fleeting moment.

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we were talking also about realignment.

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So what Jess was saying about

when she gets busy, her good

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habits tend to just disappear.

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I think that's me through and through,

except I'm not as organized as Jess.

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So I'm living in chaos constantly.

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And then the last one is detox.

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So really being able to purge these

bad, habits and stuff from your

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business and enter into the fall season

with better clarity and all of that.

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So I'm excited.

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What's one pillar that you're most

excited to go through in the summer?

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jess_1_06-21-2024_131959: as a systems

girly, I've really been thinking about

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actually today, I'll have to pull up

my notes cause I was writing it, but

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you've heard me say before, if you've

listened that systems are self care

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but now I've been shifting to is

business stress is a systems problem.

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So if you're stressed in your

business, there's probably.

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Some systems that are lacking, and

I've really been thinking about the

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different types of business stress

that we as entrepreneurs experience.

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So we have financial worry is one pillar

of, business stress we experience and the

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root cause of that is not having a clear.

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offer and profit delivery, profit flows.

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And then the other one that I think that

people experience is mental overwhelm.

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And I think that's from trying to keep

everything you need to do in your head

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or not having a project management tool

or a system to kind of dump out some of

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that stuff and keep yourself organized.

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And then the third one that I think

about, I was like pillaring these

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out this morning, because I think

this is going to be a podcast, maybe

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a freebie, maybe the foundations of

my whole new offer that I'm doing.

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But this is what I've been thinking about

is , the third one is energetic burnout.

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And that's when you're really not taking

a proactive approach to building your

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business or kind of just reacting to it.

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And that's where that

planning system comes in place.

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So I'm really excited just

to explore the difference.

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Versions of entrepreneurial stress.

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What are the root causes of them?

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And then what systems you can

implement to help mitigate that

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so that you can build a peaceful.

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rachel_1_06-21-2024_131959: I love that.

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I'm so excited to be a part

of the journey with you

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jess_1_06-21-2024_131959:

I like how you're laughing.

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I'm like my new offer,

it's all been the same.

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Like the thing here is I still can't say

that I have this one, signature offer.

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And I know that that's going to make

my business so much simplified, but I

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think the manifestor generator in me

is trying to weave it all together.

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And like, In a way that makes sense and

I do it for clients when I'm working with

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them, but it's like hard to explain and so

like they start to go through it actually

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one of my new retainer clients this

week gave me the most great feedback.

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It was something like,

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before you were in my business, I could

not see a way to do this sustainably.

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I didn't even want to do it.

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And now, , since you've been working in

my business, , I can finally , see the

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light that like, I am going to be able to

, build my business in a sustainable way.

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And I was like, that is

like, That is my goal.

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I have like chills.

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I have literally goosebumps.

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That is my goal.

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And can you write that down

or box it to me, please?

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rachel_1_06-21-2024_131959: Yes.

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Capture that testimonial.

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Oh my gosh.

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Yeah, I think that that is, it's

so funny because every time you

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do mention a new offer, I do laugh

because it's all the same offer.

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I think it's just making you feel most

comfortable that it's as inclusive

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of everything you know, that needs

to go into people's systems, which in

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reality, Systems are so complex just

even existing in Jess's space has made

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me see systems in such a different way.

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And so, yeah, I mean, it's wild, but

when Jess delivers, I'm obviously

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speaking to the audience here, not

talking about Jess in third person.

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When Jess delivers, we're

currently working through a

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launch project right now together.

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And it is.

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Mind blowing.

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, I thought I was delivering, like, over

delivering, but what Jess does in this

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space, everybody hire her, please.

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jess_1_06-21-2024_131959: I

like box three, which I'm like,

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I don't want to over deliver.

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Cause I think sometimes my over

deliver tends to overwhelm.

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That was an issue that would run

into a lot with my clients.

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So a big part of me figuring

out what my new offer is, is

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how to deliver it in a way.

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That's not going to work.

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Stress someone out in the first place

because I can go in your business.

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I can see every opportunity and I

can like a bam, bam, bam, bam, bam.

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Start getting it done.

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But now you have to approve

everything that I just sent to you.

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yeah, let's talk.

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I want to hear more about you, Rachel.

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How

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rachel_1_06-21-2024_131959: Oh gosh.

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Well, now that all my clients are brought

into the loop, this is something that I do

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want to share with our listeners is that

I will be on maternity leave in September.

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So we are going to be recording some

really fun episodes to fill that gap.

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But it's going to be a very weird summer

in Texas, a hundred plus degrees already.

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Rocking a baby bump like

it's not ideal, but,

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but we're here, but which is why I've

been so busy because I am no longer taking

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clients for the rest of the year after

September, I have my core clients who are

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sticking with me through the end of year

that we are focusing on black Friday.

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Now, because you should be thinking

about Black Friday right now and

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really kind of like holding their

strategies for the rest of the year.

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So I am only onboarding for 2025, which is

mind blowing that we are halfway through.

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The year, but lots has been happening.

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Lots has been happening

behind the scenes here.

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my clients are excited and

ready to transition with me

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into this new stage of life,

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jess_1_06-21-2024_131959: I'm excited

and I'm proud because I know that

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navigating maternity leave and

having a baby as a solopreneur,

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like you could probably do a whole

episode on that if you figure it out.

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But that was, that's something that

like, it's almost like my biggest fear.

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I'm like, I have no idea what I

would do, but you figure it out.

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You figure it out.

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rachel_1_06-21-2024_131959: Yeah,

yeah, it's gonna be wild, but luckily,

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my husband and I both work from home,

and, he's corporate, and he has a very

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easy job, I will not put him on blast

for what, who he works for, but he

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is fine, that he can take care of, we

can figure out a really good schedule

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to make sure that, It's all getting

handled and it won't all be on me.

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And I'm very, very grateful for such

a supportive partner, but yeah, it's

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going to be an interesting journey and

maybe we do some solo episodes on it, or

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I can do some solo episodes on it, but

I think it's going to be fascinating.

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I'm excited to see how my business

transforms in this space and

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what I allow to stick around

and what I don't, you know?

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jess_1_06-21-2024_131959: Yeah, well, I I

think when big things like that happen,

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it almost forces you to , look at your

business from a different perspective.

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And it's almost like, not saying

, please don't get me pregnant universe.

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But it like forces you to , do some

of those things that you may have

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been just , ignoring in your business.

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Because like, You have to do it.

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rachel_1_06-21-2024_131959: Yeah.

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Which I don't know if any of the listeners

remember from our winter episode,

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where Jess posed a very interesting

question to me that everything was

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to the everybody where it was like,

if you only had six months to double

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your income and do whatever you need

to do, what channels would you do it?

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What efforts would you do it?

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And I have had to live that experience.

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I had the most beautiful

plan outlined for:

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That was like building into Q3 and

Q4 being my biggest quarters and

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I've ultimately had to flip that and

prioritize as much growth in Q1, Q2.

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So.

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These questions that we pose are not

just rhetorical, metaphorical questions.

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Like they're serious situations

that didn't know I was for myself.

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Cause I think when Jess told me that I was

like, Oh, that is such a great question.

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What a great way to focus.

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And then it happened to me.

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So they said, Oh yeah, put it to work.

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jess_1_06-21-2024_131959: All right.

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Yes.

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Yeah.

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All right.

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Is there anything else

that we need to cover

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?

-:

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or the topics that we have planned,

do you think that is going to be

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such a good, , must listen episode?

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jess_1_06-21-2024_131959:

Okay, so avoiding burnout.

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I think business habits to avoid burnout.

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I think that's going to be a really good

one because especially with a lot of

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my clients, like my clients are mostly

working in the health and wellness space.

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They have like really, really great,

like health and wellness habits.

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So I really like the idea of pulling

that into like what business habits,

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routines, rituals can you put into

your business to make sure that you

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stay healthy, like on that front too.

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So I'm very excited.

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rachel_1_06-21-2024_131959: Yeah.

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And then in our next pillar, the

realignment pillar, I think I'm

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the most excited about, and I think

is going to be a huge must listen

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just because of my experience.

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And Jess's experience in this space is

really planning for that black Friday

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push and that final, end of year.

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Q4 type energy.

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So really making sure that you have

a solid plan in place for that last

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half of the year, plus your black

Friday, we're going to go into depth,

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pretty detailed on, what we do for

our own clients and what we know

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is a waste of time and all of that.

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So it's going to be a good one.

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jess_1_06-21-2024_131959: Yes.

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And then our last one

is detox and cleanse.

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And I already went on an

Instagram rant about this, but

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I'm really excited about that.

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Overly hyped tools.

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Which I mean, I don't know

if they're overly hyped.

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It's just like when people use tools

and there's no strategy behind it,

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it's just like, Oh, I'm going to

integrate that into my business because

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we actually are working together with

a client right now who has really,

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really integrated many chat well into

her business and it's working for her.

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But I've seen it work

not too great as well.

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So, talking about overly hyped tools

and how to bring a new tool into your

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business and how to decide if you're

ready to invest in that tool As much

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as I love technology and automations

and software I really also love a

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lean and simple tech stack as well.

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So kind of like vet what new tools

you're going to bring into your business

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because every new tool brings another

layer of complexity into your business.

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And I really just prefer to keep

things as simple as possible.

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Yes.

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All

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rachel_1_06-21-2024_131959: Yeah, so those

are some teasers into the summer episodes

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that we have to record for you guys.

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And I'm super excited about it.

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If you have any thoughts or ideas

of something you want to hear from

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us share them in the DMS with us.

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I think it'll be really exciting, but

yeah, we're kicking off season four.

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It's exciting.

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jess_1_06-21-2024_131959: So until

next episode, we're rooting for you.

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