Shownotes
Is your podcast working as hard as you are?
In this episode of Podcast Growth Tools, I sat down with Brie Groves, host of the Drink Less Lifestyle podcast and founder of the 5-Star Funnel™ method, to talk about how she turned her podcast into her number one lead generator, community-builder, and revenue driver.
We walk through the exact strategies she used to grow her podcast downloads by 5x, double her email list with a quiz funnel, and build a business that’s aligned with her values (not just hustle).
Brie’s story is a masterclass in what happens when you stop treating your podcast like a passion project—and start treating it like a powerful growth tool.
If you’re a coach, course creator, or online business owner with an established podcast, this episode will help you shift from “just creating content” to building a funnel that works on autopilot.
What We Cover:
- How Brie grew her downloads by 5x without chasing algorithms
- The secrets to building a loyal listener base
- Using the 5-Star Funnel™ to drive email list growth
- Creating podcast episodes that convert to high-quality leads
- Why your show should reflect your values—not just your niche
- The importance of repurposing, SEO show notes, and automation
- How to make your podcast sustainable (and not a source of burnout)
Timestamps
- 05:10 – How podcasting became Brie’s biggest trust-builder
- 07:33 – The ripple effect of consistent podcast content
- 09:45 – Brie's process for turning episodes into visibility
- 12:18 – Why repurposing isn’t just copy/paste
- 15:06 – Using podcast SEO to fuel blog traffic
- 17:45 – Her 3 favorite ways to reuse podcast content
- 20:10 – Mistakes she sees podcasters make with repurposing
- 22:55 – The mindset shift that made podcasting sustainable
If you're ready to turn your podcast into your biggest marketing asset, you’ll want to hear every minute of this one.
- Explore more at: https://www.podcastmarketinghub.com
- Get your free toolkit: https://www.podcastmarketinghub.com/free
