If you don't have a clear Customer Point Of Pain (CPOP) in your introduction, you confuse your listener so they don’t know what you do and how they can help you. Your CPOP identifies who your ideal clients are and how you can help them so that others know who to refer your way. 

I'm excited to share a deep dive with Mitchell Levy on his brilliant approach to creating a CPOP that establishes instant credibility and connects your heart to theirs.

In this episode, you will learn how to craft a clear and concise "CPOP" to rapidly increase business.

About the Guest:

Global Credibility Expert Mitchell Levy is a 2 time TEDx speaker, an international bestselling author of over 60 books, and an executive coach at Marshall Goldsmith’s 100 Coaches. After interviewing 500 thought leaders on credibility, Mitchell published a 7-country international bestselling book, delivered a powerful TEDx on humanity, created courses, and created the Credibility Nation membership community to help those live, learn and surround themselves with others on the credibility journey. 

He's an accomplished Entrepreneur who has created twenty businesses in Silicon Valley including four publishing companies that have published over 750 books. He's provided strategic consulting to hundreds of companies and has been the chairman of a board of a NASDAQ-listed company. Mitchell has been happily married for thirty-three years and prior to covid-19, regularly spent four weeks a year in Europe with family and friends.

Free Gift Link: Free Credibility Assessment: https://aha.pub/CredAssessment

Please support Mitchell by posting your Free Credibility Assessment results and sharing the link.

Social Media Links:

FACEBOOK: https://Facebook.com/HappyAbout

 INSTAGRAM: @Mitchell.levy

TWITTER: @Happyabout

LINKEDIN: https://Linkedin.com/in/MitchellLevy

YOUTUBE Channel: https://www.youtube.com/c/CredibilityNation

TEDx Talk: https://youtube.com/watch?v=Ge2zZhk766o

About the Host, Elaine Starling:

An international TEDx speaker, bestselling author, coach and mentor, Elaine Starling is recognized for her video show and podcast, The Abundance Journey. After a comprehensive conversation with our higher power during a stroke, Elaine created The Abundance Journey 6 week course to share what she learned. As the Abundance Ambassador, Elaine mentors spiritual, growth-oriented women to align with Divine guidance to achieve their dreams. Elaine’s clients experience more clarity, confidence, and commit to action that achieves their goals. 

Elaine Starling Social Media Links:

Facebook: https://www.facebook.com/elaine.starling1/

Linkedin: https://www.linkedin.com/in/elainestarling/

YouTube: https://www.youtube.com/channel/UC3eXgwdMYYzLicCEcB1Ddrg

TEDx Talk, “Abundance Is a Choice” https://www.youtube.com/watch?v=tMQ0D4sfEys&t=1s

Website: www.TheAbundanceJourney.com

Thanks for listening!

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The Abundance Journey explores all the ways abundance shows up to help you expand the abundance you embody Express and experience as your journey unfolds.

Hey, this is Elaine Starling, the abundance ambassador and the host of the abundance journey and I'm giggling so hard because I'm having this incredible conversation with Mitchell Levy, you are not going to believe this guy. He's just amazing. He's fun. He's interesting. He really has it going on and he gets it. He gets it at such a deep level. I can't even begin to tell you how brilliant this guy is. But I will give it a shot by introducing you to Mitchell because this guy's a powerhouse.

Oh, by the way, I thought I'd say Levy. Oh, I'm sorry. Oh, really? Okay, and keep this in as is this is perfect.

Well, it would be really nice if I know how to pronounce your name. But I think you're awesome. Even though I don't know how to say your name. And I was gonna call you Tony Robbins. So you know. So, Mitchell is a global credibility expert. He's a two time TEDx speaker, and international best selling author of get this over 60 bucks. He's been a little busy. He's also an executive coach at Marshall Goldsmith. 100 coaches. After interviewing 500 thought leaders on credibility, Mitchell published a seven country international best selling book. And he delivered a really powerful TEDx talk on humanity that I listened to earlier today. I absolutely love it. I highly recommend that you listen to it and share it with other people because we are dehumanizing ourselves because we aren't showing up as truly credible people. And so Mitchell really wanted to create a movement and transform how we approach credibility. So he created the credibility nation membership community, to help people live, learn and surround themselves and others on the credibility journey. Mitchell, you are freaking amazing. And I'm super happy to have you here. Welcome to the abundance journey.

No, I'm, I'm honored. It's it's, it's so much fun to be in your presence.

Always fun to chat with you for sure. So Mitchell credibility is a big thing. And you've done a TED talk about credibility. I mean, you're really, really passionate about this. Why credibility?

No, I think I think my entire life I focused on credibility, but I didn't use that name. So from the time my, my biological father left when I was nine, and I question what integrity was like, What should a father be to my first male mentor coach who is hedonistic and narcissistic, and, and taught me all these horrible ways to treat people. I, I was always focused on elements pretty much integrity was a big aspect, both internal and external. For me, and I, I was running a book, I've done many things. I've sat on the board of an Aztec firm I've, I've created executive business programs at universities, CEO networking groups. As a publisher, I publish over 750 books. When I did my first TEDx I, what I like about the TED construct is that it turns it turns you into thinking about an idea or sharing, not a marketing idea we're sharing. And we, as humans have been taught to wake up and grow and do everything marketing, particularly entrepreneurial type humans, like everything we do is selling something and, and an idea we're sharing is not just about making money, right? In thinking about that. And so my first TEDx was in 2017. And I started thinking differently. And all of a sudden, I realized that I no longer like the clients that my publishing company was attracting. Because by the time we were somewhere between a hybrid and sometimes a traditional publisher, people would come to us where their books already written. And I realized that the clients I wanted to work with, were busy professionals wanting book credibility. And I go, Oh, well, that means I have to write the books for them. Because if they're busy, they don't have time to write. So 2018 I created a writing school 2019 At the beginning of the year, I went to Miami for two days and went to a branding camp of one of my friends Ray Perez, and we came up with a brand global credibility expert. Now I've been in Silicon Valley now for 35 years. I've started 20 companies. I used to do a lot of stuff and help the thought leaders be more More thought leader, leadership like trying to come up with another term

thought leader really was. I love that we make up our own words. Thank you very much.

And so what, what, what ended up happening is two months after wearing that title, I woke up one morning with a Napoleon Hill journey inspiration. I just thought if I interviewed 500 thought leaders on credibility, I'd have a book and that book would give me credibility to be the global credibility expert and, and so one of my superpowers, what I do with the books, I'm going to give you two superpowers and a third that I found. One was being able to pull the genius from somebody who said, that's how we end up ghostwriting books as I do the interviews, and then my team ends up creating the content from there, we don't do we don't just take the transcript and go because that to me, that doesn't make a book. The or doesn't make a book that's compelling that your audience who wants to be attracted to you will be attracted to you. What what was really interesting is another one of my superpowers is building systems. So between 2019 and 2020, I interviewed 13 ish, while 12 to 14 people every Tuesday, and another 12 to 14 every Wednesday, and I did that for a year or so. And that was for a podcast. It was the thought leader life podcast, I've now kept doing that. But just slow down the numbers. And we're over 670 interviews now. And it was somewhere between the 11th and 12th month that I had my massive aha moment. And and what happened and you know this, because we talked about this a little bit. What was interesting to me is that 98% of the people who I interviewed could not articulate their purpose in 10 words or less, could not articulate the I call it the playground or the sandbox they play in in 10 words or less. And that's even when they would sign up for the interview, we I'd send them a 60 minute video on how to prepare. It's because we're not been taught to think that way not been taught to do that. It turns out that it is my third superpower, helping people with clarity. I also believe that this is a teachable opportunity that I can teach other people to do that, because they're just, they're just rules. A lot of it is about active listening, by the way. And if it's a teachable opportunity, and it's easy for me to do, that means that we've been taught wrong. There are many marketing, cookie cutter approaches that we live in our life today that were just passed down from generation to generation, that is all BS. And if we could just be ourselves be more credible, be more focused on doing the right thing. And so what came out of the interviews was 10 values or credibility. And in deploying those values, we will be more you mean to each other. And so that's what what I realized is we've been taught wrong and so many different things. Why don't we just we teach ourselves and how to live life in such a way where not to use your words how to live life in a way that we live abundantly, lovingly, in a way that we we value and cherish those people we have in our in our lives?

And that's kind of my next question, because everybody is like, okay, credibility, I kind of know what credibility is sort of think so. But what does that have to do with abundance? So given that you're the credibility King, how would you define abundance?

So let me start with the definition of credibility. It is the quality in which your trusted, known and light now if I'm going to change it a little bit, I'm going to say the quality in which you're trusted, known and loved. Hmm, yeah. And underneath each of their 10 values, and they go underneath each of those, and I don't need to share with you what those values are. And I will try to bring up through the interview where it makes sense. Abundance is in my mind, loving yourself and having other people love you for who you are and accepting you for who you are.

That's beautiful. That is true abundance. Absolutely, because that's what everything flows from. So you deal with a lot of C suite executives, excuse me, and obviously, people have certain challenges that they're dealing with. What is the most typical common challenge that you see people have Is it that ability to really distinguish themselves? Is it what you call their CPAP? And could you talk a little bit about what a CPAP is? And why we need one?

That's a great question. I, I, I reserve the right at some point in time to change, but I'm gonna, I'm gonna Great. I'm going to get excited about what you mentioned. In the interviews, if 98% of people could not articulate their see pop, and that fundamentally is the playground you're playing. Like, if you don't know where you are, and other people don't know where you are. And they don't know what sandbox I usually use the word playground. But in this case, we use word playground and sandbox interchangeably. If, if you and other people don't know where you play, how can you expect them to want to play there with you? Like just like,

Oh, that's very logical, if you

like, if you ask somebody who they are and what they do, it's possible ever been to a networking meeting and you, you run across somebody? And I, I hate to say this, I'll I'll pick on insurance salespeople, real estate people, and you asked what they do. And five minutes later, they're telling you about the nuances of insurance. And you're like, oh, wait, i Why did I ask in the first place? Right? And, and you know, one of the see pops, and then I'll share what it is from an insurance person I work with. is so powerful. You want to say tell me more his see pop is businesses with an upcoming crisis?

Oh, yeah, you want to know more? Like, ah,

isn't that like, what? What do you mean? Who do you mean? And he's here, then we'll follow up through Well, everybody, by the way, at your what size business? Are you where you are? What are you doing? Okay, companies in your characteristics have had these types of crises. This should I talk to you about what does it mean? Right, and let's let's Why don't we set up an appointment? We'll talk about that.

That's great. That's great. So it's the opening the door to the conversation. It's a powerful sandbox,

you plan? Yeah, that does not No, notice what I said. Businesses with an upcoming crisis, or the or the mind now is eight words. I won't pretend I had it before. And I had a super bright person say, Michel, you got to add these other four. And and I wanted to say no. And the more I thought about I go, yes. So mine is leaders living their values, and making a difference. Mm hmm. It was the and making a difference. I was like, I wanted to say no, but it was leaders could live their values and not make a difference. Right. And I don't want to work with those people.

Right? I totally get that. You know, it's really funny, because I usually ask another kind of follow on question. And I think I already have the answer for you. Because I usually ask, So what has to change internally, for people to really get their CPAP. And I just went through this experience with you. And I think we get so fixated on this is what I do. And I've got my blinders on. And I'm really, really focused. And I have to use all of the marketing buzzwords and fill in the blank stuff. And I have to get everything just right. And I don't want to leave anybody out. So I'm going to include the rest of the world. So I have this, the C pop this description of what I do that's 15 pages long. And and I'm getting really anxious trying to try to get this together. So you're stuck in your mind with all this stuff. And the transformation that I experienced with you is you took me out of my head and into my heart. Oh, nice.

Let's that was the transformation. Let's talk about yours in a second. What and though what I want to do is I want to actually give what what a CPAP stands for. So yes, please. We probably should define that we should up front. So when I started the interviews, I a CPAP stood for customer point of pain. And I had some pushback from some people. And so at some point in time, after probably about an interview 50 or 60, I said well could be customer point of pain or customer point of pleasure. And then one of the guys I interview one of my long term friends, Raji setti. Raji says in Silicon Valley, he's helped 50 Odd startup companies do their thing. And he likes working with a likes working with real genius sort of people. And, and is see pop was so powerful. You know, he has this was amazing, right? And then he comes back to me afterwards, and he goes, Mitchell, I don't care what you call it. I'm calling it customer point of possibilities.

Oh, like that. And

that's, it's one of those things. I must have done 550 interviews. I sure. It's in my Buscher pain. It's in the I don't think it's in the TEDx. But sometimes when somebody's like, part of being credible is being coachable. Yeah. And when somebody comes to you and says, something that is so powerful you like, okay, that works. So what is your see pop, it is a three second elevator pitch that allows you to paint the sandbox or playground you play.

And it's really, really powerful. And so I was struggling with what is my see pop with the abundance journey? And who do I serve? And how do I articulate that. And this is something that I have struggled with, honestly, for years, and I've done lots of different marketing seminars and programs and tried all the fill in the blank stuff. And I have a marketing background myself, right. So the cobblers children, right. So I finally I was all excited. I'm so excited to share with you.

It was really it was really cute.

Okay. I was so excited about. And he's so patient, and he's so supportive. So here was my original seabob, spiritually oriented, personal growth enthusiast who are not getting the results they want. And he's like, how many syllables? Is that theory to me?

I lost track of my fingers and toes. That's

so funny. He's so funny. He's like, Ah, are you coachable?

No, but by the way, what the first thing I said, I liked it, there was something about the resonance, that the right words right spirit, by the way, it was there. And we went through like, Okay,

we went through a couple of different iterations, but it was like two minutes. And Mitchell goes, you know, what your seat Bob is women entrepreneurs struggling with personal abundance?

Like, yeah,

it doesn't mean I don't work with men, because I do. It doesn't mean that I don't work with people who are retired because I do. And I work with a lot of women entrepreneurs who are struggling with personal abundance. And that was just like, bang, yeah, it hit me in my heart. And if it hit me in my heart, I know, it'll hit my ideal clients in their heart. And that's so important, Mitchell, I cannot thank you enough for that insight. That was so brilliant. So brilliant. But I have to ask you some more questions. Because you're so good. I want to make sure everybody else knows how good you are. So sweet. What, you do so many different things for people that it's like hard to explain all of it. And you've got a big event coming up really soon that I'm definitely going to attend? What's your favorite way to help people experience abundance? The way you've defined it?

You know, it is a great question. I don't know if I could put the word favorite on it. So why don't we? Why don't we paint a category. So first, in the interviews, when I realized what my true life purpose life mission was, it's this. You're seeing if this is podcast, only, you're not seeing it. So I'll share what it is if you're seeing the image. It's a scale. The scale is heavily weighted down by a nation and the scale is what's higher up is what's called credibility nation, which is the name of the organization, the membership community, and what's really weighted down is dubious nation. So my goal in life, my bigger mission is to tip the scale between those that are credible, and those that are dubious. Now, the way that I can do it, and I think it's three different ways. One is through executive coaching at C suite level organizations, because then, when when I help a CEO or C suite exec get a common language and a common way of acting, then it's, it's me it's one to one, but they're actually touching hundreds or 10s of 1000s. Right. So that, is that my favorite, that's a favorite. I love that. Right? Another way is simply sitting down with somebody like the exercise when we went through, so one on one, and helping people with their CPAP and then how they show up asynchronously. And so I do that in a one on one coaching area. And then what I love doing once a quarter and this is a way we can touch more people is I partnered with a guy by the name of Lucas root Lucas runs operations in new product development for the Pokemon Company and evaluate Lucas is one of those guys that he came back so he did his first C pop which was 13 words. So a I was learning and be he had too many marketing cookie cutter stuff. Came back and and pay for a second interview. And the second time we got closer But as we started to get to know each other, we came up with something that's now super powerful. His CPAP brands that don't execute. Oh, like, wow, right. So oh, the what Lucas and I do is we do. Oh, sorry, I should let that sit. No, no, no.

Yeah, yeah, yeah, brands that don't execute brands that don't execute for words for words, and you get it. And it's a hard thing. That's so powerful. Thank you. Thank you.

So Lucas, and I get together once a quarter. And it's, we do something called Ultimate credibility, the ultimate credibility bootcamp. But I think the URL is ultimate credibility bootcamp.com. And it is, it is an amazing transformational experience. Because the first thing that happens we have a, we have an hour like a week or two before it starts. And we encourage people to jump over to credit body nation and to take the CPAP course, so they can come up with their own SEPA. And then the simplicity of what I'm going to say is going to be very powerful. On day one, we share with people how do they show up? credibly? Right, so how do you show up in such a way where you can present the sandbox? And people believe you and trust you and find you credible? And what ends up happening? And let me do the other one? And then we'll tie in abundance? Yeah. On day two is how do you show up a synchronously? So how do you show up on people Google your name? Or on social media? Or do you have video testimonials? You do this as part of your process? One of the questions by the way, do you add as part of the process video testimonies you've already told me after we're done, you're gonna give me one I'm gonna give you on like, amazing. That is part of the process, right? You know, and and do you have videos and you show up in such a way where people get to see you, like, really see your heart? So? So in essence, it's what sandbox do you plan? And how do you show up in your sandbox on and offline in a way that's credible. That's what the boot camp is. And,

and I'm going to tell you right now, that the reason why you want this ultimate credibility boot camp, and why I'm going is because you want to know that you've crossed all the i's, cross all the T's and dotted all the i's, and you feel totally confident in what you're saying, and how you're showing up. So you can be your authentic self, and really make a difference for people and use get out of your own way. Once you can own that. And you know, you're being consistently credible. You're there for them. It's not about you anymore, you're there for them. And they feel that difference your prospects and your clients feel when you're actually there to serve them, instead of worrying about whether you said the right word that will get them convinced that they need to work with you? No, no, it's how you're serving them. That makes all the difference in the world. And I'm super excited to go I cannot wait, it's gonna be fabulous, fabulous, fabulous.

Thank you, by the way, that was

just in case you were wondering what it was all about. That's what it's really about.

That was classic, I'm gonna have to take a clip of that and just put that on my website because it was overflowing with energy and enthusiasm, send

it to you, I will send you a clip on that.

You gave me an aha moment, as I was sitting here thinking about you in a beautiful way. So let me tell you, under the under the pillar of being known, like when you get to really know somebody, I'm going to read for you or share with you the four values there. And then I'm going to make a really interesting statement. So when we make the statement first, if you execute these four values properly, you are living in abundance. Nice, right? Ready. So this is one bringing on being a servant leader. So being of service to others, two and three is having the intent and commitment to do the right thing. And then four is having internal integrity. Now I distinguish integrity and two components under being trustworthy, I have external integrity. And I look at that different than internal integrity. And to me living in abundance, you wake up every morning and you love you you love those around you and and what comes back to you, some people say what comes back to you as money that's part of potentially abundance. But what comes back to you is is is love because you're doing the right things for the world. Now when I say the world, it's whatever world you define your sandbox to be. Right? So that's the other thing everyone always has told you got to make bigger and do more and well you don't have to, you know if if, if you're happy, and if you're the breadwinner of the family, you're making enough money for the family to have what they need to, you don't have to do more.

Right. Right. I love that. I absolutely love that. So Michel, you know, one of the biggest challenges that I think most of us deal with is we would really like the result yesterday would be ideal. And if not yesterday, like right now, immediately would be perfect. But sadly, the world doesn't usually work that way. There are little baby steps that we have to take in order to get where we truly want to go. And that credibility piece shifts you out of that mental trap, and into a heart based approach to running your business so that people aren't just magnetized to you, and you are confident and calm in everything that you do. So I love the value of being credible. What are like a couple of little baby steps that we should be paying attention to? That will show us we're making progress? No, we're not completely there yet. But we're on the right track, what would be the first step or two that we need to look at?

I mean, give you two, two different directions, one that has nothing to do with me, and then the other which has to do with credibility, okay, nothing to do with me. send out an email to three of your clients or three of your prospects, or three people who really know love and trust you and say, when you think about me, what are three things you think about? Just, it'd be very curious to and don't other than saying, Thank you don't say anything else. Say I'm curious. I want to know, it's, and then what happens when it comes back? Particularly if it's clients, those are three things you want them to know about you. Right? Because we somehow treat this thing called business and this thing called life like this. I'm gonna say that the worst thing I ever heard was fake it to make it as yeah so wrong. A Another thing that we've been conditioned to think about is having something called a work life balance. There is no to me there is no work life balance. If you love what you do, what you do is not work. What you do is part of your life.

loves life is balance. Love, life is balanced. Hello. When you love your life, you love every single component of it. And that's what you're balanced. And if you don't love any portion of your life, and no, you're not balanced, sorry.

No, thank you. So do that. So do that exercise first. And then, you know, pop over to if you end up joining the the ultimate credibility bootcamp, you end up getting six months free of credit, volume nation, or if you can't make the bootcamp go to credible initial and take the CPAP course it's bundled in. And start letting yourself think about this sandbox that you could change your see pop. I even mentioned on the show, I changed mine right now. And you want to be thinking about the sandbox you plan. And when you first meet somebody, you got to practice saying something in such a way so that you're not bow I kind of give you I'm gonna give you one more example.

Sure, sure, sure, please.

There's a there's a woman who I just absolutely adore named gel and Jill's a Hypnotherapist. I don't know how to recommend a hypnotherapist because I often at the C suite level, I don't have people coming to me talking to me in that way. I've known him for three years. She's really good at what she does. And we went through a CPAP exercise together. And what ended up happening is when she got her C pop, all of a sudden it was I knew how to recommend her.

Right, sir. See, Bob? I gotta know. Are you ready? Yeah, sobriety,

lost moms reclaiming themselves.

Right so my goodness lost moms reclaiming themselves.

So just so you know, let me let me for those who are listening. Hypnotherapy is a tactic or a technique to execute within the playground within the sandbox she plays, but not the customer base that makes it easy for a referring person to want to refer them. So a loss mom could be a husband or a son that's alcoholic, a drug abuser, mom gets loss, could be a daughter that has superpowers. There's somewhere on the spectrum mom gets loss. Could be the kids left the house and mom was a mom. And all of a sudden 10 years later that like who am I have lost my identity. Right? Like all of a sudden I now can see when I meet somebody. Oh wait, this is a Jil Fisher person I need to recommend

beautiful Paul, that is so beautiful. I love what you're doing. I love your passion for credibility, it really makes a difference. And we should all show up at that level of credibility, we really it will make a massive difference in the world when we do when we choose to. So we were chatting a little bit before we started this interview, and you mentioned that you've got a free gift for the audience. So could you tell us a little bit about the free gift?

You know, it's, it's an infographic recreated, and the infographic is actually from the ultimate credit body bootcamp. And so as part of the bootcamp, we have five steps that we crossed in terms of credibility. And each one of those steps have, you know, two or three sort of questions to think about, and two or three action items to take. So we took all that and put it into an infographic. And so if you go to the URL, you can, you can actually type in, get a copy of the infographic. And for those, like, Listen, if you can, if you're one of those do it yourselfers. And that's all you need. And you can just take all this information, make it happy, I'm still happy.

Absolutely. And this is really great. I mean, just hearing how powerful some of these see pops are that you have created with some other people. It's just re energized me in how I can communicate succinctly, compellingly from the heart and feel really good and comfortable and confident about that. So that that is huge. Thank you for making that available. And of course, the link will be in the show notes so everybody can access it. I'm going to take a look at it. I want to preview the questions before I go to the ultimate credibility boot camp. I mean,

cool. By the way. Can I tell you I got so nervous before when I was talking, I forgot Raji said he's see pop. Yeah, what is it? And so I got to share it because I, I'm like, Wait, I got it. I got lost on the first words. And so I couldn't figure it out. This is the guy who works with entrepreneurs in Silicon Valley, right? Game Changers looking for their secret sauce.

Oh, these just land so perfectly. So beautifully. Wow. Mitchell, you have been incredibly generous with your stories with your ideas with your time with this wonderful gift. We always turn the tables here at the about his journey. We love to do things to support our guests. So what can I and the audience do to support you?

You know, there's, there's many things I put out there for content. Right? We've got a YouTube channel and and I answer as many credibility questions once a week in 10 minutes, we've got the TEDx, you know, I think I'm gonna encourage you to consider bringing yourself and your company or bringing your friends with you to the ultimate credibility bootcamp. We've priced it extremely inexpensively. And it is transformational. I mean, it if you want to be able to try to forget some of the stupid marketing cookie cutter approaches you've been taught, because by the way, they don't work or even if they do work, it's not you. Like, if you think you show up differently for your family and friends than you do for your work, you're missing something, right? It really needs to be that same human. By the way, you will notice when I speak, that also is a good definition of abundance as you're the same human, no matter who you're exchanging who you're interacting with. And if that's not you come to the bootcamp and it will be the start of your journey may not be the end of your journey. But that's the start of your journey and you'll get more than enough tools that will keep you busy for a while allowing yourself to align with who you really are.

That is so beautiful. And what I love about this entire process is that it delivers an incredible level of clarity. That gives you deep confidence in who you're being. So that you know you are being consistently credible in every situation. No matter what it is. Whether it's family, friends, personal business, anything you show up as you authentic real. There's no like special, special deal that you're putting on no special glasses or anything. It's you using the superpower of you. And that's what we really need. I love that I so love that. Thank you so much for joining us today Mitchell. I cannot thank you enough. This has just been great. And I will have more success stories to share about my experiences with Mitchell trust me. So thank you so much and we are going to activate abundance in just a second.

I love it.

wasn't that awesome? I love Mitchell, even if I can never remember how to pronounce his last name, this guy is just so amazing. And I loved everything he said. And I took like four pages of notes. We were talking, I was trying to be subtle about it. But you know, so it's always time to activate about this. When do you want to activate it, and it's like, all the time, every time. And I model that for you at the end of every single interview. So we're going to activate abundance right now, step one, celebrate in advance, maybe you don't have your sea pop yet. It doesn't matter. Now you understand the value of being able to articulate what you do. And the sandbox you play in with total clarity, total confidence so that you can be consistently credible in every situation. How cool is that. And furthermore, your energy is connected to Mitchell's and he's such a heart centered guy. So brilliant, so talented, so capable, it just immediately lifts everybody's energy when you're connected with him. That's awesome. Celebrate advance. Number two, acknowledge something you learned. That was a really cool insight. I mean, I've heard of elevator pitches before, yawn, you know, doesn't do anything for me, the see pop and the examples that Mitchell used, wow, they really resonate, it makes a radical difference. So that level of comparison, there is no comparison. As see pop is clearly what is needed by everybody in their business so that they can articulate who they are and what they do and be really authentic and real with it. So I love that I want to acknowledge that. And I appreciate the difference it's going to make for me in my life and how I'm going to show up. Because now that I have a seat pop that really resonates for me, I know it's going to resonate for my ideal clients too. And I have total competence, I can show up and I can use the sea pop, and the right people will be attracted to me, just the right people will show up and what a cool conversation we're gonna have, because they're gonna see themselves in exactly what we're talking about. So celebrate it dance, acknowledge something that you learned, appreciate the difference it's going to make in your life, activate abundance. The next thing you do is you pick an action that you're going to implement. Now, it could be that there's a little trigger that goes in your mind, like, Hey, I'm about to meet somebody, I got to use my CPAP. Right, that's good reminder. And every single email, I'm going to make sure my CPAP is going to be in my signature on my email. So there are just like a checklist of things that I can do on how do I want to use my CPAP? And what kind of a difference am I going to be able to make for my clients when I'm consistently credible with my CPAP awesome. Step five, celebrating God, you are making progress, you are stepping it up, you are amping it up, because you know what, when you show up truly and authentically you with clarity and competence and you are completely credible. People feel your heart, they resonate with you, and everything starts to open up, you welcome in all forms of abundance. And that doesn't mean that it's necessarily money right off the bat, the better you are at not just the tunnel vision, but activating your peripheral vision to notice the little things that are showing up. And then you acknowledge and appreciate those little blessings. Then the divine goes Oh, she really does want to been to look at that she sees all the ways it's showing up. We're gonna bring her bigger and better. How's that? We love activating about it's here at the event yesterday, don't we? I can't wait to see what you come up with. This is Elaine Starling had a blast today. I'll see you with the next abundance journey.