Want to follow along, and see the email we're breaking down? Follow along here. Chase Dimond breaks down a losing email from a major UK pharmacist. Avoid these mistakes, and you'll make an extra $100.

Campaigns are one time sends, like a new product announcement or holiday sale. Automations or flows are what happens when someone joins your newsletter, or makes a purchase. Transactional emails are things like order confirmations or shipping updates.

Fast Fixes and Common Mistakes costing you $100 every time an email is sent.

• Have an email that’s readable and actionable on mobile and desktop.
• Your email design should match your website. If your website and social profiles are beautiful, why don’t they look the same.
• Use design elements, things like fonts, weights, and colours to draw the eye.
• USING ALL CAPS IS HARD TO READ. FINE FOR HEADLINES BUT DON'T PUBLISH FULL SENTENCES. SEE HOW ANNOYING IT IS?
• Coupons and deals should be easy to understand at a glance.
• Have one action that you want readers to take, if it’s coupon redemption make it clear and easy to understand
• Don’t waste space
• Giving an unsubscribe option will prevent you from being marked as spam.

Additional Resources

• Improve your page conversions and speed with Shogun.
• Anatomy of a losing email with Chase Dimond.

Mentioned in this episode:

Triple Whale - Whale Mail